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  • 7/31/2019 Final Group 6

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    Submitted To:

    .

    Vitthal Konde B- 28

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    Introduction

    Banks covered

    Area surveyed

    Research methodology

    Data collection

    Analysis & interpretation

    Conclusion

    Recommendation

    Content

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    What is an ATM and what are its Usage?

    ATM

    An automated teller machine or automatic teller

    machine (ATM), also known as an automated

    banking machine (ABM)

    Usage : Easy to Dispense cash any time

    Easy to pay mobile bills and utility bills

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    Internet Banking

    Internet banking

    Online banking (or Internet banking) allows

    customers to conduct financial transactions on

    a secure website operated by their retail or

    virtual bank, credit union or building society.

    E-banking solutions have many features and

    capabilities in common, but traditionally also

    have some that are application specific.

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    Retail Branch Banking

    Retail Branch Banking

    Engaging in banking activities such as acceptingdeposits or making loans at facilities away from abank's home office.

    Branch banking has gone through significant changessince the 1980s in response to a more competitivenationwide financial services market.

    Financial innovation such as internet banking willgreatly influence the future of branch banking bypotentially reducing the need to maintain extensivebranch networks to service consumers.

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    Banks Covered

    ICICI

    HDFC

    AXIS

    SBI

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    Area surveyed

    Areas covered in Pune geographic

    Viman Nagar BanerF.C. Road Talawade

    Karve Nagar Chinchwad

    Aundh Hinjewadi

    K.P. KatrajCamp Pimpri

    Shivajinagar

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    RESEARCH METHODOLOGY

    TYPE OF RESEARCH DESIGN

    Simple random sampling:

    We have used Probability sampling, in which we have selected random

    sampling method in this project.

    The questionnaire was designed and the respondents were selected

    randomly from the sample population

    i.e the people who were the users of the banking services, in case ofcustomer perspective, and people who were the employees of the given

    banks, in case of company perspective

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    Sampling plan

    The sample size was selected to be 120 in which 100

    samples were the customers and 20 were the

    employees of the bank. The customers were further

    classified into three categories: People using A.T.M services

    People using net banking accounts

    People prefer to go retail branches of their respectivebanks.

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    Sample Diversity

    Age:Years No of respondent

    Less than 20 0

    20-35 89

    36-45 30

    More than 45 1

    Total 120

    Annual Income No of respondentLess than 1 lakh 0

    1 lakh to 3 lakhs 42

    3 lakhs to 5 lakhs 62

    5 lakhs & above 16

    Total 120

    Occupation No of respondent

    Service 102

    Businessman 15

    Self employed 03

    Total 120

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    How Frequently Do You Use Your visit ATMs ?

    0

    20

    40

    60

    4 times in a

    month8 times in a

    month12 times in a

    monthDaily

    42

    31

    23

    4

    No.Of

    Customers

    Usage of Debit Cards in ATMs

    Objective : To find out how many times a customer visits an

    ATM .

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    Usage Of ATMs BANKS

    SBI ICICI AXIS HDFC

    4 times in a month 11 13 13 05

    8 times in a month 13 09 03 06

    12 times in a month 07 05 06 05

    Daily 02 00 01 01

    Conclusion: If a customer visits an Atm more than 4 times in amonth there are chance that they can easily trigger the issues

    related to ATMs.

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    What are the top most services used by customers

    while using ATMs ?

    0

    2

    46

    8

    10

    12

    14

    SBI ICICI AXIS HDFC

    32

    3

    1

    14

    1211

    6

    10

    9

    3

    1

    6

    4

    6

    9

    Recharge Mobile

    Phones

    Fund Transfer

    Utilty Bill

    Payments

    Cash Withdrawal

    Objective : To find out what are the services which are provided in

    ATMs by banks and are mostly availed by customers.

    Conclusion : Most of the customers prefer Fund Transfer while using

    ATMs . Cash withdrawal being the most common services

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    What are the issues faced while using the ATM which the

    customer expect can be bettered ?

    0

    5

    10

    15

    20

    SBIICICI

    AXISHDFC

    18

    14

    12

    84

    6

    3 43

    2 4

    2

    8

    54

    3

    Unable to print slip

    Working Slowly

    Deduction in

    Balance without

    Cash Withdrawl

    ATM out of Order

    Objective : To find out customers expectation level with thecurrent issues faced by them while using ATMs.

    Conclusion : Most of the customers feel that they should get the

    print slips after the usage ofATMs.

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    DO You Use Internet Banking ?

    0

    5

    10

    15

    20

    25

    30

    SBI ICICI AXIS HDFC

    27

    24

    21

    14

    6

    3 2 3

    YES

    NO

    Objective : To find out how many customers are using InternetBanking .

    Conclusion : This would help us know whether the customers are tech

    savvy or not when it comes to internet banking .

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    What is the most important reason, that you choose this

    particular bank for your internet banking ?

