GATORADE

SH

AN

NO

N C

AR

DE

NO

-

BIG IDEA

Women can drink Gatorade too!

Affordable trusting company Great effect with the price you are paying for

Beauty = G-Series

GOALS

Convince younger female athletes to continue to play sports

Promote staying fit and working out Linking beauty with athletics. Emphasize the great effect Gatorade has for the price

you are paying.

TARGET AUDIENCE

Athletes High School/Jr High Ages 8+ Female

Parents of athletes

KEY PERFORMANCE INDICATORS

Social Media How many likes How many followers How many views Reviews # of contest participants

TOOLS & TACTICS

Hottest female athletes Role models

State champions teams High school

Commercial advertising College sports events

TOOLS & TACTICS CONT.

Twitter/Instagram College athletes tweet Gatorade tweets Contest

Who’s drinking our products? #FitFemale Athletes can tweet pictures with the Gatorade product

at sporting event

BUDGET

$15 million TV – $10 million Print - $2.5 million Twitter - $2 million Contest materials - $.5 million

1st quarter • TV advertising• Getting people

curious about campaign.

2nd quarter Print advertising Explaining what

campaign is about.

3rd quarter• Twitter• Tool to control

campaign

4th quarter Contest materials Reward for

campaign

TIMELINE – DURATION: 8 MONTHS

RECOMMENDATIONS

• Target well-known high school athletes/teams, sending them invitations to participate in contests.

• Actively include females in pictures on Instagram account.

• Incorporate beautiful female athletes with the campaign.