film packages
TRANSCRIPT
FILM
PACKAGES
SKYFALL
Skyfall has an identifiable advertising campaign, in keeping
with the Bond series.
The posters feature modern, cold colours to suit the suave
nature of the protagonist – James Bond.
The magazines feature
the same colour scheme
to follow the film’s
advertising image. Even
the subscriber’s issue
Of Empire changes their
corporate image to
match the film’s. Many
of the poses are the
same and the images
are re-used.
Advertising on the underground in London is commonplace. There are posters just aboutanywhere. Skyfall was no exception.
Even sponsors of Skyfall took to advertising it.
Posters on theunderground aremuch bigger, adifferent shape,and much moreimpressive tocatch people’s eye
FILM FESTIVALS/PREMIERS
The setting of the premier has to be in keeping with the style
of the film’s advertising. Hence the pictures below of the
Skyfall premier.
The car is very suave and sophisticated but also conveys
Bond’s need for speed.
The backdrop is the same featured colours and fonts.
INTERVIEWS
Interviews are a useful form of advertising as it can be virally
sent out on the internet/TV. They most likely crop up in
entertainment channels or websites such as ‘E!’ or ‘E! Online’
or MTV etc. These interviews can convey not only the film’s
advertising package but also more information to entice
audiences.
These interviews usually feature a backdrop in keeping with
the advertising as shown below:
INVESTORS
Investors are vital to a film’s success as the sponsors provide
money for the production of the film as well as the production
companies.
As seen below Bond was part of the ‘The GREAT’ campaign,
using posters to tell everyone how good Great Britain really is.
There was controversy over the new
Heineken sponsorship as Bond is
synonymous with martini ‘shaken not stirred’.
But the deal was worth £23 million and it has
been reported the film would not have been
made without the deal.
Products are used to gain the money investors have put in to
the film’s production. These products make normal members
of the audience able to feel as good as a Bond girl, or Bond
himself!
The product and the film benefit each other, for example:
A man sees the advert for the 007 fragrance when watching
Skyfall in the cinema, he then buys it, benefiting the
fragrance company but that company has already invested in
the film.
Another man sees the 007 fragrance in the shop, buys it and
then remembers that the new film is out soon, then goes and
buys a ticket – benefiting the film and the product.
PRODUCTS
ONLINE ADVERTISING
Online advertising is vital for the success of a film. Social
networking sites are used to target a films target audience.
Cinema websites are used to entice potential audiences to
buy tickets.Production company websites and film
websites
convince already
interested
audiences to
see the film.
BREAKING DAWN PART 2
The posters are usually of the main cast – or the main 3. Cold, dark colours are used to reflect the danger, tension, mystery and thrilling side of the film.
These magazine covers feature twocontrasting sides to the film. The postersand cover on the right focuses on thedrama to draw audiences in. However, themagazine to the left plays on the loveangle and features a much brighter imagerepresenting happier times for thecharacters - drawing in different audiences.
INTERVIEWS/PRESS RELEASES
Interviews and press releases are usually done in front of a
huge poster to advertise the film being presented at the
event. This is done so viewers are reminded of the reason for
being there and the job at hand. These posters are in keeping
with the style of the advertising package. In the picture of a
press release to the right there is an
image, not directly taken from a poster but
features similar colours and the sunrise is
poignant because the it is a link to the title
and the start of Bella’s new vampire life.
The links can be made subconsciously but
will remind audiences to buy tickets and see the film.
MY WEEK WITH MARILYN
This film has various style of posters. The black and white posters
represent the timelessness story of Marilyn Monroe, it also
represents the drama of her persona. The other style poster is a
much softer style with light blues that
could symbolize the untold story of the
innocent side of Marilyn Monroe –
possibly the true her. This style is the
one featured and reflected in the
magazine Studio – a film magazine for
women.
LIKE CRAZY
Smaller budget films have to use the
same image on a few posters and
website. The same lighting is used in
the two images to link the two to make
a link in the audiences mind and
interest them in the film.
Having posters everywhere will ensure
the film stays in the minds
of viewers and they will
remember it and buy tickets.
MARTHA MARCY MAY MARLENE
These six different posters take two different approaches to the film. The top three feature the sinister side with dark colours, making the film look more like a thriller.
The bottom three use white as the main colour,perhaps to represent the innocence of theprotagonist. The bottomleft poster gives theimpression that the film isan independent film,whereas the top three looklike a film with a much higherproduction budget than itactually did. These variousstyle of poster could be toexpress the two sides to thefilm and interest both typesof audience.