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EXECUTIVE SUMMARY
INTRODUCTION
Pet industry comprises establishments primarily engaged in providing pet care services
(except veterinary), such as boarding, grooming, sitting and training pets. The Indian pet
industry is about Rs 350 crore and it is growing at a rate of 26per cent. The market for the
medical, grooming and immunization segments is about Rs 150 crore. The pet industry is
largely in the hands of unorganized players and the consumers are not aware about the
brands and the legitimate costs of pet products.
Dogs dominate the pet industry and there are about 40 lakh dogs alone in the six major
metros. The major reasons for growth of dog ownership especially in urban areas in India
are- Changing lifestyles in the form of the rise in nuclear families, double income
households and recession.
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ENTREPRENEURS PROFILE
NAME: SUPRATIK DAS
AGE: 19
DATE OF BIRTH: 13/08/1992
EDUCATIONAL QUALIFICATION:
CLASS X (CBSE)89%
CLASS XII (CBSE)79%
CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM
CHRIST UNIVERSITY
NAME: ANKIT AGRAWAL
AGE: 20DATE OF BIRTH: 14/06/1991
EDUCATIONAL QUALIFICATION:
CLASS X (CBSE)
78%CLASS XII (CBSE)83%
CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM
CHRIST UNIVERSITY
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COMPANY PROFILE
Kamp K9 is a start up firm, which sensed the need for providing best training and grooming
services in Bangalore. The services include puppy kindergarten, Obedience training andgrooming. KAMP K9 is a start up firm, which sensed the need for providing best training
and grooming services in Bangalore. The services include puppy kindergarten, Obedience
training and grooming. Our Vision is to Be the best provider for dog training and grooming
services in Bangalore by 2015. The keys to success are providing a quality service better
than the competitors that result in customers delight. Our Trainers are highly trained and
provide expertise service.
Market research and competitor analysis tells about the significance and the huge business
opportunity in the Indian pet industry. About 90% of Indians are pet lovers and among them
about 45% are dog lovers showing the huge market for the services for dog. Grooming and
obedience training are the major services wanted among the dog owners. Hence we will
provide these services, which are much high in demand when compared to the others. Also
there are hardly any players providing these services and hence its a great business
opportunity for us to explore this untapped potential market.
Kamp K9 caters to Dog Owners belonging to Upper Middle Class & Elite Class in
Bangalore. We will target Dog owners with young dogs, Dog owners with misbehaving dogs,
Dog owners who require grooming services for their dogs. We position our service as the
only grooming and training center for dogs catering to the elite and upper middle class. We
also provide world Class Staff with expertise in grooming and training. Kamp K9 has a
website where customers can enter their queries and solutions will be provided within 2
hours.
The pet industry is one of the few industries that has escaped the perils of economic
slowdown. With a growing number of nuclear families, there is an increase in demand for
pets and the associated services. After conducting micro and macro analysis, we have
decided to venture into the training and grooming segment in order to capitalize on the
opportunities. With an efficient business plan in place we hope to succeed in our endeavor.
In the light of these facts we are sure that our company will be able to succeed and will be
the best company providing top class grooming and training services.
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Objectives
The objectives of the company include:
To create a company with a primary goal to provide obedience training and
grooming
services to dogs.
To provide expertise solutions to clients problems and aiming at customer delight
Vision & Mission
Our Vision: Be the best provider for dog training and grooming services in Bangalore by
2015.
Our mission is to provide the finest dog obedience training & grooming through quality
service and expertise staff.
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PET INDUSTRY
One industry that has bucked the slowdown trend is the Indian pet industry. This industry
comprises establishments primarily engaged in providing pet care services (exceptveterinary), such as boarding, grooming, sitting and training pets. It includes animal shelters,
pet hotels, dog day care services, mobile pet grooming services, obedience school training,
sitting services, pet clipping and pedicure services. The major products and services include:
Pet grooming services Pet training services Sale of pet/animal supplies Other receipts Sale of other merchandiseThe primary activities of companies in this industry are: Animal grooming services Animal shelters Boarding services for pets Dog pounds Guard dog training services Kennels for pet boarding Obedience training services for pets Pet sitting services
The Indian pet industry is about Rs 350 crore and it is growing at a rate of 26per cent. The
pet industry is largely in the hands of unorganized players and the consumers are not aware
about the brands and the legitimate costs of pet products. The market for the pet health care
also has increased significantly between 2001 and 2008, at an average annual rate of 9.3 per
cent. The market for the medical, grooming and immunization segments is about Rs 150
crore. Small families prefer dogs for companionship and this was proving to be a boon for
the pet industry. The main reason behind the growth also is that ownership of pets is
catching up among the 35 crore-strong middle classes.
