Matthew Eleweke

What is FanDuel?

3 Main Points• Brand Awareness• Economic benefits for the

consumer by using this product

• Generate more users of FanDuel, and bring revenue to the company.

Who Can Use?Fan Duel can be used by all people ages 18 or over.

What’s the Big Idea?• You don’t have to be an expert to win money using

FanDuel.

Generating a Buzz• By using Twitter,

Facebook, and Instagram, we will be able to generate a buzz and build brand awareness.

Promotions• Use Twitter, Facebook,

and Instagram to hold weekly Fan Duel contest.

Timeline and Focus• Timeline is 6 months to

get campaign started• Focused on increasing

followers along all social media platforms.

Budget

La-bor;

$44,000

Weekly

Win-ners; $156,000

This budget is based on a years worth of campaigning.

Measure Success• Success of this ad

campaign will be measured by the increase of followers on social media platforms as well as new sign ups on the FanDuel Website.