Festival Management: Festival Management: An OverviewAn Overview

Central Luzon Tourism Capability Building Central Luzon Tourism Capability Building Seminar-WorkshopSeminar-Workshop

Angeles CityAngeles CityMarch1, 2013March1, 2013

Author: Riya Brigino LopezAuthor: Riya Brigino LopezCo-Authored and Delivered by: Nilo C. AgustinCo-Authored and Delivered by: Nilo C. Agustin

Management Management Functions/ProcessesFunctions/Processes

ORGANIZINGPLANNING

LEADING CONTROLLING

WHAT TO PLAN?WHAT TO PLAN?Is it about…1. ARTS 2. CULTURAL FESTIVAL3. LOCAL PRODUCE/PRODUCTS4. HEROES/HEROINES5. NATURE FESTIVAL6. HISTORY, MYTHS AND LEGENDS7. IMPORTANT EVENTS 8. LOCAL VALUES, CUSTOMS ETC.9. HERITAGE10. CELEBRATION OF FAITH/THANKSGIVING * REFER TO CULTURAL RESEARCH DATA

PRE-PLANNING STAGEPRE-PLANNING STAGE

Environmental scanCultural Resource Mapping

* Cultural ResearchData Organization and Analysis

Planning a FESTIVALPlanning a FESTIVAL1. Brainstorm on the CONCEPT2. Categorize the OUTPUTS (activities, objectives, design, marketing

strategies, etc. )3. List the FESTIVAL OBJECTIVES (Three

Folds of Society)4. Choose the FESTIVAL ACTIVITIES

(presentations, performances, exhibits, street parade etc.)

Planning a FestivalPlanning a Festival

5. CALENDAR the events

6. Decide on the VENUE (event and activity sites/centers)

7. Review, revise and internalize the PLAN.

A Festival PlanA Festival Plan

A. Festival Title

- Relevance and Significance

- Character and Personality

B. Brief Description of the Festival

- a precise statement about the festival

C. Objectives

- SMART

- Three Folds of Society

A Festival PlanA Festival Plan

D. Calendar of Activities

- Pre-event and Post-Event Timelines

- Festival Program of Activities (Event, Date and Venue)

E. Budget Plan

- Financial Viability of the Festival

- Accountability

I. Professional Fees

II. Transportation and TravelIII. Food and Beverage A. Rehearsals B. Festival DaysIV. Production A. Costumes B. Props C. Musical Instruments D. TechnicalsV. Contracted ServicesVI. RentalsVII. RepresentationVIII. Others

Total Required Budget

Total AmountRequested

Other Sources

A Festival PlanA Festival Plan

F. Organizational Structure

- Organizational

Chairman, Vice Chairman, ExCom, Festival Director, Administration, Finance, Production

- Functional

Working Committees

G. Marketing and Promotion Plan 1. Publicity and Promotion

- Festival Image (creatives: logo, posters, letterheads, banners, streamers, etc.)

- PR and Publicity Plan (slant of releases)Tri-media Exposure

2. Marketing Plan - Corporate and Institutional Partners - Community Involvement - Partnership Agreement

WHAT DO WE ORGANIZE?WHAT DO WE ORGANIZE?

RESOURCES:

HUMAN ORGANIZATIONAL AND FUNCTIONAL STRUCTURES

MONEY DETAILED BUDGET AND SOURCES

MATERIALS INVENTORY AND SOURCES

MACHINE ETC.TECHNICAL AND PHYSICAL

ARRANGEMENTS

LEADING: LEADING: THE ACTUAL IMPLEMENTATION THE ACTUAL IMPLEMENTATION OF THE PLAN OF THE PLAN

LEADING is not just

- DELEGATING THE TASKS

- PUSHING PEOPLE TO WORK

- ENSURING THAT THE PLAN IS BEING

IMPLEMENTED NO MATTER WHAT

LEADING MEANSLEADING MEANS

1. SETTING THE MOST CONDUCIVE WORK

ATMOSPHERE

2. NURTURING THE PEOPLE AND THE

PROCESS OF IMPLEMENTATION

3. ABILITY TO SHIFT ROLES IF AND WHEN

NECESSARY (MICRO AND MACRO MANAGEMENT)

CONTROLLINGCONTROLLING 1. KNOWING THE STATUS OF THE PROJECT AND

ABILITY TO CHANGE COURSE IF NECESSARY

(Evaluation is the key to “control”)2. CONFRONTING PROBLEM HEAD ON AND LEARNING FROM IT

3. SETTING APPROPRIATE RULES AND GUIDELINES

CONTROLLING DOES NOT MEAN POWER CONTROLLING DOES NOT MEAN POWER OR MAKING ONE’S POWER FELTOR MAKING ONE’S POWER FELT

IN SHORT, IN SHORT,

A COMPREHENSIVE PLAN IS A COMPREHENSIVE PLAN IS THE KEY TO SUCCESS THE KEY TO SUCCESS

Festivals are NOT justFestivals are NOT justabout about WINNING A COMPETITION WINNING A COMPETITION

but but

aa SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

S A L A M A T P O!S A L A M A T P O!