Festival Architect ReportDMY-Berlin International Design Festival 2010

DMY Berlin Gmbh & Co. KGAm Flutgraben 3

12435 Berlin, Germany

for the Attention of:

Jörg SuermannCEO - Managing Director

Contents

Plate 1 - Tempelhof Airport 'Eagle' Plana Bicycle-Park Area leading to Entrance-Doorsb Eingangshalle c Inner Flight-Pan Aread Outer Flight Pan Area

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Festival ReportOn arrival at DMY-Berlins Flutgraben Strasse Office 10am Thursday 27th May 2010I was met by Company PA Stefanie Blondzig and proceeded to meet some of the DMY Staff and Directors before having a brief introductory chat with CEO-Managing Director Jörg Suermann. Following this I received a Brief on the extent and limitations of my responsibilities for: planning, creating, running and dismantling the DMY-Berlin 2010 International Design Festival by Events Director Gregor Goritschnig with whom I would be working closely. Several days of Research followed and it was not until Saturday the 29th May that a 'working knowledge' of all available reference material had been accumulated and reviewed. The weekend was spent Pre-Planning the most suitable strategic directions for the safe execution of the Design Festival as well as reviewing the Research from Phases i and ii.

Phase Schedulei. Briefii. Researchiii. Pre-Planningiv. Planningv. Requisitioningvi. Surveyvii. Exhibitor Installationviii. Festival Supervisionix. Cleanup Operationx. Site Architect Report

Monday 31st May: started the Planning PhaseI worked through and further researched each strategy in relation to the following constraints: limited-time, low-budget, limited-resources and available manpower. With under nine days until the Official-Opening there was insufficient time to test the individual reliability of each strategic solution - consequently "Failure as a Factor" is incorporated into the Planning Phase. There is always a Plan B - and if possible also a Plan C.By the end of Phase iv. I am entirely convinced that a successful International Design Festival is possible. Success will rely heavily on DMY's strongest asset: intelligent, committed and "mentally flexible" individuals who work well as a Team, often without supervision and to the high standards required by the Brief.

Wednesday 2nd June: Requisitioning PhaseThe Tools and Consumable-Materials essential for the Survey / Events Teams are: bought, begged, "liberated" and transported to safe storage at the Flutgraben Office. At my insistence a surplus-factor of three was applied to the purchase of Survey-Team Consumable-Materials. This strategy increased the overall Production-Budget significantly and beyond its initial estimate.Even with this expanded estimate we fell slightly short of the amount of Floor-Tape and Chalk-line that the Survey-Team needed to mark out the 160+ areas which were spread over a quarter of the third largest building ever constructed by man.

9am Friday 4th June: Survey Phase The Final-Draft Site-Plans from accredited Architect Cornelia Koven were received after 3pm Thursday 3rd June. The Plans appearance so late in the process made it impossible to independently confirm their accuracy before commencing the Survey itself. It would later become apparent that these Site-Plans contained the multiple errors that are detailed under the Architect heading in the Analysis Chapter of this Report.8am Friday 4th June: at my request the Survey-Team arrived one hour before the Tempelhof Airport Site opened. We then carried out a simulated survey and placement exercise in the car park outside the General Aviation Terminal (GAT) where it soon became became apparent that the individuals whom Gregor had hired on my behalf were fast, intelligent, enthusiastic learners who worked well together. A good start.I lead them into Hanger 5 where I distribute available large-scale prints of the Site-Plan between the Events / Survey Teams. Initially the Survey-Team loses the first 90 minutes to the confusion derived from my attempt to use a Magnetic Bearing System that the Tempelhof Hangers unusual and highly powerful electro-magnetic field is causing to create erroneous and contradictory data-readings.

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Having established this beyond any reasonable doubt I then switch to the "Plan B" system which is based on a four hundred year-old method known as the "Gunter Chain System", a 'low-tech' survey method that quickly proved itself fast and accurate. After midday the Contractor-Carpenters arrive and start to work on the areas that the Survey-Team had earlier marked. By the end of Friday we had covered an impressive amount of ground.Saturday 5th June: I was allocated the two extra untrained-Staff that allowed me to divide the Survey-Team into the two units that enabled the Survey-Team to increase our rate of work. The individuals that I trained on Friday 4th June are now able to work with increasingly less supervision. This allowed me the vital time to assess and review our requirements for Phase vii.Lighting-Contractors Ström-Luminatum arrive and start to work around us.The Survey Phase is accomplished by the middle-afternoon of Sunday 6th June, slightly ahead of Schedule and to a Level of Accuracy (± 60 mm) that is significantly higher than current Global Positioning Systems (GPS) are currently capable of achieving.

