2019 Design BriefBradford Literature Festival

Timeline• Friday 31st August: Tender open.

• Sunday 23rd September: Tender closed.

• Shortlist and meetings: Monday 24th September – Friday 12th October.

• 15th October: Notification of Appointment

• 21st December design deadline: The design for the Main brochure, Children’s brochure, Tourism brochure, and Young Person’s magazine to be completed and approved.

• 7th January – 28th February: Ad-hoc artworking to drop images into adverts, resize as needed in order to have the majority of advertising materials completed by end of February.

• Monday 4th March – Friday 29th March: Working from BLF offices we require the designer to work one on one with the marketing team to speed up the process of finishing the three brochures and to hit our deadline of going to print in April. During this time the designer will be working on the artworking process by adding copy and images to brochures bulk provided by BLF, and completing the remaining advertising materials.

Main Brochure• A5 192 pages + 4 page cover• 7 animated double page spreads containing

children's events and comic themed events will need to be developed from scratch.

• The remainder of the brochure will require only minimal amends to keep the design up to date with new trends.

• Artworking for the brochure will take place in March 2019. Copy and image to be provided by BLF in batches to speed up process.

• Festival venues and location map needs improving in design and clarity

• Link to 2018 Main brochure: https://issuu.com/bradfordlitfestival/docs/c14013_blf_main_brochure_2018_high__d33aeac7c07d04?e=33403625/61538287

Tourism Brochure

• A5 32 pages • A cut down version of the main brochure for distribution at

tourist locations across Yorkshire.• 2018 design needs to be amended and improved to look up

to date, ideas on how to make changes to be discussed with marketing team.

• 7 animated double page spreads containing children's events and comic themed events taken from the main brochure design.

• Artworking for the brochure will take place in March 2019. Copy and image to be provided by BLF in batches to speed up process.

Children’s Brochure

• A5 32 pages • Front page will need a new design representing our

four children’s themes• 7 animated double page spreads containing children's

events and comic themed events taken from the main brochure.

• Artworking for the brochure will take place in March 2019. Copy and image to be provided by BLF in batches to speed up process.

• Link to 2018 children’s brochure; https://issuu.com/bradfordlitfestival/docs/c14009_blf_childrens_brochure_2018_?e=33403625/61137922

A4 Young People Magazine• First attempt at creating a young people’s/teen magazine• The magazine will have articles, content and events advertised• New design and ideas needed for how to execute this in order to

engage the target audience

Info Packs

• Three A4 info packs to be used year

round;

• Copy to be provided by BLF

- Volunteers (8 page)

- Staff (8 page)

- Schools (16 page)

• New concept, new design and

artwork needed

#BradfordLitFest

Wanttogainvaluableworkexperienceinafun,fast-pacedandexcitingenvironment?Maybeyou’dliketoworkintheartsandculturesector,orfancyacareerineventsmanagement.Orperhapsyoujustwanttobuildconfidenceandmeetnewpeople–volunteeringwithBradfordLiteratureFestivalistheperfectopportunityforyou.Opportunitieso GuestAssistant

o VenueAssistant

o FestivalRunner

Formoreinformation,ortosignuptothe2018volunteersscheme,pleasecontact:volunteers@bradfordlitfest.co.ukFollowusonlineandonsocialmediatokeepuptodatewithallvolunteeringandstaffopportunities!

Leaflets and Flyers

• A template created on Adobe InDesign or similar software for double sided A4 and A5 leaflets and flyers so the marketing team can drop in images and basic text when needed.

@bradfordlitfest #DixonsTakeover

Othello & Inter-racial MarriageThursday 5th July, £75.30pm, Small Hall, Richmond Building,University of Bradford

FREE tickets for

Dixons students!

Posters

• A1 and A3 advertising poster• 1 design, 2 image variations

• 1 Billboard 48 sheet 3048 x 6096mm (2748 x 5796mm safe area)

Pop-up Banners• 800 x 2100mm

• 2 designs, updates to design and artworking needed

• Updates to text, logos and images provided by BLF

Lamp Post Banners• Lamp Post banners around Bradford City Centre

• 630 x 3140mm

• Printed on mesh material

• 1 overall design;

• 4 image variants;

• Artworking needed to update images and text

Venue #1 banners

@bradfordlitfest #BradfordLitFest bradfordlitfest.co.uk

VENUE #1

• Side window panels - 8 window panels on a sloping surface which creates a side wall of the building. In 2018 we used 4 of these panels to advertise children’s events, the amount we use may change. Panels will have one design with image variations. 1250mm x 2275/2340/2510/2560mm, each panel has slight variation in size.

• High level entrance windows – 2500 x 950mm + 3000 x 950mm + 2500 x 950mm. Venue #1 sign with BLF logo on either side. Design to remain the same with minimal changes.

