final neha panday project

7/29/2019 Final Neha Panday Project

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INTRODUCTION

The Indian automobile industry is the tenth largest in the world with an annual production of

approximately 2 million units. Indian auto industry, promises to become the major automotive

industry in the upcoming years and the industry experts are hopeful that it will touch 10 million

units mark.

Indian automobile industry is involved in design, development, manufacture, marketing, and sale

of motor vehicles. There are a number of global automotive giants that are upbeat about the

expansion plans and collaboration with domestic companies to produce automobiles in India.

The major car manufacturers in India are Maruti Udyog, Hyundai Motors India Ltd., General

Motors India Pvt. Ltd., Honda Siel Cars India Ltd., Toyota Kirloskar Motor Ltd., Hindustan

Motors etc.

In India automobile industry is one of the largest industries in the global presence. Since it is the

leader in the products and process technologies in the manufacturing sector, it has been one of

the reason to drive the economy growth. During the last decade, well directed efforts have been

made to provide a new look to the automobile policy for realizing the sector's full potential for

the economy. Aggressive marketing by the auto finance companies have also played a significant

role in boosting automobile demand, especially from the population in the middle income group .

India is well known for its transport system. For instant and rapid growth in economy, a well-

developed and well-networked transportation system is essential. As India's transport network is

developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile

industry has strong backward and forward linkages and hence provides employment to a large

section of the population. Thus the role of Automobile Industry is very essential in Indian

economy. Various types of vehicles are manufactured by the Automobile Industry. Indian

Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defence

vehicles, two-wheelers.


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It is one of the industries in India which provides employment in large extent. The automobile

industry in the country is one of the key sectors of the economy in terms of the employment

opportunities that it offers. The industry directly employs close to around 0.2 million people and

indirectly employs around 10 million people. The prospects of the industry also has a bearing on

the auto-component industry which is also a major sector in the Indian economy directly

employing 0.25 million people.

All is not well with the automobile industry the world over currently with the slowdown that has

gripped most of the major economies of the world. The gap between the manufacturing capacity

volume and the assembly volume is growing by the day and has worried the manufacturers. This

state of affairs has triggered a lot of cutthroat competition and consolidation in the industry. Cost

reduction initiatives have come to be the in thing in the global industry today. Towards this

direction, many automobile factories are being closed down.

Advertisement

According to the Philip Kotlar, 1"Advertising is any paid form of non personal presentation of

ideas, goods and services by an identified sponsor."

Advertising is a form of communication that typically attempts to persuade potential customers

to purchase or to consume more of a particular brand of product or service. Many

advertisements are designed to generate increased consumption of products and services

through the creation and reinvention of the "brand image. For these purposes, advertisements

sometimes embed their persuasive message with factual information. Every major medium is

used to deliver these messages, including television, radio, cinema, magazines, newspapers,

1Advertising & Integrated Brand Promotion by OGuinn.Allen.Semenik


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video games, the Internet, carrier bags and billboards. Advertising is often placed by an

advertising agency on behalf of a company or other organization

Types of Advertisements

Persuasive Advertising:

In this type the advertiser tries to persuade the public to buy his product, by explaining the

various good qualities that the product possesses over other products.

Competitive Advertising:

This is carried out by different producers of different brands of the same product. Each producer

tries to compete with other producers in trying to capture the market. The advertiser uses

techniques that are persuasive and aggressive to achieve his target. Example, the advertiser

claims that his product is best in terms of quality, performance and durability. Example: Biggs

Butter is best.

Informative Advertising:

In this type information is passed on to the consumers about availability of products, changes in

fashion and how to use the products. Under informative advertising the following goods and

services are advertised:

Advertising in Trade and Technical Journals: These advertisements contain technical

information about goods.

Advertising of Particular Events: Trade fairs, exhibitions, concerts and sporting activities areexamples of such advertising. In this type people are informed about such events and are

persuaded to attend such events.

Advertising of Employment Opportunities: In this type people come to know about the various

employment opportunities available.

Generic Advertising (Collective):

When all the producers in one industry combine to advertise their product, it is called generic

advertising. These advertisements are usually sponsored by trade associations. The producers

group together to share the costs and to promote the product hoping to increase the overall sales

of the product.Example: Drink more tea.


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INTRODUCTION OF TATA FOUR WHEELER

COMPANYIndia is an emerging country with huge potential. The domestic economy is now

growing at around 9-10% per annum and Indias importance in global terms is

being reinforced by rapidly rising exports and domestic consumption. At a time

when numbers of a slowdown and overheating in the Indian economy have

started gaining momentum, the Indian rupee sprang a surprise by pushing the

GDP figure past the trillion-dollar (42,00,000 crore) mark.

