final proj ct on panta 1

8/10/2019 Final Proj Ct on Panta 1

1/98

ON

CUSTOMER SATISFACTION AT PANTALOON

RETAIL STORE

SOUTH EXTENSION-II

In the Partial Fulfillment of the Award of Degree Of

MASTER IN BUSINESS ADMINISTRATION

Batch !"##$#%&

Su'mitted to Su'mitted B()

Si**im Mani+al Nihar Ran,an Na(a*

MBA- I.$Sem

Roll No) /0###11%"

1


2/98

A23NO45ED6EMENT

I,Nihar Ranjan Nayak , MBA Stu!nt i" hi#h$y #rat!%u$ t& a$$ th&"! 'h& #ui! (! in

)&(*$!tin# thi" *r&j!)t+

Fir"t &% a$$, I '&u$ $ik! t& *ay (y h!arti!"t thank" t& !ntir! %a(i$y &% PANTALOONS, !"*!)ia$$y

Mr+ EEPA SHARMA Store Manager&Panta$&&nRetail Store South E7tn$II Delhi8 .h&

*r&/i! (! "u)h a '&n!r%u$ &**&rtunity t& & Su((!r Trainin# an *r&/i! th!ir /a$ua0$!

"u##!"ti&n" in un!r"tanin# th! '&rk &% R!"!ar)h Pr&j!)t+

La"t 0ut n&t th! $!a"t, I '&u$ $ik! t& thank" a$$ %a)u$ty (!(0!r", 4e'$Uni9, 'h& #a/! (! th!

u"!%u$ ti*" an "u##!"ti&n" r!#arin# *r&j!)t+ I '&u$ $ik! t& thank" %&r i(*artin# h!r /a$ua0$!

#uian)! t& (!+


3/98

Declaration

I h!r!0y !)$ar! that I ha/! )arri! &ut Pr&j!)t &n th! t&*i) !ntit$! 2Cu"t&(!r Pr&%i$in# 3

Pur)ha"! Para(!t!r"4 at *anta$&&n r!tai$ "t&r!+

I %urth!r !)$ar! that thi" *r&j!)t '&rk i" 0a"! &n (y &ri#ina$ '&rk an n& *art &% thi" *r&j!)t

ha" 0!!n *u0$i"h! &r "u0(itt! t& any0&y+

NI:AR RAN;AN NA


4/98

PREFA2E

Su((!r trainin# at any 0u"in!"" &r#ani6ati&n (ak!" th! "tu!nt" (&r! *ra)ti)a$ an ha0itua$ t&

ana$y6! th! "ituati&n in (&r! )ru)ia$ a r!%in! 'ay, 'hi)h u$ti(at!$y )&ntri0ut!" a $at!r "ta#! &%

*ra)ti)!+ It a$"& h!$*" in %i$$in# u* th! #a* 0!t'!!n th!&r!ti)a$ an *ra)ti)a$ !7*!ri!n)!+ Th!

0u"in!"" 'inn!r 'i$$ 0! th&"! &r#ani6ati&n" that "i6! an !7*!rt &**&rtunity 0y "trat!#i)a$$y

*&"iti&nin# th!("!$/!"+

Th! O0j!)ti/! &% thi" *r&j!)t i" t& %in &ut th! a'ar!n!"" &% ini/iua$ t&'ar" th! R!tai$ "!)t&r+

An &th!r (&"t i(*&rtant &0j!)ti/! &% thi" *r&j!)t t& kn&' a0&ut 2)u"t&(!r *r&%i$in# an

*ur)ha"! *ara(!t!r4

urin# *r!*arin# thi" *r&j!)t '! (!!t (any in/!"t&r" 'h& ha/! !)i! t& 0uy a r!""!"+ .!

u"! "&(! "&ur)! &% in%&r(ati&n t& *r!*ar! thi" *r&j!)t+ .! *r!*ar! thi" *r&j!)t &n 0!ha$% &%

2Panta$&&n" r!tai$ "t&r!+4+ H!n)! thi" %ra(!'&rk i" !ri/! %r&( th! *ra)ti)! a&*t! 0y th!

)&(*ani!" in &r!r t& "u"tain an #r&'+

.! ar! "!r/in# th! %&$$&'in# *a#!" that 'i$$ !n&' th! r!a!r 'ith in"i#ht in t& th! Inian r!tai$

"!)t&r %r&( th! )&r*&rat! /i!'- *&int+ Thi" "tuy ha" 0!!n /!ry u"!%u$ $!arnin# !7*!ri!n)!

!nri)hin# kn&'$!#! in th! %i!$ &% r!tai$ "!)t&r+

NI:AR RAN;AN NA


5/98

Introduction

9


6/98

R!tai$ i" Inia:" $ar#!"t inu"try, a))&untin# %&r &/!r 1; *!r )!nt &% th! )&untri!" +? 0i$$i&n

Th! &r#ani6! r!tai$ "!)t&r i" !7*!)t! t& #r&' t& US = ?; 0i$$i&n 0y ;1; Int!rnati&na$ r!tai$!r"

Inia@" /a"t (i$! )$a"" 'ith it" !7*anin# *ur)ha"in# *&'!r an it" a$(&"t unta**! R!tai$

inu"try i" k!y attra)ti&n" %&r #$&0a$ r!tai$ #iant" 'antin# t& !nt!r n!'!r (ark!t"+ Th! Au"tra$ian

#&/!rn(!nt@" Nati&na$ F&& Inu"try Strat!#y an A"tri! initiat! a t!"t (ark!tin# %&& r!tai$ in

Inia 'h!r!in 1 (aj&r Au"tra$ian %&& *r&u)!r" ha/! ti! u* 'ith Inia-0a"! i"tri0ut&r AB

Mauri t& "!$$ th!ir *r&u)t" ir!)t$y at r!tai$ &ut$!t"+ US-0a"! h&(! !$i/!ry an $i"ti)"

)&(*any, S*!)ia$i6! Tran"*&rtati&n Ink'!$$ !nt!r th! Inian (ark!t thr&u#h a "trat!#i) a$$ian)!

'ith Pat!$ R!tai$, a "u0"iiary &% Pat!$ Int!#rat! Li"ti)"+.a$-Mart ha" ann&un)! it" *$an" %&r

Inia in *artn!r"hi* 'ith Bharti,US )&%%!! )hain Star0u)k": i" '!$$ &n it" 'ay t& "!t u* it" %ir"t

"t&r! in Inia thi" !ar+US 0a"! T&((y Hi$%i#!r ha" ti! u* 'ith Cr!ati/! P&rti)&, a Mu(0ai

0a"! H&(! T!7ti$!" C&(*any, t& "!$$ it" h&(! t!7ti$!" an %urni"hin#" in Inia+ A$%r! unhi$$,

a U-0a"! $u7ury (!n:" 0ran, ha" ti! u* 'ith Bran h&u"!+ R!tai$ Lt+ %&r it" Inia /!ntur!

an 'i$$ 0! &*!nin# %&ur "t&r!"+ Th! '&r$:" $ar#!"t %urnitur! r!tai$!r, I!a, ha" !"ta0$i"h! an

&%%i)! in


7/98

TAB5E OF 2ONTENTS

REIE.

E7!)uti/! "u((ary

Bri!% hi"t&ry &% th! &r#ani6ati&n

S.OT ana$y"i"

A'ar

B&ar &% ir!)t&r

Or#+ "tru)tur!

Mi""i&n, /i"i&n an *hi$&"&*hy

O0j!)ti/!

R!"!ar)h (!th&&$y

Li(itati&n

ata ana$y"i"

Finin#"

R!)&((!nati&n 3 C&n)$u"i&n

Ann!7ur!

Bi0$ira*hy

?