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Due to the lack of awareness among consumers, pet stores sell the products that earn them
high commissions. For the organized players, who offer the international brands at
reasonable costs, this scenario creates a lot of opportunities. Overseas manufacturers as well
as exporters are eyeing the growing Indian pet market.
Dogs dominate the pet industry and there are about 40 lakh dogs alone in the six major
metros. The major reasons for growth of pet ownership especially in urban areas in India
are- Changing lifestyles in the form of the rise in nuclear families, double income
households and recession. (During recession, the pet industry has always boomed. The
concept is that if youre getting laid off or if youre spending more time at home, and if
families are small, youre probably spending more time with your pet than with any other
person. The more time you spend with your pet, you want to lavish more attention on them),
increasing number of single executives and women, single-child families and parents whose
children.
Enthusiasts have also set up an Indian Pet Association to bring animal lovers under one
umbrella.
Increasingly, pets are being looked upon as companions and members of the family rather
than as guard dogs for example. Pet owners have started to take an interest in their pets diet,
health and grooming. A gradual shift towards prepared pet food has been observed. Pet
owners are more willing to spend on pet food and pet care products than ever before. This
trend has spawned an entire industry, with a growing emphasis on pet care.
With a growing number of pet loving families, there is a tremendous scope in this field.
However, you cannot treat pet grooming and obedience training as just another business. A
genuine love for animals and patience is required to thrive.
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PURPOSE OF SELECTION
The main purpose of selecting this business is to train the dog in a very efficient manner.
With the help of our technology people will not have to carry any burden to trained theirdogs and be a status symbol to the society. The growing use of training and grooming a
great use in todays market. so, the purpose is to do the grooming and training in a effective
manner.
APPROXIMATE INVESTMENT
Ankit Agrawal and Supratik Das are the directors of KAMP K9. This project is a middle
scale project and the approximate investment on the project is Rs 1,00,00,000. The company
is situated in major city of IndiaBangalore.
MEDIUM SCALE INDUSTRY
A medium scale industry will be one with investment in plant and machinery of Rs
1,00,00,00010,00,00,000. The definition has to be notified by the SSI ministry for it to
become operational.
Our business comes under the group because the total investment is more than 1 crore.
This paper endevours to investigate various issues such as constraints, pressures, priority for
investment, strategy for cost, quality, competence, development and performance in
comparison to national and international standards for Indian Small-Scale Industries(SSI),
Medium Scale Industries(MSI) and Large scale industry(LSI) in the present economic
scenario.
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MARKET SURVEY
Market Study
We will not be successful waiting for the customer to come to us. Instead, we must focus on
the specific market segments whose needs match our offerings. Focusing on targeted
segments is the key to our future.
Therefore, our focus and marketing message will be the services offered. We will develop
our message, communicate it, and fulfill our commitment to excellence.
Market Feasibility
The benefits of sharing our lives with our pets offer owners affection, companionship and
security. For busy families, professionals and single pet owners. Over 350,000 Portland
Metro households have dogs, according to the Dog Nose News. The nation's 58 million pet
owners spent an estimated 22.7 billion on their pets.
Pet owners can be confident that their pets are in the best of hands at Kamp k9. Pets can
socialize with buddies, revel in attention from expert caregivers, and enjoy play activities.
Product Feasibility
Our Product is Basically a dog ( training and grooming) process which gives training to untrained
dogs and to sell the dogs of various breeds.
Actual price of Dogs. Price being sold by the competitors Profits which is made by training the dogs in a better way.
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Technical Feasibility
Basically In technical Feasibility the Equipments of training and grooming are included as
we can see this are extraordinary plan so the market may not affect from this kind of
business so it involves various equipments such as :-
Training Equipments:
Leather dog muzzle , leather dog harness , leather dog collar , dog sleeve for puppy, leather
dog leash, dog bite suit, dog bite pad ,dog bite tag, puppy tug, Schutzhund dumbbells, Dogagitation stick , Dog agitation whip Dog training toy , Puppy beds and cages.
Grooming Equipments:
These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors,
dental, ear and nail care products, sprays, shampoos, conditioners, detanglers, bandanas,bows, collars.
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SWOT ANALYSIS
Strengths
Certified professional dog trainers with U.K qualification.Training service, which exceeds customers expectation.Highly hygienic training campus with all professional dog-training equipments.A logical, intuitive, psychological based methodology.Expertise consultation on total care of puppies & dogs (including training as well as
grooming services.)
Located in highly posh area with excellent client base.
Weaknesses
This industry is still in its nascent stage and hence a large market budget is required todevelop brand awareness.
High Operating Expenses.
Opportunities
A significant market growing at the rate of 26%.Extension of service in the form of retailing dog care & feeding products.
