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    Nature of attitude

    y Definition: "an attitude may be defined as a

    tendency to react positively or negatively in

    regard to an object.

    y Attitudes a tendency to react in a certain way.

    y attitudes are for or against things.

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    Attitudes

    Things dont change, we change ourway of looking at them thats all.

    The meaning of things lies not in thethings themselves, but in our attitude

    towards them.

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    Attitude

    The longer I live, the more I realize the impact attitude has

    on life.

    Attitude to me is more important than facts.

    It is more important than the past, than education,

    than money, than circumstances, than failures,

    than successes, than what other people think or say or do.

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    It is more important than appearance, giftedness or

    skill.

    It will make or break a company...a home.

    The remarkable thing is we have a choice everyday

    regarding the attitude we will embrace for the day.

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    We cannot change our past. We cannot change the fact

    that people will act in a certain way.

    We cannot change the inevitable.

    The only thing we can do is play on the one string we have,

    and that is our attitude.

    I am convinced that life is 10% what happens to me and

    90% how I react to it.

    And so it is with you.

    We are in charge of our attitudes.

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    Characteristics of attitude:

    valence- the degree of feelings of favorableness orinfavourableness toward anobject, situationor a

    person.

    complexity- the number of elements constitutingtheattitude

    satisfactionof needs- attitudes varyaccording to

    needs.

    centrality- refers totheimportanceofattitudetotheindividual.

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    Formation of attitudes

    where do attitudes comefrom?the sourceof a persons attitude are mixtureof -

    personalexperiences

    Association

    Interactioninthefamily

    Peer group andother social

    group

    Role models

    InstitutionFactors

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    Personal experience job experience. Developattitudes towards factors like salary,

    performance reviews, loyalty, commitments.

    Association people are highly influenced by majorgroups and association. Geographic region, religion,educational background, race, age, sex and income

    class.

    Peers and social group adults rely ontheir peergroups for approval/attitude. Social class, culture,language, structureof society provides boundaries

    of his initial attitudes.

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    Family it exerts influence on the initial core ofattitudes held by an individual. We develop certain

    attitudes from family members. Research.

    Role models some attitudes are develop throughimitation. Children are often quite observant about

    how their parents react to different people andsituation.

    Institutional factors function as a source and supportof our attitudes and beliefs. The different parts of the

    institution the architecture, furnishings, peoples

    clothing and behaviour have a meaning which fits inwith certain beliefs and attitudes.

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    ATTITUDES AND BEHAVIOUR

    WORK ATTITUDE

    There are two key work attitudes:

    1. Job Satisfaction

    2. Job Performance

    Job Satisfaction

    In organizational behavior, the attitude of greatest interest is the general

    attitude of employees toward work or job, often calledjob satisfaction.

    Job Performance

    Work performance in terms of quantity and quality expected from each

    employee.

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    Relation between job satisfaction

    and job performance The relationship between job satisfaction and

    performance is an issue of continuing debate

    and controversy.

    One view,is that satisfaction leads to

    performance. An alternative view is that

    performance leads to satisfaction.

    Thus, we can see that job satisfaction

    and job performance are inter-related.

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    EFFECTS OF VARIOUS WORK FACTORS ON JOB SATISFACTION

    WORKFACTORS EFFECTS

    Work Itself Mentally challenging work that the

    individual can successfully accomplish is

    satisfying

    Physical Demands Tiring work is dissatisfying

    Personal Interest Personally interesting work is satisfying

    Reward Structure Rewards that are equitable and that

    provide accurate feedback forperformance are satisfying.

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    JOB SATISFACTION IS IMPORTANT

    Because satisfaction represents an outcome of thework experience high levels of dissatisfaction helpsto identify organization problems that needattention.

    Job dissatisfaction is strongly linked atabsenteeism; turnover, and physical and mentalhealth problems.

    Dissatisfied employees are more likely to leave ajob for other employment. High levels ofabsenteeism and turnover are costly fororganizations. Many management experts suggestthat the strong relationship between dissatisfactionand absenteeism and turnover is a compellingreason for paying careful attention to employee jobsatisfaction.

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    Changing attitude of self

    Be awareofyour own

    attitude

    Have apositive

    attitude

    Realizethereareno

    benefits of

    negativeattitudes.

    Keep anopenmind

    I can doit!!!

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    Changing employee attitude

    Give

    feedback.

    Positive

    working

    conditions

    Be a good

    role model

    Influence

    of friends

    and peers

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    CONCLUSION

    So it is with us. We build our lives a dayat a time, often putting less than our bestinto the building. Then, with a shock, werealize we have to live in the house we

    have built. If we could do it over, we'd doit much differently. But we cannot goback. We are the carpenter. Each day wehammer a nail, place a board, erect awall. "Life is a do-it-yourself project,"

    someone has said. Our attitude and thechoices we make today build the "house"we live in tomorrow.

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