The automotive industry is at the center of Indias new global dynamic. The

domestic market expanding rapidly as incomes rise and consumer credit becomes

more widely available. Manufacturers product lines are being continually

expanded, as is the local automotive manufacturing base. Expectation are high

that India can develop as a global hub for vehicle manufacturers and as an

outsourcing center that offers the global automotive industry solution high up the

automotive value chain.

India eyes 25 million automotive jobs. India's GDP is set to double over the next decade In percentage terms, the automotive industry's contribution

should also double. In dollar terms, the sector's contribution is set to quadruple

to some $145bn

With the worlds second largest and fastest-growing population, there

is no denying Indias potential in both economic and population terms

and the effect it will have on the auto industry in the years to come.

The country is already off to a good start, with a well-developed

components industry and a production level of 1 million four-wheeled

vehicles a year, plus a further 5 million two- and three-wheelers.


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INTRODUCTION OF MARUTI FOUR WHEELER

COMPANY

Based inGurgaon, In dia,Maruti Suzuki India Limitedis Suzuki's largest and most valuablesubsidiary with an annual production of 1,018,365 units in the fiscal 20092010.

[14]Suzuki has a 54.2%

stake in the Indian auto giant and the rest is owned by the various Indian public and financial institutions.

The company was incorporated in 1981 and is listed on the Bombay Stock ExchangeandNational

Stock Exchange of India.[15]In 20052006, the company had a 54% market share of the passengercar market in India.

[16]Nearly 75,000 people are employed directly by Maruti and its partners.

Maruti Suzuki was born as aGovernment of Indiacompany, with Suzuki as a minor partner, to make

a lower priced car for middle class India. Over the years, the product range has widened, ownership has

changed hands and the customer has evolved.

Maruti Suzuki offers 14 models, ranging from India's one-time best selling car,Maruti 800, for less

thanINR200,000 (US$ 5000) to the premiumsedanMaruti Suzuki Kizashi and luxury SUV Maruti

Suzuki Grand Vitara. Maruti 800 was the first model launched by the company in 1983 followed by mini-

vanMaruti Omniin 1984. Both models were huge success in their respective categories because of the

use of high-end technology and good fuel efficiency.Maruti Gypsy, launched in 1985, came intowidespread use with theIndian ArmyandIndian Police Servicebecoming its primary customers.The short-livedMaruti 1000too achieved moderate success until it was replaced byMaruti

Esteemin 1994, to counter increasing competition in the medium-sedan category.

Maruti Zen, launched in 1993, was the company's second compact car model and also became

extremely popular in India because of its high performance. The company went on to launch another

compact carMaruti Wagon-Rfollowed byMaruti Balenoin 1999. However, with increasing

competition fromTata,Hyundai,HondaandDaewoo Motors, Maruti was not able to achieve the

same success with Baleno as it had with its earlier models. So it replaced Maruti Suzuki Baleno with the

Suzuki SX4. Currently Suzuki SX4 is facing stiff competition from theHonda City.

In 2000,Maruti Altowas launched. The launch ofTata IndicaandHyundai Santrohad affected

Maruti's sales but Alto helped secure the company's position as the auto leader in India. It is currently the

largest selling car in India. The Maruti models include MarutiSuzuki Grand Vitara, launched in

2003,Maruti Versa, launched in 2004, MarutiSuzuki Swift, launched in 2005,Maruti ZenEstiloand MarutiSuzuki SX4, launched in 2007. The Alto, Swift and SX4 are leaders in their

respective segments in the Indian Market.

On 14 February 2011, Maruti Suzuki India, a Suzuki subsidiary in India, announced that it achieved one

million total accumulated production volume of the Alto. The Alto has reached the million units mark in

just seven years and five months since its launch on September 2000. The last half of the million has

come in a record 25 months. The Alto has been India's largest volume-selling car, every month, for the

past 37 consecutive months. Its popularity has continued to grow since its launch, with customers

attracted to its low price with fuel efficiency. With this the Alto became the third car in the Maruti Suzuki

stable to cross the million units mark. Previously, the Maruti 800 and the Omni had exceeded the million
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units mark. Besides its success in India, over 152,000 Altos made at Maruti Suzuki were delivered

internationally, enjoying good outcomes in Algeria and Chile.

Maruti Exports Limited is the subsidiary of Maruti Udyog Limited with its major focus on exports and it

does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent

to Hungary. By sending a consignment of 571 cars to the same country, Maruti crossed the benchmark of

3,000,000 cars. Since its inception export was one of the aspects the government has been keen to

encourage. Every political party expected Maruti to earn foreign exchange. But compared to Hyundai,

Maruti Suzuki is poor on export front.