Collaboration with the veteran doctors.Spread of the organization in the form of chain and franchisees.
Threats
Already existing websites providing free detailed information about dog cares.Competition from local training & grooming specialized companies.
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WORST CASE SCENARIO
The companys worst scenario will be in a case where all the Dog training institute will
enter the market and compete. Because our company is not so recognized and popular
therefore we will have a tough time with the companies. The major competitors we can
have a problem with are:
Training:
Pet Bonding in Rajaji Nagar, Bangalore
Oak Wood Dog Training School in Kanakapura Road Bangalore.
Grooming:
Paws, Ashoknagar, Bangalore.
Fuzzy Wuzzy, Indiranagar, Bangalore.
Also we can have problems with the other institute, which gives training and grooming to
the dogs and other animals also. We need to properly outsource our work in order to ensure
steady flow of income.
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THE PRESENT AND FUTURE SCENARIO
Presently we have many competitors in the market as earlier stated. Therefore the business
is highly risky in the short term. In the starting and commencement of business we havemany competitors and therefore the business is in great trouble in the present. Thus we
have to come with new features and innovations in the future in order to give a cutthroat
competition to competitors. And give our best service in nearby future to make the business
successful.
Competitors
Training:
Pet Bonding in Rajaji Nagar, Bangalore
Oak Wood Dog Training School in Kanakapura Road Bangalore.
Grooming:
Paws, Ashoknagar, Bangalore.
Fuzzy Wuzzy, Indiranagar, Bangalore.
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QUESTIONNAIRE, DATA ANALYSIS AND INTERPRETATION
Feasibility of pet industry
Table 1.1
Yes 36
No 14
Figure 1.1
Source Primary Data
Data Analysis
According to the survey conducted it is found that 72% of the targeted audience agrees that
the pet industry is feasible for the Indian market whereas 28% of people think that it is not.
Interpretation
It can be concluded maximum people agree that pet industry is feasible in the Indian
market.
Pet preference
Yes
72%
No
28%
Feasibility
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Table 1.2
Dog 34
Cat 10
Bird 4
Others 2
Figure 1.2
Source Primary Data
Data Analysis
It is evident from the given table that the Indian market mainly prefers Dog (68%) and the
second preference of the Indian crowd is Cat (20%) and 8% prefers any type of birds and
other pets are preferred by 4%.
Interpretation
It can be concluded that Indian population mainly prefers dog as a household pet and it is
clearly evident from the chart.
Preferred breed
Dog
68%
Cat
20%
Bird
8%
Others4% Preference
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Table 1.3
German Shepherd 10
Labrador 15
Golden Retriever 14
Others 11
Figure 1.3
Source Primary Data
Data Analysis
This shows that preference of the breed of the dog varies uniformly across the population
and depends from person to person.
Interpretation
From the above survey it can be concluded that the breed preference of the dog variesuniformly and there is no specific preference as such.
Playing with dog
20%
30%28%
22%
Breed
German Shepherd Labrador Golden Retriever Others
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Table 1.4
Regularly 4
Once in 2 days 8
Only on weekends 26
Once a week 12
Figure 1.4
Source Primary Data
Data Analysis
As per the survey conducted, we can clearly conclude that dog training is really a
successful business venture plan because from the table it is evident that 26 out of 50
people play with their dog only on weekends which is not a good sign for a healthy dog
and hence such kind of training program should be encouraged and is essential.
Interpretation
It can be thus concluded that not much time is spent on the training and grooming of the
dog and there is a need for such training institutes.
Personal training
0
5
10
1520
25
30
RegularlyOnce in 2 days
Only on weekendsOnce a week
4 8
26
12
Play with dog
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Table 1.5
Yes 12
No 38
Figure 1.5
Source Primary DataData Analysis
From the above pie chart it is clear that people today do not want to train their dog
themselves due to their involvement in their regular busy schedule and hence such kind of
training camps will be successful. 76% of the people said that they do not want to train
their dog themselves and 24% of the people said that they want to self train the dogs.
Interpretation
The above survey shows that the people prefer training of their pets by training institutes
and hence training institutes are surely a good plan for the Indian pet industry.
Purpose of having dog
Yes
24%
No
76%
Traning
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Table 1.6
Security 11
Just Like that 13
Commercial Purpose 10
Status Symbol 16
Figure 1.6
Source Primary Data
Data Analysis
The survey conducted shows that 16 out of 50 people would like to have a pet for the
purpose of status symbol whereas 13 of them do not have a specific reason to justify their
purpose. 10 people would like to have a dog for commercial purpose and 11 out of 50
would like to have it for security reasons.
Interpretation
The above conducted survey concludes that most people have a pet for status symbol and
hence wont be able to spend much time on training and grooming.