Monday 7th June: started the Exhibitor-Installation Phase which ran to a 2pm Wednesday 9th June Deadline. The Survey-Team task then changed to that of assisting the Events-Team in informing and orientating the newly arrived Exhibitors to their individual areas. Where appropriate I direct Contractors to assist Exhibitors and provide positive assistance to the various DMY-Staff who have arrived on-Site. During this Phase the crucial requirement is to satisfy the Berlin Fire Department (BFD) that we are legally in full accordance with their high standards of public event safely.

Wednesday 9th June 6pm: marks the Official-Opening of the DMY-Berlin International Design Festival 2010. By 5pm the Festival was ready to open and all relevant Staff were in place to receive and assist the General-Public.Over the next five days the task changed again to that of Festival Supervision. This consists of maintaining a positive, approachable presence on-Site and of providing a fast coordinated response to any unexpected situations that arose. More generally we worked with all parties involved to ensure that the DMY-Berlin Festival ran as well as was possible.

Sunday 13th June 6pm: the Festival Official-Close goes smoothly. The Cleanup-Operation begins immediately and runs to approximately midday of Monday 14th June. This is handled primarily by Gregor Goritschnig. I assist by providing DMY-Staff with access to drinking-water, useful equipment and information relevant to their individual needs. The last task is to transport and unload any remaining useful materials at the DMY Flutgraben premises.

Plate 2 - Plan of Hangers Five and Six - Individual Exhibitor Sites are in Blue. Temporary Walls are in Red.page 4

Event Analysis

Health and Safety - Protective-Equipment and regular access to drinking-water were not available to all Staff that worked under the DMY 'Umbrella" of Festival-Staff. Aside from the discomfort issue my understanding is that better hydrated people also work better. The Round Cable-Covers made people to trip-up despite being marked-out with high-visibility tape - while the Square Cable-Covers did not. Shaded-areas were not available for Staff posted at the Entrances to Hangers Five and Six.DMY-Berlin was without access to ladders during the Festival which impeded our ability to complete some tasks.Extra ashtrays were needed where smokers gathered and a person needed to be tasked with emptying them regularly. Bathroom cleanliness was generally adequate or better, however the brown-paper disposable hand-towels that were disposed of into the small and quickly overflowing bins often made the WC's unpleasant at times of peak use. I suggest a more elegant hand-drying solution that reflects the Festival Ethos of inspiring design solutions to be placed inside WC's for any future Tempelhof Festival use. Garbage collection and storage was good.The Bicycle-Park area was good and reflected the needs of the Berlin Public who arrived on the opening night in a thunderous whisper of several thousand bicycles. Car Parking problems were not an issue.

Plate 3 - Hanger Six Escape and Rescue Plan.

Fire Safety - The Fire Safety Inspection went well and the Festival was without incident. Copies of the Escape and Rescue Plans were placed at Emergency-Exits in both Hangers and over the entire Festival-Site. The Berlin Fire Department (BFD) Inspected the Festival during the Exhibition Installation Phase. My role was to ensure that DMY-Berlin was in compliance with within the Standards and Tolerances (±cm) required by German Law - whilst Gregor Goritsschnigs role required using his engaging charm and erudite wit to ensure that this was fully appreciated at all times by the (BFD) Chief and his attendant Team of Fire-Fighters. The BFD then proceeded to staff the Festival at all times with two Fire Response Vehicles (FRV) and a large Team of Low-Ranking Fire-Fighters whose cooperative and professional presence took the form of relaxed, roving Patrols that were as reassuring to all around as they were both responsible and proportional to the needs of the Festival.

Temporary Festival Staff - I was really impressed with the quality of the Temporary-Staff working on the Entrance-desk, Survey and Events-Teams and I felt that these Temporary-Staff had been well chosen for their individual Festival assignments. They did as well as could be expected given the occasionally poor level of information available at the time.As the first point of contact for the Public with DMY-Berlin the Entrance-Desk Staff exuded the very kind of cool, sexy and professional image that works so positively in favour of DMY-Berlins' Public-Image. The Event-Staff consisted mainly of Gregors Goritschnigs capable Assistant Nicole Thiemert, the Helping-Hands Team and of any Temporary Specialist Help that was required.The Survey-Staff were accountable to myself and between Phases vi. - ix. they numbered between 3 and 7 with a 'hard-core' of three reliable and highly capable Staff.During the Exhibitor-Installation Phase the Survey-Team Members were assimilated into the Events-Team which was then tasked with Festival Supervision and implementing the Festival-Cleanup Phase.

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Plate 4 - Eingangshalle and Corridor.