Other subsidiary companies of the Suzuki Motor Corporation, Japan in India are:

Suzuki Powertrain India Limited: Manufacturers engines for cars

Suzuki Motorcycle India Private Limited: Manufactures two wheelers under brand name 'Suzuki' and

sells other Suzuki motorcycle models


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HISTORY OF MARUTI FOUR WHEELER COMPANY

In 1909, Michio Suzuki (18871982) founded the Suzuki Loom Works in the small seacoast village

ofHamamatsu, Japan. Business boomed as Suzuki builtweaving loomsforJapan'sgiant silk

industry.[7]In 1929, Michio Suzuki invented a new type of weaving machine, which was exported

overseas. Suzuki filed as many as 120 patents and utility model rights. [citation needed] The company's first 30

years focused on the development and production of these exceptionally complex machines. [citation needed]

Despite the success of hislooms, Suzuki realized his company had to diversify and he began to look at

other products. Based on consumer demand, he decided that building a small car would be the most

practical new venture. The project began in 1937, and within two years Suzuki had completed severalcompactprototypecars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-

cooled, four-stroke, four-cylinder engine. It featured a cast aluminumcrankcaseandgearboxand

generated 13 horsepower (9.7 kW) from a displacement of less than 800cc.

With the onset of World War II, production plans for Suzuki's new vehicles were halted when the

government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war,

Suzuki went back to producinglooms. Loomproduction was given a boost when the U.S. government

approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from

domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.

Faced with this colossal challenge, Suzuki's thoughts went back to motor vehicles. After the war, the

Japanese had a great need for affordable, reliable personal transportation. A number of firms began

offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-

wheel ingenuity came in the form of a motorized bicycle called, the "Power Free." Designed to be

inexpensive and simple to build and maintain, the1952 Power Freefeatured a 36 cc, one

horsepower,two-strokeengine.[8]

An unprecedented feature was the double-sprocket gear system,

enabling the rider to either pedal with the engine assisting, pedal without engine assist, or simply

disconnect the pedals and run on engine power alone. The system was so ingenious that the patent office

of the new democratic government granted Suzuki a financialsubsidyto continue research in motorcycle

engineering, and so was born Suzuki Motor Corporation.

In 1953, Suzuki scored the first of many racing victories when the tiny 60 cc "Diamond Free" won its classin theMount FujiHill Climb.[8]
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1955 Suzulight

By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to

Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more

successful automobile: the 1955Suzuki Suzulight. Suzuki showcased its penchant for innovation from the

beginning. The Suzulight included front-wheel drive, four-wheel independent suspension andrack-and-

pinionsteeringfeatures not common on cars until three decades later.

Volkswagen AGcompleted the purchase of 19.9% of Suzuki Motor Corporation's issued shares on 15

January 2010,Volkswagen AGis the biggest shareholder in Suzuki.

1909: Suzuki Loom Works founded inHamamatsu,Shizuoka Prefecture, by Mr. Michio Suzuki.

1920: Reorganized, incorporated, and capitalized at 500,000 yen as Suzuki Loom Manufacturing Co.

with Michio Suzuki aspresident.

1952: "Power Free" motorized bicycle marketed.[8]

1954: Company name changed to Suzuki Motor Co., Ltd.

1955: Lightweight carSuzuki Suzulight(360 cc,2-stroke) front wheel drive, marketed helping to

usher inJapan'slight-weight car age.

1961: Suzuki Loom Manufacturing Co. established by separating theloommachine division from the

motor works and lightweight truck "SuzulightCarry" marketed.

1962: Suzuki won the 50 cc class championship at theIsle of Man TT

1963: U.S. Suzuki Motor Corp., a direct sales subsidiary, opened in Los Angeles.
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1965: "D55" (5.5 hp,2-stroke)outboardmotor marketed and makes early inroads andFronte

800marketed.

1967: Thai Suzuki Motor Co., Ltd. established as a local assembly plant.

1968:Carryfull-cab van marketed.

1970: T500 (TT Isle of Man) Frank Whiteway

1970:LJ-Series(Jimny)44marketed.

1971: Ts185Enduromarketed.

1971: GT750 motorcycle marketed.

1973:Suzuki CanadaLtd., opened inOntario, Canada.

1974: P.T. Suzuki Indonesia Manufacturing established inJakarta, Indonesia, entry into medical

equipment field by marketing the Suzuki Motor Chair Z600 motorizedwheelchair, expansion into the

housing field initiated with Suzuki Home marketing two models ofprefab"Mini-House" and three

types of storage sheds.

1975: Antonio Suzuki Corp., a joint venture for knockdown production and sales, established

inManila, the Philippines.

1976:GS-Seriesmotorcycles marketed.

1977:LJ8044 vehicle marketed and exports ofGS1000Hmotorcycle began.

1979:Altomarketed.

1979:SC100marketed in the UK.

1980: Suzuki Australia Pty. Ltd. established in Sydney, Australia and entry into general purpose

engine field by marketing three electric powergeneratormodels.

1981: Business ties withGeneral Motors(U.S.) andIsuzu Motors, Ltd.(Japan) signed.