SecurityJust Like that
CommercialPurpose Status Symbol
1113
10
16
Purpose
Purpose
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Regular vaccination
Table 1.7
Figure 1.7
Source Primary Data
Data Analysis
66% of the people surveyed said that they do not give regular vaccination to their dog and
hence our training program would help to provide this service.
Interpretation
It can be thus concluded that not many people spend a lot of time on vaccination of the
dogs and hence there has to be some training program or some body that can help the
common man to do so.
Yes
34%
No
66%
Vaccination
Yes 17
No 33
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Qualities to be trained
Table1.8
Figure 1.8
Source Primary Data
Data Analysis
32% of the people surveyed think that the main parameter for the training of the dog
should be discipline and then safety (30%). 20% of the people think the dog should be
trained for other parameters like hygiene etc and 18% of the people would like to train
their dog for obedience.
InterpretationThe most commonly preferred purpose of training as per the conducted survey is discipline
and our institute will serve this purpose.
Discipline
32%
Obedience
18%
Safety
30%
Others
20%
Training Parameters
Discipline 16
Obedience 9
Safety 15
Others 10
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Usefulness of training
Table 1.9
Figure 1.9
Source Primary Data
Data Analysis
From the above bar chart it is seen that the maximum people (27 out of 50) strongly agree
that these kind of training programs are helpful in the development of the dog and hence
states that a dog training camp is a successful business idea for the current Indian Market
scenario.
Interpretation
The above conducted survey clearly shows that training of pets is very essential in useful
and needs to be taken care of very importantly.
0
10
20
30
Strongly AgreeAgree
Disagree
Strongly Disagree
27
15
8
0
Usefullness
Strongly Agree 27
Agree 15
Disagree 8
Strongly disagree None
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MARKETING
Marketing Mix of Kamp K9
a) Product: Dog Training, Dog Grooming and Puppy Kindergarten.
b) Place: Corporate Office: Koramangala, Bangalore.
Training Field: Hosur.
c) Price:
Puppy Kindergarden: Rs 3500 (for two weeks, per puppy.) Obedience Course:i) Beginner Course: Rs 10000 (for two weeks, per dog.)
ii) Advanced Course: Rs 7500 (for two weeks, per dog.)
Grooming Course: Rs 4500 per dog.
d) Promotion:i) Posters in dog food shopsii) Newspaperiii) Internetiv) Dog showsv) Yellow pagesvi) Pet magazines.
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e) Process:
Training Process
i) Customers have to visit the corporate office with their dogs.
ii) The trainer will access the training requirements according to the breed, age and the
behavioral problems.
iii) Accordingly the trainer will schedule the training program for the dog.
iv) The owner has to drop the dog at the corporate office at the specified time.
v) The dogs will be transported to the Hosur Training Field where the training will take
place.
vi) On the last two days the owners will have to accompany their canines for counseling
sessions.
vii) After 15 days feedback will be taken from the owners and accordingly actions will be
taken.
Grooming Process:
1.Customer will visit the grooming center with their dogs.
2. The dogs breed and hair type is identified by the grooming expert and the grooming
services are suggested to the owners to choose from.
3.Hygienic Grooming Services are provided to the dogs.
4. Customers feedback is obtained.
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f) Physical Evidence:
i) Corporate Office
The corporate office will be very neat and hygienic. It will be spacious enough for thegrooming service. The grooming equipments will be modern and sterilized after each use.
The office environment will be dog-friendly.
ii) The Hosur training
The Hosur training field will be spacious enough for training the dogs. The training area will
be kept clean and neat. The training equipments used will be maintained well.
g) Productivity:
Quality of the service will be maintained by our well trained trainers. Our trainers will
receive up gradation courses time to time.
h) People:
Animal friendly and well qualified trainers and groomers.
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SEGMENTATION, TARGETING AND POSITIONING
Segmentation
Dog Owners belonging to Upper Middle Class & Elite Class in Bangalore and Mumbai.
Targeting
Dog owners with young dogs: This segment recognizes the value of obedience training,particularly the efficiency of training at a younger age.
Dog owners with misbehaving dogs: This group of people either has a dog with controlissues and just now has decided to do something about it, or just received a dog and would
like to have more control over the animal.Dog owners who require grooming services for their dogs.
Positioning:
World Class Staff with expertise in grooming and training for your best friend.
The only grooming and training center for dogs catering to the elite and upper middle class. Company has a website where customers can enter their queries and solutions will beprovided within 2 hours.