Contractors - There was not one Contractor who did not go above and beyond what was expected of him or her at some point. Wrap-Stars Boss Christoph deserves a particular mention for helping DMY-Berlin throughout the Festival without hesitation and to the best of his considerable ability. Ström-Luminatem were highly professional, effective at their lighting brief and cheerfully provided DMY-Berlin with the lights for our Crew-Room. System-180 constructed and removed an adequate Entrance-Desk.The Catering Staff - a subsidiary of Wrap-Stars, were pleasant, professional, efficient, hard-working and often very friendly.

Helping-Hands - During the Survey-Phase the Helping-Hands Team created the large iconic Cellaphane Sculpture that entertained people so well.Following this the Helping-Hands Team were then tasked with assisting the Survey / Events Teams from the start of the Exhibitor-Installation Phase and onwards.Communications were slow at first because of the language and cultural differences between the European-Nationals of the Survey / Events Team and the Mongolian-Nationals who made up the Helping-Hands Staff. After a working level of communication had been successfully established then these differences ceased to be a problem and the Helping-Hands Staff then became a very reliable and highly useful part of the Events-Team.

Security - The Staff that wore white and black and guarded: corridors, staircase-entrances, access-doors, gate-houses and did the occasional patrol were the employees of a company called Wissen. The Wissen-Management generally appeared around the infrequent occasions when it was unavoidable. During the Festival the Wissen-Management representative would demonstrate little empathy with DMY Exhibitors needs or those of the Public and did not brief the Wissen-Staff adequately on either DMY-ID recognition or the kind of access-rights that working Festival participants might reasonably require.Wissen-Staff appeared bored and uncomfortable with the unrelieved static positions that they manned over the long hours of this Design Festival. Their appearance and attitude became progressively less impressive over the Festivals duration.Wissens other function at the Festival was to assist with the clearing all those not invited to the Exhibitor-Dinner from Hanger Six - to which they leant an overly authoritarian presence which gave many paying Exhibitors the impression that they were being evicted by threat of force. Not a PR coup for DMY-Berlin.The Wissen-Staff were virtually all male, of large physique and appeared uncomfortable around people. These of us who desired the sheer unrivaled perspective that comes gazing at the Tempelhof Airport building from Area d to area b (Tempelhof Airport "Eagle" Plan Plate 1, Page 2) would find themselves aggressively intercepted by a small Wissen patrol vehicle and interrogated as to what they thought they were doing there.

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No-one was not informed of this, there were no signs saying this and it was not nice to feel oneself 'under arrest' for the 'crime' of walking around outside a Festival.DMY-Staff and Exhibitors were often unpredictably denied access to the Emergency Exit Doors - Doors which made it possible to cut almost a kilometer off frequent working journeys. Shamefully I lost my temper with this practice on the fourth day of the Festival - this was unprofessional on my part and created a bad scene that could better have been avoided. Following this I had one uncooperative employee of the Wissen-Staff sent off-Site and found that the remaining Wissen-Staff then assumed a far more respectful approach and woke up to the idea of cooperating more fully with the representatives and clients of the company that was hiring them.

Plate 5 - Eingangshalle (Entrance-Hall). Looking out Main Entrance Doors from Entrance-Desk (copyright Blueprint 2009).

Tempelhof Airport Management - Consistently friendly, a well-adjusted sense of humour and enormously helpful too. DMY-Berlins positive contact with the representatives of the Venue-Management could yet be cultivated and used to explore and develop the Tempelhofs tremendous potential for any further Festival use.

Symposium Area - This needed to be raised above the Hanger floor by as little as 70cm.It is important to ascend to this place because it is the conceptual heart of the Festival. Parkinson-Flooring - the kind used at music concerts - would create this effect easily and for very little cost. This elevates the audience on both a spacial and psychological level, and separates the special Symposium-Events from the 'everyday' business of the Exhibition floor.The Speaker and Audience Participation should be relayed live to other Areas of the Festival: Hanger Six, the Flight-Pan Area, Corridor and Eingangshalle via LED screens or Projections - and I would love to have seen a Director address the excited massed Public queuing in the Eingangshalle from the Symposium area, welcoming them to the Festival, building expectations and directing their interest to the many areas of the upcoming Festival events. This would increase interest and access to the Talks and Debates which are of great interest to the vast majority of the Festival Participants - this would increase the Festival participation in the Festival, if you like.

Sound Control - There was no strategy present to assess the sound requirements of the individual Exhibitor Sites - levels amongst which varied to a great extent over the Festival.Often it was a source of discontent amongst Exhibitors - although equally sometimes loud music was welcomed if the Exhibitor felt that the sound from a nearby event added to the 'ambience' surrounding their Site.