8/98

E7ecuti9e =ummar(

>


9/98


10/98

RETAI5 MEANIN6

R!tai$ )&(!" %r&( th! Fr!n)h '&r r!tai$!r 'hi)h r!%!r" t& )uttin# &%%, )$i* an i/i! in t!r("

&% tai$&rin# 159+ It %ir"t 'a" r!)&r! a" a n&un 'ith th! (!anin# &% a "a$! in "(a$$

Duantiti!" in 1855 Fr!n)h+ It@" $it!ra$ (!anin# %&r r!tai$ 'a" t& )ut &%%, "hr!, *arin#+

Bu"in!"" &% "!$$in# *r&u)t" an "!r/i)!" t& th! *u0$i) a" th! u$ti(at! )&n"u(!r+ R!tai$in#

in/&$/!" "!$$in# (any i%%!r!nt *r&u)t" an "!r/i)!", !ith!r %r&( a "t&r! $&)ati&n &r in ir!)t

"!$$in# thr&u#h /!nin# (a)hin!" an in-h&(! *r!"!ntati&n", (ai$ &r!r, an "& &n+

Fir"t r!tai$!r" in Inia in)$u! BATA, Panta$&&n, B&(0ay y!in#, S*!n)!r:" Th! )a"! hi#h$i#ht"

th! !(!r#!n)! an !/&$uti&n &% PRIL %r&( a "(a$$ #ar(!nt (anu%a)tur!r t& th! r!tai$!r in Inia

0y th! !ar$y 1"t )!ntury+ It !7a(in!" th! !/&$uti&n an #r&'th &% PRIL unti$ th! (i 1;", an

th!n tra)!" th! rati&na$! 0!hin th! $aun)h &% it" %ir"t r!tai$ %&r(at Panta$&&n", a %a(i$y

!*art(!nta$ "t&r!+ It i")u""!" in !tai$ th! (ark!tin# an *r&(&ti&na$ !%%&rt" un!rtak!n 0y

PRIL %&r Panta$&&n", 'hi)h (a! th! "t&r! &n! &% th! (&"t "u))!""%u$ $i%!"ty$! "t&r!" in Inia in

th! !ar$y ;;;"+ Th! )a"! th!n !7a(in!" th! r!a"&n" %&r PRIL@" !ntry int& i")&unt "t&r! an %&&

"t&r! 0u"in!""!" thr&u#h Bi# Ba6aar" an F&& Ba6aar" an i")u""!" in !tai$ th! "trat!#i!" an

(ark!tin# !%%&rt" *ut in *$a)! 0y PRIL t& *r&(&t! th!"! %&r(at"+ R!)!nt tr!n" in th! Inian

r!tai$in# inu"try, )han#in# r!Duir!(!nt" an *r!%!r!n)!" &% )&n"u(!r", Un!r"tanin# )han#in#

)&n"u(!r $i%!"ty$!"+

1;


11/98

Bac*ground

Th! &r#ani6! r!tai$ inu"try in Inia i n&t !/&$/! ti$$ th! !ar$y 1;"+ Unti$ th!n, th! inu"try

'a" &(inat! 0y th! un-&r#ani6! "!)t&r+ It 'a" a "!$$!r" (ark!t, 'ith a $i(it! nu(0!r &%

0ran", an $itt$! )h&i)! a/ai$a0$! t& )u"t&(!r" La)k &% train! (an*&'!r, ta7 $a'" an

#&/!rn(!nt r!#u$ati&n" a$$ i")&ura#! th! #r&'th &% &r#ani6! r!tai$in# in Inia urin# that

*!ri&+ La)k &% )&n"u(!r a'ar!n!"" an r!"tri)ti&n" &/!r !ntry &% %&r!i#n *$ay!r" int& th! "!)t&r

a$"& )&ntri0ut! t& th! !$ay in th! #r&'th &% &r#ani6! r!tai$in#+ Thi" a$$&'! th! un-&r#ani6!

"!)t&r t& ru$! th! Inian r!tai$in# inu"try+ It 'a" urin# thi" ti(! that th! %&unati&n &% PRIL

'a" $ai 0y Biyani+ Biyani 'a" a )&((!r)! #rauat! 'ith a *&"t-#rauat! i*$&(a in (ark!tin#+

A%t!r "*!nin# %i/! y!ar" in (ana#in# hi" %a(i$y 0u"in!"" &% train# t!7ti$! an yarn, h! "tart!

'ith a**ar!$ (anu%a)turin# in th! (i-1>;"+ I" i"h&r Biyani a r!tai$!r &r a %un (ana#!rJ

That Du!"ti&n (i#ht '!$$ 0! a"k! &% hi( in th! n&t t&& i"tant %utur!+ O/!r th! $a"t %!' (&nth",

Futur! Ca*ita$ H&$in#" FCH, $! 0y CEO Sa(!!r Sain, ha" "tit)h! t!th!r a %u$$y int!#rat!

%inan)ia$ "!r/i)!" 0u"in!"" (&!$+

11


12/98

Mana#!(!nt 0u"in!"" in Inia 'ith a$(&"t =>5; (i$$i&n in a""!t"+ N&', it ha" 0i# *$an" in

in"uran)!, r!tai$ $!nin# an %&r!7 "!r/i)!"+ 2.h!th!r '! ha/! a )&n"u(!r 'h& 'ant" t&

$!/!ra#! %utur! in)&(! t& r!a$i"! hi" a"*irati&n" t&ay, &r 'ant" t& "a/! an in/!"t, &r 0uy

*r&t!)ti&n %&r hi" %a(i$y, '! 'ant t& 0! a *art &% it,4 "ay" Sain+ H! 0!$i!/!" that in 9-? y!ar",

FCH:" 0&tt&( $in! 'i$$ 0! 0i##!r than th! r!tai$ 0u"in!""K In th! in"uran)! 0u"in!"", th! Futur!

rank! 1 &n th! F&rtun! 9;; $i"t, i" a #&& %it %&r u" 0!)au"! th!y !ri/! a$(&"t 1? *!r )!nt &%

th!ir "a$!" %r&( (a$$ a""uran)!+ Th!y ha/! a$"& *artn!r! an&th!r r!tai$!r in th! Phi$i**in!",4

"ay" Sain+ Biyani !"ti(at!" that 'ith ju"t a 1 *!r )!nt %&&t%a$$ )&n/!r"i&n rat!, th! in"uran)!

0u"in!"" '&u$ ha/! &/!r (i$$i&n )u"t&(!r"+ That '&u$ !arn hi( hu#! %!!" &n i"tri0uti&n

an )ata*u$t th! )&(*any t& a(&n#"t th! $ar#!"t *ri/at! in"uran)! *$ay!r" 0y 'ay &% nu(0!r &%

*&$i)i!" "&$+ !"*it! th! #$&0a$ !)&n&(i) r!)!""i&n an a )&n"!Du!nt "$&'&'n in th! Inian

!)&n&(y, &r#ani6! r!tai$ )&ntinu! t& (ak! h!a'ay a$th&u#h at a "$&'!r *a)! in ;;+

N&n!th!$!"", i% th! )urr!nt r!tai$ $an")a*! i" )&(*ar! 'ith that &% ;;8, it ha" un!nia0$y

0!)&(! a (u)h $ar#!r !n/ir&n(!nt+ R!tai$ "ta$'art" "u)h a" .a$-Mart, T!")& an Mark" 3

S*!n)!r ha/! a$r!ay (a! inr&a" int& th! Inian r!tai$ inu"try an 'ith (u$ti-0i$$i&n &$$ar

in/!"t(!nt"+

1


13/98

Retail Scene in India

(i$$i&n "D+%t+ in a/ai$a0$! (a$$ "*a)! 0y th! !n &% ;;?+F&& an


14/98

Th! R!tai$ 0&&( ha" a$"& $! t& th! &*!nin# &% a $ar#! nu(0!r &% "in#$! 0ran &ut$!t"a)r&"" th!