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Advertisement copy: -
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MICHAEL PORTERS 5 FORCE ANALYSIS MODEL FOR KAMP K9
There is continuing interest in the study of the forces that impact on an organisation,
particularly those that can be harnessed to provide competitive advantage. The ideas and
models which emerged during the period from 1979 to the mid-1980s were based on the
idea that competitive advantage came from the ability to earn a return on investment that
was better than the average for the industry sector. As Porter's 5 Forces analysis deals with
factors outside an industry that influence the nature of competition within it, the forces
inside the industry (microenvironment) that influence the way in which firms compete, and
so the industrys likely profitability is conducted in Porters five forces model.
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Threat of New Entrants : Profitable markets that yield high returns will attract new firms.This results in many new entrants, which eventually will decrease profitability for all firms
in the industry. Unless the entry of new firms can be blocked by incumbents, the abnormal
profit rate will tend towards zero (perfect competition).
The existence of barriers to entry (patents, rights, etc.) The most attractive segment is onein which entry barriers are high and exit barriers are low. Few new firms can enter and non-performing firms can exit easily.
Economies of product differences Brand equity Switching costs or sunk costs Capital requirements Access to distribution Customer loyalty to established brands Absolute cost Industry profitability; the more profitable the industry the more attractive it will be to new
competitors.
Threat of substitute products: The existence of products outside of the realm of the
common product boundaries increases the propensity of customers to switch to alternatives.
Note that this should not be confused with competitors' similar products but entirely different
ones instead. For example, Pepsi is not considered a substitute for Coke but water, tea, andcoffee are.
Buyer propensity to substitute Relative price performance of substitute Buyer switching costs Perceived level of product differentiation Number of substitute products available in the market Ease of substitution. Information-based products are more prone to substitution, as online
product can easily replace material product. Substandard product Quality depreciation
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Bargaining powers of customers
The bargaining power of customers is also described as the market of outputs: the ability of
customers to put the firm under pressure, which also affects the customer's sensitivity to
price changes.
Buyer concentration to firm concentration ratio Degree of dependency upon existing channels of distribution Bargaining leverage, particularly in industries with high fixed costs Buyer volume Buyer switching costs relative to firm switching costs Buyer information availability Availability of existing substitute products Buyer price sensitivity Differential advantage (uniqueness) of industry products RFM Analysis
Bargaining power of suppliers
The bargaining power of suppliers is also described as the market of inputs. Suppliers ofraw materials, components, labor, and services (such as expertise) to the firm can be a
source of power over the firm, when there are few substitutes. Suppliers may refuse to
work with the firm, or, e.g., charge excessively high prices for unique resources.
Supplier switching costs relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Strength of distribution channel Supplier concentration to firm concentration ratio Employee solidarity (e.g. labor unions) Supplier competition - ability to forward vertically integrate and cut out the BUYER
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Competitive Rivalry
For most industries, the intensity of competitive rivalry is the major determinant of the
competitiveness of the industry.
Sustainable competitive advantage through innovation Competition between online and offline companies Level of advertising expense Powerful competitive strategy
PRODUCT LINE
KAMP K9 provides various dog training and grooming services and is perfect for the
current Indian population as pets are becoming a part and parcel of every household but no
one really has the time to train and take care of the maintenance of the pet. Kamp K9provides complete training and grooming services for a dog, short term services like a dog
caretaking firm when a family needs to go on a outstation trip and we also involve in sales
of readily trained dogs of almost all the breeds.
UNIQUE SELLING PROPOSTION
The USP of our service would be that now every household with a pet need not spend anytime on taking care of the dog. So every time they are with their dog they can play with it
instead of spending a lot of time on its maintenance and since many people who want a pet
but do not buy it because of time consumption on its care, even they can go for a pet as the
training and grooming part can be given to KAMP K9.
HUMAN RESOURCES
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Organization structure
QUALIFICATIONS AND CONDITIONS REQUIRED FOR MANPOWER
TRAINING
DirectorsBranch
Managers
MarketingManager
Sales Manager
PromotionalHeads
SalesExecutives
Site Manager
Grooming
Trainer
Assistant
Trainer
Training
Trainer
AssistantTrainer
Housekeeping
Reception
Security
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Training Qualifications:
Canine trainer & Behaviorist. Certified Dog Behavior Consultant (CDBC) through Internal Association of Animal Behavior
Consultants(IAABC).
Competency in five core areas:Assessment and intervention strategies
Counseling skills
Behavioral science
Knowledge of animal behavior.
Species-specific knowledge in order to obtain certification through the IAABC.
Dog Psychology Course. Advanced Aggression Course.
Grooming Qualifications:
City & Guilds Advanced Grooming Certificate. PIJAC Qualifications.
Bathing Techniques.
Drying Methods.
Dematting & Brushing.
Clipper Work.
Basic Scissoring.
Equipment Care & Maintenance.
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First Aid in the Grooming Salon.