Dance-Floor Area - A good example of sound potential being limited by limited-planning occurred as the DJ broadcast from a raised podia set before an 18 meter glazed brick wall - which reflected and re-reflected the speakers. To fill even part of an empty space such as Hanger Six it is essential to build a "Wall of Sound" from "Banks" of Speakers

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and strategically place the kind of material-mass "walls" that absorb unwanted sound-waves rather than allowing them to travel widely in increasingly distorted forms.The Speakers that were aimed directly at each other from opposing corners of the Dance-Floor produced confused sound which blended inharmoniously at the centre of the Dance-Floor. The Speakers around the Dance Lounge Area were insubstantial, poorly configured and lacked the bass with which the DMY generation associate Dance.

The Banner announcing the Dance-Area could not be adequately fixed to the glazed brick surface which 'sweated' moisture in the June heat. Dance-Floor Area seating was good. The Festival had a high concentration of visually-perceptive people - I believe that in this context the purpose of a DMY Dance-Floor Area is to break-up that very visual perception enough for Festival participants stop caring about how they are perceived and just... dance. I recommend that future DJ participation in DMY-Festivals be run in 'tandem' with a VJ or two, a video mixing-desk, lighting-desk, intelligent responsive lighting and smoke.

Plate 6 - Corridor detail

Media-Lounge - I have never before and hope never again to see a Media-Lounge so aggressively repellent to the working Media. For no small cost DMY-Press created a Media-Lounge that offered nothing to the visiting Photo-Journalist more than four neon stools and a dedicated Assistant capable of assisting with nothing. The following are most of the essential ingredients of a successful Press-Lounge :

• Free and fast Wi-Lan / internet access.

• Free coffee, tea, orange-juice and coca-cola.• Free and endless cheap-cake to be replaced as the area is tidied by Assistant.• Profile details of relevant DMY-Directors with the contact details of an assistant who can help schedule an

interview in a environment suitable for a sound-bite or quote.• Centralized information useful to a working Photo-Journalist: local contacts, accommodation, agencies,

opportunities for further research, etc.• Comfortable chairs / seating for the working Journalist. • High-Profile Exhibitor-Designers whose work DMY-Berlin would like to both highlight and associate-with

in printed form and / or displayed in the Media-Lounge itself. Working-Press are often lazy or short of time and will sometimes just want to " file copy" from the most readily available material.

Exhibitor Dinner - Good fun and enjoyable. Swiss and weird, but it kind of worked.DMY-Exhibitor relations damaged through prior 'eviction' to clear Hanger of the uninvited paying guests. Gradually tiring of cheese, chocolate, schwartze-dose, white wine and the sound of the giant Swiss Horn, the dinner-guests, bravely pioneered by the smokers amongst us, moved outside to the warm evening air of the exposed Flight-Pan area outside Hangar Six and began to 'colonize' the empty concrete. Inside our Swiss Friends start to tidy-up and the Schwartze-dose Bar closes with a rude immediacy which I felt to be a limiting factor on an otherwise really nice little party that I understand was put together at short notice and in difficult circumstances.

Crew Room - This was my personal contribution to the smooth running of the Festival.All DMY-Staff, whether temporary or permanent required a secure accessible area with electrical power-points, drinking-water, a water-cooker and some 'small' high-sugar foods. The Directors needed a desk to work at and everyone at some time during the Festival needed access to a place where they could safely store their valuable possessions, "chill-out" a little and share information freely with other Staff. An event of this nature becomes an 'endurance' event for all the Staff that is physically similar to running half a marathon a day every day for three weeks, and it will be inevitable that at some point one or two of the Staff will push themselves too far and need somewhere quiet, clean and relatively unobserved to sleep off the effects of compounded fatigue.

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About 3 or 4 Staff took advantage of the ground-mat and sleeping-bag which I had placed in a quiet corner for just such an emergency. Physical exhaustion is an unpredictable factor and particularly difficult to self-diagnose for an individual if it is out of their normal experience. My strategy to counter this was to plan for low-end human 'failure' and in more high-end cases made sure that the Paramedics could be contacted at all times through the DMY-Staff Radio-Network during the Festivals opening hours.

Catering - I found the Catering to be well distributed throughout the Festival.The Catering Staff were friendly and helpful to DMY-Staff and Festival-goers alike. Since people generally took their food outside to consume, this served to highlight the need for a sheltered Dining-Area or many Dining-Areas with tables, chairs, regular cleaning and ashtrays, serviettes, bins, condiments, etc.

Disability Access - Access between the FlugSteig Corridor and Hangers Five and Six is unhelpfully restricted to persons with mobility problems by the tall steep staircases which connect the Corridor with the inner Flight-Pan Area. I suggest in future DMY-Festvals that a simple Disabled-Access Assessment takes place during the Festival-Planning stage, and one that involves physically looking the Venue-Site over.

