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    2009 IBM Corporation

    Free Open Source Portals:Myth, Hype, or Reality?Go beyond software license fees when evaluating a portal solution

    July 7, 2009

    WebSphere

    Portal

    Please stand by ... the Webinar will start shortly!

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    IBM Software Group

    Speakers

    Matthew BrownPrincipal Analyst & Research Director, Forrester Research

    Ann-Marie YapSenior Manager, Office of the Chairman and CEO, Cisco Systems

    Roxanne Reynolds-LairCIO, Fashion Institute of Design and Merchandising (FIDM)

    Bob PiccianoGeneral Manager, Lotus Software and WebSphere Portal, IBM

    IBM Host

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    Free Open Source Portals:Myth, Hype, or Reality?

    Matthew BrownPrincipal Analyst and Research DirectorForrester Research

    July 7, 2009

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    4 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Are open sourceportals really free?

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    5 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Agenda

    Key trends in the portal market Whats driving demand for portals?

    Cost drivers for portal projects

    What to consider when evaluating commercial vs.open source portal solutions

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    6 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Agenda

    Key trends in the portal market Whats driving demand for portals?

    Cost drivers for portal projects

    What to consider when evaluating commercial vs.open source portal solutions

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    7 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Open source has not kept up with convergencein portal, content and collaboration market

    Content

    PortalsCollaboration

    Desktop

    clients

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    8 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Open source has not kept up with convergencein portal, content and collaboration market

    Content

    PortalsCollaboration

    Desktop

    clients

    Search

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    9 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Open source has not kept up with convergencein portal, content and collaboration market

    Content

    PortalsCollaboration

    Desktop

    clients

    Search

    Social

    tools

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    10 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    In real life, buyers want more than just portalserver frameworksCompanies considering or piloting content, collaboration, and search in 2009

    Content management Collaboration

    Information access

    13%

    26%

    10%

    14%

    10%

    9%

    18%

    100%= 644 companies

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    11 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    In real life, buyers want more than just portalserver frameworksCompanies considering or piloting content, collaboration, and search in 2009

    Content management Collaboration

    Information access

    13%

    26%

    10%

    14%

    10%

    9%

    18%

    100%= 644 companies

    Simple access tocontent stored inmany places

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    12 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    In real life, buyers want more than just portalserver frameworksCompanies considering or piloting content, collaboration, and search in 2009

    Content management Collaboration

    Information access

    13%

    26%

    10%

    14%

    10%

    9%

    18%

    100%= 644 companies

    Simple access tocontent stored inmany places

    Finding people andcommunities to shareinformation

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    13 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    In real life, buyers want more than just portalserver frameworksCompanies considering or piloting content, collaboration, and search in 2009

    Content management Collaboration

    Information access

    13%

    26%

    10%

    14%

    10%

    9%

    18%

    100%= 644 companies

    Simple access tocontent stored inmany places

    Finding people andcommunities to shareinformation

    Controlling the entirelife cycle of information

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    14 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Yet three out of four companies are investing inportal technology this year

    What are your firms plans to implement or expand its use ofportal technology in the next 12 months?

    Base: 924 North American and European IT decision-makers

    Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2008

    19%

    9%

    30%

    17%

    25%

    Despite economy,17% investing more

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    15 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Yet three out of four companies are investing inportal technology this year

    What are your firms plans to implement or expand its use ofportal technology in the next 12 months?

    Base: 924 North American and European IT decision-makers

    Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2008

    19%

    9%

    30%

    17%

    25% 28% trying portalfor the first time!

    Despite economy,17% investing more

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    16 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Agenda

    Key trends in the portal market Whats driving demand for portals?

    Cost drivers for portal projects

    What to consider when evaluating commercial vs.open source portal solutions

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    17 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Top and bottom-line results dominate portalbusiness drivers in 2009

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    18 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Top and bottom-line results dominate portalbusiness drivers in 2009

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    19 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Top and bottom-line results dominate portalbusiness drivers in 2009

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    20 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Better personalization helps retaincustomers with compelling experiences

    Source: October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey

    What are your top one or two business drivers for increaseddeployments or usage of Web content management?

    Base: 187 WCM decision-makers (multiple responses accepted)

    In 2007, customerexperience was 37%.

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    21 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Top IT priorities: reducing costs, improvingintegration

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    22 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Agenda

    Key trends in the portal market Whats driving demand for portals?

