february 14, 2019 · 2019. 2. 5. · Ø lasvegas review-journal, october 18 Ø krxi fox 11 reno,...
TRANSCRIPT
Marketing and Outreach Update February 14 2019
Open Enrollment 6 Marketing Summary
Nevada Health Link was seen and heardhellip bull Advertising
Page 1
Open Enrollment 6 Marketing Summary
bull Outreach Community Relations and Sponsorships
Page 2
Open Enrollment 6 Marketing Summary
bull PR and Media Relations
Oslash 62048117 earned media Press Conferences impressions Oslash Thursday November 1 (Southern andOslash $2688439 earned PR Northern Nevada) value Oslash Friday December 14 (with Governor-electOslash Nearly 300 hits Steve Sisolak)
Earned Media Highlights Oslash Nevada Business Magazine October Issue Oslash LasVegas Review-Journal October 18 Oslash KRXI Fox 11 Reno November 1 and December 5 Oslash Las Vegas Business Press November 6 Oslash KTVN Channel 2 New Reno November 17 Oslash Vegas Inc November 18 Oslash Vegas PBS (Dec 4 5 9 11) Oslash Vegas PBS (Dec 14 16 18 19) Oslash Hispanic Media El Tiempo El Mundo Entravision
Page
2019 Marketing Strategy
bull Where do we go from here v Leverage Nevada Health Linkrsquos brand equity to take the market position as Nevadarsquos Health
Insurance and Resource Connection
Oslash Continue onlinedigitalsocial media presence Oslash Maintain a strong statewide presence through ongoing community outreach Oslash Build partnerships and sponsorships with key community influencers with high consumer
credibility and awareness Oslash Incorporate year-round consumer support resources on NevadaHealthLinkcom to strengthen
the brand in the eyes of Nevada consumers including sect Consumer benefits of Nevadarsquos state based exchange (versus FFE) sect HealthcareHealth Insurance policy sect How to use and get the most from health insurance benefits sect Showcasing Nevada Health Linkrsquos connection to Nevada communities (through
partnerships sponsorships and other initiatives Oslash Analyze competitor (STLDs AHPs Health-sharing ministries) data and determine appropriate
reactionary tactics Oslash Examine year over year target audience enrollment data habits and trends to develop
successful campaign messaging and marketing strategy Capitalize on the Exchangersquos transition as an SBE use newly available drilled-down data to target niche audiences with specific customized marketing campaigns to educate motivate and ultimately encourage enrollment Page 4
Open Enrollment 6 Marketing Summary
Nevada Health Link was seen and heardhellip bull Advertising
Page 1
Open Enrollment 6 Marketing Summary
bull Outreach Community Relations and Sponsorships
Page 2
Open Enrollment 6 Marketing Summary
bull PR and Media Relations
Oslash 62048117 earned media Press Conferences impressions Oslash Thursday November 1 (Southern andOslash $2688439 earned PR Northern Nevada) value Oslash Friday December 14 (with Governor-electOslash Nearly 300 hits Steve Sisolak)
Earned Media Highlights Oslash Nevada Business Magazine October Issue Oslash LasVegas Review-Journal October 18 Oslash KRXI Fox 11 Reno November 1 and December 5 Oslash Las Vegas Business Press November 6 Oslash KTVN Channel 2 New Reno November 17 Oslash Vegas Inc November 18 Oslash Vegas PBS (Dec 4 5 9 11) Oslash Vegas PBS (Dec 14 16 18 19) Oslash Hispanic Media El Tiempo El Mundo Entravision
Page
2019 Marketing Strategy
bull Where do we go from here v Leverage Nevada Health Linkrsquos brand equity to take the market position as Nevadarsquos Health
Insurance and Resource Connection
Oslash Continue onlinedigitalsocial media presence Oslash Maintain a strong statewide presence through ongoing community outreach Oslash Build partnerships and sponsorships with key community influencers with high consumer
credibility and awareness Oslash Incorporate year-round consumer support resources on NevadaHealthLinkcom to strengthen
the brand in the eyes of Nevada consumers including sect Consumer benefits of Nevadarsquos state based exchange (versus FFE) sect HealthcareHealth Insurance policy sect How to use and get the most from health insurance benefits sect Showcasing Nevada Health Linkrsquos connection to Nevada communities (through
partnerships sponsorships and other initiatives Oslash Analyze competitor (STLDs AHPs Health-sharing ministries) data and determine appropriate
reactionary tactics Oslash Examine year over year target audience enrollment data habits and trends to develop
successful campaign messaging and marketing strategy Capitalize on the Exchangersquos transition as an SBE use newly available drilled-down data to target niche audiences with specific customized marketing campaigns to educate motivate and ultimately encourage enrollment Page 4
Open Enrollment 6 Marketing Summary
bull Outreach Community Relations and Sponsorships
Page 2
Open Enrollment 6 Marketing Summary
bull PR and Media Relations
Oslash 62048117 earned media Press Conferences impressions Oslash Thursday November 1 (Southern andOslash $2688439 earned PR Northern Nevada) value Oslash Friday December 14 (with Governor-electOslash Nearly 300 hits Steve Sisolak)