Other than this the only Disability-Access issue during the Festival involve the Festival Architect himself.Having Attention Deficit 'Disorder' (ADD) is not in itself problem with access to simple stimulant medication.Most if not all ADD persons have what is called a "co-morbid" or accompanying disorder. The co-morbidity that I suffer from is called 'Apraxia '- which means that I overbalance a bit more easily than most. While I felt really accepted by the DMY-Staff who showed me a great deal of understanding and consideration, every time I walked down the main staircase inside the Flutgraben Office I always knew that it was only a matter of time before I forgot to concentrate, lost my balance and without anything to reach to for support tumbled down the stairs and put my 90 kilos through the Fish-tank at some considerable speed. A Handrail on the Staircase would prevent this - and it does seem fairer on the Fish.

Plate 7 - FlugSteig Staircases (copyright Blueprint Magazine).

Architect - Accredited Architect Cornelia Koven was involved in the hasty re-planning of the Festival to fit the new Tempelhof Venue. Her placement of the 160+ individual Festival Sites was legally correct.It was practically functional and allowed the Festival to grow organically within its designated areas. The Festival was thus pleasing to walk around and within basic limits filled the vast space of the Hangers effectively.There were, as noted in the Festival Report, problems with the information which Ms Koven supplied to DMY, which I shall now proceed to discuss:

Timing - The Final Site-Plans arrived after 3 pm on the day before the Survey Phase began, some 2 working hours before the end of business on that day. It is a minor miracle, and one that stretched what little charm I have to the limit through having to persuade an entire reprographics-company Staff to do almost an hour of unpaid overtime so that my Team were able to begin the Survey at 9am the next day with any printed Final Site-Plans at all. With no time to check-over the Final Site-Plans against the actual Site it becomes more difficult to reduce the impact of any Inaccuracies that these, or indeed any Site-Plans may contain.

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Variations - These Final Site-Plans did not include data for location of the majority of temporary Exhibition-Walls. This data was supplied instead only to the Carpenter-Contractors who arrived half a day into the Survey-Phase wanting to know where they should start work. A lively debate then commenced in english and german ...This reduced working efficiency and slowed our time-sensitive work as we had to go back over previously marked Sites and re-mark them with this new architectural data.

Inaccuracies - These stemmed from the Architect having not visiting the Site. Instead she designed the Festival from what are presumably the original Site Plans - Plans which do not take account of the changes made to the building by its later owners, the US Air Force. Amongst such changes were the addition of interior ventilation ducts - probably installed during the unparalleled level of dust and fumes generated by the 1300+ daily flights of the Berlin Airlift. These large aluminium shafts are protected at ground level by a (4 x 1 x 1 meter) protective-perimeter constructed from prominent red-white striped !250mm steel-tube barriers each of which sat in the middle of the 4 smallest Exhibitor-Sites - adversely affecting the normally positive Exhibitor-DMY relations and causing major and time consuming problems which involved myself, many of the Directors and more in their eventual and often hard-won resolution.The Map is not the Terrain. The Site-Plan is not the Site. The first FlugSteig Corridor Exhibitor-Area that one encountered on passing beyond the Entrance-Desk was a coffee-bar hosted by a lifestyle magazine in one of the glass-walled shop spaces. On the opposing side of the Corridor was the most beautiful purpose-built 1930's 'Oriental' coffee-shop - glaringly empty, locked and totally unused. This kind of design oversight is only possible with a remote-architect working at distance from Plans which lack the detail essential for great Festival Design possible only by getting the most out of a Festival-Site. This must involve a process of Site exploration and adapting the Festival Design around the reality of the Festival-Site.

Communications - the breakdown of effective 3-way communications between BMW-Mini, DMY-Berlin and the Architect resulted in the creation of a Hanger Five Site-Plan containing completely misleading data on the actual dimensions of the Sponsor-Site dimensions. Good communications between all parties involved resolved this swiftly.

Costs- It takes seven years of poverty and overwork to become an architect. The one consolation available to you is to charge a lot of money for your services when you do finally get there. I will suggest in the Architectural Control Section of the Recommendations Chapter that many of these costs are unnecessary expenses for DMY-Berlin.

Plate 8 - Corridor and Flugstieg Inner Flight-Pan Area.page 10

Recommendations**Disclaimer - This Chapter was written with the Retrospective Knowledge that the DMY-Berlin Tempelhof Festival was put together at Short Notice (5 weeks), in Difficult Circumstances (new Venue, alternating Sponsors), and it should be noted that the Festival was a Successful Event. However - for any Future Expositions or Festivals that DMY-Berlin may create - some of the following suggestions might be worth taking into account...

A Better DMY-Festival Book StoreThis could have been larger, more diverse and had a better stocked selection of design and design-related books on offer.