1982: 44 production began at PAK Suzuki Motor Co., Ltd. in Karachi, Pakistan and won maker

championship for 7th consecutive year at theWorld Road Race Grand Prix 500.

1982:SC100Discontinued in favour ofAlto. 1983: Enters into a partnership withMaruti Udyog Ltd.to produce cars in India.

1983:Cultus/Swift1.0-liter passenger car marketed and 44 production started atMaruti Udyog

Ltd.inGurgaon, Haryana, India.

1984: Suzuki New Zealand Ltd. established inWanganui, New Zealand and began export

ofChevrolet Sprintto the United States. Car production technical assistance contract signed with

China National Aerotechnology Import & Export Beijing Corporation. Operation of Suzuki Motor

GmbH Deutschland began inHeppenheim, Germany.

1985: SUZUKI of AMERICA AUTOMOTIVE CORP. established with the introduction of theSamurai,

and theGSX-R750motorcycle with an oil-cooled engine marketed andscooterproduction started at

Avello S.A. of Spain. Agreement withSantana Motorsto produce Suzuki cars in theirLinaresfactoryinAndalusia, Spain.

1986: American Suzuki Motor Corp. is formed merging U.S. Suzuki Motor Corp and Suzuki of

America Automotive Corp.

1987:Cultus/Swiftproduction began in Colombia and totalaggregatecar exports reached 2 million

units.

1988:Escudo/Vitara44 marketed and totalaggregatecar production reached 10 million units..
http://en.wikipedia.org/wiki/Two-strokehttp://en.wikipedia.org/wiki/Two-strokehttp://en.wikipedia.org/wiki/Two-strokehttp://en.wikipedia.org/wiki/Outboardhttp://en.wikipedia.org/wiki/Outboardhttp://en.wikipedia.org/wiki/Outboardhttp://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Jimnyhttp://en.wikipedia.org/wiki/Suzuki_Jimnyhttp://en.wikipedia.org/wiki/Suzuki_Jimnyhttp://en.wikipedia.org/wiki/Four-wheel_drivehttp://en.wikipedia.org/wiki/Four-wheel_drivehttp://en.wikipedia.org/wiki/Four-wheel_drivehttp://en.wikipedia.org/wiki/Endurohttp://en.wikipedia.org/wiki/Endurohttp://en.wikipedia.org/wiki/Endurohttp://en.wikipedia.org/w/index.php?title=Suzuki_Canada&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_Canada&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_Canada&action=edit&redlink=1http://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Jakartahttp://en.wikipedia.org/wiki/Jakartahttp://en.wikipedia.org/wiki/Jakartahttp://en.wikipedia.org/wiki/Wheelchairhttp://en.wikipedia.org/wiki/Wheelchairhttp://en.wikipedia.org/wiki/Wheelchairhttp://en.wikipedia.org/wiki/Prefabricatedhttp://en.wikipedia.org/wiki/Prefabricatedhttp://en.wikipedia.org/wiki/Prefabricatedhttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/wiki/Suzuki_Jimny#SJ20http://en.wikipedia.org/wiki/Suzuki_Jimny#SJ20http://en.wikipedia.org/wiki/Suzuki_Jimny#SJ20http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Cervo#SC100http://en.wikipedia.org/wiki/Suzuki_Cervo#SC100http://en.wikipedia.org/wiki/Suzuki_Cervo#SC100http://en.wikipedia.org/wiki/Electrical_generatorhttp://en.wikipedia.org/wiki/Electrical_generatorhttp://en.wikipedia.org/wiki/Electrical_generatorhttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Isuzuhttp://en.wikipedia.org/wiki/Isuzuhttp://en.wikipedia.org/wiki/Isuzuhttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Grand_prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Grand_prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Grand_prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Suzuki_SC100http://en.wikipedia.org/wiki/Suzuki_SC100http://en.wikipedia.org/wiki/Suzuki_SC100http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Udyog_Ltd.http://en.wikipedia.org/wiki/Maruti_Udyog_Ltd.http://en.wikipedia.org/wiki/Maruti_Udyog_Ltd.http://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Gurgaon,_Haryanahttp://en.wikipedia.org/wiki/Gurgaon,_Haryanahttp://en.wikipedia.org/wiki/Gurgaon,_Haryanahttp://en.wikipedia.org/wiki/Wanganuihttp://en.wikipedia.org/wiki/Wanganuihttp://en.wikipedia.org/wiki/Wanganuihttp://en.wikipedia.org/wiki/Chevrolet_Sprinthttp://en.wikipedia.org/wiki/Chevrolet_Sprinthttp://en.wikipedia.org/wiki/Chevrolet_Sprinthttp://en.wikipedia.org/wiki/Heppenheimhttp://en.wikipedia.org/wiki/Heppenheimhttp://en.wikipedia.org/wiki/Heppenheimhttp://en.wikipedia.org/wiki/Suzuki_Samuraihttp://en.wikipedia.org/wiki/Suzuki_Samuraihttp://en.wikipedia.org/wiki/Suzuki_Samuraihttp://en.wikipedia.org/wiki/Suzuki_GSX-R750http://en.wikipedia.org/wiki/Suzuki_GSX-R750http://en.wikipedia.org/wiki/Suzuki_GSX-R750http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Santana_Motorshttp://en.wikipedia.org/wiki/Santana_Motorshttp://en.wikipedia.org/wiki/Santana_Motorshttp://en.wikipedia.org/wiki/Linares,_Ja%C3%A9nhttp://en.wikipedia.org/wiki/Linares,_Ja%C3%A9nhttp://en.wikipedia.org/wiki/Linares,_Ja%C3%A9nhttp://en.wikipedia.org/wiki/Andalusiahttp://en.wikipedia.org/wiki/Andalusiahttp://en.wikipedia.org/wiki/Andalusiahttp://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Andalusiahttp://en.wikipedia.org/wiki/Linares,_Ja%C3%A9nhttp://en.wikipedia.org/wiki/Santana_Motorshttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Suzuki_GSX-R750http://en.wikipedia.org/wiki/Suzuki_Samuraihttp://en.wikipedia.org/wiki/Heppenheimhttp://en.wikipedia.org/wiki/Chevrolet_Sprinthttp://en.wikipedia.org/wiki/Wanganuihttp://en.wikipedia.org/wiki/Gurgaon,_Haryanahttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Cultushttp://en.wikipedia.org/wiki/Maruti_Udyog_Ltd.http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_SC100http://en.wikipedia.org/wiki/Grand_prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Isuzuhttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Electrical_generatorhttp://en.wikipedia.org/wiki/Suzuki_Cervo#SC100http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/wiki/Suzuki_Jimny#SJ20http://en.wikipedia.org/w/index.php?title=Suzuki_GS&action=edit&redlink=1http://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Prefabricatedhttp://en.wikipedia.org/wiki/Wheelchairhttp://en.wikipedia.org/wiki/Jakartahttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/w/index.php?title=Suzuki_Canada&action=edit&redlink=1http://en.wikipedia.org/wiki/Endurohttp://en.wikipedia.org/wiki/Four-wheel_drivehttp://en.wikipedia.org/wiki/Suzuki_Jimnyhttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Suzuki_Fronte_800http://en.wikipedia.org/wiki/Outboardhttp://en.wikipedia.org/wiki/Two-stroke


