final major project advert seeking to stop people from using a handheld mobile phone while driving
TRANSCRIPT
![Page 1: Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dc65503460f94ab9933/html5/thumbnails/1.jpg)
Final Major ProjectAdvert seeking to stop people from using a
handheld mobile phone while driving
![Page 2: Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dc65503460f94ab9933/html5/thumbnails/2.jpg)
Advert idea
Purpose • To stop people from breaking the law.• Giving a message to road users.• To raise more awareness that using a mobile
phone while driving because it is illegal. Why is it illegal? • People are more likely to have an accident on
the road and kill themselves and other people.
![Page 3: Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dc65503460f94ab9933/html5/thumbnails/3.jpg)
Target audience
• People of both genders aged 17+
Why? • 17 is the legal age for people to drive
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Is there enough awareness?
Currently…• There is awareness but people still do it.• Many road users are putting lives at risk.
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![Page 6: Final Major Project Advert seeking to stop people from using a handheld mobile phone while driving](https://reader036.vdocument.in/reader036/viewer/2022062516/56649dc65503460f94ab9933/html5/thumbnails/6.jpg)
Screening context
• Young Driver’s Learning coursehttp://flypie.com/alanhamer/yourroad.htm • Think.direct.gov.uk
http://Think.direct.gov.uk/mobile-phones.html • Cinema – Pearl and Deanhttp://pearlanddean.com/ • YouTubehttp://www.youtube.com/ • Television
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What would the campaign achieve?
• Increase the awareness• Making it clear that life matters more than a
single phone call or text message• Save a life