Cassidy Lang Professor Klinkowstein

“Be careful whom you recommend on LinkedIn” http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html

Selected Business Article

Cassidy Lang Professor Klinkowstein

•  Pax Dickinson was forced to resign from Business

Insider because he was publicly offensive via social media

•  Comments included: rape jokes and enmity toward

gender inequality

•  Dickinson’s ex-employers continue to recommend him on LinkedIn

•  These companies are now looked down upon for

supporting someone who is known for his offensiveness

Cassidy Lang Professor Klinkowstein

•  Students in their early twenties/late teens who utilize social media and are looking for jobs an

Cassidy Lang Professor Klinkowstein

Target Group

Cassidy Lang Professor Klinkowstein

Environment

Hofstra’s Career Center Starbucks (Wantagh)

Cassidy Lang Professor Klinkowstein

  Q: Have you ever been offensive on a social media website? A: “I wouldn’t say that I’ve been offensive, just honest. Most of the tweets that I end up deleting are about my boyfriend, or my parents.” Q: Would you work for someone who requires seeing your personal sites? A: “I think it’s kind of strange for an employer to require to see personal sites, but I wouldn’t turn down a job because of it.”  

Interviews

20 year old, Grace, waiting for an interviewer in Starbucks

18 year old male student, Daniel, waiting for an appointment at the Career Center

Cassidy Lang Professor Klinkowstein

  Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “I would have to delete a bunch of things, definitely.”  

Interviews (cont…)

Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “My mom follows me on Twitter, so, I’m pretty cautious already. I don’t really put too much out there.”    Q: Where is the strangest place you’ve been caught posting/tweeting/texting? A: I tweet all of the time. I’ve tweeted in my bathroom before which is pretty embarrassing.”  

Cassidy Lang Professor Klinkowstein

Interviews (cont…)

19 year old, Brittany, waiting for an interviewer at Starbucks

Cassidy Lang Professor Klinkowstein

Observations

-Use of a cell phone -Waiting -Biting of nails -Looking around the room frequently -Professional attire

Cassidy Lang Professor Klinkowstein

Diagonals_Visual Research

Cassidy Lang Professor Klinkowstein

Arcs_Visual Research

Cassidy Lang Professor Klinkowstein

Grids_Visual Research

Cassidy Lang Professor Klinkowstein

High-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Monochromes_Visual Research

Cassidy Lang Professor Klinkowstein

Low-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Neutrals_Visual Research

Cassidy Lang Professor Klinkowstein

Irregular Shapes_Visual Research

Cassidy Lang Professor Klinkowstein

Color

Cassidy Lang Professor Klinkowstein

Black and White

Proposal •  An extension designed for Google chrome that

“hides” an individual’s online persona from employers/colleges/unwanted visitors.

•  By simply entering an e-mail address, all linked accounts will be found and anything linked to those accounts will be hidden.

•  Rather than deleting a long-standing account and having to go through thousands of posts, all that is necessary is the click of a button.

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Cassidy Lang Professor Klinkowstein

Business Proposal Sketch

Cassidy Lang Professor Klinkowstein

Tagline Research “Because you’re worth it.” L’Oreal Paris

Cassidy Lang Professor Klinkowstein

Tagline Research “I’m lovin’ it.” McDonald’s

Cassidy Lang Professor Klinkowstein

Tagline Research “Got Milk?” California Milk Processor Board

Cassidy Lang Professor Klinkowstein

Tagline Research “Think Different.” Apple

Cassidy Lang Professor Klinkowstein