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TRANSCRIPT
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uxury
Shopping MallIn ChinaGE 2209Group8
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OUTLINE
BACKGROUND1. Industry Review
2. Mac-environment Review
3. Consumer Review
4. Competitor Review
BUSINESS PLAN 1. Self-definition
2. strategies
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Background
1. Industry Review
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2. Mac-environment Review
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Political
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Economic
Big current and potentialmarket
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Social
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Technology
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3. Consumer Review
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4. Competitor Review
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Business Plan
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1. Self-definition
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2.Strategies
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we provide anarea in ourshopping mall asthe private club.
Membersqualification is thefrequency
purchase in ourmall.
In the club, our
members could get
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3. Objectives
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MarketingConsideration
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1.Place
According tothe research,
the top threeChinese citieswith the largestconsumption of
luxury goodsare Shanghai,Beijing, andHangzhou
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For example:
Beijing
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2.Product
We will invite designated brandsto open a store in our mall True
products Real products Luxury temperament
The rare product Personalized design High quality
Stylish
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3. PriceDefinition:rent
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4. Promotion
Promotion comprises elements suchas: advertising, public relations andsales promotion
cinema commercials
radio and Internet advertisements
print media
billboards
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Potential problemsand solutions
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1.How we get the startcapital
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.brands enter our shoppingmall
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Conclusion
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1. Who we are
business consists of:
shopping mall operation and
private club management. Location:
central first tier city (e.g. Beijing).
Profit:
difference between rent in and out
annual fee of club members.
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2. Why this market is profitable
Luxury goods market
Current market
The number of rich people is soaring The third largest luxury market in the
world
Great demand Potential market
China will be the largest luxury market
Bigger domestic market
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3. Why the public willchoose us
Trust relationship
Differentiation
Convenient location Grand and personalization shopping
environment
Brand new shopping experience More famous than others
Private club
Build the network with the upscale class
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Q &A