DUTIES AND RESPONSIBILITIES OF TRAINING AND GROOMING
STAFF
A dog trainer's purpose is to teach a dog how to be more obedient at home, with teaching
dog common commands, such as to sit, stay or lay down. Dog training involves teaching a
dog to react to commands, and giving a dog a treat or kind words for responding correctly
to a command. A canine trainer could also oversee a dog's physical exercise, medical care
and mental stimulation.
1. Responsible for the daily cleaning of the kennels.2. Responsible for the daily feeding and watering of the dogs at the facility.3. Picking up and proper disposing of dog feces in the yards and kennels.4. Daily wash and disinfect all feed bowls and water buckets.5. Administer veterinary medication as needed.6. Bathe dogs as needed.7. Transport dogs to the veterinarian as needed.8. Rotate dogs in assigned play yards as needed.9. Introduce new dogs to play groups as needed.
Facility Maintenance and Cleaning
1. Assist Kennel Manager with various cleaning and upkeep duties in all the buildings.2. Maintain inventory of facility supplies.
Other Responsibilities
1. Assist with Client Team Training classas needed.2. Participate in Fundraising and Community Awareness Events as required.3. Errands as required, reimbursed for mileage.
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WORKING HOURS
Working hours for the entire unit will be from 9 am to 6 pm with a break from 1 pm to 3
pm. Days of functioning will be 6 days a week (Tuesday to Sunday). The training camp
will be closed on Mondays.
LEAVE POLICY
An employee can take a paid leave for 15 days in a year. In case of leave exceeding 15 days, a per day salary will be deduced from the basic pay. A prior notice has to be given to the management in case of a leave period of 7 or more days. Uninformed leave for more than 10 days might lead to employee lay off. Genuine reasons for absence from work will be taken into consideration by the management.
RECRUITMENT POLICY
The following recruitment techniques will be followed :
a) Walk in interviewsb) Head HuntingJob Description
Job Centre advertisements
Short listing
Interviewing and assessment
Selection
We provide specific recruitment process training and guidance to ensure that:
We look at the skills and qualifications necessary for an individual to be able to do the job. Interview questions are objective and relevant to the requirements of the job Avoid discriminatory language or implications All applicants are required to provide a CV or complete a covering letter/application form.
Our recruitment processes and procedures are regularly monitored and reviewed and this
policy is updated accordingly.
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Retirement Policy
The senior managers and the senior engineers will have to serve till their 58 years old and theother employees of the company will have to serve till their 55. However, voluntary retirement
policy is accepted.
The employers will have a deduction of 10% of their monthly salary as provident fund savingsand will also be allowed incentives while leaving according to the work done.
SALARY STRUCTURE
Grooming 2 trainer and 2 assistant 10000 + 6000=32000
Training-- 4 trainer and 3 assistants(4*12000)+(3*6000)=66000
Housekeeping-10 people-10*8000 = 80,000
Receptionist-1 lady = 12000
Security3 people=3*6000 = 18000
FINANCIAL PLAN
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INITIAL INVESTMENT
PARTICULARS DETAILS AMOUNT (Rupees)
Land And Building Security Deposit 10,00,000
Eqipments 3,50,000
Website 18,000
Telephone With Wi-fi 6,000
Furniture 1,35,000
Computer Rupees 30,000 * 3 90,000
Generator 3,00,000
Fire Extinguisher 8,000
Preliminary Expenses 25,000
Working Capital 40,68,000
TOTAL 60,00,000
SOURCES OF FUNDS
PARTICULARS AMOUNT ( Rupees)
Investment By Ankit Agrawal 50,00,000
Investment By Supratik Das 50,00,000
TOTAL 1,00,00,000
RAW MATERIALS
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PARTICULARS AMOUNT (Rupees)
Wooden Sets 17000
Tyres 2,000
Music System 1,400
Sheets 2,000
Battery 1,200
Sponge 500
Cloth 700
Light 150
Mobile Charging Point 150
