feel good progress crit

The design placed on Billboards and Adshels will be appropriate for attracting the audi-ences attention as they are always in the move and outdoors getting to a to b. This context will also be appropriate located in city centers so that they will see the campaign when socialising and travelling. The outdoor advertising campaign will also create more impact and confident to communicate to a wider audience.

Billboard and Adshel.

still and sparkling juice drinksThe Feel Good Drinks Co.

100% natural ingredients

You’re positivelyglowing!

You look 10years younger!contains vitamin a, for healthier skin


The campaign will be placed around and in the shops where the drinks are sold. The Feel Good drinks are only sold in a few shops and they can be hard to find in competition to the other bigger brands out there. The use of the wayfinding points will allow the audience to become aware of the drink and lead them to where they want to be. The campaign will also show in the window of the main shops where the drinks are found.

Shop window and wayfinding

You look 10 years younger!contains vitamin a, for healthier skin

You look 10 years younger!

contains vitamin a, for healthier skin

Outdoor advertising creates impact and confidence to catch the audience’s eye when go about their everyday life. The campaign will be found on buildings around the city centers, allowing for a large-scale communication method. The campaign will also benefit from supporting products so that they audience can interact with the design and allow the char-acters and information to become memorable and recognisable.

Outdoor advertising and stickers

Outdoor advertising creates impact and confidence to catch the audience’s eye when go about their everyday life. The campaign will be found on buildings around the city centers, allowing for a large-scale communication method. The campaign will also benefit from supporting products so that they audience can interact with the design and allow the char-acters and information to become memorable and recognisable.

Outdoor advertising and stickers

The campaign has been developed extensively to create a design that communicated appropriately and successfully to the audience. The characters are their to make the com-munication visual and appealing. The illustrations are simple and sophisticated allowing for more professional and clear communication, the typeface used also portrays this so that the text is understood and recognised.

Development

The design placed on Billboards and Adshels will be appropriate for attracting the audi-ences attention as they are always in the move and outdoors getting to a to b. This context will also be appropriate located in city centers so that they will see the campaign when socialising and travelling. The outdoor advertising campaign will also create more impact and confident to communicate to a wider audience.

Billboard and Adshel.

These cards are there to be given away to the audience as a personal pack that they can get excited about. The cards will be business card size and allow for easy handling and functionality. The cards purpose is to communicate to the audience on a individual level and allow them to pass this on to family/friends and spread the goodness, but at the same time spread the information and raise awareness of the feel good drinks.

Feel Good cards

Pass this on to spread the goodness.

Hello...



Other fruits kept telling me that I should look after my skin. I tried The Feel Good Drinks and I as amazed at how tasty they are. The plus side is people keep complimenting on how young I look!

Your lookingnatural today!100% natural ingredients

helps support a healthy complexion

You’re positivelyglowing! There was a time when all the other

fruits bulled me because I wasn’t as health and glowing as them. Now its changed I light up everywhere I go. Thanks to The Feel Good Drinks.



Being a peer is hard work, having time to look after my self really puts a strain on my fruity lifestyle. Now I can let my stork down as The Feel Good drinks take care of how I feel.

The characters have been developed to make people feel good and smile. The designs are clean and simple allowing for a more recognisable campaign. The characters all have differ-ent personality and reflect the fruits within the still and sparkling drinks range. The colours also compliment the fruit but at the same time make people feel good through the feel good colours.

Character illustrations

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colour scheme:

The digital side of the design is important for the audience to visit and gain moreinformation about the benefits and the campaign. Most of the printed campaigns have a QR code visible allowing the audience to take interest. The website relates to the printed designs and compliments the design.The characters will have a different story to tell about their benefits and their experiences from the drink.

Website and iphone app

The friends Benefits Contacts

Feel goodFriends.


Your Sweetenough!no added sugar









The friends Benefits Contacts

Feel goodFriends.



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#Freshtv. Lorem Ipsum has been the industry's tv proramdbdf.2 days ago





bstry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley

Feel Good Drinks

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The final compliments that will feature within the campaign aims to make the audience feel good and at the same time make them aware of the health benefits that comes with the drink. The compliments reflect the benefit with supporting text at the bottom to make this more clear and to give them more information. The compliments are positive and personal allowing the design to communicate to the audience on their level.

Compliments.


You’re positivlyglowing!helps support a healthy complexion

You’re lookingnatural today!100% natural ingredients

You’re bright eyed & beautiful!contains antioxidants, making your eyes healthier

You’re sweetenough!no added sugar

feel good progress crit

Documents

outdoor advertising

stickersthe campaign

wider audience

city centers

feel good drinks

stickersoutdoor advertising

years younger

developmentthe design