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Festool

Abrasives Merchandiser Concepts

February 2012 | v01

1Festool | Abrasives Merchandiser Concepts | February 2012 v01

Concept Summary

Wall display

The current wall display proposes some design challenges:

• A very limited number of abrasives fit on the setup

• Planogramming demands maximum flexibility due to types, grits, and packaging size of abrasives

• Display organization is unpredictable through more than 500 dealers in the US

Current cubby display

There are some shortcomings in the current cubby display:

• Modularity is limited

• Only one box fits per cubby — as a result, holes are left when it’s removed

• Bottom row product is placed too low for comfortable selection

• It’s missing the flexibility needed for products other than boxed adhesive discs

• Not easily moved — no casters, etc. to ease the transition from wall unit to floor unit

• Serves as a generic fixture, with no Festool brand equity built into the display

Improve the existing merchandiser

Our main point of focus is to address the shortcomings of the existing merchandisers:

• Create a gravity-fed system for dispensing product, better utilizing the space through angled delivery

• Create modular “nodes” within each short run — to maximize spacing and product mix within the Festool area

• Work with Festool’s branded appeal: clean, industrial, use of metal & wire in construction, contemporary, high end

• Create experiential areas for customer to see the brand in action and what they can expect for the higher price of Festool products

Heighten the experience: store-in-a-store

• Create a fully-realized destination for the Festool brand within the retail space — a store in a store

• Here the customer can see the products in action, immerse themselves in the experience of owning the product, and find advanced education on Festool product and related services

• Bring in technology: video, internet links (QR codes), etc. to boost excitement around the brand and the product and the community built around it

The challenge Our solution


Abrasives Merchandiser 3 Base Unit Overview

Base Unit

The purpose of this unit is to provide modularity to accommodate the space alotted for Festool products in hardware stores. The unit’s multi-purpose functionality offers solutions for storage, self-dispensing product, large quantity display, educational information, and merchandising flexibility. It also offers a stylistic environment that creates a visual separation from other products and areas in the store.

• 30"w x 72"h x 30"d

• Several functional-differentiated modules are available for merchandising product:

• Gravity-fed shelves

• Peghook wall

• Open-face trays

• Drawer storage

• Modules can be mixed as needed — shelves and drawers, peghooks and open-face trays, etc.

• Attachable product information / graphics

• Casters for easy relocation

• Can be used in a run or with current Festool display units

NOTE: Actual materials and construction

to be determined upon concept approval.

Units in a run

Used with current displays


Abrasives Merchandiser 3 Modular Unit: Abrasives Configurations

Gravity-Fed Unit

• Gravity-fed unit holds 72 - 6.5"w x 5"h x 6.5"d boxes

• Base drawer for overstock

• Decorative casters for mobility

• Area for product information and color code

Open-Face Tray Unit

• Open-face tray unit holds 80 - 6.5"w x 5"h x 6.5"d boxes



• Area for product information and color code


Abrasives Merchandiser 3 Modular Unit: Other Configurations

Display Unit

• Displays up to 3 products per unit. Product trays attached to perf wall to maximize placement options

• Room for additional accessories — open-face trays, shelves, etc.


• Area for descriptive graphic

Peghook Unit

• Multiple rows of products

• Integrates with current displays



Display Unit with Storage at Bottom

By removing the bottom sets of modules, large power tool containers, etc. can be stacked below as a shelving option.

Mixed Product

The flexibility of the base unit allows for many different types of packaging on one display.


Abrasives Merchandiser 3 Modular Units: Gravity-Fed

Gravity-Fed Unit

• 30"w x 72"h x 30"d

• Gravity-fed shelving can hold 72 large abrasives boxes



Gravity-Fed Shelf

• Holds 12 largest size abrasives boxes

• Gravity-fed angled construction

• Dividers within each shelf can be repositioned to accommodate smaller boxes

• Color-coded info tag is inserted into channel system

• Can be removed from unit


Abrasives Merchandiser 3 Modular Units: Open-Face Tray Option

Open-Face Tray Unit

• Open-face tray unit can hold 80 large abrasive boxes



• Front edge area for color-coded info tag

Open-Face Tray

• Holds 16 largest size abrasive boxes

• Dividers within each tray can be repositioned to accommodate smaller boxes

• Color-coded info tag is inserted into channel system

• Product is viewable from front


Abrasives Merchandiser 3 Floor Merchandisers

Floor Merchandiser Unit

• 20"w x 48"h x 24"d

• Peghook wall option available

• Small unit with double-sided merchandising

• Displays actual product at point-of-purchase



Abrasives Merchandiser 3 Modular Unit Placement

Units can be displayed in a single run against the wall, or placed back-to-back out on the floor, or in any combination


