final itinerary

May 21, 2015

Saturday May 16, 2015 day one

arrive Budapest

1.40pm arrive Budapest air

meet ISP representative at the airport

transfer to hotel, check-in bus transfer

rest of the day at leisure

Sunday May 17, 2015 day two

getting acquainted

breakfast hotel

9.30am meet in the hotel lobby, depart for guided tour

orientation talk by ISP representative bus

guided tour of Budapest bus/walk

discover one of Europe's most beautiful cities as you visit Budapest's

architectural gems such as Hero Square, the amazing Parliament, the

Royal Castle and the famous Fisherman's Bastion and Citadel

12.30pm end of the guided tour

lunch on your own

afternoon free to relax

7.15pm meet in the hotel lobby, depart for welcome dinner

8.00pm welcome dinner cruise public transport/Ister-Granum boat

10.00pm return to hotel public transport

Monday May 18, 2015 day three

business environment

breakfast hotel

9.15am meet in the hotel lobby

10.00am visit 1: doing business in Hungary & adapting to local culture public transport

Vodafone Shared Services Center

Mr. Csaba Szende, Head of International HR Services

Mr. Danes Lang, CEO

http://www.vodafone.hu/english

management presentation, discussion, interactive exercise

12.00pm end of the visit

lunch on your own

2.15pm meet the guide at Erzsbet tr, depart for visit

3.00pm visit 2: Hungarian roots, global reach: expansion strategies of a local bus half day

company

Graphisoft (architecture software developer)

Mr. Akos Pfemeter, VP of Marketing

http://www.graphisoft.com/management presentation, discussion

5.00pm end of the visit, return to hotel

UNIVERSITY OF GEORGIA, BUDAPEST - VIENNA, MAY 16 - JUNE 7, 2015

5/21/2015 1 Learn more

Tuesday May 19, 2015 day four

social media in business

breakfast hotel


10.00am visit 3: social media marketing - rules of engagement and public transport

value creation

J. Walter Thompson (JWT) Budapest

Mr. Attila Kassitzky, Client Service Director

Mr. Tamas Farago, Creative Director

https://www.jwt.com/Hungary

management presentation, discussion, interactive case study

case study e.g. social media penetration, multi-channel marketing,

online conversation management, online communities, brand

awareness etc.


lunch on your own

afternoon free for sightseeing & shopping

recommended activity: Szechenyi Baths

head to Budapest's largest spa complex to relax and enjoy the hot springs

that have attracted people to Budapest since the late 1800's

Wednesday May 20, 2015 day five

local vs. global

breakfast hotel


10.00am visit 4: Hungarian roots, global reach - expansion strategies of a public transport

local company

Ustream

Mr. Peter Szilgyi, Knowledgebase Expert

http://www.ustream.tv/

presentation, discussion

brainstorming session: how to use video technology creatively?

11.30am end of the visit

lunch on your own

12.45pm meet at the Oktogon square, depart for the visit

2.00pm visit 5: Western companies' approaches to business in CEE bus half day

General Electric (Power & Water)

Mr. Imre Tar, Engineering Leader

https://www.gepower.com/management presentation, discussion, tour of facilities


return to hotel



Thursday May 21, 2015 day six

exploring the countryside

breakfast hotel

9.00am meet in the hotel lobby, depart for Danube Bend

cultural event 1: trip to the Danube Bend bus full day

the Danube Bend to the north of Budapest is one of the most beautiful

regions of the river which flows through eight countries; you will visit

Esztergom, the birthplace of the first Hungarian king, Stephen I, then go

to Visegrd where the ruins of a Royal Castle can be found, then on to

the picturesque and historic town of Szentendre

12.15pm group lunch Sirly restaurant

6.00pm return to hotel


Friday May 22, 2015 day seven

day at leisure

breakfast hotel

9.00am wrap-up session led by Georgia faculty hotel conference room

12.00pm end of the session

lunch on your own

3.20pm meet in the hotel lobby, depart for culinary walk and wine tasting

3.30pm cultural event 2: Taste Hungary - culinary walk and wine tasting public transport/walk

to experience the real taste of Budapest one should join the culinary tour

that begins at The Central Market Hall (Budapests cathedral of food),

and continues to Domus Vinorum for local wine tasting; be sure to come with

an appetite!

6.30pm end of the tour


Saturday May 23, 2015 day eight

day at leisure

breakfast hotel

free day to enjoy the city

recommended activities: Margaret Island or House of Terror


Sunday May 24, 2015 day nine

transfer to Vienna

breakfast hotel

9.30am check-out, load luggage on the bus bus full day

10.00am transfer to Vienna (duration approx. 3 hours)

lunch en route

1.00pm arrive Vienna

2.00pm check-in



Monday May 25, 2015 day ten

Whit Monday - public holiday

culture

breakfast hotel


9.00am guided tour of Vienna public transport/walk

discover Vienna's greatest sights and hidden gems including Ringstrasse,

Imperial Palace & City Hall; your expert guide will treat you to Austria's

capital and show you the city as the locals see it

lunch on your own


Tuesday May 26, 2015 day eleven

business prospects in Austria

breakfast hotel

11.00am-12.00pm WU campus tour - own arrangements

lunch on your own

3.30pm meet in the hotel lobby, depart for visit

4.00pm visit 6: the impact of ICT on reshaping the business landscape across public transport

industry sectors

Ericsson

Mr. Harald Baur, Marketing Manager Western & Central Europe

http://www.ericsson.com/humanagement presentation, discussion



Wednesday May 27, 2015 day twelve

session & free time

breakfast hotel

9.00am seminar session - own arrangements walk or public transport

12.00pm end of session

lunch on your own

1.15pm meet the guide at WU, depart for visit

2.00pm visit 7: overview of Austria's economy & business environment public transport