Earned Media Highlights Oslash Nevada Business Magazine October Issue Oslash LasVegas Review-Journal October 18 Oslash KRXI Fox 11 Reno November 1 and December 5 Oslash Las Vegas Business Press November 6 Oslash KTVN Channel 2 New Reno November 17 Oslash Vegas Inc November 18 Oslash Vegas PBS (Dec 4 5 9 11) Oslash Vegas PBS (Dec 14 16 18 19) Oslash Hispanic Media El Tiempo El Mundo Entravision
Page
2019 Marketing Strategy
bull Where do we go from here v Leverage Nevada Health Linkrsquos brand equity to take the market position as Nevadarsquos Health
Insurance and Resource Connection
Oslash Continue onlinedigitalsocial media presence Oslash Maintain a strong statewide presence through ongoing community outreach Oslash Build partnerships and sponsorships with key community influencers with high consumer
credibility and awareness Oslash Incorporate year-round consumer support resources on NevadaHealthLinkcom to strengthen
the brand in the eyes of Nevada consumers including sect Consumer benefits of Nevadarsquos state based exchange (versus FFE) sect HealthcareHealth Insurance policy sect How to use and get the most from health insurance benefits sect Showcasing Nevada Health Linkrsquos connection to Nevada communities (through
partnerships sponsorships and other initiatives Oslash Analyze competitor (STLDs AHPs Health-sharing ministries) data and determine appropriate
reactionary tactics Oslash Examine year over year target audience enrollment data habits and trends to develop
successful campaign messaging and marketing strategy Capitalize on the Exchangersquos transition as an SBE use newly available drilled-down data to target niche audiences with specific customized marketing campaigns to educate motivate and ultimately encourage enrollment Page 4
Open Enrollment 6 Marketing Summary
bull PR and Media Relations
Oslash 62048117 earned media Press Conferences impressions Oslash Thursday November 1 (Southern andOslash $2688439 earned PR Northern Nevada) value Oslash Friday December 14 (with Governor-electOslash Nearly 300 hits Steve Sisolak)
Earned Media Highlights Oslash Nevada Business Magazine October Issue Oslash LasVegas Review-Journal October 18 Oslash KRXI Fox 11 Reno November 1 and December 5 Oslash Las Vegas Business Press November 6 Oslash KTVN Channel 2 New Reno November 17 Oslash Vegas Inc November 18 Oslash Vegas PBS (Dec 4 5 9 11) Oslash Vegas PBS (Dec 14 16 18 19) Oslash Hispanic Media El Tiempo El Mundo Entravision
Page
2019 Marketing Strategy
bull Where do we go from here v Leverage Nevada Health Linkrsquos brand equity to take the market position as Nevadarsquos Health
Insurance and Resource Connection
Oslash Continue onlinedigitalsocial media presence Oslash Maintain a strong statewide presence through ongoing community outreach Oslash Build partnerships and sponsorships with key community influencers with high consumer
credibility and awareness Oslash Incorporate year-round consumer support resources on NevadaHealthLinkcom to strengthen
the brand in the eyes of Nevada consumers including sect Consumer benefits of Nevadarsquos state based exchange (versus FFE) sect HealthcareHealth Insurance policy sect How to use and get the most from health insurance benefits sect Showcasing Nevada Health Linkrsquos connection to Nevada communities (through
partnerships sponsorships and other initiatives Oslash Analyze competitor (STLDs AHPs Health-sharing ministries) data and determine appropriate
reactionary tactics Oslash Examine year over year target audience enrollment data habits and trends to develop
successful campaign messaging and marketing strategy Capitalize on the Exchangersquos transition as an SBE use newly available drilled-down data to target niche audiences with specific customized marketing campaigns to educate motivate and ultimately encourage enrollment Page 4
2019 Marketing Strategy
bull Where do we go from here v Leverage Nevada Health Linkrsquos brand equity to take the market position as Nevadarsquos Health
Insurance and Resource Connection
Oslash Continue onlinedigitalsocial media presence Oslash Maintain a strong statewide presence through ongoing community outreach Oslash Build partnerships and sponsorships with key community influencers with high consumer
credibility and awareness Oslash Incorporate year-round consumer support resources on NevadaHealthLinkcom to strengthen
the brand in the eyes of Nevada consumers including sect Consumer benefits of Nevadarsquos state based exchange (versus FFE) sect HealthcareHealth Insurance policy sect How to use and get the most from health insurance benefits sect Showcasing Nevada Health Linkrsquos connection to Nevada communities (through
partnerships sponsorships and other initiatives Oslash Analyze competitor (STLDs AHPs Health-sharing ministries) data and determine appropriate
reactionary tactics Oslash Examine year over year target audience enrollment data habits and trends to develop
successful campaign messaging and marketing strategy Capitalize on the Exchangersquos transition as an SBE use newly available drilled-down data to target niche audiences with specific customized marketing campaigns to educate motivate and ultimately encourage enrollment Page 4