Abrasives Merchandiser 3 Modular Units: Graphic Considerations

Abrasive Shelf / Open-Face Tray Color-Coded Info Tags

• 6.5"w x 2"h

• Utilizes Festool color-code system

• Channel system for easy changeability

• A back pocket insert sleeve contains small sample of the abrasive. A hole cut in the tag allows sample to show through

Item# 497174

Granat Abrasive5 inch/100pcs

P280 Grit

Compatible with:• ES 125• ETS 125• Rotex RO 125 and

other 5 inch sanders

1”w x 1.75”hSAMPLE

AREA

Item# 496613

Rubin Abrasive6 inch/50pcs

P36 Grit

Compatible with:• ETS 150• RO 150• LEX 150 and other

6 inch sanders

1”w x 1.75”hSAMPLE

AREA

Note: Actual size when printed on 11 x 17 at 100%


Abrasives Merchandiser 3 Modular Units: Graphic Considerations

Product Info Graphics

• Approximately 9.5"w x 27"h

• Lists features and benefits

• Easily changeable with channel insert system

• Layout can be adapted to different sizes

• Can be placed wherever product is located

TS 75 EQPlunge-Cut SawSetting the standard for precision. Festool TS Plunge Cut Saws deliver the capabilities of a table saw, a miter saw, a radial arm saw, and even a panel saw, all with unmatched precision in a compact, portable design. Festool invented the guide rail/saw over 45 years ago, and has continuously set new and higher standards for laser-straight precisioncutting with the TS plunge-cut saws.

Faster. Easier. Smarter.Faster. Easier. Smarter.• Set up precision cuts of any length

in seconds with the guide rails’ zero clearance splinterguard.

• Change the FastFix saw blade in just a few simple steps.

• Reduce clean-up time and maintain a healthier work environment with integrated dust extraction design.

• Do the work of a radial arm saw, miter saw, and table saw with panel saw-precision all in one saw.

• MMC electronics offer soft start, constant speed under load, variable speed, temperature and overload protection.

• Cut more accurately with easy depth adjustment in mm increments.

• Deliver finish-quality cuts the first time with the guide rail, eliminating rework and material waste.

• Achieve cleaner cuts with no tear-out with the splinterguard.

• Triple motor bearing extends service life—three bearings take the load.

Plunge-cutting actionSimple depth adjustment allows only the part of the blade necessary for the cut to be exposed. The plunge-action allows placement anywhere on the cut line for straight cuts or cut-outs into material.

Scribe line = cut lineSet the guide rail to the scribe marks and know that it will cut right on the line, regardless of the angle.

Guide rail guidanceCombined with Festool guide rails, you have ultimate control over the TS saw for perfectly straight cuts. Add the replaceable splinterguard, and a splinter-free cut is achievable on both sides of the blade.

Features

You may also like...

SpecificationsModel name TS 75 EQ

Item 561 432

Standard package includes

High-quality carbide blade 48-tooth (495 377)

Guide rail included 55" (1400 mm)

Slipclutch

Splinterguard •Limit stop •Plug-it Power Cord •Systainer SYS 4 TL

Specifications

Power consumption 1200 watts /10 amps 120 v AC

Saw blade speed 2,000 - 5,200 rpm

Saw blade diameter 6-1/4" (160 mm)

Bevel cuts 0° - 45°

Cutting depth on guide rail 1-15/16" (50 mm) straight down and 1-7/16" (37 mm) at 45°

Cutting depth without guide rail 2-1/8" (55 mm) s

Arbor size .787" (20 mm)

Weight 9.92 lbs (4.5 kg)

Kapex KS 120 EBSliding CompoundMiter SawItem# 00000

The Trion PS 300 EQPendulum JigsawItem# 00000

PendulumJigsawsFor years, Festool Trion Jigsaws have served as the benchmark for innovation and performance, delivering tearout-free cuts that are straighter and truer than most users would believe possible. With the introduction of the all-new Carvex, Festool has built on this success, delivering a feature-packed solution that is lighter, more powerful, and exceedingly comfortable to use.











Features



Item 561 432




Slipclutch


Specifications











4-LED Stroboscopic lightIlluminate the cut line in-synch with the blade for effortless and improved visibility for precise cuts and less re-work.

Tool-free base changingChange from the standard base to the angle base quickly and easily. Or change the baseplate inserts to protect the work surface or for reduced friction across work surfaces.