)&untry+ .ith 0i# 0ran" an 0i##!r &ut$!t" a)r&"" a$$ "!#(!nt", %r&( A**ar!$an F&&t'!ar,

.at)h!", B&&k" an Stati&nary t& !'!$ry an C&n"u(!r ura0$!", th! "'!!* i" in!! 0r&a+

in t& "a(*$! th! !*th an 0r!ath &% thi" a(a6in# "!)t&r+ Ty*!" &% R!tai$ /!rti)a$" &*!ratin# in

Inia+

F&& an B!/!ra#!

H!a$th an B!auty

C$&thin# an F&&t'!ar

H&(! Furnitur! an H&u"!h&$


15/98

Retailer= with financial 'ac*ing weather the =torm

Cr!it %r&( 0ank" an &th!r $!n!r" ha" 0!!n i%%i)u$t t& &0tain in th! )urr!nt !n/ir&n(!nt, an

r!tai$!r" ha/! "u%%!r! "!/!r!$y a" a r!"u$t+ S&(! r!tai$!r" ar! una0$! t& *ay r!nta$ %!!" 0!)au"!

a$$ $in!" &% )r!it ha/! ri! u*+ In "u)h a t&u#h &*!ratin# !n/ir&n(!nt, r!tai$!r" un!r th!

u(0r!$$a &% a i/!r"i%i! h&$in# )&(*any 'ith a))!"" t& int!rna$ %un" ar! %arin# 0!tt!r than

&th!r *$ay!r"+ F&r !7a(*$!, R!$ian)! R!tai$ an Aitya Bir$a R!tai$ !(!r#! r!$ati/!$y un")ath!

)&(*ar! 'ith "(a$$!r *$ay!r" "u)h a" Su0hik"ha an i"ha$ R!tai$+

Internet retailing grow= at +henomenal +ace

u! t& th! in)r!a"! *!n!trati&n &% )r!it )ar" an a/ai$a0i$ity &% )&(*utin# %a)i$iti!" t& a 'i!r

*&*u$ati&n, Int!rn!t r!tai$in# i" 'itn!""in# "t!$$ar #r&'th+ Int!rn!t r!tai$!r" &%%!r *r&u)t" at

i")&unt! *ri)!" t& )&n"u(!r" )&(*ar! 'ith "t&r!-0a"! r!tai$!r" an 0ar#ain-huntin#

)&n"u(!r" ar! $at)hin# &n t& thi" %a)t+ Thi" ha" 0!)&(! !/!n (&r! *r&n&un)! in $i#ht &% th!

!)&n&(i) &'nturn a" )&n"u(!r" ha/! 0!)&(! in)r!a"in#$y "!n"iti/! t& *ri)!+

India>= attracti9ene== =tand= o9er long term

Inia:" 0ur#!&nin# (i$! )$a"" &%%!r" )&n"i!ra0$! *r&(i"! %&r &r#ani6! r!tai$in#, 'hi)h i"

!7*!)t! t& r!(ain attra)ti/! t& &r#ani6! r!tai$!r" &/!r th! $&n# t!r(+ Li0!ra$i6ati&n an

%inan)ia$ r!%&r(" '&u$ r!(ain a k!y %a)t&r in th! !7*an"i&n &% th! &r#ani6! r!tai$ !n/ir&n(!nt+

Curr!nt$y, %&r!i#n ir!)t in/!"t(!nt i" n&t a$$&'! in "in#$! 0ran r!tai$, an it *r&/! a (aj&r

hur$! in IEA:" 0i$$i&n-&$$ar *$an" in (i-;; t& !nt!r th! &r#ani6! r!tai$ !n/ir&n(!nt+

H&'!/!r, 'ith a "ta0$! #&/!rn(!nt in *$a)! at th! )!ntr!+

19


16/98

Im+act Of Rece==ion On The Indian Retail Mar*et

Th! r!tai$ (ark!t in Inia i" %a)in# "$&'&'n 'ith th! &n#&in# %inan)ia$ )ri"i" ha**!nin# a)r&""

th! '&r$ (ark!t"+ Sin)! th! (ark!t" a$'ay" ha/! int!rna$$y $ink! 'ith !a)h &th!r, th! i(*a)t

&% th! )ri"i" i" #!n!ra$$y "har! a(&n# a$$+ Th! %&$$&'in# )ir)u("tan)!" ar! )r!atin# un'!$)&(!

int!rru*ti&n" t& th! Inian r!tai$ inu"try+ Th! inu"try h&*!" %&r th! 0!"t a$t!rnati&n" t&

&/!r)&(! th! a)ri(&ni&u" "ituati&n"+ Mark!t" in r!)!""i&n '&r$'i! an Inia t&&G Th! )urr!nt

(!$t&'n in th! '&r$ (ark!t" i" "hakin# th! #$&0! t&ay+ N&t !/!n a "in#$! )&untry "!!(" t& 0!

&%% th! h&&k+ Th! hi#h $!/!$ &% in%$ati&n ha" 0!!n a '!t 0$ank!t %&r th! #$&0a$ (ark!t"+ Th! r&&t"

&% th! '&r$ (ark!t" ar! n!ar$y *u$$! a'ay 'ith th! h!a/y &'n%a$$ &% th! A(!ri)an %inan)ia$

#iant"+ A(&n#"t (any )&untri!", Inia t&& n&t !7!(*t! %r&( th! i(*a)t &% '&r$ %inan)ia$

)ri"i"+ A$$ thi" i" $!ain# t& a t!(*&rary r!)!"" %&r th! (ark!t" %r&( a r!#u$ar 0u"y ")h!u$!+

H&'!/!r,Th!"! %$u)tuati&n" ar! n&t n!' %&r #$&0a$ (ark!t+ F&r th! !)a!" $&n#, (ark!t", a)r&""

th! '&r$, ha/! 0!!n 'itn!""in# "u)h u*" an &'n"+ But th! u$ti(at!$y %a)t i" that th! (ark!t

#r&'th rat! i" a$'ay" )&n"tant$y hi#h 'h!n )&(*arin# t& "u)h &'n%a$$" E)&n&(i) "$&'&'n

Th! Finan)ia$ )ri"i" i" ain# t& th! *r!""ur! &n #$&0a$ !)&n&(i!"+ Th! Int!rnati&na$ M&n!tary

Fun IMF n&' "!!" th! '&r$ !nt!rin# a (aj&r "$&'&'n+

1


17/98

Brief hi=tor( of

organi?ation

1?


18/98

Panta$&&n R!tai$ Inia Li(it!, i" Inia:" $!ain# r!tai$!r that &*!rat!" (u$ti*$! r!tai$ %&r(at" in

0&th th! /a$u! an $i%!"ty$! "!#(!nt &% th! Inian )&n"u(!r (ark!t+ H!aDuart!r! in Mu(0ai

B&(0ay, th! )&(*any &*!rat!" &/!r 1 (i$$i&n "Duar! %!!t &% r!tai$ "*a)!, ha" &/!r 1;;; "t&r!"

a)r&"" ?5 )iti!" in Inia an !(*$&y" &/!r 5;,;;; *!&*$!+ Th! )&(*any:" $!ain# %&r(at"

in)$u! Panta$&&n", a )hain &% %a"hi&n &ut$!t", Bi# Ba6aar, a uniDu!$y Inian hy*!r(ark!t )hain,

F&& Ba6aar, a "u*!r(ark!t )hain, 0$!n" th! $&&k, t&u)h an %!!$ &% Inian bazaars'ith a"*!)t"

&% (&!rn r!tai$ $ik! )h&i)!, )&n/!ni!n)! an Dua$ity an C!ntra$, a )hain &% "!a($!""

