final 2012 uvp and intro deck with talk track as of 4_25_12 (3)

Title

NAMEMonth, year

© 2012 Forrester Research, Inc. Reproduction Prohibited 2

Meeting objectives

1 Introductions

2 How clients work with Forrester

3 Your needs

4 Next steps


Forrester is a global research and advisory firm


We help you make better decisions in a world where technology is radically changing your customers


Forrester understands how customers are changing . . .

330,000 global consumer surveys

50,000 business surveys

35,000 client inquiries

6,000 technology briefings


. . . and what it means for your key decisions


How we helpFORRESTER’S PLAYBOOK FRAMEWORK


Custom global data

Peer collaboration

Analyst engagement

Core research and tools

Levels of engagement


Decisions we are helping your peers with nowAPPLICATION DEVELOPMENT & DELIVERY PROFESSIONAL

What architectures, technologies, and frameworks should we consider to future-proof our web, mobile, and digital app development efforts?

What best practices am I missing to help us change our methods, processes, and skills to be more agile, keep pace with our business, and help our business keep pace with our customers?

How are others using BI and analytics technologies and frameworks like Hadoop and NoSql to tackle big data and CRM challenges?

NOTE: Pick the role slides appropriate to your meeting


Your decisions?APPLICATION DEVELOPMENT & DELIVERY PROFESSIONAL



Decisions we are helping your peers with nowENTERPRISE ARCHITECTURE PROFESSIONAL

How do we create and communicate valid mobile, social, and cloud strategies that will work for the entire organization?

What does a mature EA practice look like? How does that align with what my stakeholders expect?

Are our information, application, and business architectures clear, forward-looking, and relevant to our organization?



Your decisions?ENTERPRISE ARCHITECTURE PROFESSIONAL



Decisions we are helping your peers with nowSOURCING & VENDOR MANAGEMENT PROFESSIONAL

What can I do to maximize cost savings with major technology suppliers?

What are best practices for running an effective sourcing and vendor management organization?

How do I generate higher levels of innovation from my most strategic suppliers?



Your decisions?SOURCING & VENDOR MANAGEMENT PROFESSIONAL



Decisions we are helping your peers with nowCIO

Where are other CIOs finding real business value from mobile, social, and cloud technologies?

How can we make our IT strategic planning process more agile and responsive to business demands?

What can we do to elevate the role of IT to support business innovation?



Your decisions?CIO



Decisions we are helping your peers with nowINFRASTRUCTURE & OPERATIONS PROFESSIONAL

What should my data center look like in five years?

What mobile, collaboration, and consumer technology does our workforce need to increase productivity, and how can I provision it securely and efficiently?

How I can I build, source, and integrate cloud solutions to deliver better, cheaper IT services?



Your decisions?INFRASTRUCTURE & OPERATIONS PROFESSIONAL



Decisions we are helping your peers with nowSECURITY & RISK PROFESSIONAL

How do I enable employees and partners to harness powerful mobile and consumer devices without sacrificing security and manageability?

How can I show my CEO and my board of directors that the information security program can help our business win new customers, enter new markets, and beat our competition?

How can I best protect our critical business information?



Your decisions?SECURITY & RISK PROFESSIONAL



Decisions we are helping your peers with nowCMO & MARKETING LEADERSHIP PROFESSIONAL

How should we balance traditional advertising with emerging media to optimize our media mix and avoid overspending?

How can I best understand customer and technology trends in our major markets and in emerging markets that we’re targeting?

What are the major stumbling blocks in the way my organization thinks about innovation? How can I lead us through an innovation transformation?



Your decisions?CMO & MARKETING LEADERSHIP PROFESSIONAL



Decisions we are helping your peers with nowCONSUMER PRODUCT STRATEGY PROFESSIONAL

How can I accelerate the product innovation process so that I won’t lose out on business to the competition?

How should I anticipate and plan for new market opportunities?