Wires 100
Walkie-Talkie 400
Chain 3000
Lock 2000
Pedigree 7000Other Miscellaneous Expenses 400
TOTAL 38,000
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CASH FLOW STATEMENT
PARTICULARS
AMOUNT (Rupees)
YEAR 1 YEAR 2 YEAR 3
Cash Balance B/D 57,02,000 43,77,400
Add: Receipts
Sales ( Training & Grooming) 40,00,000 55,00,000 75,00,000
Investment By Ankit Agrawal 50,00,000
Investment By Supratik Das 50,00,000
TOTAL RECEIPTS 1,40,00,000 1,12,02,000 1,18,77,400
Less: Payments
Salaries 24,96,000 25,79,600 26,51,640
Rent 12,00,000 13,20,000 14,52,000
Insurance 1,00,000 1,10,000 1,25,000
Marketing Expenses 8,00,000 8,49,000 9,72,000
Stationery 60,000 60,000 65,000
Telephone Bill 50,000 62,000 71,000
Repairs And Maintenance 20,000 31,000 40,000
Legal Fees 10,000 11,000 15,000Electricity 60,000 82,000 90,000
Water 2,50,000 2,72,000 3,12,800
Miscellaneous Expenses 6,00,000 6,20,000 6,50,000
Partners' Salaries 7,20,000 8,28,000 10,56,000
Land And Building 10,00,000
Equipments 3,50,000
Website 18,000
Telephone 6,000
Furniture 1,35,000
Computer 90,000
Generator 3,00,000
Fire Extinguisher 8,000
Preliminary Expenses 25,000
TOTAL PAYMENTS 82,98,000 68,24,600 75,00,440
CASH BALANCE 57,02,000 43,77,400 43,76,960
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DEPRECIATION ACCOUNT
PARTICULARS
AMOUNT (Rupees)
YEAR 1 YEAR 2 YEAR 3
Equipments (15%) 52,500 44,625 37,932
Furniture (10%) 13,500 12,150 10,935
Computer (60%) 54,000 21,600 8,640
Generator (15%) 45,000 38,250 32,513
Fire Extinguisher (15%) 1,200 1,020 867
TOTAL 1,66,200 1,17,645 90,887
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TRADING AND PROFIT AND LOSS ACCOUNT
AT THE END OF 1ST YEAR
PARTICULARS
AMOUNT
(Rupees) PARTICULARS
Amount
(Rupees)
Opening Stock 9,00,000 Sales 40,00,000
Purchases 12,00,000 Closing Stock 55,00,000
GROSS PROFIT C/D 74,00,000
TOTAL 95,00,000 TOTAL 95,00,000
Salaries 24,96,000 GROSS PROFITB/D 74,00,000
Rent 12,00,000
Insurance 1,00,000
Marketing Expenses 8,00,000
Stationery 60,000
Telephone 50,000
Repairs And Maintenance 20,000
Legal Fees 10,000
Electricity 60,000
Water 2,50,000
Miscellaneous Expenses 6,00,000
Partners' Salaries 7,20,000
Depreciation 1,66,200
Preliminary Expenses Written
Off 18,000
Tax 4,94,400
NET PROFIT 29,82,800
TOTAL 74,00,000 TOTAL 74,00,000
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TRADING AND PROFIT AND LOSS ACCOUNT
AT THE END OF 2ND YEAR
PARTICULARSAMOUNT(Rupees) PARTICULARS
Amount(Rupees)
Opening Stock 15,00,000 Sales 55,00,000
Purchases 8,20,000 Closing Stock 38,00,000
GROSS PROFIT C/D 69,80,000
TOTAL 93,00,000 TOTAL 93,00,000
Salaries 25,79,600GROSS PROFITB/D 69,80,800
Rent 13,20,000
Insurance 1,10,000
Marketing Expenses 8,49,000
Stationery 60,000
Telephone 62,000
Repairs And Maintenance 31,000
Legal Fees 11,000
Electricity 82,000Water 2,72,000
Miscellaneous Expenses 6,20,000
Partners' Salaries 8,28,000
Depreciation 1,17,645
Preliminary Expenses WrittenOff 5,000
Tax 4,84,173
NET PROFIT 14,49,382
TOTAL 69,80,800 TOTAL 69,80,800
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TRADING AND PROFIT AND LOSS ACCOUNT
AT THE END OF 3RD YEAR
PARTICULARSAMOUNT(Rupees) PARTICULARS
Amount(Rupees)
Opening Stock 18,00,000 Sales 75,00,000
Purchases 15,00,000 Closing Stock 36,05,000
GROSS PROFIT C/D 88,05,000
TOTAL 1,11,05,000 TOTAL 1,11,05,000
Salaries 26,51,640GROSS PROFITB/D 88,05,000
Rent 14,52,000
Insurance 1,25,000
Marketing Expenses 9,72,000
Stationery 65,000
Telephone 71,000
Repairs And Maintenance 40,000
Audit Fees 15,000
Electricity 90,000Water 3,12,800
Miscellaneous Expenses 6,50,000
Partners' Salaries 10,56,000
Depreciation 90,887
Preliminary Expenses Written
Off 5,000
Tax 5,15,867
NET PROFIT 51,12,194
TOTAL 88,05,000 TOTAL 88,05,000
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BALANCE SHEET
AT THE END OF 1ST YEAR
LIABILITIES
AMOUNT
(Rupees) ASSETS
AMOUNT
(Rupees)
Investment By Ankit
Agrawal 50,00,000 Land And Building 10,00,000
Add: Profit 14,91,400
Investment By SupratikDas 50,00,000 Furniture 1,21,500
Add: Profit 14,91,400 Equipments 2,97,500
Website 18,000
Telephone With Wi-
fi 6,000Computer 36,000
Generator 2,55,000