!"tinati&n (a$$"+ S&(! &% it" &th!r %&r(at" in)$u! Bran Fa)t&ry, B$u! Sky, a$$, T&* 1; an

Star an Sitar+ Th! )&(*any a$"& &*!rat!" an &n$in! *&rta$, %utur!0a6aar+)&(+

Future .alue Retail 5imitedi" a 'h&$$y &'n! "u0"iiary &% Pantaloon Retail India&

5imited+ Thi" !ntity ha" 0!!n )r!at! k!!*in# in (in th! #r&'th an th! )urr!nt "i6! &% th!

)&(*any:" /a$u! r!tai$ 0u"in!"", $! 0y it" %&r(at i/i"i&n", Big Ba?aar and Food Ba?aar+

Th! )&(*any &*!rat!" #!" Big Ba?aar =tore=- #@" Food Ba?aar "t&r!", a(&n# &th!r %&r(at", in

&/!r @" citie= a)r&"" th! )&untry, )&/!rin# an &*!rati&na$ r!tai$ "*a)! &% &/!r million =uare

feet+ A" a %&)u""! !ntity ri/in# th! #r&'th &% th! #r&u*@" /a$u! r!tai$ 0u"in!"", Futur! a$u!

R!tai$ Li(it! 'i$$ )&ntinu! t& !$i/!r (&r! /a$u! t& it" )u"t&(!r", "u**$y *artn!r", "tak!h&$!r"

an )&((uniti!" a)r&"" th! )&untry an "ha*! th! #r&'th &% (&!rn r!tai$ in Inia+

1>
http://www.futurebazaar.com/http://www.futurebazaar.com/


19/98

A "u0"iiary )&(*any, H&(! S&$uti&n" R!tai$ Inia Li(it!, &*!rat!" H&(! T&'n, a $ar#!-

%&r(at h&(! "&$uti&n" "t&r!, C&$$!)ti&n i, "!$$in# h&(! %urnitur! *r&u)t" an !6&n! %&)u"! &n

)at!rin# t& th! )&n"u(!r !$!)tr&ni)" "!#(!nt+ Panta$&&n R!tai$ i" th! %$a#"hi* )&(*any &% Futur!


20/98

Future 6rou+

Futur!


21/98

Futur! >1+;8 (i$$i&n %&r %i")a$ ;;8+ urin# th! "a(! *!ri& Panta$&&n

*r&%it a%t!r ta7 'a" R"+18+?9 (i$$i&n, R"+5;+; (i$$i&n an R"+5+> (i$$i&n, r!"*!)ti/!$y+ A" a

r!"u$t, Panta$&&n "a$!" in)r!a"! 0!t'!!n %i")a$ ;;8 an %i")a$ ;; at a CA;+8 an

Panta$&&n *r&%it a%t!r ta7 in)r!a"! 0!t'!!n %i")a$ ;;8 an %i")a$ ;; at a CA


22/98

Th! )&(*any i" h!aDuart!r! in Mu(0ai 'ith 6&na$ &%%i)!" at &$kata, Ban#a$&r!, an


23/98

Management of the 2om+an(

Panta$&&n R!tai$ &/!r a *!ri& &% ti(! ha" 0ui$t a "tr&n# (ana#!(!nt t!a( t& ri/! th! )&(*any

%&r it" hi#h #r&'th *ha"!+ Th&u#h, Mr+ i"h&r! Biyani i" th! %a)! &% Panta$&&n, th! )&(*any i"

n&t a &n! (an "h&' an ha" 0ui$t a "tr&n# "!)&n an thir $in! &% (ana#!(!nt, t& %u$%i$$ it"

(a""i/! !7*an"i&n an #r&'th *$an"+ Th&u#h th!r! ha/! 0!!n )&n)!rn" r!#arin# $a)k &% ta$!nt

in th! #r&'in# r!tai$ "!)t&r, th! )&(*any ha" th! 0!"t ta$!nt in *$a)! t& ri/! !a)h 0u"in!""

)at!#&ry+

E7+an=ion Plan=

Th! )&n)!*t &% i")&unt "t&r! r!"!(0$!" th! .a$-Mart "trat!#y+ In Inia an !"*!)ia$$y in (!tr&

)iti!" $ik! Mu(0ai, Ban#a$&r!, Ca$)utta an Hy!ra0a, 'h!r! th! *&*u$ati&n i" !n"! an

)&n"i"t" &% a hi#h (i$!-)$a"" *&*u$ati&n, th! )&n)!*t &% i")&unt "t&r!" in#rainin# a $&t &%

a))!*tan)!+ Th! )&(*any *$an" t& !7*an ra*i$y+ Th! n!7t y!ar it *$an" t& &*!n (&r! "t&r!" in

Mu(0ai an !$hi at )riti)a$ $&)ati&n"+ It ha" *$ann! t& &*!n thr!! Bi# Ba6aar" i")&unt "t&r!"

in QA-)$a"" )iti!": $ik! Ban#a$&r!+ Panta$&&n ha" a$r!ay 0a##! "u0"tantia$ r!tai$ "*a)! in

Hy!ra0a ;,;;;"D+ %t+, &$kata 59,;;; "D+ %t+ an Ban#a$&r! 8;,;;; "D+ %t++In Mu(0ai it

a)Duir!9;,;;; "D+ %t+ ar!a at !a)h &% it" $&)ati&n" at L&'!r Par$!, Mu$un an th!

'!"t!rn "u0ur0"++8 Cha$$!n#!" Th! k!y )ha$$!n#!" %a)in# th! )&(*any ar! a" %&$$&'"G Fun

rai"in# Th! C&(*any a)kn&'$!#!" that !7*an"i&n *$an" &% th! )&(*any Cann&t 0! (!t %r&(

int!rna$ r!"&ur)!"+ Thi" (!an" that th! )&(*any ha" t& ta* !7t!rna$ "&ur)!" t& %un !7*an"i&n+

Th! )&(*any ha" r!)!nt$y a$$&tt! "har!" t& *r&(&t!r:" A"a0i %&r(u$a *ri)!+ It *$an" t& 0&rr&'

h!a/i$y t& %un it" !7*an"i&n *$an"+

5


24/98

2om+etition

A$th&u#h th!r! ar! a %!' "t&r!" &*!ratin# in thi" "!#(!nt "u)h a"


25/98

"t&r!" !*!nin# &n th! r!#i&na$ )u"t&(!r 0!ha/i&r an *r!%!r!n)!"+ C!ntra$ t& Panta$&&n /a$u!

r!tai$ "trat!#y i" t& *a"" &n th! 0!n!%it" &% )&t r!u)ti&n (!a"ur!" t& Panta$&&n )u"t&(!r"+ Str&n#

an !%%i)i!nt "u**$y )hain (ana#!(!ntG Panta$&&n "u**$y )hain (ana#!(!nt in/&$/!" *$annin#,

(!r)hani6in# "&ur)in#, "tanari6ati&n, /!n&r (ana#!(!nt, *r&u)ti&n, $i"ti)", Dua$ity

)&ntr&$, Q*i$%!ra#!: )&ntr&$ r!*$a)!(!nt an r!*$!ni"h(!nt+ Panta$&&n "u**$y )hain (ana#!(!nt

*r&/i!" u" %$!7i0i$ity t& aa*t t& )han#in# *att!rn" in )&n"u(!r 0!ha/i&r an Panta$&&n a0i$ity+

Manu%a)tur! 0y u" "u)h a" a**in#, Paran&ia, Ch$&rin!, itt!n Stui&,Fa(!nn!, F$&uri!r

.&(!n an R&"!au+ In %i")a$ ;;, Panta$&&n in)&(! %r&( Panta$&&n *ri/at! $a0!$" 'a"

R"+8>5+9; (i$$i&n, 'hi)h a))&unt" %&r 1+? &% Panta$&&n t&ta$ "a$!" %&r %i")a$ ;;+


26/98

Pantaloon =trateg(G


27/98

Award= C Recognition

In th! (&nth &% u$y ;; Bi# Ba6aar '&n th! *r!"ti#i&u" QCNBC T1> A'aa6C&n"u(!r"

A'ar ;;: in th! r!tai$ )at!#&ry, a" th! (&"t *r!%!rr!, $ar#!, %&&3 #r&)!ry "t&r!+ At I(a#!"