ABA (Austrian Business Agency) & Vienna Business Agency

Mr. Hans Nagl, Director North America, Tourism

Ms. Karin Zeltner, Regional Manager

http://investinaustria.at/en/https://viennabusinessagency.at/management presentation, discussion




Thursday May 28, 2015 day thirteen

adapting strategies

breakfast hotel


11.50am end of session

snacks or boxed lunch


12.30pm visit 8: CEE banking sector: bottomed out and heading for recovery? public transport

ERSTE Bank Group

Ms. Carmen Staicu, Group Press Officer

Mr. Zoltan Bakay, Economist - Erste Group Research

http://www.erstegroup.com/enmanagement presentation, discussion



recommended activity: Viennese Cafs

enjoy live music in numerous Viennese concert cafs like Caf

Schwarzenberg, Cafe Central or Caf Hofburg

Friday May 29, 2015 day fourteen

made in Austria

breakfast hotel



lunch on your own

afternoon free to relax

OR

4.15pm meet in the hotel lobby, depart for the Vienna Waltz

5.00pm optional cultural event 1: hop on the Vienna Waltz sts pay individually

more than 150 years ago, Johann "Schani" Strauss made the Vienna

Waltz famous around the world; today, the dreams of millions

of ball attendees are set to three-quarter time, learn how to waltz

at the place where it was invented!

5.50pm end of the Vienna Waltz

return to hotel

Saturday May 30, 2015 day fifteen

session & culture

breakfast hotel



lunch on your own


recommended activity: beergarden Schweitzerhaus


Sunday May 31, 2015 day sixteen

culture

breakfast hotel


cultural event 3: full-day trip to Wachau Valley bus/boat/walk

escape into the countryside of Wachau, the most picturesque stretch of

the Danube Valley, with ruined castles and steep vineyards; see the

Benedictine abbey of Melk, one of the most breathtaking examples of

Austrian Baroque architecture, and enjoy the boat ride on the Danube

to the castle of Drnstein

12.30pm group lunch Donauhof restaurant

4.00pm return to hotel

Monday June 1, 2015 day seventeen

regional competitiveness

breakfast hotel



lunch on your own

2.15pm meet in the hotel lobby, depart for visit

3.00pm visit 9: innovation & technology trends in the automotive industry bus transfer

Opel Wien GmbH

Mr. Peter Geisriegler, Manufacturing Engineer

http://www.opel-wien.at/management presentation, discussion, tour of facilities


return to hotel


Tuesday June 2, 2015 day eighteen

branding & design

breakfast hotel



lunch on your own


1.30pm visit 10: boosting growth through creative thinking public transport

Identum (agency for brand charisma)

Mr. Hubert Nagele, CEO

http://www.identum.at/#lang=en&sub=management presentation, discussion

3.00pm end of the visit, return to hotel


recommended activity: Belvedere museum & palace


Wednesday June 3, 2015 day nineteen

staying relevant

breakfast hotel



lunch on your own


2.00pm visit 11: investing in social media becomes a necessity, not a luxury! public transport

Limesoda

Dr. Philipp Pfaller, CEO

Mr. Bernd Pfeiffer, owner and Social Media Specialist

https://www.limesoda.com/management presentation, discussion

brainstorming session: develop an idea for a Facebook-Campaign



recommended activity: Prater Amusement Park

Thursday June 4, 2015 day twenty

day trip to Bratislava

breakfast hotel

7.15am meet in the lobby, transfer to the port public transport

8.30am transfer to Bratislava (duration approx. 1 hour 30 mins.) boat

9.45am arrive Bratislava

meet the guide in Bratislava port

12.00pm group lunch UFO restaurant

enjoy the spectacular view from the 80-metre tall UFO tower while

eating lunch above the capital of Slovakia


5.30pm meet the guide, transfer to the port

6.30pm depart for Vienna (duration approx. 1h 30mins) boat

8.00pm return to Vienna

return to hotel public transport

Friday June 5, 2015 day twenty-one

wrap-up

breakfast hotel



lunch on your own

afternoon free to explore

7.00pm meet in the lobby, depart for group dinner public transport

7.30pm group dinner with WU students Rathauskeller restaurant

return to hotel public transport


Saturday June 6, 2015 day twenty-two

culture

breakfast hotel

9.30am meet in the lobby, depart for wrap up session

10.00am-12.00pm wrap up session led by Georgia faculty WU conference room

lunch on your own

2.30pm depart for Schnbrunn Palace

3.00pm cultural event 5: Schnbrunn Palace public transport/walk

deemed a UNESCO World Cultural Heritage Site in 1996, the Schnbrunn

Palace offers an array of stunning views as you explore this magnificent

imperial summer residence. The palace and gardens illustrate the tastes,

interests, and aspirations of successive Habsburg monarchs


Sunday June 7, 2015 day twenty-three

depart for USA

breakfast hotel

3.00am check-out

3.30am transfer to the airport bus transfer

6.10am depart for USA air


final itinerary

Documents