    0

    2

    4

    6

    8

    10

    12

    14

    16

    SBI ICICI AXIS HDFC

    5

    2

    65

    16

    10

    7 6

    11

    13

    10

    6

    12

    0 0

    Traditional bank account

    with same bank

    Brand name

    Excellent services

    Others

    Objective : To know which bank is preferred by customers for

    internet banking and what would be the reason behind it.

    Conclusion : Customer prefer Internet banking because of the brand

    and the excellent services rendered by their bank.

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    How Frequently Do You Visit Your Bank ?

    0

    5

    10

    15

    SBIICICI

    AXIS

    HDFC

    12

    10

    15

    8

    1514

    6

    9

    32

    1

    0

    3

    11

    0

    Once in a month

    2-4 times in a month

    4-6 times in a mo nth

    more than 6 times

    Objective: To know how many times does a customer visits a bank.

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    Frequency Of

    Visiting a Bank

    BANKS

    SBI ICICI AXIS HDFC

    Once in a Month 12 10 15 08

    2 4 times in a Month 15 14 06 09

    4 6 times in a Month 03 02 01 0

    More than 6 months 03 01 01 0

    Conclusion : This would help us to know what all services do they avail

    when they visit their respective banks which has surveyed in nextquestion .

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    What services do You Avail the most while visiting

    your bank ?

    0 2 4 6 8 10 12

    SBI

    ICICI

    AXIS

    HDFC

    7

    12

    9

    7

    8

    8

    9

    5

    3

    2

    1

    1

    3

    2

    1

    2

    2

    3

    3

    2 RTGS/NEFT

    Issuing Cheque book

    Updating pass book

    DD and other

    banking instruments

    Withdrawal/Deposit

    e

    Objective : To find out what are the services mostly used by customers while using Branchbanking.

    Conclusion: Most of the customers prefer withdrawal and deposit as the common servicesfollowed by Banking instruments ( DD , Cheque etc. ) and Updating their Pass Book.

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    Are you satisfied with the overall services provided by

    your bank?

    0 5 10 15 20 25 30 35

    SBI

    ICICI

    AXIS

    HDFC

    5

    5

    2

    4

    12

    15

    9

    7

    10

    6

    9

    4

    6

    1

    3

    2

    Exellent

    Very goodGood

    Fair

    Poor

    Objective : To check the customer satisfaction levels of each banks.

    Conclusion: Most of the customers are satisfied by the overall services

    rendered by their bank

    Wh t diff ti t b k f th

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    What differentiates your bank from other

    banks?

    3 3

    2 2

    1 1

    0

    11

    0

    1 1

    0

    1

    2

    1

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    SBI ICICI AXIS HDFC

    Services

    Lesser no of

    repeated

    complaints

    No of services

    Retention of

    existingcustomers

    provided in ATMs

    Objective : To know how banks satisfy their maximum customer by providing

    services.

    Conclusion : Services rendered by banks differentiates them from each other

    H t i t t b ki

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    How many customer use internet banking

    from your bank?

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.55

    SBI ICICI AXIS HDFC

    0

    2

    1

    2

    5

    3

    1

    3

    0 0

    3

    00 0 0 0

    Above 75%

    50%-75%

    25%-50%

    Below 25%

    Objective : To know the number of customers using internet banking facility.

    Conclusion: Most of the branches claim that about 50% to 70% of their

    customers use internet banking facilities.

    H h i d h b k k l h i

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    How much time does the bank take to resolve their

    customers complaints?

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    SBI ICICI AXIS HDFC

    1

    3 3

    44

    2 2

    1

    0 0 0 00 0 0 0

    Within a day

    Within 7 daysWithin 15 days

    Within a month

    Objective : To know the time period taken by banks to resolve their customerscomplaints.

    Conclusion : Maximum banks and their branches resolve their customers

    issues within a day.

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    How do you attract new customers?

    2

    0

    2

    1

    2

    4

    3

    3

    1

    1

    0

    0

    0

    0

    0

    1

    0 1 2 3 4 5

    SBI

    ICICI

    AXIS

    HDFCLess interest on loancharged

    More interest rates on

    deposits

    Positive word ofmouth

    Less service charges

    Objective : To know how banks target on new customers through their

    attractive services.

    Conclusion : Most of the banks say that they get new customers by

    positive word of mouth which are done by their existing customers.

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    CONCLUSION

    Most of branches claim that 50%-70% of their customers use

    internet banking facilities.

    From all the services fund transfer facility is most used by SBI

    customers in ATMs.

    86% customers use internet banking facility while 24% don't

    use.

    From our survey, we found that 35% withdrawal, 30% DD,

    7% updating passbook, 8% issuing cheque book & 10%

    RTGS/NEFT facility used by customer in branch banking.

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    RECOMMANDATION

    In branch banking there should be more counters so thatcustomers wont have to wait in the queue.

    Problems should be solved as early as possible.

    Withdrawl limit should be increased in ATMs.

    There should be more ATM machines installed in aparticular ATM centre so the queue problem will besolved.

    There should be more security while doing transactionsonline.

    The procedure for registering internet facility should bemore convinient.

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    THANKYOU