Automatic guidance systemTriple blade reinforcement with rigid support rod and carbide jaws automatically adjust to reduce blade wander and drift. This helps to eliminate cutting errors, spoiled workpieces, or need for rework.

The OF 1010 EQRouterWith its router lineup, Festool has established benchmarks for precision and versatility at every level. Trim routing is easier and more precise than ever with the MFK 700. With a base system that allows it to work just as well horizontally as it does vertically, the MFK 700 is a true standout in a market filled with one-trick-ponies.











Features



Item 561 432




Slipclutch


Specifications











Dust extractionAbove and below-base dust extraction for edge forming or other standard routing operations.

Micro-adjustability1/256” (1/10 mm) fine adjustment for precision trimming applications.

ModularOne motor, multiple bases, and tool-less change. Vertical and horizontal bases are wide for greater stability.1


Abrasives Merchandiser 3 Modular Units: Headers

Changeable Signage Headers

• Vertically falls in line with current Festool translite headers

• Useful for a large variety of product and brand communication: color-coding, pricing, product info, lifestyle graphics, etc.

Translite Signage Headers

• Matches placement height of current Festool translite headers

• Utilize for brand reinforcement or as a generic header


The Festool Perfection Shop

Festool products are sold in the US throughout a growing network of dealers. These dealers are experts about the product and help to deliver an interactive and meaningful experience when learning about Festool. This became evident when speaking with the in-store staff, but when shopping the product there was a disconnect.

Undoubtedly, Festool is a high-end premium brand that provides consumers with an extraordinary system of tools and a one of a kind experience. Consumers feel a strong sense of loyalty to the Festool brand and their expectations are high — we think this should be reflected through the in-store experience.

We have created the Festool Perfection Shop to illuminate the Festool area and to strengthen the brand presence within the retail space. This elevates the in-store experience and draws consumers in. Being conscious of limited floor space these concepts integrate with existing Festool fixtures and work within small or large store footprints.


The Perfection Shop 3 Overview

The Festool brand experience area

A self-contained Festool “store” providing the customer with:

• The experience of using Festool’s high end products first-hand

• Samples of materials treated with Festool products…the end result

• A large offering of graphic information, product photography, and excitement around the brand


22 FT. WIDE X 15 FT. DEPTH

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The Perfection Shop 3 Floorplan and Features Overview

Features Overview

• The “innovation table”: a large demo and sample table, built out from the back wall

• Monitor built into front end cap of the innovation table displays Festool experience video

• Curved feature product wall at the back of the innovation table displays large product shots and information

• Innovation table flanked on either side by wall units

• Product benches and floor units are placed at either side of the innovate table

• Hanging overhead fabricated “Perfection Shop” sign


The Perfection Shop 3 Innovation Table

Innovation Table

• Two-sided table plus a rounded end cap

• Demo side: tools with power drops, allowing customer hands-on experience of using Festool products

• Product and sample side: products displayed on angled platforms, allowing for greater visual delivery of tools and product info / pricing

• Product sample unit: a miniature version of the floor/wall unit with changeable cascading shelves that hold different materials finished using Festool abrasive products — delivering a high “wow” factor

• Table legs and center separator wall styling matches wall and floor unit, adding to the Festool brand equity at the fixture level


The Perfection Shop 3 End Cap

End Cap

• Monitor built into the vertical back portion of the end cap for a finished display unit feel

• Video content: more advanced application and use of Festool products — heightening the “wow” factor of Festool high end tools, abrasives and accessories

• Space on either side for literature and / or table units

Abrasive Finish Sample Unit


The Perfection Shop 3 Curved Feature Product Wall

Curved Feature Product Wall

• 4-face feature product wall shows perfection visuals of Festool products, adhesives, and accessories

• Large backlit product graphics

• Matted (non-backlit) product information or marketing information at the bottom of each graphic

• Each product wall insert area is changeable at both the product shot channel and info channel


The Perfection Shop Simplified 3 Overview

A more simplified experience area

A reduced feature experience area option for the Perfection Shop:

• Separator structure to section off the Festool Perfection Shop from the remainder of the store

• Allows for small to large footprint, fits into a variety of store floorplans

• Wall-mounted Festool Perfection Shop dimensional letters


The Perfection Shop Simplified 3 Floorplan


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Small department floorplan


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Larger department floorplan


The Perfection Shop Simplified 3 Department Separator

Department Separator

• Low-rise department separator sections off the Festool Perfection Shop from the remainder of the store

• Banner material hanging from fabricated upright and horizontal bar structure

• Modular expansion / reduction of separator piece for a variety of layouts

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