    Cost drivers for portal projects

    What to consider when evaluating commercial vs.open source portal solutions

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    23 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Licenses are just one portal cost

    1. Labor

    Build (design, develop,integrate, deploy)

    Operate (ongoing operations)

    Enhance (incremental

    enhancement)2. Software

    License

    Maintenance

    3. Hardware Servers and network

    infrastructure

    Development environments andworkstations

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    24 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Licenses are just one portal cost

    1. Labor

    Build (design, develop,integrate, deploy)

    Operate (ongoing operations)

    Enhance (incremental

    enhancement)2. Software

    License

    Maintenance

    3. Hardware Servers and network

    infrastructure

    Development environments andworkstations

    Open source costsavings here

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    25 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Licenses are just one portal cost

    1. Labor

    Build (design, develop,integrate, deploy)

    Operate (ongoing operations)

    Enhance (incremental

    enhancement)2. Software

    License

    Maintenance

    3. Hardware Servers and network

    infrastructure

    Development environments andworkstations

    are easily offsetby additional costs here.

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    26 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Case example: Global manufacturer enterpriseportal

    Context Large, 250,000+ employee company operating in dozens of countries

    Internal systems unable to adapt quickly to market changes

    Challenges

    Under-resourced, centralized information management team captiveoffshore development center, with poor delivery track record

    Internal IT organization treated every change to its enterprise portal asa custom software development project

    Current portal, content, and collaboration tools failing to meet

    employee expectations poor technology performance and reliability,

    high IT operating costs,

    poor responsiveness to business changes

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    27 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Biggest potential cost savings: rollouts, upgrades

    Metric Estimate

    Time for new location roll-out (months) 5

    Number of new locations per year 5

    Development cost per rollout $243,156

    Estimated Time Improvement 40%

    Time for minor portal upgrade (Weeks) 12

    Portal minor upgrade (new port let type) - per year 2

    Development cost per upgrade $146,300

    Estimated Time Improvement 40%

    Time for major portal upgrade (Weeks) 20

    Portal major/intermediate upgrade (infrastructure) - Per year 1

    Development cost per upgrade $438,900

    Estimated Time Improvement 40%

    Total Savings $331,343

    Targeted highestcost activities

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    28 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Metric Estimate

    Time for new location roll-out (months) 5

    Number of new locations per year 5

    Development cost per rollout $243,156

    Estimated Time Improvement 40%

    Time for minor portal upgrade (Weeks) 12

    Portal minor upgrade (new port let type) - per year 2

    Development cost per upgrade $146,300

    Estimated Time Improvement 40%

    Time for major portal upgrade (Weeks) 20

    Portal major/intermediate upgrade (infrastructure) - Per year 1

    Development cost per upgrade $438,900

    Estimated Time Improvement 40%

    Total Savings $331,343

    Cost savings from commercial toolset:

    Fewer custom developed applications and

    integrations within portal

    Better delegation of content management tasks todepartmental administrators

    WYSIWYG tools for rolling out site templates,layouts, and tailored graphics to the business

    Commercial tools can bring cost savings

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    29 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Agenda

    Key trends in the portal market Whats driving demand for portals?

    Cost drivers for portal projects

    What to consider when evaluating commercial vs.open source portal solutions

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    30 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Assess three categories when making opensource vs. commercial decisions

    1. Feature set and integration points

    2. Total cost of ownership (TCO)

    3. Ecosystem support

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    31 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    1. Feature set and integration points

    Criteria Explanation How to measure

    Core feature set Are the necessary featuressupported in the core product(e.g. presentation, taxonomy,integration, directory services,personalization, etc.)?

    Measured qualitatively andquantitatively by weighting andscoring feature coverage.

    Adjacent category feature sets Are complementary orsubstitute products necessary(e.g. WCM, DM, Social tools,Collaboration, Dashboards,Process, etc.)?

    Measured qualitatively andquantitatively by weighting andscoring feature coverage.

    Supported and unsupportedintegration points

    What is the inventory ofsupported and unsupported

    integration points (e.g.enterprise applications, SOAinfrastructure, process, etc.)?

    Measured by inventory andclassification of necessary

    integration points.

    Scalability, reliability, availability To what extent does theproduct support scaling andhigh-availability architectures?

    Measured by evaluatingdeployment architecture,infrastructure management andmonitoring capabilities.

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    32 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    2. Total cost of ownership

    Criteria Explanation How to measure

    Labor What level and depth of labor isrequired to build, operate, andenhance?

    Measured qualitatively byinterviews with adoptingcompanies.

    Software license What is full license cost of

    portal server and adjacentproduct categories?

    Measured quantitatively for all

    OOB and adjacent softwareproduct licenses across allenvironments.

    Integration costs What are estimated costs of building and maintainingunsupported integration points?

    Measured by financialestimates of integration projectwork.

    Maintenance and support costs What are estimated costs ofsupport and maintenanceagreements?

    Measured by financialestimates of maintenancecontracts associated withproduct support.

