Design Thinking BootcampEvan Scronce

How did that makeyou feel? Think simple. Break down your emotions, feelings and investments and what a brand does for you.

Are you invested in a brand?

Break down. What is the video saying, thinking? What is the perception that it places on the viewer? Who is it targeting?

How do you feel? Scared? Crying? Better? Relived? Happy?

Take a breath. Agenda.1. Who am I2. Who are you3. What is…4. Exercise 5. Why is…6. The future7. My approach8. Exercise9. Closing / Questions

• Morning break 15mins - 30mins• Lunch 30mins - 1hr• Afternoon break 15mins - 30mins

Evan ScroncePrincipal, User & Customer Experience

Instagram – evan13e / Twitter - @designdiversi / Medium – @designdiversievanscronce@gmail.com

Who are you? Tell me something about yourself

How can I make this bootcamp great for you?

Pick a partner. Take turns and tell each other these 3 things

1. Something you like 2. A brand you like 3. Something personal

Write down 3 things you think your partner would like. C’mon, give it a try J

Go around the room…

Who am I? By day, I’m a problem solver for some of the largest companies in the world.

By night/weekend, I’m a dad, husband, traveler, foodie, wino, old jeep lover, beer connoisseur and the list goes on…

I’m not going to define design thinking…Does anyone want to try and define it?

What happened?Why is design important to everyone? Now…How did this happen? Why did it happen? Who do you have to thank?

Tips to think about during the story I’m about to tell you.

Perception is guided by emotional and psychological responses to stimuli presented

during the interaction between the user, the company, or brand, and the immediate

environment whether it be physical or digital.

Perception is guided by emotional and

psychological responses to stimuli

presented during the interaction

between the user, the company, or brand,

and the immediate environment whether

it be physical or digital.

Take a breath. Any tech topics anyone wants to discuss?

Automation Augmentation Chat botsMachine learning

Why is design important to everyone? Now…

A railroad station agent in North Redwood, Minnesota, when he received from a

Chicago jeweler an impressive shipment of watches which were unwanted by a local

jeweler. He purchased them, then sold the watches for a considerable profit to

others, then ordered more for resale. Soon he started a business selling watches

through mail order catalogs. The next year, he moved to Chicago, Illinois, where he

met Alvah C. Roebuck, who joined him in the business.

1896 — Richard Warren Sears

The establishment of the railway allowed for the first U.S. mail-order catalogs. This customer experience provided access to goods that were not available locally, it protected the consumer from exorbitant prices, and introduced the process of home delivery.

Let’s break down the problem.

expensive watches

+ local jeweler

– poor demographic

– no distribution = no selling of watches

Bankrupt watch manufacture

Bankrupt local jeweler

Let’s give it a try.

5mins Grab your partner or change

10mins Interview partner about the last gift they received

5mins Dig deeper

5mins Write a point of view statement

15mins Research / Write some ideas

5mins Show partner & gather feedback

10mins Iterate based on feedback

Share Results

Amazon — Jeff Bezos

Similar design thinking when he build Amazon. He’s taken it another step further, he’s build a public utility for customers of the world. Amazon isn’t just a commerce site…it’s storage, reseller, insights and more.

According to Jeff, his business has succeeded because the customer is at the root of every decision.

Why did this happen?

Thinking with a strategy isn’t something new. We do this everyday

because we’re, well, human.

Humankind — Thank you

We need to thank everyone. Each one of you have a personal preference and there isn’t one way that always works. We must adapt, empathize and evolve.

What’s next: Human’s working with Computershttps://www.youtube.com/watch?v=PHD2qOY6bfw

Let’s discuss.What do you think? Do you see yourself using computational systems to

help you design?

Bad Robot…How do we do this today?

Last exercise. Take the adapted methodology and use it to create a designed experience

Pick a place. Coffee shop. Restaurant. Bowling alley. Your choice…Use the methods you’ve learned today to design an experience.

Thank you. Questions?evanscronce@gmail.com