The DMY-Berlin International Design Festival can easily become a widely recognized opportunity for the design-conscious Berliner to gain access to a great wealth of cutting-edge design-literature that DMY-Berlin can make available from its Design Festival platform.

The DMY-Festival opens up design to a wider audience and great design books are an essential window into the possibilities of great design - why not more books in all fields of design, not only product-design - after all what better place to pick up a book on architectural design than in the legendary Tempelhof Airport?

I am aware of a few specialist London bookshops that have the diversity of stock to put on a truly mind-blowing display and would doubtless be proud to associate with the DMY-Berlin brand and opportunity for sales that it represents.

A greatly expanded Book Store will fill, decorate, colour and 'inhabit' the Corridor area much much more effectively.

I consider it a high-priority to get the Festival-Public spending money as they pass through the FlugSteig Corridor from the Entrance-desk - the Corridor space is a 'primer' for the mood of the Festival-Entrant before he or she enters the main Exhibition.

Combined Briefing Session for DMY Festival-StaffThe Festival-Staff employed by DMY-Berlin could have benefitted from two interrelated stages of Briefing before their first day at work:

a) A Printed-Brief including an equipment-list distributed a few days prior to the CBS that states explicitly the kind of Team-specific equipment that the Team-Staff will need to bring to the Festival, for example; suncream, multi-tool, change of clothes, food, gloves, etc. This equipment-list is created by the specific Team-Director in collaboration with other Directors. This list can include useful contact numbers, timings and any other information considered essential to the Festival operation.

b) Festival-Staff should attend a Combined Briefing Session (CBS) before the Festival where they can be better familiarized with: emergency procedures, radio etiquette, DMY company structure, dress requirements, language skills, ID protocol, each other and generally what DMY-Berlin expects of its representatives.

This would better familiarize Temporary-Staff with the Directors that they will be working for, develop and improve lines of communication and allow for any important questions to be raised before - rather than during - the Festival itself.Through this DMY-Berlin can reduce the negative impact of unplanned absences and create a more flexible, responsive workforce which would mean paying less for a more efficient, better informed and a more independently capable Temporary Festival-Staff.

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Plate 9 - DMY-Logo above Eingangshalle Entrance.

Increased DMY-Berlin Festival BrandingThe DMY-Logo placed more widely on products both large and small - especially on any useful free-stuff that is distributed to the Festival-Public: pens, key-rings, receipts, sweeties, posters, condoms, plasic cutlery, paper plates, cups, cuddly toys, etc. DMY-Berlin stenciled in huge letters, writ large on banners and projected onto the outer and inner Tempelhof surfaces - as was done to great effect in the Eingangshalle. The DMY-Berlin Logo has a wonderful 'cult' feel to it and could be more widely propagated over any Festival or Exhibition Areas as often and in as many forms as is possible - since it is what Festival-Public will associate this with a successful Festival.

Calvin Klein made his initial fortune from the sales of the high-quality T-shirts that carried his distinctive and very sexy company logo. If DMY-Berlin were to invest in a modest run of T-shirts and they were of high enough quality then any not sold during the annual International Design Festival could be quietly distributed amongst quality european boutiques, increasing the DMY-Berlin profile in places popular with the design-conscious and associating the DMY-Logo with beautiful desirable clothing design.

Improved Dance Area makes PartyThe Flight-Pan area outside Hangers Five & Six was a great opportunity to blast off the kind of sound-waves that equal party, something never truly possible within the confines of Hanger Six. During the Design-Festival a large and well-advertised Dance-Party was held inside the opposite east-wing of the Tempelhof Building. I suggest that perhaps DMY-Berlin might start thinking along the parallel lines of a more expanded, DMY Dance-Party that is integral to the Festival.. If this Dance-Party is arranged around the Exhibitor-Dinner this allows the Dinner-guests to join up with the Dance-Area following their meal - since people naturally tend to drain away from the scene of a great meal to a more relaxed and pleasurable space.During the DMY-2010 Exhibitor-Dinner the need for this 'pleasurable space' was spartanly fulfilled by the border area between Areas b and c (see Plate 1, Page 2) and aided by a warm clear night. In future I propose that DMY "sculpt" with this Dance-Area:

1) Partially-sheltered interconnected spaces made of acoustic barriers and banked 'walls' of industrial-grade speakers, woofers, sub-woofers and bass-tubes - designed into an interconnected set of spaces that stimulate social interaction and allow for people to feel free, dance and have a good time.2) A slightly raised central Dance-Floor with plenty of lowered space surrounding it. 3) A DJ-booth raised up high, surrounded by interlacing visual-projections of sensory-disruption: robot lights, lighting rig (banks of lights),a light mixer, smoke, an inspired VJ or two would not hurt and could "cut loose" with any of the large amount of visual-material that the Festival generates.4) Lots of seating and alcoves around the space.5) A lockup dedicated bar which can be closed-up during times when the Dance-Area has little use.6) A really engaging design that makes the most out of the least and is interesting to explore.7) A 'chill-out' zone that exudes a less frantic rhythm where people can more easily talk.

