feedback from partners and council about establish what ......initiative cwdc . why branding...
TRANSCRIPT
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Colorado Workforce Development Council
Feedback from Partners and Council about our brand
Establish what brand equity we have
Incorporate feedback into a re-branding plan
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Colorado Workforce Development Council
Collaborate Businesses have access to the workforce they need
and Coloradoans have access to meaningful employment
Pride Jobs! Wage progression Educated workforce
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Colorado Workforce Development Council
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CWDC | Brand Identity
Concept
Process
EDUCATION
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CWDC | Brand Identity
Concept
Process
EDUCATION
ECONOMIC DEVELOPMENT
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CWDC | Brand Identity
Concept
Process
EDUCATION
ECONOMIC DEVELOPMENT
WORKFORCE DEVELOPMENT
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Process
Logo Process
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CWDC | Brand Identity
Logotype
Custom Font
x-height
x-height
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CWDC | Brand Identity
Logotype
Black & White
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CWDC | Brand Identity
Logotype
Colors
Pantone 446 C Pantone 641 C Pantone 7689 CPantone 7709 C
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CWDC | Brand Identity
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CWDC | Brand Identity
Logotype
Comparison
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CWDC | Brand Identity
Logotype
Scalability
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CWDC | Brand Identity
Collateral
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CWDC | Brand Identity
Sub-Brands
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Thank You
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Council Rebranding InitiativeCouncil Re-Branding InitiativeWhy Branding Exercise?Themes of Feedback
New Logo Presentation