wildfire collaborative | intro deck
TRANSCRIPT
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Credential Deck 2016PRODUCT BRANDING
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A Brand is like a person.
The clearer the purpose, character and identity of this ‘person’,
The more effectively it is able to engage the masses.
Our mission is to constantly dig deeper into a brand’s purpose, character,
Identity and craft the most effective methods to engage effectively
via captivating design.
We’ve come to call this the Wildfire factor
the ability of a brand to engage and spread quickly.
OUR PHILOSOPHY
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Great IdeasSpread Like
WildfireIt is the power to engage that drives successful brands
OUR MANTRA
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We also believe in the Collaborative Method.
The process of producing great work isn’t a diplomacy.
It isn’t even a democracy of votes. Or a hierarchical system of approvals.
We’ve found that when clients, agencies and suppliers do away
with the above and focus on working as 1 collaborative unit,
that the best creative output is achieved.
The Collaborative Method
allows all parties to support each other to achieve the goals collectively.
OUR PHILOSOPHY
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Traditional
THE BRANDTHE BRAND
Collaborative
THE OUTCOME
THE OUTCOME
Client + Agency + Supplier
Sharing the exact same goal
=
The Best for the Brand
Client
Agency
Supplier
Company’s Goal
Agency’s Goal
Supplier’s Goal
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Brand DevelopmentBrand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Brand DesignBrand Design Strategy
Brand Identity Design
Brand Guidelines Design
Design Production
CORPORATE BRANDING
OUR KEY SERVICES
PRODUCT BRANDING
Brand DevelopmentBrand Vision & Mission Setting
Brand Purpose & Philosophy
Brand Essence Development
Packaging DesignBrand Identity Design
Brand Guidelines Design
Product Format Design
Packaging Portfolio Design
Packaging Production
• Advertising / POSM Collateral Design • Website / Mobile App Design
• Character / Mascot Design • Gifting Design • Event Design
COMMUNICATION DESIGN
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Tran Thu HienCo-Partner & Biz Dev.
\\ SoFresh Digital\\ Banyan Tree Group\\ Ambrosia Advertising\\ AVC Edelman
Ngoc TramBrand Executive
Home-grown talent with great ambition, patience, persistence and execute projects effectively.
\\ Wildfire Collaborative\\ Cuu Long Jewelry
Truong TranLead Designer
Home-grown designer with exceptional talent in delivering unique flair to every project.
\\ Wildifire Collaborative
Anthony ChewCreative Chief & Founder
\\ Wildfire Collaborative\\ TBWA Vietnam\\ JWT Vietnam\\ BATES Vietnam\\ OGILVY Malaysia\\ PUBLICIS Malaysia\\ JWT Malaysia
KEY TEAM MEMBERS
Tien TruongResearch
Energetic, Highly motivated, dynamic researcher. Youngest member of the family.
\\ Wildifire Collaborative
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THE FOUNDER
Anthony ChewCreative Chief & Founder
\\ Wildfire Collabrorative
\\ TBWA Vietnam
\\ JWT Vietnam
\\ BATES Vietnam
\\ OGILVY Malaysia
\\ PUBLICIS Malaysia
\\ JWT Malaysia
Anthony has spent the last 20 years immersed in the field
of Advertising and Strategic Brand Communications across
South East Asia, including the last 8 years in Vietnam.
Through his tenure at some of the largest international
agencies in like Ogilvy, JWT, Bates and Publicis, he has
led creative work for clients in almost every industry. Some
of the notable international brands include Shell, HSBC,
Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex,
Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP,
Friskies and Arab-Malaysian Banking Group.
With extensive knowledge over the years across the
region, he has gained not only the skills of his craft but the
keen insight into what makes brand tick and seeing where
the opportunities are to be leveraged into highly effective
brand strategies.
As the principle Creative Chief and Founder of Wildfire
Collaborative, Anthony has literally built the agency from
the ground up – setting clear philosophies and
methodologies of working, business principles and
creative stewardship that has seen the agency develop
strong partnerships with many local and international
brands here in Vietnam, most notably Love’in Farm, Poca
Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group,
VinPearl Group, Asia Food, Betrimex, Pan Food and much
more.
WildFire’s principal in creating a collaborative atmosphere
for clients and team members is aimed at developing a
stronger vested interest from all involved.
The unique WildFire philosophy requires that every piece
of work we create work harder for the brand and help
people connect with brands better.
WildFire’s team is the collaborative effort from a group of
experienced Vietnamese and International professionals
offering multiple expertise from Advertising & Marketing to
Design to Illustration and more.
