final hp project

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INTRODUCTION

Autonomy Corporation is a multinational enterprise software company founded

in Cambridge, United Kingdom in 1996. It is a subsidiaryofHewlett-Packard. The company has joint headquarters

in Cambridge, UK and San Francisco, USA.

The company uses a combination of technologies born out

of research at the University of Cambridge. It develops a

variety ofenterprise search andknowledge management applications using

adaptive pattern recognition techniques centered on Bayesian inference in

conjunction with traditional methods.

Autonomy was acquired by Hewlett-Packard (HP) in October 2011. The

following year, HP wrote off $8.8 billion of Autonomy's value, claiming that a

serious accounting scandal was found at the company

Hewlett-Packard Company -- a leading global provider of computing and

imaging solutions and services -- is focused on making technology and its

benefits accessible to individuals and businesses through simple appliances,

useful e-services and solutions for an Internet infrastructure that's always on.

HP had total revenue from continuing operations of $48.8 billion in its 2000

fiscal year. Information about HP and its products can be found on the World

Wide Web atTIBCO, The Information Bus and TIB are trademarks or registered

trademarks of TIBCO Software Inc. Legal Notice Regarding Forward-Looking

Statements: This release contains forward-looking statements regarding

TIBCO's business, customers, markets served or other factors including the

performance of TIBCO's strategic partner, the continuation of this relationship,

and the ability of products to meet customers' expectations, needs, or perform asdescribed that may affect future earnings or financial results. TIBCO's actual

results could differ in such forward-looking statements. Reasons for why actual

results could differ materially include if the relationship does not continue, or

the products are unable to successfully meet customers' expectations, needs, or

perform as described. Additional information concerning factors that could

cause TIBCO's actual results to differ materially from those contained in the

forward-looking statements can be found in TIBCO Software's filings with the

Securities and Exchange Commission (SEC), including but not limited to itsmost recent reports on Forms 10-Q and 10-K filed with the SEC on Oct. 13,
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2000, and Feb. 25, 2000, respectively, which identify important risk factors that

could cause actual results to differ from those contained in the forward-looking

statements including limited independent operating history, history of losses,

unpredictability of future revenue, dependence on a limited number of

customers, relationship with Reuters Group PLC, rapid technological and

market changes, risks associated with infrastructure software and volatility of

stock price. Copies of filings made with the SEC are available through the

SEC's electronic data gather analysis and retrieval system (EDGAR) at

www.sec.gov. TIBCO assumes no obligation to update the forward-looking

statements included in this document.

This news release contains forward-looking statements that involve

risks and uncertainties, as well as assumptions that, if they nevermaterialize or prove incorrect, could cause the results of HP and its

consolidated subsidiaries to differ materially from those expressed

or implied by such forward-looking statements. All statements other

than statements of historical fact are statements that could be

deemed forward-looking statements, including any projections of

earnings, revenues, or other financial items; any statements of the

plans, strategies, and objectives of management for future

operations; any statements concerning proposed new products,services, or developments; any statements regarding future

economic conditions or performance; statements of belief and any

statement of assumptions underlying any of the foregoing. The

risks, uncertainties and assumptions referred to above include the

ability of HP to retain and motivate key employees; the timely

development, production and acceptance of products and services

and their feature sets; the challenge of managing asset levels,

including inventory; the flow of products into third-partydistribution channels; the difficulty of keeping expense growth at

modest levels while increasing revenues; and other risks that are

described from time to time in HP's Securities and Exchange

Commission reports, including but not limited to the annual report

on Form 10-K for the year ended Oct. 31, 2000, and subsequently

filed reports. HP does not intend to update these forward-looking

statements.


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HISTORY

Inception and expansion : 1996 - 2013

Autonomy was founded in Cambridge,

England by Dr. Michael Lynch, David

Tabizel and Richard Gaunt in 1996 as a spin-

off from Cambridge Neurodynamics, a firm

specializing in computer-based finger print

recognition.

Autonomy floated in 1998 on

the EASDAQ exchange at a share price of approximately 0.30. At the height

of the "dot com bubble", the peak share price was 30. In December 2005

Autonomy acquired Verity, Inc., one of its main competitors, for

approximately US$500m . In 2005 Autonomy also acquired Aerodynamics.

In May 2007, after exercising an option to buy a stake in technology start

up BlinkInc, and combining it with its consumer division, Autonomy floated

Blink on a valuation of $250m.

In July 2007 it acquired Zantaz, an email archiving and litigation support

company, for $375m

In October 2007 Autonomy acquired Meridio Holdings Ltd, a UK company

based in Northern Ireland that specialised in Records Management software, for

20m.In January 2009 it acquired Interwoven, a niche provider ofenterprise

content management software, for $775m. Interwoven became Autonomy

Interwoven and Autonomy iManage.

In 2009 Paul Morland, a leading analyst, started raising concerns about

Autonomy's exaggerated performance claims.In June 2011 the company announced that it was to acquire the Information

Governance business ofCA Technologies. Terms of the sale were not disclosed.

On 5 May 2013 the Mercedes GP Formula One team announced an $8 million

sponsorship deal with Autonomy, and on 8 July 2011 Tottenham Hotspur

FC announced a two year sponsorship deal with Autonomy for theirPremier

League kit. For the 2012-13 season Spurs' Premier League shirt will feature

Autonomy's Augmented Reality technology Aurasma.
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On 16 May 2011 Autonomy acquired Iron Mountain Digital, a pioneer in E-

discovery and online backup solutions provider, for $380m from Iron Mountain

Incorporated.