R!tai$ A'ar" it 'a" aju#!" th! B!"t a$u! R!tai$ St&r! 3 B!"t R!tai$+

De=tination of (ear !""

In R!a!r:" i#!"t C&n"u(!r Sur/!y ;;, Ba6aar '&n th! *r!"ti#i&u" P$atinu( Tru"t! Bran

A'ar in th! Inian "!r/i)!" )at!#&ry Fa"hi&n F&)u" Bi# Ba6aar )&ntinu!" t& 0! a %a"hi&n $!

!$i/!ry %&r(at, 'ith %a"hi&n )&(*ri"in# A0&ut 8; &% it" r!/!nu!"+ Bi# Ba6aar

N!' )at!#&ri!" $ik! )&n"u(!r !$!)tr&ni)", %urnitur!, )&((uni)ati&n, %&& 3 0!/!ra#!",

*har(a)i!", 0!auty r!tai$, "a$&&n", 0&&k", "tati&n!ry 3 (u"i) ar! 0!in# a! t& Bi# Ba6aar+

Pi&n!!rin# th! Hy*!r(ark!t F&r(at It:" th! hy*!r(ark!t %&r(at in th! /a$u! r!tai$ "!#(!nt &%

th! )&(*any it" ai( i" t& )a*tur! th! (i$! in)&(! /a$u! %&)u"! )u"t&(!r+ Pr&u)t &%%!rin#"

ar! (ain$y #!n!ra$ (!r)hani"! an a**ar!$"+ A**ar!$" %&r( 8; &% th! t&ta$ r!/!nu!, ;

0!in# #!n!ra$(!r)hani"!+Th! )&(*any ha" (aintain! 9; &% a**ar!$ "a$!" %r&( *ri/at!

$a0!$"+ It i" th! %a"t!"t #r&'in# %&r(at in th! &r#ani6! r!tai$ "*a)!+ Panta$&&n ha"

a##r!""i/!*$an" %&r thi" %&r(at &% takin# t& t&ta$ nu(0!r &% &ut$!t" t& 9 0y ;1;+Curr!nt$y it"

a0&ut ?; &ut$!t"+ Bi# Ba6aar )&/!r" 5-9 (n "D+ %t+ )urr!nt$y, t& in)r!a"! t& (n "D+ %t+ 0y

;1;+A/!ra#!"a$!" *!r "D+ %t+ at R"+>9;; )an #!n!rat! a "a$!" &% R"+?9; )r, 0y ;1;+E7*!)t!


28/98

Food Ba?aar

Th! %&& an #r&)!ry r!tai$ %&r(at &% th! )&(*any i" )a*turin# th! (i$! in)&(! /a$u! %&)u"!

)u"t&(!r+FMC< a$&n# 'ith ry an '!t "ta*$!" %r&( th! (ain *r&u)t )at!#&ri!" &% thi" %&r(at+

Th! %&r(at ha" 0!!n 'i$$ a))!*t! 0y th! Inian '&(!n a" it ha" 0!!n a0$! t& &%%!r ")h!(! an

i")&unt" &n /ari&u" *r&u)t" 0!)au"! &% it" !)&n&(i!" &% ")a$! in &*!rati&n"+ Th! )&(*any ha"

0!!n a0$! t& &%%!r a$$ th! ai$y n!!" r!$at! t& th! %&& an #r&)!ry $!"" than &n! r&&%+ Panta$&&n

r!tai$ *$an" t& !7*an thi" %&r(at t& "(a$$!r t&'n" an )iti!" (&r! ra*i$y #&in# %&r'ar t&

a)hi!/! %urth!r !)&n&(i!" &% ")a$!+ Th! "u))!"" &% thi" %&r(at ha" *r&(*t! th! )&(*any t& tak!

thi" %&r(at t& "(a$$!r t&'n" an )iti!"+ Th&u#h 0!in# a $&' (ar#in" 0u"in!"" 0ut hi#h!r turn&/!r

natur! (ak!" it *r&%ita0$! *r&*&"iti&n %&r Panta$&&n+ In &r!r t& (aintain it" )&(*!titi/!

a/anta#! in thi" %&r(at, th! )&(*any n!!" t& in/!"t t& i(*r&/! th! 0a)k !n+ C!ntra$ Th!

!*art(!nta$ %&r(at &% th! )&(*any, ai(" t& )at!r th! u**!r (i$! in)&(!)&n"u(!r"+It:" 0!!n

*&"iti&n! a" &n! "t&* !"tinati&n %&r "h&**in# an !nt!rtain(!nt+ C!ntra$ ha" th! "a(! #r&'th

rat! &% 8;+In th! C!ntra$ M&!$ th! )&(*any "u0 $!a"!" it" "*a)!" t& )&n)!""i&nari!", r!"taurant

an %&& )&urt (ana#!r" 'hi)h a""ur! a %i7! r!nta$ an a )!rtain *!r)!nta#! &% "a$!", 'ith n&

in/!nt&ry )arryin# &n it" 0&&k", thi" )&n"titut!" ?; &% )!ntra$ "a$!"+ Curr!nt$y th! )&(*any ha"

5 C!ntra$ St&r!" ;; !n+C!ntra$ (&!$ i" hi#h$y ")a$a0$! an '&u$ 0! "u))!""%u$ in &th!r

)iti!" 'h!r! th! )&(*any+ Panta$&&n R!tai$ Inia Li(it!, i" Inia:" $!ain# r!tai$!r that

&*!rat!" (u$ti*$! r!tai$ %&r(at" in 0&th th! /a$u! an $i%!"ty$! "!#(!nt &% th! Inian )&n"u(!r

(ark!t+ H!aDuart!r! in Mu(0ai B&(0ay, th! )&(*any &*!rat!" &/!r 1 (i$$i&n "Duar! %!!t

&% r!tai$ "*a)!, ha" &/!r 1;;; "t&r!" a)r&"" ?5 )iti!" in Inia an !(*$&y" &/!r 5;,;;; *!&*$!+

>


29/98

Th! )&(*any:" $!ain# %&r(at" in)$u! Panta$&&n", a )hain &% %a"hi&n &ut$!t", Bi# Ba6aar, a

uniDu!$y Inian hy*!r(ark!t )hain, F&& Ba6aar, a "u*!r(ark!t )hain, 0$!n" th! $&&k, t&u)h

an %!!$ &% Inian bazaars'ith a"*!)t" &% (&!rn r!tai$ $ik! )h&i)!, )&n/!ni!n)! an Dua$ity an

C!ntra$, a )hain &% "!a($!"" !"tinati&n (a$$"+ S&(! &% it" &th!r %&r(at" in)$u! Bran Fa)t&ry,

B$u! Sky, a$$, T&* 1; an Star an Sitar+ Th! )&(*any a$"& &*!rat!" an &n$in! *&rta$,

%utur!0a6aar+)&(+Future .alue Retail 5imited i" a 'h&$$y &'n! "u0"iiary &% Pantaloon

Retail India& 5imited+ Thi" !ntity ha" 0!!n )r!at! k!!*in# in (in th! #r&'th an th! )urr!nt