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    33 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    3. Ecosystem support

    Criteria Explanation How to measure

    Commercial contribution How many companies publiclycontribute IP and staff to theproject?

    Measured by the number ofvendors that publicly fundproject development with eitherIP or staff based on availablepublic information.

    User adoption How many companies use theproduct and for what purposes?

    Measured qualitatively by thenumber of companiesinterviewed that use the productfor different purposes. Proxieslike number of downloads alsouseful.

    Vendor adoption How many commercial ISVs

    include the product incommercial offerings?

    Measured by the number of

    ISVs reported to use theproduct.

    Commercial support How many companies offer end-user support for theproduct?

    Measured by the number ofvendors offering end-usersupport for the product. (Note:Few large SIs explicitly supportopen source products)

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    34 Entire contents 2009 Forrester Research, Inc. All rights reserv ed.

    Summary

    Expect commercial portal providers, not open sourceprojects, to drive convergence of portal, content, andcollaboration market

    Focus on customer experience and cost savings to

    justify portal investments Recognize license cost savings can be offset byincreased development and administration costs

    Use feature set, TCO, and ecosystem support to driveOSS/Commercial portal decisions

    Free open source portals? Myth.

    IBM Software Group

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    IBM Software Group

    Customer Speakers

    Ann-Marie YapSenior Manager, Office of the Chairman and CEO, Cisco Systems

    Roxanne Reynolds-LairCIO, Fashion Institute of Design and Merchandising (FIDM)

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    Copyright IBM Corporation

    2009

    Ann-Marie Yap, Senior Manager, Office of the Chairman and CEO

    Cisco Systems, Inc

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    Copyright IBM Corporation

    2009

    Cisco Case Study: Whats so important about a Portal?

    Portals are the Face of SOA today as we continue to work on:

    Finding truly reusable services

    Deciding if new services need to be created

    This means that SOA-style integration standards, capabilities, andgovernance are critical to successful Portal implementations

    Must be a robust and stable platform first all the integration in the world doesnt matterif the environment is not resilient and scalable.

    Wide range of integration points are critical to a quality user experience

    Cisco had attempted a Portal before - using Jetspeed

    Not robust or scalable

    Failed to keep up with standards

    Not meant for true Enterprise Integration

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    Copyright IBM Corporation

    2009

    Cisco Enterprise Portal Decision Criteria

    Stable infrastructure offering robust foundation for business

    Proven -ilities: available, scalable, supportable, maintainable

    Open integration platform

    Must support industry standards for Development and Integration JSR 168, JSR 286, WSRP, AJAX, Eclipse, JEE

    Must allow integration with existing IT infrastructure systems

    Oracle Apps & Fusion, SAP, custom Java, Documentum ECM, Salesforce.com

    Must allow for innovative use of newer technologies

    Collaboration: Lotus Connections, WebEx, Lotus Quickr

    Enterprise Integration: Web Services, Multiple user stores, BPM / BPEL

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    Copyright IBM Corporation

    2009

    Cisco Enterprise Portal: Technology Options

    Jetspeed (open source - Apache)

    Original portal foundational platform for Cisco

    Oracle Portal

    already own enterprise license

    Liferay Portal (open source SourceForge)

    Already in use at Cisco

    JBoss Portal (open source - RedHat)

    Cisco uses RedHat Linux extensively

    IBM WebSphere Portal

    Best integration platform

    IBM leads Portal standards groups

    Proven most resilient and scalable

    Stale

    Weak Integration Capability

    Immature, weak scalability,other -ilities

    Limited Stack, Weak on Standards,Weak Scalability

    Trade higher start up costs for longerterm value

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    Copyright IBM Corporation

    2009

    Cisco Enterprise Portal: Decision

    Open Source is no longer an option

    Industrial strength Portals are not yet a commodity

    WebSphere Portal

    IBM is a trusted partner

    Deep engagement with IBM lab leaders for technical needs The most robust offering by a wide margin

    Integration

    Comes with Web Content Management System out of the box but integrates withCiscos chosen Enterprise Content Management system

    Credential vault supports the multiple user identities that exist across enterprise

    applications Best standards implementation (WSRP, JSR 286)

    Technical resources

    IBM & partner Ascendant Technology provided implementation for a complete solution

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    Copyright IBM Corporation

    2009

    First Production site: Cisco Small Business Portal

    RAS

    Highly interactive

    AJAX

    Collaboration tools

    Open

    Integrated with existingCisco infrastructure

    Personalized

    Anonymous newbie

    Anonymous return visitor

    Registered users

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    FIDM Portal,FIDM Portal, enabling talents around the world to follow their dreamsenabling talents around the world to follow their dreams

    Roxanne Reynolds-Lair, CIO - Fashion Institute of Design & Merchandising

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    Our Mission

    FIDM's focused curriculum integrates creative

    and leadership skills to develop graduates forthe global industries of Fashion, Visual Arts,

    Interior Design, and Entertainment.

