fietsen en lopeninnovatieinternationaalmilieumobiliteits-openbaaropenbare...
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fietsen en lopen innovatie internationaal milieu mobiliteits- openbaar openbare ruimte parkeren procesbegeleiding verkeerslichten verkeers- verkeers-management vervoer management veiligheid
The Grey DiamondThe potential transport user
Willem Buijs Nynke van der Kallen
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How many percent of the European population is 65+?
• At this moment?
• In 2025?
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Percentage 65+ (2005–2025)
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The Grey Diamond
• We want to learn you about this target group.
• Based on literature, studies, research and ...THIS WORKSHOP!!
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Workshop
• Get up and come forward- Younger then 35 years old (pink)- 35 till 45 years (orange)- 45 till 55 years (yellow)- 55 till 65 years or older (grey)
• Make groups of 5 persons in your age group.
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Case 1
• Why do you travel with public transport?
• If you don’t travel with public transport, what is a reason to leave the car and to use public transport?
- Write down the three best reasons of your group on a post-it.
Workshop
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Case 2
• Keep some one of 55+ in mind, who doesn’t travel by public transport.
• How can you convince this person to use public transport?
- Write down the three best arguments of your group on a post-it.
Workshop
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Case 3
• What is the first measure you will take in your country, to stimulate public transport use by the grey diamond?- Write down the best measure of your group on the post-it.
Workshop
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Mobility developement
• Next generation 65+ wants to retain their mobility as long as possible. - Car use and walking is very popular.- Cycling by experienced cyclist till 75 years, because of the risks.
- Public transport if accessibility, reliability, information and personal security are improved.
• More 65+ have their driving licenses and car ownership is higher.
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Vicinity of public transport – West Brabant
• Vicinity of public transport - bus stop within 400 - 600 meters from the majority of homes and destinations of impaired and elderly people. - new bus stops, - movement of bus stops, - changed routes of bus-lines - even experiments with completely new bus-lines
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Accessibility of public transport – West Brabant
• Accessibility- The bus ‘kneels’;- Ringline;- Facilities for visually impaired people;- Automatic board.
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Accessibility of public transport – West Brabant
• Main bus lines integrally adapted;• One fully accessible bus stop in every
area.• Uniform bus stops.
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Information – Besancon (France)
• Increase the use of public transport- With an attractive information package;
- Privileged welcome at the shop;
- Benefit from various services.
• Target group - people over 60
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Information – Besancon (France)
• Recommendations for this action- Involve shop staff in action implementation;- Improve the service offer during the action;- Try to propose a surprise each month in the activity programme;
- Communicate about this action each month.
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Price - Province of Gelderland
• Stimulate people with physical and/or mental impairment to use mainstream public transport instead of the on demand taxi service. - This target groups consist of 65+ as well.
• Because on demand taxi service is quite expensive.
• A large-scale experiment - one year, with price and information incentives.
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Price - Province of Gelderland
• Use of public transport increased with about 25%.
• People who don’t use the on demand taxi service any more increased.
• Price is the main incentive, • The information package is also a
positive contributor. • Website, helpdesk and demo bus are
less successful.
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Price - Province of Gelderland
• Measurements showed that indicated travellers would increasingly use public transport if:- the distance between the house and stop the step is reduced (vicinity);
- the entry and exit would be easier (accessibility);
- there is a secure and comfortable seat;- the connections of public transport are improved.
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Results of the workshop – case 1
Age group Reasons to travel with public transport
< 35 years
35 – 45 years
45 – 55 years
> 55 years
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Results of the workshop – case 2
Age group Arguments to convince 55+ to travel with public transport
< 35 years
35 – 45 years
45 – 55 years
> 55 years
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Results of the workshop – case 3
Age group Measures to stimulate public transport for 55+
< 35 years
35 – 45 years
45 – 55 years
> 55 years
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Lessons learned
• The grey diamond is an important target group – in 2025 over 25% of the inhabitants is 65+.
• The next generation 65+ is no PT-captive and social networks are important.
• Important to stimulate the 65+ to travel with public transport.
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fietsen en lopen innovatie internationaal milieu mobiliteits- openbaar openbare ruimte parkeren procesbegeleiding verkeerslichten verkeers- verkeers-management vervoer management veiligheid
Thank you for your attention!