OUR COMMITMENT

OUR PROMISE –FOR THE GAME. FOR THE WORLD.

The world is a place rich in natural beauty and cultural diversity,but also one where many are still deprived of their basic rights.FIFA now has an even greater responsibility to reach out and touchthe world, using football as a symbol of hope and integration.

Only with the unwavering dedication of every FIFA team member,every member association and every business partner can footballin all its forms contribute to achieving FIFA’s goals at a high levelby protecting standards, encouraging competition and promotingsolidarity in the world game.

For the Game. For the World.

For the Game.For the World.

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OUR MISSION

‘Develop the game, touch the world, build a better future.’

Played by millions around the world, football is the heart andsoul of FIFA and as the guardian of this most cherished game, wehave a great responsibility. This responsibility does not end withorganising the FIFA World Cup™ and the various other world cupcompetitions; it extends to safeguarding the Laws of the Game, todeveloping the game around the world and to bringing hope tothose less privileged. This is what we believe is the very essence offair play and solidarity.

We see it as our mission to contribute towards building a betterfuture for the world by using the power and popularity of football.This mission gives meaning and direction to each and every activitythat FIFA is involved in – football being an integrated part ofour society.

Develop the game, touch the world,

build a better future

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OUR APPROACH

Develop the game. Improve the game of football constantlyand promote it globally in the light of its unifying, educational,cultural and humanitarian values, particularly through youth anddevelopment programmes. Football development means investingin people and society at large. Football is a school of life.

Touch the world. Take world-class football action and passion atall levels to every corner of the planet through our 208 memberassociations. The broad range of competitions shows the manyfaces of football, spearheaded by the FIFA World Cup™.

Build a better future. Football is no longer considered merely aglobal sport, but also a unifying force whose virtues can makean important contribution to society. We use the power of footballas a tool for social and human development, by strengtheningthe work of dozens of initiatives around the globe to supportlocal communities in the areas of peacebuilding, health, socialintegration, education and more.

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It is not onlyabout winning,but

about sharing too

WHAT WE STAND FOR

Our core values of authenticity, unity, performance and integrityare at the very heart of who we are.

Authenticity. We believe that football must remain a simple,beautiful game played by, enjoyed by and touching the lives of allpeople far and wide.

Unity. We believe it is FIFA’s responsibility to foster unity within thefootball world and to use football to promote solidarity, regardlessof gender, ethnic background, faith or culture.

Performance. We believe that FIFA must strive to deliver footballof the highest quality and as the best possible experience, be it asa player, as a spectacle, or as a major cultural and social enablerthroughout the world.

Integrity. We believe that, just as the game itself, FIFA must be amodel of fair play, tolerance, sportsmanship and transparency.

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Stronger together,in line with our

values and beliefs

A CHANCE AND A CHALLENGE

‘For the Game. For the World.’ reflects the core element of our missionand represents both a chance and a challenge: a chance for us tocontribute to making a difference to people’s lives, and a challengeto balance this social element with our traditional competence ofdeveloping football, overseeing its rules and organising world-classcompetitions.

We see it as our duty to take on the social responsibility that comeshand in hand with our position at the helm of the world’s mostloved sport.

Join us in uniting forces to develop the game, touch the world andbuild a better future!

Joseph S. Blatter

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A windowto the world

PublisherFédération Internationale de Football AssociationFIFA-Strasse 20 P.O. Box 8044 Zurich SwitzerlandTel: +41-(0)43-222 7777 Fax: +41-(0)43-222 7878 www.FIFA.com

President General SecretaryJoseph S. Blatter Jérôme Valcke

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PhotosFIFA, Kurt Schorrer, Action Images

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© 2007 FIFA. All rights reserved

FIFA – OUR COMMITMENT