    Combined with these skills, FIDM graduates

    value ethical choice, demonstrate an awareness

    of cultural diversity, communicate effectively,think critically, and possess the knowledge of

    technology essential to their professions.

    Fashion Institute of Design & Merchandising

    Enabling talents around the world to follow their dreams

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    IT environment before IBM Portal

    Jetspeed

    difficult to maintain

    inadequate support

    IBM WebSphere Portal delivers

    Summary

    The FIDM Story

    on the road to IBM WebSphere Portal

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    Before IBM WebSphere Portal, we deployed an open

    source portal solution and faced these challengesInconsistent Performance

    Existing Jetspeed portal didnot sustain acceptableperformance during peak

    usage (student registration)periods

    Limited functionality

    Burden on IT to develop,integrate, and maintain

    Additional consulting and

    integration costs

    Unmapped growth plans Several risks we did notwant to take on: security,lack of scalability, long-term maintenance and

    support, future growthand enhancements

    Roll-your-own usability

    Exceptional userexperience crucial to us -we need easy navigationand intuitive interfaces

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    Why we selected IBM WebSphere Portal

    Upon total cost of ownership considered - IBM was / is the best choice

    Confidence in IBM partnership

    Ease of integration with our existing IBM i on Power

    IBM Experience + Growth and Support path

    Breadth & depth of the capabilities

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    Zobrist, as our implementation and deploymentpartner, lived up to their tag line:

    A Passion for Customer Satisfaction

    We are happy with our decision

    IBM WebSphere Portal delivers

    Deploy IBM Portal: Staff Portal 5 months, Student Portal 6 months

    Reduced time to deploy portlet applications by 50%

    Rich set of capabilities, that are easily configurable / flexible of-the box

    Our constituencies of students and employees are happy with the ease of use andpersonalized experience

    Our IT department is happy with the simplified maintenance and support

    IBM WebSphere Portal is our foundation for growth, at manageable costs

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    Operational savings Improved productivity, efficiency and

    cost avoidance: less calls, reducedmailing costs, reduced errors, shortencycles and turnaround time

    Time to deploy reduced by 50%

    Revenue growth andincreased marketreach

    Faster time to market, 24x7 availabilitywith broaden reach, improvedcommunications and customer loyalty

    Quantifiable measurementsdifficult but benefits real andcrucial

    Summary

    In closing, the ROI with IBM WebSphere Portal:

    Consider the total cost of ownership when evaluating

    projects and IT solutionsNot all business benefits are measurable, but should befactored into the decision process

    Three key factors not in the spreadsheets: businessrisk, business agility, strength of vendor partnership

    FIDM won 2 innovation awards for portal relatedprojects, the most recent one in 2009 for an integratedClick to Call application

    IBM Software Group

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    Bob PiccianoGeneral Manager, Lotus Software and WebSphere Portal, IBM

    WebSphere

    Portal

    IBM Software Group

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    Summary

    1. IBM leads the market in Portal, Web 2.0,and Collaboration capabilities

    2. We help our clients drive innovation,deliver exceptional web experiences,and realize tangible business value

    3. We continue to extend our leadershipthrough Portal Accelerators andIndustry Toolboxes to accelerate timeto value and reduce TCO

    4. Our product leadership combined with the

    unmatched strength of our partner eco-system reduces deployment risk andaccelerates time-to-market

    WebSpherePortal

    Learn more

    Contact your IBM representative

    Attend the Portal Excellence Conference(Macau, San Diego, Salzburg, Dubai)

    Visit the WebSphere Portal page

    IBM Software Group

    http://www-304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=page&c=a0011316http://www-304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=page&c=a0011316http://www-01.ibm.com/software/websphere/portal/http://www-01.ibm.com/software/websphere/portal/http://www-304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=page&c=a0011316http://www-304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=page&c=a0011316
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    Q&A

    Moderator:Bob Picciano

    General Manager, Lotus Software and WebSphere Portal, IBM

    Panel:Matthew Brown

    Principal Analyst & Research Director, Forrester Research

    Ann-Marie Yap

    Senior IT Manager for the Office of the Chairman and CEO, Cisco Systems

    Roxanne Reynolds-Lair

    CIO with the Fashion Institute of Design and Merchandising (FIDM)

    Larry Bowden

    VP, WebSphere Portal and Mashups, IBM

    WebSphere

    Portal