10/20

1989:CAMI Automotive Inc.established and began operation inOntario, Canada.Swift

GT/GLXandSidekicksales begin in the United States.

1990: Corporate name changed to Suzuki Motor Corporation.

1991: Car production started inKoreathrough technical ties withDaewooShipbuilding & Heavy

Machinery Ltd andCappuccino2-seater marketed.

1993: Passenger car production/sales began at SuzukiEgyptS.A.E., opening ceremony for new car

production plant held atMagyar Suzuki Corp.inEsztergom, Hungary andWagon Rpassenger car

marketed.

1994:Maruti Udyog Ltd.of India totalaggregatecar production reached 1 million units.

1995: Totalaggregatemotorcycle export reached 20 million units

1996: Start of production in Vietnam (Motorcycles and automobiles)

1997: Achieved 10 million cumulative automobile sales for overseas market and4-

strokeoutboardmotors win the Innovation Award at The International Marine Trade Exhibit and

Conference (IMTEC) inChicago.

1998: Suzuki andGeneral Motorsform strategic alliance andChongqingChang'an

SuzukiAutomobile Co., Ltd. received official approval from theChinese governmentfor production of

passenger cars.

1999:Aggregatemotorcycle production reaches 40 million units andJiangxiChangheSuzuki

Automobile Co., Ltd. receives official approval from the Chinese government for production of

commercial vehicles.

2000: The company commemorates the 80th anniversary,aggregatecar production atKosaiPlant

reaches 10 million units and Suzuki production starts atGeneral Motorsde Argentina S.A.

2001:AggregateLaunch of Suzuki Liana/Aerio. worldwide sales ofJimny/SJreaches 2 million units,

production ofAltoreaches 4 million units and Suzuki achieves "Zero-Level" target oflandfillwaste

2002: Achieved 30 million cumulative automobile sales for worldwide market and America's No.1

warranty: 100,000/7-year powertrain limited warranty.

2003: Suzuki is No.1 inKei carsales for the 30th consecutive year andTwin, the firsthybridKei

carin Japan, marketed.

2004:Aggregatedomestic automobile sales reach 15 million units.

2005:Swiftwas awarded the 2006 RJC Car of the Year.

2006: NewXL7is marketed particularly to the North American market; and GM divested, selling

92.36 million shares and reducing their stake to 3%.