Why not London DJ's? Smuggle professional dancers into the crowd to get things started. Get the party to be the human equivalent of the design-anarchy going in in the Hangers. Every great party has a couple of Designers in it. But a roomful of Designers does not necessarily party. Therefore DMY is required to work hard in this department. A great party is great PR.

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"Steward" Security ApproachDMY Security would be better served by the creation of a temporary DMY "Steward" Team. The name "Steward" means guide or person responsible. Similar to onboard a ship where the Steward will guide you to your cabin.It is an approach that is friendly and engaging, polite but firm. It works through movement, teamwork and being easily recognized - and easier still to approach for questions or help. It requires well informed, naturally motivated, clearly recognizable Staff. It may require a local license or City Council permit, which can be researched easily.

This approach can reduce Festival security costs because it requires less Staff to work harder and would certainly provide for a far more positive overall contribution to the Festival. In creating a Steward-Team for any future Tempelhof Festivals, DMY gains possession of a marketable short-list of capable, proven Security-Staff who can be hired out by DMY to any forthcoming "civilized" Tempelhof Events.Berlin City Council is currently putting a lot of effort into promoting the vast Tempelhof Airport as a world-class Festival-Site to try and offset the huge costs of maintaining this unique building - an ongoing process with an emergent market.

Architectural ControlControl of the 'layers' of information that feature on a Pdf Site-Plan comes from access to a few .dwg files.These layers consist of details: Exhibitor Sites, Contractor-built walls, Building-structure, etc.With control of the .dwg file DMY can edit and publish its own Site-Plans.The .dwg file is accessed in editable form by an AutoCAD program that normally requires a PC and costs about !90.

A Freelance AutoCAD Operators wage is between !20 - !30 per hour, If hired via an Architects Practice then this Operator costs at least three times as much.The Architect has to hire the Operator themselves since generally they will be too busy with the day-to-day running of the Practice, which is expensive to maintain, and have a mortgage / new Audi to keep up the payments on.

Simple re-organization of existing DMY resources and a few voluntary Staff hours can achieve the basis of this.For any company with 12 (+) regular Staff that hosts a large scale International Festival and a couple of smaller Expos in any normal working year it seems logical to have at least one trained AutoCAD Operator in the Office.Anyone who can draw, use a computer and is motivated enough to learn can become competent at manipulating the kind of 2-D Site-Plans that DMY require to plan Festivals and Exhibitions. It takes a few hours over a few weeks of regular 'in-house' training for any determined Operator to become relatively competent to the level of AutoCAD ability that DMY-Berlin requires.

Berlin WallsThere was issue this Festival with Exhibitors unsure of Wall options and costs. Some had not specified Walls when they actually really needed them, and large sites were often inadequately served by the uniform 3 meters of Wall that came with the Exhibitor-Site.

Plate 9 - Aufbauplanung Form.

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The above is the piece of paper that many of the wonderfully disorganized and brilliant creatives who hired DMY's Exhibition-Spaces seem to have lost or forgotten about.In my experience about half of the Festival Exhibitors were far more conversant in english. Perhaps a bi-lingual Aufbauplanung Form might better serve the needs of both Exhibitors and DMY.Master-Carpenter Christoph and myself found ourselves running around for the first three days of the Exhibitor-Installation Phase attempting to resolve the issues around the 5% of Exhibitors who had lost, mislaid or misunderstood some aspect of the Aufbaupanung Form and now needed X meters of !90 per meter fireproof-wall.Even a low percentage of Exhibitor Form-blindness may serve to create issues that further pressure already stretched DMY communications and serve to distract many of the Directors in no small way from their very busy schedules and important specific tasks.

Streaming Cascading DMY-BerlinWhether it be at the Flutgraben Office or at a Festival or an Exposition DMY needs access to a high-speed broadband internet connection. This can be arranged relatively easily and with the minimum of cost by the simple process of planning, realistic appraisal and implementation. DMY-Staff can then communicate complex information via an on-line message-board. Directors Assistants carry with them a laptop which they use to check and update the message-board as necessary.Important conversations / announcements can then be recorded, highlighted and accessed by DMY-Staff.DMY-Directors have access to an on-line 'Boardroom' discussion-zone, from which important information is cascaded down through the Office-Staff to temporary Festival-Staff and beyond.