"i6! &% th! )&(*any:" /a$u! r!tai$ 0u"in!"", $! 0y it" %&r(at i/i"i&n", Big Ba?aar and Food

Ba?aar+ Th! )&(*any &*!rat!" #!" Big Ba?aar =tore=- #@" Food Ba?aar "t&r!", a(&n# &th!r

%&r(at", in &/!r @" citie= a)r&"" th! )&untry, )&/!rin# an &*!rati&na$ r!tai$ "*a)! &% &/!r

million =uare feet+ A" a %&)u""! !ntity ri/in# th! #r&'th &% th! #r&u*@" /a$u! r!tai$ 0u"in!"",

Futur! a$u! R!tai$ Li(it! 'i$$ )&ntinu! t& !$i/!r (&r! /a$u! t& it" )u"t&(!r", "u**$y *artn!r",

"tak!h&$!r" an )&((uniti!" a)r&"" th! )&untry an "ha*! th! #r&'th &% (&!rn r!tai$ in Inia+

A "u0"iiary )&(*any, H&(! S&$uti&n" R!tai$ Inia Li(it!, &*!rat!" H&(! T&'n, a $ar#!-

%&r(at h&(! "&$uti&n" "t&r!, C&$$!)ti&n i, "!$$in# h&(! %urnitur! *r&u)t" an r!6&n! %&)u"! &n

)at!rin# t& th! )&n"u(!r !$!)tr&ni)" "!#(!nt+ Panta$&&n R!tai$ i" th! %$a#"hi* )&(*any &% Futur!


30/98

Future 6rou+

Mr8 3i=hore Bi(ani- Managing Director

i"h&r! Biyani i" th! Mana#in# ir!)t&r &% Panta$&&n R!tai$ Inia Li(it! an th! y!ar" &% /a$ua0$! !7*!ri!n)! in th! %a"hi&n 0u"in!"" an ha" '&rk! 'ith

"&(! &% th! '!$$ kn&'n )&(*ani!" $ik! Ar/in Mi$$" an .!!k!n!r+

Mr+ ijay u(ar Ch&*ra, In!*!n!nt ir!)t&r

++Ch&*ra i" a %!$$&' (!(0!r &% Th! In"titut! &% Chart!r! A))&untant" &% Inia ICAI 0y

*r&%!""i&n an i" a C!rti%i! A""&)iat! &% Inian In"titut! &% Bank!r" CAIIB+ Hi" 0ankin#

)ar!!r "*an" &/!r 51 y!ar" an h! ha" "!r/! "!ni&r (ana#!(!nt *&"iti&n" in C!ntra$ Bank &%

Inia, Ori!nta$ Bank &% C&((!r)!, SIBI, C&r*&rati&n Bank an SEBI+

5;


31/98

Mr+ Shai$!"h Hari0hakti, In!*!n!nt ir!)t&rShri Shai$!"h Hari0hakti i" a Chart!r! A))&untant, C&"t A))&untant, an a C!rti%i! Int!rna$

Auit&r+ H! i" th! !*uty Mana#in# Partn!r &% Hari0hakti 3 C&+, Chart!r! A))&untant" an

*a"t *r!"i!nt &% Inian (!r)hant Cha(0!r"+ H! i" &n th! B&ar &% "!/!ra$ Pu0$i) Li(it!

C&(*ani!", in)$uin# Inian P!tr&)h!(i)a$" C&r*&rati&n Lt+, A0uja C!(!nt Ea"t!rn Lt+

!t)+ H! i" &n th! B&ar &% C&(*any "in)! un! 1, 1+

Mr+ S &r!"'a(y, In!*!n!nt ir!)t&rS+ &r!"'a(y i" a %&r(!r Chair(an an Mana#in# ir!)t&r &% C!ntra$ Bank &% Inia an

"!r/!" &n th! 0&ar &% SP M!rri$$ Lyn)h Tru"t!! C& an Li(it! a(&n# &th!r"+

r+ O &"hy, In!*!n!nt ir!)t&rr+ ar$i! &"hy, a Ph %r&( IIT !$hi an rank h&$!r in MBA h!a! NI Mini"try &%

C&((!r)!,

!$hi IIT A$u(ni A'ar %&r )&ntri0uti&n &% Nati&na$ !/!$&*(!nt in ;;>+ r+ ar$i! &"hy

'a" a$"& )&n%!rr! 'ith th! 2Star &% Ita$ian S&$iarity4 &n! &% th! hi#h!"t )i/i$ian a'ar" &%

th!


32/98

Ani$ Hari"h i" th! *artn!r &% M Hari"h 3 C&+ A""&)iat!" 3 S&$i)it&r" an an LLM %r&(

Uni/!r"ity &% Mia(i+ H! a$"& "!r/!" &n th! 0&ar &% Mahinra

5


33/98

Pantaloon Retail India& 5imitedT(+e Pu0$i))&(*anyIndu=tr( R!tai$in#Founded Inia:eaduarter= Mu(0ai

Area =er9ed Inia

3e( +eo+le 3i=hore Bi(ani, M 3 CEOProduct= Su*!r )!nt!r"Parent Futur!


34/98

S4OT anal(=i=

58


35/98

Panta$&&n R!tai$ Inia Lt+ - S.OT Ana$y"i"

R!*&rt Su((ary Panta$&&n R!tai$ Inia - S.OT Ana$y"i" )&(*any *r&%i$! i" th! !""!ntia$

"&ur)! %&r t&*-$!/!$ )&(*any ata an in%&r(ati&n+ Panta$&&n R!tai$ Inia - S.OT Ana$y"i"

!7a(in!" th! )&(*any@" k!y 0u"in!"" "tru)tur! an &*!rati&n", hi"t&ry an *r&u)t", an

Pr&/i!" "u((ary ana$y"i" &% it" k!y r!/!nu! $in!" an "trat!#y+ Panta$&&n R!tai$ Panta$&&n &r

@th! )&(*any@, a *art &% th! Futur! &/!r ;;+S)&*!

&% th! R!*&rt Pr&/i!" a$$ th! )ru)ia$ in%&r(ati&n &n Panta$&&n R!tai$ Inia r!Duir! %&r

0u"in!"" an )&(*!tit&r int!$$i#!n)! n!!" C&ntain" a "tuy &% th! (aj&r int!rna$ an !7t!rna$

%a)t&r" a%%!)tin# Panta$&&n R!tai$ Inia in th! %&r( &% a S.OT ana$y"i" a" '!$$A" a 0r!ak&'n

an !7a(inati&n &% $!ain# *r&u)t r!/!nu! "tr!a(" &% Panta$&&n R!tai$ Iniaata i"

"u**$!(!nt! 'ith !tai$" &n Panta$&&n R!tai$ Inia hi"t&ry, k!y !7!)uti/!", 0u"in!""

!")ri*ti&n, $&)ati&n" an

59


36/98

Rea=on= to Purcha=e

Su**&rt "a$!" a)ti/iti!" 0y un!r"tanin# y&ur )u"t&(!r"@ 0u"in!""!" 0!tt!r ua$i%y *r&"*!)ti/!

*artn!r" an "u**$i!r" !!* %u$$y u* t& at! &n y&ur )&(*!tit&r"@ 0u"in!"" "tru)tur!, "trat!#y an

*r&"*!)t" O0tain th! (&"t u* t& at! )&(*any in%&r(ati&n a/ai$a0$! Th! Panta$&&n R!tai$

Inia - S.OT Ana$y"i" )&(*any *r&%i$! i" th! !""!ntia$ "&ur)! %&r t&*-$!/!$ )&(*any ata an

in%&r(ati&n+ Panta$&&n R!tai$ Inia - S.OT Ana$y"i" !7a(in!" th! )&(*any:" k!y 0u"in!""

