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TRANSCRIPT
APRIL 2017
Posters guidelinesFEBRUARY 2020
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Posters guidelines - April 2017
The posters
4x3meters
400x600mm
600x800mm
The Group’s graphic style draws its strength from consistent application across all media. For this reason, graphic style has been defined and standardized for all the formats presented below.
These standards may also apply to other formats. In this case, apply the standards for the format closest to the one you want to use.
The posters / Formats
Posters guidelines - April 2017
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
NAME OF THE BUSINESS
1
2
4
5
6
7
3
Mandatory components
These general guidelines are applied in conjunction with specific standards for different formats. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
1 The logotype The standard four-color logotype must be placed on his transparent gradient band.
2 The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background.
3 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on “visuals”.
The posters / (Excluding advertising) Header-positioned gradient bands / Layout
Cré
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: ©
To
tal /
Dam
ien
Mal
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(A
ntre
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es)
4 Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format.
5 Headline band Depending on the background visual, the headline can be placed on a transparent gradient band to optimize readability.
6 Affiliate and partner logos When the logos need to appear, they are placed in the lower part of the document, on a transparent gradient band.
7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from “the color palette 2”, but preferably in red.
Optional components
Posters guidelines - April 2017
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
LOREM IPSUMSIT AMET, CONSECTETUR ELIT LOREM ADIPISCING
LOREM IPSUMNEC DOLORESCONSECTETUR ADIPISCING
DOLOR SIT AMET, CONSECTETUR
ADIPISCING ELIT LOREM
1 2
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
3
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
4 5
Headline placement
The headline can be in one or two colors from the color palette.
The headline can be installed directly on the visual (1), on a transparent gradient band (2), or on a monochrome solid color (3, 4, 5). Its height and placement vary according to the creation.
The visual and layout are provided as an example.
Photos taken from Total’s photo library.
The posters / (Excluding advertising) Header-positioned gradient bands / Headline placement
Cré
dits
pho
tos
: ©
To
tal /
Dam
ien
Mal
fère
(A
ntre
pris
es)
Posters guidelines - April 2017
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
NAME OF THE BUSINESS
1/20 of H
1/10 of HThe Total logotype gradient band contains nothing else but the logotype.
1/30 of H
variable
variable
variable
Text blocks justified left and alignedwith the stem of the first “T” in Total
1
2
3
4 1/3 of b
1/15 of H1/4 of h
Portrait formats
The position of the graphic style components of the posters is shown below. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
1 Total logotype gradient band - Template never changes- Logotype size never changes
2 Headline and headline band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary
Optional3 Additional logos and
band containing the logos- Logos justified right - Transparent gradient band,
from right to left
Optional4 Name of the business
and band containing the name- Band color may vary - Helvetica Neue Bold - White color
KeyH: Height of the document.h: Height of the band on which
the subsidiary’s logo appears.b: Height of the band on which
the name of the business appears.
The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Portrait formats
Cré
dits
pho
tos
: ©
To
tal /
Dam
ien
Mal
fère
(A
ntre
pris
es)
Posters guidelines - April 2017
LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING
NAME OF THE BUSINESS
1/15 of H
1/7 of HThe Total logotype gradient band contains nothing else but the logotype.
variable
variable
variable
Text blocks justified left and alignedwith the stem of the first “T” in Total
1/11 of H
1/20 of H
1/4 of h
1/3 of b
2
3
4
1
Landscape formats
The position of the graphic style components of the posters is shown below. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
1 Total logotype gradient band - Template never changes- Logotype size never changes
2 Headline and headline band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary
Optional3 Additional logos and
band containing the logos- Logos justified right - Transparent gradient band,
from right to left
Optional4 Name of the business
and band containing the name- Band color may vary - Helvetica Neue Bold - White color
KeyH: Height of the document.h: Height of the band on which
the subsidiary’s logo appears.b: Height of the band on which
the name of the business appears.