Fire Extinguisher 6,800
Closing Stock 55,00,000
Cash Balance 57,02,000
Preliminary
Expenses 40,000
TOTAL 1,29,82,800 TOTAL 1,29,82,800
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BALANCE SHEET
AT THE END OF 2ND YEAR
LIABILITIES
AMOUNT
(Rupees) ASSETS
AMOUNT
(Rupees)
Investment By AnkitAgrawal 64,91,400 Land And Building 10,00,000
Add: Profit 7,24,691
Investment By Supratik
Das 64,91,400 Furniture 1,09,350
Add: Profit 7,24,691 Equipments 2,52,875
Website 18,000
Sundry Creditors
Telephone With Wi-
fi 6,000Computer 14,400
Generator 4,33,500
Fire Extinguisher 5,780
Closing Stock 38,00,000
Cash Balance 43,77,400
Preliminary
Expenses 45,000
TOTAL 1,44,32,182 TOTAL 1,44,32,182
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BALANCE SHEET
AT THE END OF 3RD YEAR
LIABILITIES
AMOUNT
(Rupees) ASSETS
AMOUNT
(Rupees)
Investment By AnkitAgrawal 72,16,091 Land And Building 10,00,000
Add: Profit 25,56,097
Investment By Supratik
Das 72,16,091 Furniture 98,415
Add: Profit 25,56,097 Equipments 2,14,943
Website 18,000Telephone With Wi-fi 6,000
Computer 5,760
Generator 1,84,237
Fire Extinguisher 4,913
Closing Stock 86,15,074
Cash Balance 93,37,034
Preliminary
Expenses 50,000
TOTAL 1,95,44,376 TOTAL 1,95,44,376
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BREAK-EVEN ANALYSIS
Break-Even Point = Fixed Cost / (SalesVariable Cost)
= 49,00,000 / (1,70,00,0001,27,00,000)
= 1.13 Years
PAYBACK PERIOD
Pay-Back Period = Cash Outlay Of The Project / Annual Cash Inflow
= 1,00,00,000 / 32,47,490
= 3. 24Years
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PRODUCTION AND OPERATION
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Machinery Used
Basically Equipments that are used in Training and Grooming Process are described
as Follows: -
List of Equipments:
a) Training Equipments:
Leather dog muzzle, leather dog harness, leather dog collar, dog sleeve for puppy, leather
dog leash, dog bite suit, dog bite pad, dog bite tag, puppy tug, Schutzhund dumbbells, Dogagitation stick, Dog agitation whip Dog training toy, Puppy beds and cages.
b) Grooming Equipments:
These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors,dental, ear and nail care products, sprays, shampoos, conditioners, detangles, bandanas,
bows, collars.
Maintenance Policy
We will have monthly maintenance and repair of office equipment & machinery once every month. For
the maintenance and repair the expenditure will charged against profit. The policy also includes the
charging of depreciation, removal of the incumbent equipment as well as getting the advance technology
available for gain higher returns.
Location Analysis
Kamp K9 is located in Kormangala. This location was selected due to the cheap rent rates and the
developing service sector in this area. Also, the living condition in this area is safe. Easy means of
transportation like availability of auto-rickshaws, parking space and upcoming metro was another factor
in the selection of the location.
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ANNEXTURE
1. Do you have a pet?
a) Yes
b) No
Yes 37
No 13
2. What is the minimum amount expected for a basic service?
a) 5000-7000
b) 8000-10000
c) 15000-30000
d) Above 30000
5000-7000 24
8000-10000 7
15000-30000 9
Above 30000 None
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3. What is your monthly income?
a) Above 40000
b) 50000-80000
c) 90000-100000d) Above 100000
Above 40000 28
50000-80000 2
90000-100000 6
Above 100000 4
4. What is your age group?
a) 25-35
b) 35-45
c) 45-55
d) Above 55
25-35 11
35-45 18
45-55 6
Above 55 5
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5. What is the preferred colour of the dog?
a) Black
b) Brown
c) Whited) Others
Black 15
Brown 18
White 15
Others 2
6. What is the type of your place of stay?
a) Bunglow
b) Apartment
c) Hostel/PG
d) Others
Bunglow 18
Apartment 22
Hostel/PG 4
Others 6
7. What gender of the dog do you prefer?
a) Male
b) Female
Male 36
Female 14
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8. Have you had a dog before?
a) Yes (26)
b) No (24)
Yes 26
No 24
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Iso Certificate