final group 6
TRANSCRIPT
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Submitted To:
.
Vitthal Konde B- 28
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Introduction
Banks covered
Area surveyed
Research methodology
Data collection
Analysis & interpretation
Conclusion
Recommendation
Content
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What is an ATM and what are its Usage?
ATM
An automated teller machine or automatic teller
machine (ATM), also known as an automated
banking machine (ABM)
Usage : Easy to Dispense cash any time
Easy to pay mobile bills and utility bills
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Internet Banking
Internet banking
Online banking (or Internet banking) allows
customers to conduct financial transactions on
a secure website operated by their retail or
virtual bank, credit union or building society.
E-banking solutions have many features and
capabilities in common, but traditionally also
have some that are application specific.
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Retail Branch Banking
Retail Branch Banking
Engaging in banking activities such as acceptingdeposits or making loans at facilities away from abank's home office.
Branch banking has gone through significant changessince the 1980s in response to a more competitivenationwide financial services market.
Financial innovation such as internet banking willgreatly influence the future of branch banking bypotentially reducing the need to maintain extensivebranch networks to service consumers.
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Banks Covered
ICICI
HDFC
AXIS
SBI
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Area surveyed
Areas covered in Pune geographic
Viman Nagar BanerF.C. Road Talawade
Karve Nagar Chinchwad
Aundh Hinjewadi
K.P. KatrajCamp Pimpri
Shivajinagar
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RESEARCH METHODOLOGY
TYPE OF RESEARCH DESIGN
Simple random sampling:
We have used Probability sampling, in which we have selected random
sampling method in this project.
The questionnaire was designed and the respondents were selected
randomly from the sample population
i.e the people who were the users of the banking services, in case ofcustomer perspective, and people who were the employees of the given
banks, in case of company perspective
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Sampling plan
The sample size was selected to be 120 in which 100
samples were the customers and 20 were the
employees of the bank. The customers were further
classified into three categories: People using A.T.M services
People using net banking accounts
People prefer to go retail branches of their respectivebanks.
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Sample Diversity
Age:Years No of respondent
Less than 20 0
20-35 89
36-45 30
More than 45 1
Total 120
Annual Income No of respondentLess than 1 lakh 0
1 lakh to 3 lakhs 42
3 lakhs to 5 lakhs 62
5 lakhs & above 16
Total 120
Occupation No of respondent
Service 102
Businessman 15
Self employed 03
Total 120
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How Frequently Do You Use Your visit ATMs ?
0
20
40
60
4 times in a
month8 times in a
month12 times in a
monthDaily
42
31
23
4
No.Of
Customers
Usage of Debit Cards in ATMs
Objective : To find out how many times a customer visits an
ATM .
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Usage Of ATMs BANKS
SBI ICICI AXIS HDFC
4 times in a month 11 13 13 05
8 times in a month 13 09 03 06
12 times in a month 07 05 06 05
Daily 02 00 01 01
Conclusion: If a customer visits an Atm more than 4 times in amonth there are chance that they can easily trigger the issues
related to ATMs.
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What are the top most services used by customers
while using ATMs ?
0
2
46
8
10
12
14
SBI ICICI AXIS HDFC
32
3
1
14
1211
6
10
9
3
1
6
4
6
9
Recharge Mobile
Phones
Fund Transfer
Utilty Bill
Payments
Cash Withdrawal
Objective : To find out what are the services which are provided in
ATMs by banks and are mostly availed by customers.
Conclusion : Most of the customers prefer Fund Transfer while using
ATMs . Cash withdrawal being the most common services
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What are the issues faced while using the ATM which the
customer expect can be bettered ?
0
5
10
15
20
SBIICICI
AXISHDFC
18
14
12
84
6
3 43
2 4
2
8
54
3
Unable to print slip
Working Slowly
Deduction in
Balance without
Cash Withdrawl
ATM out of Order
Objective : To find out customers expectation level with thecurrent issues faced by them while using ATMs.
Conclusion : Most of the customers feel that they should get the
print slips after the usage ofATMs.
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DO You Use Internet Banking ?
0
5
10
15
20
25
30
SBI ICICI AXIS HDFC
27
24
21
14
6
3 2 3
YES
NO
Objective : To find out how many customers are using InternetBanking .
Conclusion : This would help us know whether the customers are tech
savvy or not when it comes to internet banking .
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What is the most important reason, that you choose this
particular bank for your internet banking ?