2008: GM divested its remaining 3% stake in Suzuki.

2009: Suzuki introduces its first production pickup truck called the Equator. Volkswagen AG and

Suzuki reach a common understanding to establish a close long-term strategic partnership.

[9]

2009: Suzuki built a new 650,000 sq.m. factory in Eastern Seaboard Industrial Estate in Rayong

province, Thailand, that have ground-braking in November 2009, the 20 billion yen investment for

eco-car that production are start from March 2012.

2010: Volkswagen AG completed the purchase of 19.9% of Suzuki's outstanding shares .[10]

2011: On 4 July Suzuki Motor chairman will come to Indonesiato announce Indonesia as regional

production base with investment up to $800 million over the next few years .[11]
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ia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Suzuki#cite_note-10http://en.wikipedia.org/wiki/Suzuki#cite_note-10http://en.wikipedia.org/wiki/Suzuki#cite_note-10http://en.wikipedia.org/wiki/Suzuki#cite_note-10http://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Suzuki#cite_note-9http://en.wikipedia.org/wiki/Suzuki#cite_note-8http://en.wikipedia.org/wiki/Suzuki_XL7http://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Hybrid_automobilehttp://en.wikipedia.org/wiki/Suzuki_Twinhttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Landfillhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Jimnyhttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Kosai,_Shizuokahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Changhehttp://en.wikipedia.org/wiki/Jiangxihttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Government_of_the_Republic_of_Chinahttp://en.wikipedia.org/wiki/Chang%27an_Suzukihttp://en.wikipedia.org/wiki/Chang%27an_Suzukihttp://en.wikipedia.org/wiki/Chongqinghttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Chicagohttp://en.wikipedia.org/wiki/Outboardhttp://en.wikipedia.org/wiki/Four_strokehttp://en.wikipedia.org/wiki/Four_strokehttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Aggregate_datahttp://en.wikipedia.org/wiki/Maruti_Udyoghttp://en.wikipedia.org/wiki/Suzuki_Wagon_Rhttp://en.wikipedia.org/wiki/Esztergomhttp://en.wikipedia.org/wiki/Magyar_Suzukihttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Suzuki_Cappuccinohttp://en.wikipedia.org/wiki/Daewoohttp://en.wikipedia.org/wiki/Koreahttp://en.wikipedia.org/wiki/Suzuki_Sidekickhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/CAMI_Automotive


11/20

2012: In January, the company said it would build a new engine factory as the third factory in

Indonesia to fulfill the fast-growingSoutheast Asianmarket. On a 1.3 million square-metre site in an

industrial park outside Jakarta, Suzuki has spent 10 billion yen with the potential to reach 30 billion

yen.[12]

2012: Suzuki Swift (Third Generation), a new age of eco-car, is started the production on March 2012

in a new factory based in Rayong province, Thailand which Suzuki invested 20 billion yen in 2009

targeting its compact car production
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12/20

HISTORY OF TATA FOUR WHEELER COMPANY

The Tata Indica is ahatchbackautomobilerange manufactured byTata MotorsofIndia. It is the first

passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. As

of August 2008, more than 910,000 Indicas were produced, and the platform had spawned off close to 1.2

million vehicles.[1]The annual sales of Indica has been as high as 144,690 units in 2006-07.[2]Currentmonthly

sales of Indica is around 8000 units. The models have also been exported toEurope,Africaand other countries

since late in 2004.

[3]

On 30 December 1998,Tata Motors(previously calledTELCO) introduced the most modern car ever to be

designed by an Indian company: the Indica. Initially introduced with the caption "More car per car," the ad

campaign focused on roomy interiors and affordability. Within a week of its unveiling in 1999, the company

received 115,000 bookings.[4]In two years, the Indica became the number one car in its segment.

Partly designed and developed by Tata Motors, it is a five-doorcompacthatchbackwith a

1.4 Lpetrol/dieselI4engine designated as 475DL internally. This is a homegrown engine which is derived from

the engine used by Tata in their line of pickups and SUVs earlier but with a reduced stroke. The original engine

was designated as 483DL which stood for 4-cylinder and 83 mm stroke.

The Indica offered options like air conditioning and electric windows, which were previously restricted to only

upmarket imported cars in India. Three years later the Indica was exported to European markets for the first

time, and from 2003 the Indica wasbadge engineeredand sold in the UK as theRover CityRover. This vehicle

ceased production in April 2005 when MG Rover went bankrupt, and did not resume production when new

ownersNanjing Automobilelaunched its own versions of the MG Rover range in 2007.

The outer body styling was done by Italian design houseI.DE.A Institute, under contract from Tata Motors, with

heavy interaction with Tata's in-house design team. The engine, however, was indigenous.

