final design context 1.pdf
TRANSCRIPT
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-RESTRICTIONS-
-Audience-
Young professionals 24-35Young Tourists 18-30
-Brand USP-
NaturalAffordable
Efficient
VARDESA AIR
SWEDISH LOW COST AIRLINE.
230220
580
520
77366518
580520
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source:http://saffron-consultants.com/work/volotea/
IQ+EQ
=$
Source:http://saffr
on-consultants.com/work/volotea/
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Source:http://saffron-consultants.com
/approach/
Our Approach
IQ + EQ = $
Saffron helps transform brands and
businesses with the clarity of rigorous
thinking and the courage of bold ideas.
We started Saffron in 2001 with a simple
but compelling vision: to build a brand
consultancy as strong in its strategicthinking as it was in its creativity. We believe
that great brands that capture peoples
imagination and make a difference to their
lives are built on a powerful mix of IQ + EQ.
The IQ part is the rational, evidence-based
analysis the fundamentals without which
the brand simply couldnt function. The EQ
part is the emotional and more intuitive,
judgment-based understanding the insights
that can propel a brand from simply being in
the race to winning it. We see it as our job to
help our clients find the right mix.
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By creating a logical, economical portfolio
structure, brand architecture focuses
resources on the brands that best support
your business goals, driving financial
performance and efficiency. And as a full-
service brand consultant, Landor does not
stop there. Once you have chosen a plan, we
have all the creative resources to turn your
ideal brand portfolio into a market reality,
from names to brand identities, and from
packaging to store design.
Recognizing that there are no set formulas
for successful brand architecture, we
evaluate all the options and develop the
ideal balance your unique business situation
demands. Like any skilled architect, we
design structures that take into account both
present and future scenarios, making
the most of current business conditions
while preparing for growth, innovation, and
changes in market dynamics. In this sense,
brand architecture is about visionmaking
sure you have the right portfolio to get you
where you want to go.
One advantage of Landors size andhistory is the level of experience we bring
to this challenge. Whether streamlining
a specialized niche brand or designing
complex, global portfolios for leaders like GE
and Procter & Gamble, we have an extensive
track record to draw on. The results are
brand families that consumers can instantly
understand and that company staff count
on to optimize costs and maximize revenue
and growth. With the brand architecture in
place, we can then turn those strategies into
solutions-from visual identity to package
copy and from global guidelines to internal
brand engagement
Brandarchitectureisnt aboutneatness.Its aboutbusinessresults.
:http://landor.com/#%21/about/capabilities/brand-architecture/
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Source: http://landor.com/#!/work/case-studies/garuda-indonesia/
Source: http://landor.com/#!/work/case-studies/garuda-indonesia/
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source:http://www.wolffolins.com/work/heathrow-express
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Game change is a product of collaboration.
Our style is workshops and labs, not
presentations. We value the journey, as well
as the destination. We combine technology,
design and brand in everything we do.
We aim to give you the first useful things in
days, not months. And we aim constantly for
the best kind of social impact. Brands that
are good for people are best for business.
Theresno formula
for gamechange.source:http://www.wo
lffolins.com/our-approach
source:http://www.wolffol
ins.com/work/heathrow-express
source: http://www.wolffolins.com/work/heathrow-express
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Archetype Helps People Brand Example
Creator Craft something new 3M
Caregiver Care for others Volvo
Ruler Exert control American Express
Jester Have a good time Fanta
Regular Guy/Gal Be OK just as they are Ikea
Lover Find and give love Hagen-Dazs
Hero Act courageously Nike
Outlaw Break the rules Virgin
Magician Effect transformation Intel
Innocent Retain or renew faith Coca-Cola
Explorer Maintain independence Bounty
Sage Understand their world Google
The BrandArchetypes
source:http://th
esauce.hnw.com/2013/04/03/whats-your-brand-archetype/
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-RESTRICTIONS-
-Audience-
Business owners
-Problem Solving-
Creating brand unitiy
-Economy-
Low budget
68400
804800
10048759
223910
IN F OSER V E CO R P O R A T I O N
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source: http://www.behance.net/gallery/Benevolent-Society/7989403
source: http://www.behance.net/gallery/Benevolent-Society/7989403
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source: http://www.behance.net/gallery/Benevolent-Society/7989403
source: http://www.behance.net/gallery/Benevolent-Society/7989403
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source: http://www.behance.net/gallery/Typographic-Logos/8379829
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source: http:/ /www.behance.net/gallery/Typographic-Logos/8379829
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We believe developing a strategy is just as creative as the creative
output itself. In fact, thats where our creative process startswith the
strategy. We dig deep to understand the subtleties of whats needed
to get a brand talking with resonance. We eschew average off-the-
shelf solutions and thin and fragile thinking. A brand will never be
heard if you dont.
We approach existing thinking from a fresh perspective. Sometimes
we commission research; often we do our own we talk to people,
we look at whats going on inside and outside of the business. We
challenge people to reassess their take on the world. We help clients
to re-evaluate answers to questions that they thought they knew
already. Its only when you understand what the conventions are that
it is possible to break them. And we dont stop until we completely
and utterly get our clients and their business.
A F R E S H
P E R S P E C T I V E
C O L O U R F U L
T H I N K I N G
source:http://curiouslondon.com/content/approach
source: http://curiouslondon.com/content/approach
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We create
all sorts of
things for
all sorts of
occasions
but often
the best
work comes
together tomake what
we call Brand
Worlds
We think great branding needs to be adaptive. Our
approach creates strategic coherent conversations
between organisations, services & products
with their audiences. Were working with brands
big & small to create richer, more rewarding
BrandWorlds to better connect & communicate
with people. We believe great ideas lie at the heart
of great branding. Our work is always strategically-
led.We start with big ideas, then go about making
them beautifully.Working with traditional Design
groups, many organisations end up with Blanding,
not Branding.
Why bland?
Because people dont care about a brands
positioning, they care about a brands position.No
one gets excited by consistency alone, its dull.
Design-coherent communications allow brands
to fex into lateral, interesting ideas.We create all
sorts of things for all sorts of occasions but the
best work comes together to make what we call
BrandWorlds.
source:http://www.someoneinlondon.com/category/manifesto
source:http://www.someoneinlondon.com/category/manifesto
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-RESTRICTIONS-
Sam Edwards
-Design Context-
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