• 1 interior banner – 3000mm x 2000mm. Used for advertising children’s events. Artworking needed.

City Park Wall Banners@bradfordlitfest #BradfordLitFest

bradfordlitfest.co.uk

30th & 1st7th & 8th

JULY

Family Fun Days

29th JUNE - 8th JULY 2018

@bradfordlitfest #BradfordLitFestbradfordlitfest.co.uk

500 writers, 400 events, 10 days, 1 city

• Banner 1 – 3.1 x 1.8 m with space for staircase. New design for children’s events.

• Banner 2 – 2.6 x 4.8m. Design needs revisiting to see if there is room for improvement.

University of Bradford banners Area 1

• Main entrance windows - 3 window designs- 1080 x 1755mm (x9)- 745 x 1755mm (x2)- Contravision- Artworking needed

• Reception front panel - 3040 x 950mm- PVC- Design needs revisiting

• Reception back panel - 3500 x 950mm- PVC- Design needs revisiting

University of Bradford banners Area 2

• Great Horton Road Entrance Window Panels- 2 designs- 1462 x 2084mm (x12)- Contravision- Design needs revisiting and updating

• Great Horton Road Exterior Banner- 1 design- 21400 x 900mm– Vinyl- Artworking needed

University of Bradford banners Area 3• Atrium area Mezzanine windows• Small end panels 300 x 970 mm (x2) with year on• Large rectangular panels all slightly vary in size

1305-1045 x 990mm• Vinyl• BLF themed panels with artworking needed for

images

Other Banners

• Schools banner- 1 design- 1000 x 3000mm- Minimal artworking needed

• Midland hotel banner- 1 design- 4000 x 800mm- Minimal artworking needed

Train Stations• All banners need changes to the design to

make them look different to previous years• Leeds backlit banner 1 – 12424 x 1300mm• Leeds backlit banner 2 – 6010 x 1570mm• Bradford Interchange Vinyl wall banner –

2.5 x 2.5m• Bradford District mesh banners - 1 x 6m, 3

variations• Bradford District Floor Vinyls – 3 x 3m, 3

variations• Huddersfield Gateway Vinyl – 796 x

1135mm, 6 variations• Huddersfield Digital Screen – 1080 x 1920

mm

@bradfordlitfest #BradfordLitFest bradfordlitfest.co.uk

Buses

• In 2018 we used bus rears and internal A4 posters

• Bus rears require a new design to stand out more

• 113.75 x 304.25mm

Other marketing materials

• Directional Signs - 1 design and several variations, minimal artworking needed• Social media design – Instagram

frame, branded countdown to the festival, and other ad hoc social media artworking needed• 1 PowerPoint template/Holding

Slides – 1 design, 2 sizes

Takeover Challenge

• BLF team to be working with 6 groups of school students to organize events• Creation of a poster and a leaflet for

each of the 6 groups • Help the students design and

develop their own leaflet and poster• Time scales and process to be

confirmed.

Thursday 5th July, £7 5.30pm, Small Hall, Richmond Building, University of Bradford

Othello & Inter-racial MarriageSix years ago, we were part of the first year group in what went on to become the first outstanding free school in England. One year ago, we were some of the first students in the country to sit the new GCSEs. Six months ago, we were invited to be the first group to take part in Bradford Literature Festival’s first ever Takeover Challenge.

It seemed fitting to take up the challenge by marking another historic first, and one that is of particular importance to the communities of Bradford, the first inter-racial marriage in the British royal family, with a combined focus on Othello, our first A Level Literature text.

The marriage of Prince Harry and Meghan Markle presents an opportunity to discuss Shakespeare’s portrayal of racial tensions, and to examine how far race relations have improved over time. However, prejudice and discrimination still exist for many who choose to marry from outside their own community, religion or race. Our passion for this discussion, which stems from our own experiences as British Asians growing up in one of the most multi-cultural cities in the UK, inspired us to create and manage this timely event. We will be joined by Othello and diversity experts Richard Twyman (Artistic Director at the English Touring Theatre) and Hassan Mahamdallie (author and playwright) to analyse the depiction of interracial marriage in Shakespeare’s great work and to offer their unique perspectives on the union of the titular ‘moor of Venice’ to his white bride, Desdemona, through the contemporary lens of modern Britain.

Hassan Mahamdallie

Featuring

Richard Twyman

Maryam Khan

Organised By

Aimman Sajjad Zeyyan HussainIqra HussainHasan Muzaffar

Tickets are FREE to Dixons students. Ask a member of staff for more information

@bradfordlitfest #DixonsTakeover

Othello & Inter-racial MarriageThursday 5th July, £7 FREE

tickets for Dixons

students!