The posters / (Excluding advertising) Header-positioned gradient bands / Standardization / Landscape formats
Cré
dits
pho
tos
: ©
To
tal /
Dam
ien
Mal
fère
(A
ntre
pris
es)
Posters guidelines - April 2017
1/16 de H
1/8 de H
LOREM IPSUMDOLOR SIT AMET LOREM
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.
NAME OF THE BUSINESS
2
3
4
5
6
7
1
Mandatory components
These general guidelines are applied in conjunction with specific standards for different formats. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
1 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on “visuals”.
2 The logotype The standard four-color logotype must be placed on his transparent gradient band.
3 The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background.
4 Headline The headline is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format.
5 Affiliate and partner logos When affiliate and partner logos must appear, they are positioned beneath the headline, on a transparent gradient band.
6 Body copy Body copy is set in the typeface used for the headline or another typeface that will produce a harmonious result.
7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from “the color palette 2”, but preferably in red.
The posters / (Excluding advertising) Footer-positioned gradient bands / Layout
Cré
dits
pho
tos
: ©
To
tal /
Mic
hel L
abel
le
Optional components
Posters guidelines - April 2017
1 2 3 4 5
LOREM IPSUMDOLOR SIT AMET LOREM
LOREM IPSUMDOLOR SIT AMET LOREM
LOREM IPSUMDOLOR SIT AMET LOREM
LOREM IPSUMDOLOR SITAMET LOREM
LOREM IPSUMDOLOR SIT AMET LOREM
Headline placement
The headline can be in one or two colors from the color palette.
The headline can be installed directly on the visual (1), on a transparent gradient band (2), or on a monochrome solid color (3, 4, 5). Its height and placement vary according to the creation.
The visual and layout are provided as an example.
Photos taken from Total’s photo library.
The posters / (Excluding advertising) Footer-positioned gradient bands / Headline placement
Cré
dits
pho
tos
: ©
To
tal /
Mic
hel L
abel
le
Posters guidelines - April 2017
LOREM IPSUMDOLOR SIT AMET LOREMLorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.
NAME OF THE BUSINESS4
3
2
1 variable
variable
variable
variable
1/20 of H
1/10 of HThe Total logotype gradient band contains nothing else but the logotype.
1/10 of W
1/30 of H1/3 of b
Portrait formats
The position of the graphic style components of the posters is shown below. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
1 Headline and headline band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary
Optional2 Body copy- Optional
3 Total logotype gradient band - Template never changes- Logotype size never changes
Optional4 Name of the business
and band containing the name- Band color may vary - Helvetica Neue Bold - White color
KeyW: Width of the document. H: Height of the document.b: Height of the band on which
the name of the business appears.
The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Portrait formats
Cré
dits
pho
tos
: ©
To
tal /
Mic
hel L
abel
le
Posters guidelines - April 2017
LOREM IPSUMDOLOR SIT AMET LOREMLorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent convallis convallis hendrerit. Nam tincidunt commodo aliquet. Duis interdum lectus eget nibh hendrerit tempus. Donec in mi ante. Nullam venenatis vestibulum risus ac vestibulum. Donec porttitor condimentum dictum.
NAME OF THE BUSINESS
variable
variable
variable
variable
1/20 of H
1/7 of HThe Total logotype gradient band contains nothing else but the logotype.
1/15 of W
1/30 of H1/3 of b4
3
2
1
Landscape formats
The position of the graphic style components of the posters is shown below. The visual and layout
are provided as an example.
Photos taken from Total’s photo library.
The posters / (Excluding advertising) Footer-positioned gradient bands / Standardization / Landscape formats
Cré
dits
pho
tos
: ©
To
tal /
Mic
hel L
abel
le
1 Headline and headline band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary
Optional2 Body copy- Optional
3 Total logotype gradient band - Template never changes- Logotype size never changes
Optional4 Name of the business
and band containing the name- Band color may vary - Helvetica Neue Bold - White color
KeyW: Width of the document. H: Height of the document.b: Height of the band on which
the name of the business appears.
Posters guidelines - April 2017