Final Cards

Front Back

Front Back

Front Back

Front Back

Front Back

Front Back

Front Back

Front Back

Design choicesWe have designed the cards to meet the brief we received from The Vegetarian Society.It stated that we should include The Vegetarian Society logo and banner on our cards as a basic. We achieved this by creating a banner on all of the cards which showed the logo and website link, as well as The Vegetarian Society’s details.We also included the method and ingredients which the brief also stated that we should include the website link so that the audience could ‘visit the site for more recipes’.The brief also stated that we needed to have a ‘clear’ style which was used across all the cards so that they form a set. We achieved this by using a template and strict schemes for font and colour.

Audience

The audience was aimed at anyone who wanted to cook Vegetarian meals, or wanted to become Vegetarian.It was primarily aimed at families or larger groups of people; for people who wanted quick and easy meals which they could add to if they wanted.

Design choices

We designed our cards to be suitable for almost everyone; the language used is simple to read and understand, especially with the simple layout and clear methods.We also included an equipment list so the audience knew what they would need from the start for the recipe.

Our Audience Affected Design Choices

We wanted to find out what our audience wanted, in order to do this and make sure we were meeting the requirements of our audience, we created a paper based and online based questionnaires.Our audience wanted clear to read, quick and easy recipes, which showed the nutritional information.

Design choicesThe fonts we used had to be clear and easy to understand, we used three fonts throughout our project; Impregnable, Orange Juice, and Gill Sans MT.We chose each font for its effect;Orange Juice was used for the back of the cards as it looks very Summery and each letter could be filled with a different colour.Impregnable was a font we thought was very elegant but it was still easy to read, it added to the scrapbook style too.We had to use Gill Sans MT for numbers because Impregnable did not carry the feature of using this font for numbers. Gill Sans MT is a font that is easy to read.

Design choices

The colour schemes used fitted with a bright, colourful, summery theme.We used blue, pink, green, purple and yellow, and used it throughout our Orange Juice font.

Design choices

We wanted to create a set of recipe cards which featured different ingredients; we choose a summer theme and decided that a selection of salads would fit this well.We choose simple ingredients that most people will have; pasta, rice, bulgur wheat, couscous, etc. However these could be ingredients that most people do not know how to use as part of a meal, or as a side dish.

Outcome

We felt the project went well, and better than we thought. However we had abit of a photography issue and ended up using a mixture of stock photographs as well as original photographs.We felt we didn’t have enough time to make our cards more interesting on the fronts, and if we had more time we would’ve created our own backgrounds for our cards to make them more summery and interesting. We liked the way the fonts we used were easy to read and easy to use and we would use these again.