How will today’s consumer technology trends affect the future of my product and service portfolio?



Your decisions?CONSUMER PRODUCT STRATEGY PROFESSIONAL



Decisions we are helping your peers with nowCUSTOMER EXPERIENCE PROFESSIONAL

How effective is our voice of the customer program?

What is the right customer experience strategy for our company?

How can I find and fix customer experience problems that destroy profits?



Your decisions?CUSTOMER EXPERIENCE PROFESSIONAL



Decisions we are helping your peers with nowCUSTOMER INTELLIGENCE PROFESSIONAL

What is the blueprint that I should use to evolve customer intelligence into a strategic asset at our organization?

What are the marketing automation and analytics technologies that I’m not taking advantage of that could get me results?

How can I develop and build the foundation for a social intelligence program?



Your decisions?CUSTOMER INTELLIGENCE PROFESSIONAL



Decisions we are helping your peers with nowEBUSINESS AND CHANNEL STRATEGY PROFESSIONAL

How should I develop and maintain an online sales and service strategy?

What is the right multichannel and multi-touchpoint strategy for our company?

How do I create a mobile strategy to optimize sales and service across devices and not fall behind my competitors?



Your decisions?EBUSINESS AND CHANNEL STRATEGY PROFESSIONAL



Decisions we are helping your peers with nowINTERACTIVE MARKETING PROFESSIONAL

How do I avoid the pitfalls that other companies experience when organizing for interactive marketing success using both internal teams and agencies?

How will interactive marketing evolve over the next five years, and how does that affect my strategy and my investment in emerging media?

How do I optimize and measure the performance of my interactive marketing mix?



Your decisions?INTERACTIVE MARKETING PROFESSIONAL



Decisions we are helping your peers with nowMARKET INSIGHTS PROFESSIONAL

How can I build an insights-driven organization and implement the results to help drive strategy?

How do I make sure I am not falling behind global trends, the competitive landscape, and changing consumer needs so that I can proactively serve the business?

How do I leverage emerging research methodologies to uncover unique insights that traditional methods can’t deliver?



Your decisions?MARKET INSIGHTS PROFESSIONAL



Decisions we are helping your peers with nowANALYST RELATIONS PROFESSIONAL

How can I overcome the lack of corporate support required to increase the size of my team and budget?

How can I be sure that our interactions with analysts are retained and meet our strategic objectives?

What techniques can I use to develop a metric plan that is aligned to corporate initiatives and is consistently measurable?



Your decisions?ANALYST RELATIONS PROFESSIONAL



Decisions we are helping your peers with nowTECHNOLOGY MARKETING PROFESSIONAL

How do we effectively engage customers and prospects globally using social media?

How do we drive profitable revenue growth by engaging customers from awareness and need to loyalty?

How do we minimize the time and money wasted on ineffective channel partners?



Your decisions?TECHNOLOGY MARKETING PROFESSIONAL



Decisions we are helping your peers with nowTECHNOLOGY SALES ENABLEMENT PROFESSIONAL

How do we reinvent ineffective programs that don’t drive sales productivity into ones that do?

How do we shift from our tendency to be product- centric and evolve to more customer-centric sales support programs, people, and practices?

How do we drive coordination across silos to reduce random acts of sales support?

NOTE: This slide should be used for M&S roles


Your decisions?TECHNOLOGY SALES ENABLEMENT PROFESSIONAL



Decisions we are helping your peers with nowVENDOR STRATEGY PROFESSIONAL

How can we better anticipate technology (r)evolutions?

How do we prevent the industry’s new economics from disrupting our business – like cloud?

How do we minimize the impact of shifting buying behaviors – the business, IT, and the general workforce?



Your decisions?VENDOR STRATEGY PROFESSIONAL



Next steps

1 Next step one

2 Next step two

3 Next step three

4 Next step four

5 Next step five

Thank you

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final 2012 uvp and intro deck with talk track as of 4_25_12 (3)

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