final ppt kingfisher

8/3/2019 Final Ppt Kingfisher

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Akshay GoyalShobhit Garg

Abhinav SharmaAmit AgarwalSaswat Mohapatra


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Introduction Kingfisher Airlines was established in 2003

It is owned by the Bengaluru based UnitedBreweries Group

It is one of six airlines in the world to have a 5-star rating from Skytrax

Kingfisher operates more than 375 daily flights to71 destinations

It started commercial operations in 2005

It started its international operations in 2008


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Introduction(contd.) Kingfisher Airlines offers three unique classes of

service Kingfisher First (Business class)

Kingfisher Class (Premium economy) Kingfisher Red (Low fare)

There is no passenger for Kingfisher Airlines

It offers an experience of a lifetime

Conformance with global standards

Brand-new fleet equipped with the latesttechnology


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Segmentation Kingfisher Airlines has a clearly defined target

audience

Kingfisher First for affluent class guests

Kingfisher Class for upper-middle class guests Kingfisher Red for middle class guests

Guests are in the age group of 25-45 years

They are aware of international travel trends

They are modern, trendy and upwardly mobilelooking for a great flying experience


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Pricing The pricing strategy aviation industry is highly

dependent on the behaviour of the crude oil

prices, dollar rates and competition

Fuel at present accounts for 45 per cent of an

airlines total operating cost


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Pricing (contd.) Kingfisher Airlines being a premium airline

adopts a premium pricing strategy

Kingfisher Red its low fare arm adopts a lowfare pricing


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Positioning KINGFISHER FIRST Five star luxurious

services for business class

KINGFISHER CLASS Premium economy

travellers

KINGFISHER RED Best in class services

amongst low cost carriers


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Differentiation Complimentary meals on board

In-flight Entertainment

Entertainment Magazines Valet Service


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DifferentiationKING CLUB

Indias most rewarding frequent flyer program

Personalized baggage tags

Priority check-in Priority baggage assist

Excess Baggage Allowance

Domestic & International Lounge Access

E-Ticketing/Mobile Ticketing bonus

Web check-in bonus


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Promotion

Events & advertisements

Primary sponsor for Force India Team which

was formed in 2007. Credit cards in association with Mastercard

and American Express.

Tie-up with hotels like Hilton group, The Leela,

Trident, etc.


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Promotion(contd.)

Kingfisher Airlines Tennis Open.

Umpire sponsor rights for IPL tournament.

Official airline for IPL tournament. Multiple touch points and tie-up with Pepsi,

Inox, Tata Tetley, etc.


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BrandValue Building Focus on creating fans

rather than loyalists

The customer is theGuest, not a mere

passenger

Complementary Shirts

kept for urgent use for

business class travellers


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Customer Expectation Better facilities at an economical price

Convenience- punctuality , baggage handling

Comfort In-flight reading materials , food

Luxury Entertainment


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Customer Experience Smooth and hassles check in process

Clean cabin and washroom facilities

Excellent cuisine

Attentive & responsive cabin crew

Huge leg room in economy class

Entertaining journey


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HTSurvey

The best and therest


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final ppt kingfisher

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