As a Hewlett Packard company: 2013 - PresentOn 18 August 2013 Hewlett Packard announced that it would purchase

Autonomy for US$42.11 per share, around $10.2B. The transaction was

unanimously approved by the boards of directors of both HP and Autonomy and

the Autonomy board recommended that its shareholders accept the offer. On 3

October 2013 HP closed the deal with over 87% of Autonomy shares acquired.

In May 2014 Mike Lynch left his role as Autonomy CEO after a significant

drop in revenue in the previous quarter

In November 2014 Hewlett-Packard announced that it was taking an $8.8

billion accounting charge, after claiming serious accounting improprieties and

outright misrepresentations at Autonomy. However, Mike Lynch counter-

alleged that the problems were due to HP's running of Autonomy, citing

"internecine warfare" within the organization.
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VISION & MISSION

Hewlett-Packard Mission Statement: -

"To provide products, services and solutions of the

highest quality and deliver more value to our customers

that earns their respect and loyalty."

Hewlett-Packard Vision Statement: -

"To view change in the market as an opportunity to grow;to use our profits and our ability to develop and produce

innovative products, services and solutions that satisfy

emerging customer needs."


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BRAND VALUE

According to a BusinessWeek Study, HP was the world's 11th most

valuable brand as of 2009. Since its creation, the HP Logo has

remained largely the same. Because of its extreme simplicity, the logo

is recognized all over the world.

HP has many sponsorships. One well known sponsorship is ofWalt

Disney World's Epcot Park's Mission: SPACE. From 1995 to 1999

they were the shirt sponsor ofPremier League club Tottenham

Hotspur F.C.. From 1997 to 1999 they were sponsors ofAustralian

Football League club North Melbourne Football Club. They also

sponsored the BMW Williams Formula 1 team until 2006 (a

sponsorship formerly held by Compaq), and as of 2010

sponsorRenault F1. Hewlett-Packard also has the naming rights

arrangement for the HP Pavilion at San Jose, home of the San Jose

Sharks NHL hockey team.

After the acquisition ofCompaq in 2002, HP has maintained the"Compaq Presario" brand on low-end home desktops and laptops, the

"HP Compaq" brand on business desktops and laptops, and the "HP

ProLiant" brand on Intel-architecture servers.
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OBJECTIVE OF THE STUDY

Main Objectives;-

To find out the attributes that enhance the customer value byproviding better service to them and know how to motivate the morepeople towards IT. The Project required carrying out thecomparative study of prices across Brands and Models also to carryout another comparative study of Margins of Dealers andWholesalers. This would be done by finding out the MarketOperating Price at which they are making deals and the volume ofdiscounts offered by them.

Then apart from studying the dealers a study of consumer buyingbehaviors was also required for the specific brands. This was doneby making comparative study of HP along with other brands, interms of consumer preference. Also dealers perspectives about the

brand are also to be considered along with this the effect of priceson brand preference of the models.

In the research we also tried to study consumer behavior for all the

brands and also the dealers perception about the market of HomePCs, Laptops, Printers, PSC, Scanner, and TFT. For thisSegmentation, Targeting and Positioning of various brands onrecall, believability, association, final purchase.

Other Objectives:-

To know the brand recall by customers. To know the reason why people prefer HP (Hewlett-Packard)

brand. To increase the sales volume. To give the customer satisfaction and also get the references

from them.

To know which factor is important for customer before buyingany IT product.

To illicit suggestion for better positioning for HP product.


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RESEARCH METHODOLOGY

WHAT IS RESEARCH MET

It is the science that tells the method of doing research it mainly consists of

following steps;

Developing research design. Determining the data collection method. Developing sampling plan. Conducting field work.

Research in common parlance refers to a search for knowledge. One can also

define research scientific systematic search for pertinent information on a

specific topic. The word research has been derived from French word

Researcher means to search.

DEFINATION OF RESEARCH METHODOLOGY:-

Research may he defined as "a careful investigation or enquiry specially

through search for new facts in any branch of knowledge in a technical sense

research comprise defining & redefining problems, formulating hypothesis or

suggested solutions, collecting, organizing & evaluating data; making

deductions & reaching conclusions & at the last carefully testing the conclusion

to determine weather they fit the formulating hyposthesis.

RESEARCH DESIGN:-

Research design is the conceptual structure within which research is conducted.

It constitutes the blueprint for collection, measurement and analysis of data. The

design used for carrying out this research id descriptive.

DATA COLLECTION:-

Types of data:

1. Primary data:- Primary data are those which are fresh and collected

for the first time and thus happen to be original characters.


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2. Secondary data :- It is the data that is already been roilected by someone

else.

In this survey I used both primary and secondary data. All information collected

through questionnaire.

DATA SOURCE:-

The sources of collection of secondary data are: Books Websites Magazine Brochure

SAMPLING PLAN:-

It is very difficult to collect information from every member of a population. As

time and costs are the major limitations that the researcher faces.

A sample of 30 was taken the sample size of 30 individuals were selected

on the basis of conveinent sampling technique. The individuals were selected in

the random manner to form sample and data were collected from them for the

researcher study.

ANALYSIS AND INTERPRETATION

Data collection through questionnaire and personnel interview resulted in

availability of the desired information but these were useless until there were

analyzed. Various steps required for this purpose were editing, coding and

tabulating. Tabulating refers to bringing together similar data and compling

them in an accurate and meaningful manner. The data collected by

questionnaire was analyzed, interpreted with the help of table, bar chart and pie

chart.


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PRODUCT OF HP COMPANY

final hp project

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