febwebinar
Post on 19-Oct-2014
170 views
DESCRIPTION
TRANSCRIPT
Running a
successful website
Feb 2013
Agenda
■ Launching your website
■ Tools to monitor your website
■ Increasing traffic to you website
■ Key factors for running a successful website
■ How to use Social media on your website
■ SEO Myths
■ Conclusion
Your Online journey ….
“If you don’t know where you are going, you
might not get there ”
Buyers complete 60% of their buying cycle before they contact
your organization.
CEB 2012
What are their goals & objectives?
What issues & challenges do they face that you can help with?
What’s the Root Cause?
We’re too focused on what we want them to know about us. • Gracious welcome
• Overview of company
• Wonderful product line
• Extraordinary services
• Unique differentiators
It is easy to get ahead of your competitors
3 keys to a successful website
All websites need landing pages
Google Analytics
Confirm with an A/B test
Measuring results
These are vanity metrics
No connection to your business
Be careful with web analytics
This tells us where are customers come from
Define your funnel
Funnels track two metrics at each step
Funnel tracking
• How other companies address the same issues
Ideas, insights and information about:
• Value they’d get from switching
• How to better achieve their objectives
• Factors to consider in making a good decision
• Industry, marketplace or customer trends
• Business challenges they’re facing
Case Studies
Articles Ebooks
White Papers
Videos
Demos
Interviews
Blog Posts
Checklists
ROI Tools
Audios
Kits
Quizzes Trend Reports
Infographix
Webinars Guides
What’s Tempting?
Hosting… Does it matter
• Direct impact on your revenue
• Customer experience
• Repeat customers
• Mobile users
Check your website inventory
Take a inventory of your website assets
• Content
• Keyword ranking
• Social media sentiments
• Inbound links
• Conversion rates
Google webmaster tools
XML Sitemap
Google + local
Long tail keywords
Need for speed
Create great content by blogging
Blogging attracts more links
Blogging attracts more visitors
Blogging brings social media success
Top 10 marketing challenges
How does Google decide ?
On page optimisation
Off page optimisation
Golden rules of Social marketing
Create a Social Plan
Content mix matrix
Use Social apps to engage and share
Make every Campaign and Channel Social
Facebook for B2C & LinkedIn for B2B
Conclusion
• Q&A
• http://www.netregistry.com.au/resources/workshops/
• Thank you !!!
• Sam Shetty [email protected]