DMY Office Stress ReductionReduce DMY office stress by the following simple steps:1) - Create a simple plan of the Flutgraben Office. 2) - Use this to remove or hide every electrical-wire within the Flutgraben office environment.3) - Follow-up this by removing as many straight-hard lines and angled-intersections from the DMY office environment wherever reasonably possible. 4) - Creatively mask the 'tag' graffiti (the lowest form of graffiti) in the corridor outside the DMY office and install responsive inexpensive LED lighting along corridor / stairwell route from the outside entrance door to the office.5) - Small touches improve the corridor space - remove hard-lines, blur the hard-contrast environment and use the darkness as a canvas to paint the Corridor with small patches of light and texture that guide the unfamiliar and unconsciously reassure the regular user.

Design Heroes DinnerAn Exhibitor-Dinner in the unique space formed by the elevated platform of the "Hall for Heroes" which is easily accessible through a point mid-way along the FlugSteig Corridor. A space designed to impress anyone who experiences it, the "Hall for Heroes" is a place where the subdued light needed for an intense dining experience can be used to great effect. It needs two long tables and a few hundred chairs. This sounds intimidating but by applying the design-ethic that DMY has ready access to this can be pleasingly solved with low-cost materials and to magnificent effect.

Plate 10 - The Hall for Heroes. page 14

The rough "Stucco" interior walls have the effect of blurring the distinction between great hall and of that of an amazing cave which has improbably arranged itself along the "golden" ratio of classical and natural proportion. As a space the hall has perfect light-control, great acoustics and can be lit in a simply and inexpensive way by uplighting the raised platform from the lowered floor around with simple recycled theatre-lighting technology. Additional light can come from the centre of the platform area that would encourage social interaction between the tables. I strongly recommend that DMY consider utilizing this space in any future Tempelhof use Exhibitor Dinners.

Create a Sheltered Dining AreaGiven the Berlin early June high-twenties heat it might be wise to include water fine-diffusers to cool any outside areas in use during peak afternoon temperatures. This was tried this year by Herr Goritschnig who managed to talk the Berlin Fire Dept into crudely attempting this with their FRV water-cannons.

In any future Tempelhof Airport Festival use the creation of a Sheltered Dining-Area is a must. The area outside the Hanger doors (over 450 meters) consists of an empty exposed space with almost no-where to sit and a fair degree of use from people who will naturally seek a break from the intense Festival environment. DMY could "colonize' this space with a "market" of stalls selling food and drink at a 'flat' Festival rate and competing for trade only by the nature and delight of the wares on sale.

Each stall holder could have a contractual responsibility to provide a minimum of seating and shade / shelter. This would lend the Festival a more convivial, colourful mood, without necessarily adding greatly to the cost. I feel that a bigger selection of cultural cuisine choices could better have reflected the international composition of this Festival and provided a more diverse, interesting and social dining experience - and another reason to come to the DMY-Berlin International Design Festival.

DMY Decorates FestivalAesthetically the main obstacle to utilizing the Tempelhof Hangers are the 18 meters of unused space between the floor and roof of the Hanger. This void, empty space seems to hang over the Exhibition, dominating it and only focussed further by the glazed brick walls from within which it rises. As this void ascends to roof level it disappears into a gloomy darkness.

I suggest that this strong visual obstacle can be overcome by suspending large trailing banners from the Hanger roof-structure. This would interrupt the 'void' effect while advertising DMY-Berlin and signposting different Exhibitor/Sponsor Areas.These could be lit from beneath, furthering the peaceful floating ambience of the Hanger Exhibition at night by imparting a gently moving 'chinese lantern' effect.

DMY could include in the Exhibitor-Contract the Option to 'buy' one of these Banners.If only a few Exhibitors went for this it would still 'break-up' the space and look fabulous.

Plate 11 - The Festival Architect On-Site.

With this Festival Architect Report I fully discharge my duties and obligations herein as appointed Festival Architect to the prestigious DMY-Berlin International Design Festival 2010, held between 9th - 13th June 2010.

Christopher John DeardenFestival Architect

18th August 2010page 15

FESTIVALPROGRAMInternational Design Festival Berlin June 09th – 13th, 2010Airport Berlin - TempelhofPlatz der Luftbrücke 5

SYMPOSIUM, OPEN TALKS, MAKER LAB, AWARD, PECHA KUCHA NIGHT, KLUBLABOR & SATELLITE EVENTS

FESTIVALPROGRAMInternational Design Festival Berlin June 09th – 13th, 2010Airport Berlin - TempelhofPlatz der Luftbrücke 5

SYMPOSIUM, OPEN TALKS, MAKER LAB, AWARD, PECHA KUCHA NIGHT, KLUBLABOR & SATELLITE EVENTS