0
2
4
6
8
10
12
14
16
SBI ICICI AXIS HDFC
5
2
65
16
10
7 6
11
13
10
6
12
0 0
Traditional bank account
with same bank
Brand name
Excellent services
Others
Objective : To know which bank is preferred by customers for
internet banking and what would be the reason behind it.
Conclusion : Customer prefer Internet banking because of the brand
and the excellent services rendered by their bank.
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How Frequently Do You Visit Your Bank ?
0
5
10
15
SBIICICI
AXIS
HDFC
12
10
15
8
1514
6
9
32
1
0
3
11
0
Once in a month
2-4 times in a month
4-6 times in a mo nth
more than 6 times
Objective: To know how many times does a customer visits a bank.
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Frequency Of
Visiting a Bank
BANKS
SBI ICICI AXIS HDFC
Once in a Month 12 10 15 08
2 4 times in a Month 15 14 06 09
4 6 times in a Month 03 02 01 0
More than 6 months 03 01 01 0
Conclusion : This would help us to know what all services do they avail
when they visit their respective banks which has surveyed in nextquestion .
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What services do You Avail the most while visiting
your bank ?
0 2 4 6 8 10 12
SBI
ICICI
AXIS
HDFC
7
12
9
7
8
8
9
5
3
2
1
1
3
2
1
2
2
3
3
2 RTGS/NEFT
Issuing Cheque book
Updating pass book
DD and other
banking instruments
Withdrawal/Deposit
e
Objective : To find out what are the services mostly used by customers while using Branchbanking.
Conclusion: Most of the customers prefer withdrawal and deposit as the common servicesfollowed by Banking instruments ( DD , Cheque etc. ) and Updating their Pass Book.
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Are you satisfied with the overall services provided by
your bank?
0 5 10 15 20 25 30 35
SBI
ICICI
AXIS
HDFC
5
5
2
4
12
15
9
7
10
6
9
4
6
1
3
2
Exellent
Very goodGood
Fair
Poor
Objective : To check the customer satisfaction levels of each banks.
Conclusion: Most of the customers are satisfied by the overall services
rendered by their bank
Wh t diff ti t b k f th
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What differentiates your bank from other
banks?
3 3
2 2
1 1
0
11
0
1 1
0
1
2
1
0
0.5
1
1.5
2
2.5
3
3.5
SBI ICICI AXIS HDFC
Services
Lesser no of
repeated
complaints
No of services
Retention of
existingcustomers
provided in ATMs
Objective : To know how banks satisfy their maximum customer by providing
services.
Conclusion : Services rendered by banks differentiates them from each other
H t i t t b ki
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How many customer use internet banking
from your bank?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.55
SBI ICICI AXIS HDFC
0
2
1
2
5
3
1
3
0 0
3
00 0 0 0
Above 75%
50%-75%
25%-50%
Below 25%
Objective : To know the number of customers using internet banking facility.
Conclusion: Most of the branches claim that about 50% to 70% of their
customers use internet banking facilities.
H h i d h b k k l h i
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How much time does the bank take to resolve their
customers complaints?
0
0.5
1
1.5
2
2.5
3
3.5
4
SBI ICICI AXIS HDFC
1
3 3
44
2 2
1
0 0 0 00 0 0 0
Within a day
Within 7 daysWithin 15 days
Within a month
Objective : To know the time period taken by banks to resolve their customerscomplaints.
Conclusion : Maximum banks and their branches resolve their customers
issues within a day.
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How do you attract new customers?
2
0
2
1
2
4
3
3
1
1
0
0
0
0
0
1
0 1 2 3 4 5
SBI
ICICI
AXIS
HDFCLess interest on loancharged
More interest rates on
deposits
Positive word ofmouth
Less service charges
Objective : To know how banks target on new customers through their
attractive services.
Conclusion : Most of the banks say that they get new customers by
positive word of mouth which are done by their existing customers.
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CONCLUSION
Most of branches claim that 50%-70% of their customers use
internet banking facilities.
From all the services fund transfer facility is most used by SBI
customers in ATMs.
86% customers use internet banking facility while 24% don't
use.
From our survey, we found that 35% withdrawal, 30% DD,
7% updating passbook, 8% issuing cheque book & 10%
RTGS/NEFT facility used by customer in branch banking.
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RECOMMANDATION
In branch banking there should be more counters so thatcustomers wont have to wait in the queue.
Problems should be solved as early as possible.
Withdrawl limit should be increased in ATMs.
There should be more ATM machines installed in aparticular ATM centre so the queue problem will besolved.
There should be more security while doing transactionsonline.
The procedure for registering internet facility should bemore convinient.
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THANKYOU