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Page 1: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright
Page 2: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

How many content marketers does it take to

@stekenwright | #FigDigContent, 19 Feb 2015

Page 3: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

Fresh content

Profit

@stekenwright

Page 4: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 5: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright
Page 6: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

Awareness

Consideration

Conversion

@stekenwright

Page 7: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

Manual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

@stekenwright

Page 8: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 9: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 10: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 11: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 12: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 13: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 14: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 15: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

@stekenwright

Page 16: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

No engagement

@stekenwright

Page 17: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

referrals

@stekenwright

Page 18: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

YOY organic traffic

@stekenwright

Page 19: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

enquiries

@stekenwright

Page 20: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

Manual Action

Manual Action Revoked

Content

@stekenwright

Page 21: Figaro Content Marketing Seminar: How many content marketers does it take to sell a lightbulb? - Stephen Kenwright

Thank you from

[email protected] @stekenwright Branded3.com @Branded_3


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