"tru)tur! an &*!rati&n", hi"t&ry an *r&u)t", an *r&/i!" "u((ary ana$y"i" &% it" k!y r!/!nu!

$in!" an "trat!#y+ Panta$&&n R!tai$ Panta$&&n &r 2th! )&(*any4, a *art &% th! Futur!


37/98

4IT: / 2OMPAN< $ O4NED BRANDS

2O.ERIN6 1 MER2:ANDISE 2ATE6ORIES

T:E FM26 SPA2E- T:E 2OMPAN< NO4

ONE OF T:E 5AR6EST PORTFO5IOS IN

5?


38/98

T:IS SE6MENT8

5>


39/98

Award=

5


40/98

2NB2 Awaa? 2on=umer Award= !""

M&"t Pr!%!rr! Mu$ti Pr&u)t Chain - Bi# Ba6aar

M&"t Pr!%!rr! Mu$ti Bran F&& 3 B!/!ra#! Chain - Bi# Ba6aar

Image= Fa=hion Forum !""

M&"t A(ir! Fa"hi&n


41/98

!7)han#! %&r th! r!tai$ 0u"in!"" in th! Inian "u0)&ntin!nt+ Th! %&ru( *r!"!nt" th! 0u"in!"" &%

r!tai$ in th! r!#i&n t& a #$&0a$ aui!n)!, 'ith th! !7*r!"" ai( &% %a)i$itatin# un!r"tanin# a0&ut

an !n)&ura#in# in/!"t(!nt in thi" (a""i/! (ark!t*$a)!+ Bi# Ba6aar, th! /a$u! %&r(at &% Futur!


42/98

Retail A=ia Pacific /"" To+ Award= !""0

A"ia Pa)i%i) R!tai$ A"ia Pu0$i"hin# Pt!, th! in"titut&r &% th!"!

a'ar", ai(" t& "!t a *$at%&r( that a**rai"! rai"!" an r!)ni6!" th! !/!$&*(!nt an #r&'th &%

r!tai$in# thr&u#h&ut th! A"ia Pa)i%i) r!#i&n+

2oca$2ola 6olden S+oon Award= !""0

M&"t A(ir! F&& 3


43/98

The Reid C Ta(lor Award= for Retail E7cellence !""0

R!tai$ L!a!r"hi* A'arG i"h&r! Biyani

R!tai$ B!"t E(*$&y!r &% th! !arG Futur!


44/98

BOARD OF

DIRE2TORS

88


45/98

.E ARE PROU TO HAE BUILT THIS

OR


46/98

Mr+ SHAILESH HARIBHATIChair(an

Mr+ ISHORE BIANIMana#in# ir!)t&r

Mr+


47/98


48/98

Pantaloon Retail India& 5imited-

It i=a $ar#! Inian r!tai$!r, 'hi)h i" *art &% th! Futur!


49/98

Brand Factor(-

B$u! Sky, aLL, T&* 1; an Star an Sitara+ A "u0"iiary )&(*any, H&(! S&$uti&n" R!tai$ Inia

Li(it!, &*!rat!" H&(! T&'n, a $ar#!-%&r(at h&(! "&$uti&n" "t&r!, C&$$!)ti&n "!$$in# h&(!

%urnitur! *r&u)t" an E-&n! %&)u"! &n )at!rin# t& th! )&n"u(!r !$!)tr&ni)" "!#(!nt Ha/in#

th! ri#ht r!a$ !"tat! in *ri(! $&)ati&n" i" th! k!y %&r a r!tai$ )hain, a/ai$a0i$ity &/!r"i#ht r!a$

!"tat! '&u$ ri/! th! "a$!", a *r&*!r )at)h(!nt" ana$y"i" &% $&)ati&n" &% &ut$!t" i" n!!! t&

in)r!a"! th! %&&t0a$$" 3 )&n/!r"i&n"+ Panta$&&n in thi" r!#ar i" a 'ay ah!a 0!)au"! it ha"

$&)k! int& r!a$ !"tat! at *ri(! $&)ati&n" in a$$ th! (aj&r )iti!" &% Inia+ Th! )&(*any i" !7*!)t!

5; (i$$i&n "D+ %!!t &% *ri(! $&)ati&n" in a$$ th! (aj&r )iti!" &% Inia+ Th! )&(*any i" !7*!)t! 5;

(i$$i&n "D+%!!t &% r!a$ "*a)! 0y ;11 )&/!rin# >; )iti!" &% Inia+ 11+ S&ur)in# &% (!r)hani"!

S&ur)in# &% (!r)hani"! %r&( th! ri#ht /!n&r at th! ri#ht *ri)! i" an i(*&rtant %a)t&r, 0!)au"!

!%%i)i!n)y in 0uyin# '&u$ u$ti(at!$y in)r!a"! #r&"" (ar#in"+


50/98

3E< RIS3S

E7!)uti&n &% *$an" i" th! 0i##!"t ri"k

Th! )&(*any *$an" t& 0!)&(! 1;7 it" )urr!nt "i6! in t!r(" &% %$&&r ar!a 0y ;1;+Th!r!ar! a $&t

&% !7!n&u" %a)t&r" that )&u$ i(*a)t th! )&(*any:" *$an"+ !$i/!ry &% "t&r!" i" 0!hin

")h!u$! 0y an a/!ra#! &% Duart!r" %&r (&"t )&(*ani!"+ A" th!"! "t&r! !$i/!ri!" #!t 0un)h!

u* %&r (&"t &% th! *$ay!r" t&'ar" ;;-;1;+Th!r! )&u$ 0! %urth!r !$ay in "t&r! !$i/!ry+

B!"i!", th!r! ar! (u$ti*$! )$!aran)!" t& 0! tak!n 0y $&)a$3 &th!r auth&riti!", 'hi)h )an *r&/! t&

0! 0&tt$!n!)k+ Ri"in# r!"&ur)! )&"t t& *ut (ar#in *r!""ur! Th! !(*$&y!! )&"t 3 *r&*!rty )&"t"

'i$$ 0! k!y *r!""ur! *&int" %&r a$$ r!tai$!r"+ Traiti&na$ hu(an r!"&ur)! (ana#!(!nt (!th&"

ha/! 0!!n una0$! t& r!u)! !(*$&y!! turn&/!r+ Lik!$y !Duity i$uti&n t& %inan)! #r&'th Th!

)&(*any '&u$ n!! )a*ita$ in th! r!#i&n &% US ;; (n+ F&r it" #r&'th *$an Unti$FOE+Th!

C&(*any '&u$ n!! !7t!rna$ %un" %&r it" #r&'th+ i$uti&n ha" a$r!ay ha**!n!+ Strain &n

(ana#!(!nt 0an'ith PRIL i" !7*anin# int& (u$ti*$! %&r(at" 3 (u$ti*$! #!ra*hi) &/!r th!

n!7t %!' y!ar"+ B!"i!", it i" in/!"tin# in /ari&u" n&n-r!tai$in# 0u"in!""!"+ Th! )&(*any )&u$

%a)! (ana#!(!nt 0an'ith "h&rta#! in a %!' y!ar" %r&( n&'+ !)i"i&n (akin# i" Duit!

!)!ntra$i6! +

9;


51/98

5ine= of Bu=ine==

Th! )&(*any i" *r!"!nt a)r&"" "!/!ra$ $in!" &% 0u"in!"" 'hi)h ha/! /ari&u" %&r(at" "t&r!"