Tata Indica, India

When first launched, the Indica prompted many complaints from early purchasers, who claimed that the vehicle

did not deliver horsepower and gas mileage as promised.[citation needed] In response to the customer complaints,

Tata Motors re-engineered the internals of the car and launched it as Indica V2 (version 2), which solved most
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of the complaints and emerged as one of the most sought after cars in the Indian automobile industry. Later, it

was again updated, now marketed as the "Refreshingly New Indica V2". This was followed by the next variant

of Indica, current in early 2008, called the Indica V2 Xeta Petrol, which delivers 70 PS (51 kW; 69 hp) of power

at a fuel efficiency of 14 km/l (about 33 mpg U.S., fuel consumption of 7.1 L/100 km) under standard test

conditions.[6]In Indian city conditions, fuel economy can drop to about 10 km/l (about 23.5 mpg U.S., 10

L/100 km).[7]

Since the V1 and V2 which were visually identical, Tata had applied styling updates to the Indica in 2004 [8]and

2007.[9]

In India, three versions were available with different trim levels.

Indica V2 1.4 L diesel (naturally aspirated engine in the DLE and DLS; turbocharged option in the DLS;

turbocharged and intercooled DLG and DLX; DiCOR engine offered in the DLS and DLG);

Indica V2 Petrol

1.4l Petrol Carbureted (Indica 2000) 1.4L petrol with Hitachi ECU, 1.2L and 1.4L petrol

with Bosch ECU (Indica Xeta), 1.2 L LPG (GLE & GLS versions only);

Indicab 1.4 L naturally aspirated diesel (DL and DLE), a low-price car with the same framework but

fewer features and luxuries, aimed at cab and contract transport business fleets. Very popular among

transport business people.[10]

Originally offered with 1.4L petrol and diesel engines, a turbocharged diesel engine was introduced in October

2005; a 1.2L petrol engine in November 2006 and a DiCOR (Direct Injection Common Rail) diesel version of

Indica V2 was launched in January 2008. It features 16 valves, double overheadcamshafts, a variable

geometryturbochargerand an intercooler. The top end GLG, GLX, DLG, DLX versions and the turbo and

DiCOR diesel engines, as well as the 1.4L petrol engines have been phased out with the introduction of the

next generation Indica Vista. The turbocharged engine was reintroduced in August 2010 as the turbomax in the

DLE and DLS Trim levels in metros where BS IV norms were introduced.[11]Later in March 2011, the Indica

eV2 was launched with a 'CR4' engine similar to the earlier DiCor engine with features like Auto-Drive Assist

and Clutch-To-Start and claims a class leading ARAI mileage of 25kmpl[12]

Acompressed natural gas(CNG) was launched in 2001.[13]It is offered as an option through OEM Bedini kits

offered by Shrimanker Gas Services India on the Indica V2 XETA.[14]

Faced with numerous CNG-related complaints, TATA organized a systematic recall and retrofit of Bedini

equipment which included a new improved Lamda sensor / electronic control unit, Bedini emulator and new

wiring harness approved and tested by both TATA and ARAI (Automotive Research Association of India) from

2831 May 2007. With the new system, TATA aims to improve gas delivery and performance.[citation needed]
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In its home market, the Indica offers good interior capacity and competes with the MarutiSuzuki Swift,Maruti

Wagon-R,Maruti Alto, theHyundai Santroand theFiat Palio. The diesel versions, however, have little or no

competition since few diesel cars exist in the Indica's price bracket.

The slightly higher-than-average net weight makes for a slightly more comfortable ride compared to lighter

cars. Fit and finish continue be criticized compared to offerings from Fiat and Maruti.[15]

In the UK abadge engineeredversion was imported by theMG Rover Groupand sold as theRover CityRover.

Other popular foreign markets include South Africa where the Indica and the Indicab models (known as B Line)

are sold.

The Indica platform spawned a number of variants, including theTata Indigothree-boxsaloon which includes

the shorter Indigo CS, Long wheelbase XL and the Indigo Marina estate.
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COMPANY PROFILE

Company profile

The largest passenger automobile and commercial vehicle manufacturing

company of India Tata Motors Limited, was formerly called TELCO (TATA

Engineering and Locomotive Company), has its headquarters in Bombay, now

Mumbai, India. Established in 1945, listed on the New York Stock Exchange in

2004 has created Rs. 320 billion wealth and was one of the top

10 wealth creators in India, with manufacturing facilities in the towns of

Jamshedpur, Lucknow, and Pune. This company was founded by Jamshetji Tata

and is run by Ratan Tata under the flagship company known as Tata and sons

group. He commands 22000 employees working in three plants as well as other

regional and zonal offices across the length and breadth of India.