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INTERNAL REPORTING
TheBrief
BriefFormulation
Client+
Agency
BrandManagers
CreativeLeads
Finance
HR
Design Team 1
\\ Designers\\ F/A Artists\\ Strategic Planners
Design Team 2
\\ Designers\\ F/A Artists\\ Strategic Planners
CreativeChief
Freelancers
Partners
Production
TheResult
Contractual
Resource
TheDesign
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Product Branding
It is the power to engage that drives successful brands
OUR WORK
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Tea
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Cau Tre Premium Oolong Tea
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Cau Tre Premium Oolong Tea
Easy front lid locking mechanism opens up to reveal box tray inside.
Opening MethodTHE LAND & LEAF
Open tray allows easy access to sachets.Perforated sachet opens to unique tea shaped bag.
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Cau Tre Premium Oolong Tea
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Cau Tre Premium Oolong Tea
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Cau Tre Premium Oolong Tea
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Cau Tre Premium Oolong Tea
VOTED 10 BEST PACKAGING ONLINE • 2014 www.packagingoftheworld.com/2015/02/cau-tre-oolong-tea.html
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Cau Tre Premium Oolong Tea
FEATURED ON INTERNATIONAL WEBSITE‘PACKAGING SERVED’ http://www.packagingserved.com/gallery/Cau-Tre-Oolong-Tea/6288921
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Coffee Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Trung Nguyen Capsule Coffee
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Trung Nguyen Capsule Coffee
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Trung Nguyen – Special Ground Coffee
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MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
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MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
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MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
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MacCoffee – ‘Chat’ 3-in-1 Instant Coffee
Before After
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Gourmet Guide Coffee – Arabica Ground Coffee
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Coconut Water
It is the power to engage that drives successful brands
PRODUCT BRANDING
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CocoXim – Fresh Coconut Water
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CocoXim – Fresh Coconut Water
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CocoXim – Fresh Coconut Water
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CocoXim – Organic Coconut Water
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CocoXim – Organic Coconut Water
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CocoXim – Coffee Infused Coconut Water
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Milk Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Love’in Farm – UHT Milk
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Love’in Farm – UHT Milk
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Love’in Farm – UHT Milk
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Love’in Farm – UHT Milk
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Love’in Farm – Spoon Yogurt
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Love’in Farm KUN
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Love’in Farm KUN – Malt Drink
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Love’in Farm KUN – Malt Drink
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Love’in Farm KUN – UHT Flavored Milk
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Love’in Farm KUN – UHT Flavored Milk
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Love’in Farm KUN – Flavored UHT Milk
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Love’in Farm KUN – Flavored UHT Milk
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Love’in Farm KUN – Fortified UHT Milk
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Love’in Farm – Winter Milk
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Love’in Farm – Winter Milk
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Vinasoy – FAMI Kid
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Vinasoy – FAMI Kid
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Vinasoy – FAMI Kid
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Vinasoy – FAMI Kid
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Liquer Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Chivas Regal – Tet Gift Box
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Martell VSOP – 300th Anniversary Gift Box
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Rice Brand
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Ban Mai – Premium Rice
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Ban Mai – Premium Rice
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Ban Mai – Premium Rice
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Ban Mai – Premium Rice
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Thuyen Hoa– Premium Rice
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Thuyen Hoa– Premium Rice
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Snack Brands
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Tasteé – Cashew Nuts
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Tasteé – Cashew Nuts
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Tasteé – Cashew Nuts
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Tasteé – Cashew Nuts
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POCA – Cheetos Snacks
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POCA – Cheetos Snacks
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Instant Noodles& Porridge
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Dai Gia Dinh – Okimi Potato Noodles
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Gau Do – Premium Instant Noodles
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Gau Do – Premium Instant Noodles
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Gau Do – Instant Porridge
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Bird’s Nest
It is the power to engage that drives successful brands
PRODUCT BRANDING
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Yen Viet – Premium Raw Bird’s Nest
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Yen Viet – Premium Raw Bird’s Nest
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Yen Viet – Premium Raw Bird’s Nest
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Yen Viet – Premium Raw Bird’s Nest
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Yen Viet – RTD Bird’s Nest
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Yen Viet – RTD Bird’s Nest
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Yen Viet – RTD Bird’s Nest
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Yen Viet – RTD Bird’s Nest
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Yen Viet – Instant Bird’s Nest Porridge
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CTY TNHH WILCO / Wildfire Company Limited (MST: 0313530196) 1st Floor, Tuan Minh Tower 2, Huynh Tinh Cua Street, Ward 8, District 3,
Ho Chi Minh City, Vietnam
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