Tata motors passenger cars still need to reach acceptable international

requirements. The company commands an imposing 65% share of the

domestic commercial vehicle market and is trying to modernize this

segment. The financial business of Tata motors was separated into a

subsidiary company in sep. 2006, where it recorded a strong financialperformance during the last 5 year period. From year 2005-2009, the

profits of the company went up at a CAGR of 36.4%, to attain Rs. 331,

525 million in 2008from Rs. 95, 731 Million in 2003. By floating two

rights issues at the end of Sep 2009 Tata Motors Ltd expected to raise

Rs 4, 150 crores. They are offering one ordinary share valued at Rs. 340

every six shares expecting to net Rs. 2.90 Crores, the so called A share

would have different voting and dividend rights, for every such 6 shares

held at a face value of 305 would raise Rs. 1.960 Crores, these proceedwould be utilized for an early repayment of the short term funding of

2.3 Billion $ (Rs. 10,189 Crores) Borrowed for Acquisition of jaguar and

Land Rover from their principle The Ford Motor Companys.


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As TATA MOTORS is regarded as one of the best fuel efficient cars.

Hence I conducted a study on the consumer perception about small

cars. Firstly, I took three brands of small cars; Zen estilo,

Indica and Santro for a comparative study of small car segment.

Later I went through the process of filling the questionnaires, to know

exactly what the customers of small cars perceived about their cars.

Tata motors were established on September 1, 1945, originally for the

manufacture of Steam Locomotives at Jamshedpur.

All the cars taken for the sample showed that the consumers perceivedthem as almost same in all the attributes like safety, comfort and

luxury. But, at the end the research was limited due to small sample

size, small sample area and time constraints.

TELCO (TATA Engineering and Locomotive Company)

Multinational Corporation. Headquarters in Mumbai. India's largest passenger automobile and commercial

vehicle manufacturing company.

World's 19th largest automaker. Sales: 19,654.41cr. Stock price: Rs. 347


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In 1969 Tata motors had become an independent producer of Medium

Commercial Vehicles. It had also developed the capability of designing,

testing and manufacturing such vehicles.

Leading commercial vehicle manufacturer and has significant presencein the multi-utility and passenger car segments.

With the Launch of Tata Indica, a Euro 2 compliant vehicle is the

countrys first indigenously designed, developed and manufactured

passenger car.

With the launch of Tata nano, Tata has penetrated the market to its

extreme by making a car available for Rs. 132000 only. This is the

cheapest car in India till date and with the announcement of its diesel

variant it has made potential buyers to eagerly wait for it.

COMPANY PROFILE

More than half the number of cars sold in India wear a Maruti Suzuki badge. They are a

subsidiary of Suzuki Motor Corporation Japan and they offer full range of cars- from entry level

Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, Estillo and sedans DZire,

SX4 and Sports Utility vehicle Grand Vitara.


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Since inception, they have produced and sold over 7.5 million vehicles in India and exported

over 500,000 units to Europe and other countries.

Their turnover for the fiscal 2008-09 stood at Rs. 203,583 Million & Profit After Tax at Rs.

12,187 Million.

We were born as a government company, with Suzuki as a minor partner, to make a people's car

for middle class India. Over the years, our product range has widened, ownership has changed

hands and the customer has evolved. What remains unchanged, then and now, is our mission to

motorise India. Our parent company, Suzuki Motor Corporation, has been a global leader in

mini and compact cars for three decades. Suzuki's technical superiority lies in its ability to pack

power and performance into a compact, lightweight engine that is clean and fuel efficient. The

same characteristics make our cars extremely relevant to Indian customers and Indian

conditions. Product quality, safety and cost consciousness are embedded into our manufacturing

process, which we have inherited from our parent company.

Right from inception, Maruti brought to India, a very simple yet powerful Japanese philosophy

'smaller, fewer, lighter, shorter and neater'

From the Japanese work culture we imbibed simple practices like an open office, a common

uniform and common canteen for everyone from the Managing Director to the workman, daily

morning exercise, and quality circle teams.

In these competitive times the challenge is to keep inventing newer ways of doing things to keep

the customers in your fold. Over the last few years, the company strengthened the existing

practices and experimented with many new initiatives by way of kaizens (continuous

improvements) to delight its customers. These initiatives ranged from product design and quality

to network expansion, and included new service programs to meet unsaid needs of customers.

The company has retained its competitive edge by offering high quality products.

In the field, the products are supported by rapidly expanding networks. The company has diverse

networks for new cars, spares, service, pre owned cars and so on, and all of them were in

expansion mode last year to enable the company get closer to the customer. Servicing customers24X7 ..... 365 days.... The company takes great pride in sharing that customers have rated Maruti

Suzuki first once again in Customer Satisfaction Survey conducted by independent body,


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J.D.Power Asia Pacific. It is 10th time in a row.

The award mirrors the company's commitment towards "Customer Obsession .

PRODUCT OF TATA COMPANY


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PRODUCT OF MARUTI SUZUKI COMPANY

final neha panday project

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