*$y'&&, Th! &$$ar St&r! Fa"hi&n - Panta$&&n", C!ntra$, a$$, Bran Fa)t&ry, B$u! Sky, T&*

1;, Fa"hi&n Stati&n, Bi# Ba6aar, L!! C&&*!r

E$!)tr&ni) Ba6aar, STAPLES H&(! I(*r&/!(!nt - H&(! T&'n Furnitur! - C&$$!)ti&n i,

Furnitur! Ba6aar, H&(! Ba6aar E-tai$in# On$in! Sh&**in# - '''+%utur!0a6aar+)&(B&&k" 3

Mu"i) !*&t L!i"ur! 3 Ent!rtain(!nt - B&'$in# C&+, F15 .!$$n!"" - Star 3 Sitara, Tut"i

T!$!)&( 3 IT -

&ry&, S!n"!i, IPA

91
http://en.wikipedia.org/wiki/Pantaloonshttp://www.futurebazaar.com/http://en.wikipedia.org/wiki/Pantaloonshttp://www.futurebazaar.com/


52/98

Stoc* Information

5i=ted onG B&(0ay St&)k E7)han#!

Stoc* 2odeG BOMG 959?8

2om+an( Timeline

Ma,or Mile=tone=

#0@

C&(*any in)&r*&rat! a" Man6 .!ar Pri/at! Li(it!+ Laun)h &% Panta$&&n" tr&u"!r, Inia:" %ir"t

%&r(a$ tr&u"!r 0ran+

##

Laun)h &% BARE, th! Inian j!an" 0ran+

#!

Initia$ *u0$i) &%%!r IPO 'a" (a! in th! (&nth &% May+

#%

Th! Panta$&&n Sh&**! !7)$u"i/! (!n"'!ar "t&r! in %ran)hi"!! %&r(at $aun)h! a)r&"" th!

nati&n+ Th! )&(*any "tart" th! i"tri0uti&n &% 0ran! #ar(!nt" thr&u#h (u$ti-0ran r!tai$

&ut$!t" a)r&"" th! nati&n+

#/

&hn Mi$$!r F&r(a$ "hirt 0ran $aun)h!+

#@

C&(*any !nt!r" (&!rn r!tai$ 'ith th! $aun)h &% th! %ir"t >;;; "Duar! %!!t "t&r!, Panta$&&n" in

&$kata+

!""#

9
http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchange


53/98

Thr!! Bi# Ba6aar "t&r!" $aun)h! 'ithin a "*an &% ay" in &$kata, Ban#a$&r! an

Hy!ra0a+

!""!

F&& Ba6aar, th! "u*!r(ark!t )hain i" $aun)h!+

!""%

C!ntra$ - Inia:" %ir"t "!a($!"" (a$$ i" $aun)h! in Ban#a$&r!+

!""/

+!""@

Futur!


54/98

!""0

Futur! Ca*ita$ H&$in#" 0!)&(!" th! "!)&n #r&u* )&(*any t& (ak! a "u))!""%u$ Initia$

Pu0$i) O%%!rin# in th! Inian )a*ita$ (ark!t"

+Bi# Ba6aar )r&""!" th! 1;;-"t&r! (ark, (arkin# &n! &% th! %a"t!"t !/!r !7*an"i&n &% a

Image of =hahadara +antaloon

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55/98

99


56/98

9


57/98

Mi==ion- 9i=ion

And O',ecti9e

Rewrite Rule=8 Retain .alue=+

6rou+ .i=ion

Futur!


58/98

6rou+ Mi==ion

.! "har! th! /i"i&n an 0!$i!% that &ur )u"t&(!r" an "tak!h&$!r" "ha$$ 0! "!r/! &n$y 0y

)r!atin# an !7!)utin# %utur! ")!nari&" in th! )&n"u(*ti&n "*a)! $!ain# t& !)&n&(i)

!/!$&*(!nt+ .! 'i$$ 0! th! tr!n"!tt!r" in !/&$/in# !$i/!ry %&r(at", )r!atin# r!tai$ r!a$ty,

(akin# )&n"u(*ti&n a%%&ra0$! %&r a$$ )u"t&(!r "!#(!nt" %&r )$a""!" an %&r (a""!"+ .! "ha$$

in%u"! Inian 0ran" 'ith )&n%i!n)! an r!n!'! a(0iti&n+ .! "ha$$ 0! !%%i)i!nt, )&"t-

)&n")i&u" an )&((itt! t& Dua$ity in 'hat!/!r '! &+.! "ha$$ !n"ur! that &ur *&"iti/! attitu!,

"in)!rity, hu(i$ity an unit! !t!r(inati&n "ha$$ 0! th! ri/in# %&r)! t& (ak! u" "u))!""%u$+

2ore .alue=

Iniann!""G )&n%i!n)! in &ur"!$/!"+ L!a!r"hi*G t& 0! a $!a!r, 0&th in th&u#ht an 0u"in!""+

R!"*!)t 3 Hu(i$ityG t& r!"*!)t !/!ry ini/iua$ an 0! hu(0$! in &ur )&nu)t+ Intr&"*!)ti&nG

$!ain# t& *ur*&"!%u$ thinkin#+ O*!nn!""G t& 0! &*!n an r!)!*ti/! t& n!' i!a", kn&'$!#! an

in%&r(ati&n+ a$uin# an Nurturin# R!$ati&n"hi*"G t& 0ui$ $&n# t!r( r!$ati&n"hi*"+ Si(*$i)ity 3

P&"iti/ityG Si(*$i)ity an *&"iti/ity in &ur th&u#ht, 0u"in!"" an a)ti&n+ Aa*ta0i$ityG t& 0!

%$!7i0$! an aa*ta0$!, t& (!!t )ha$$!n#!"+ F$&'G t& r!"*!)t an un!r"tan th! uni/!r"a$ $a'" &%

natur!

BRAND Future 6rou+ Manife=to

2Futur!4 th! '&r 'hi)h "i#ni%i!" &*ti(i"(, #r&'th, a)hi!/!(!nt,

"tr!n#th, 0!auty, r!'ar" an *!r%!)ti&n+ Futur! !n)&ura#!" u" t& !7*$&r!

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59/98

ar!a" y!t un!7*$&r!, 'rit! ru$!" y!t un'ritt!n )r!at! n!' &**&rtuniti!" an

n!' "u))!""!"+ T& "tri/! %&r a #$&ri&u" %utur! 0rin#" t& u" &ur "tr!n#th, &ur

a0i$ity t& $!arn, un$!arn an r!-$!arn, &ur a0i$ity t& !/&$/!+ .!, in Futur!


60/98

!/!nt" %r&( ar&un th! '&r$ a" '!$$ a" "&)ia$ )au"!" $ik! En/ir&n(!nt ay+

.! k!*t


61/98

The +ower of +ri9ate la'el= '( Pantaloon=

.h!n P!*"iC&:" Frit&-Lay !)i! &% 0&y)&tt Panta$&&n:" F&& Ba6aar u!

t& i%%!r!n)!" in t!r(" &% tra!, it 'a" th! $att!r:" *ri/at! $a0!$ 'hi)h #&t a

0&&"t in "har!"+ T&ay Ta"ty Tr!at, th! r!ay-t&-!at *ri/at! $a0!$ &% F&&

Ba6aar, i" $!ain# 'ith a 1 *!r)!nt "har! a(&n# th! r!"t &% th! "na)k

0ran"+ T&ay Panta$&&n R!tai$ ha" >; *r&u)t" )&(*ri"in# 59; SU" 'ith

%i/! *ri/at! $a0!$"+ Sin)! P!*"iC&:" r!j!)ti&n, it ha" *r&(*t$y a**r&a)h!

$&)a$ (anu%a)tur!r" "u)h a"Praka"h Sna)k" in In&r! an P& Chi*" in

&$kata t& (anu%a)tur! it" "na)k" 0ran"+Ar/in Chauhary, CEO F&&"

Bu"in!"", Panta$&&n R!tai$, a", 2Th! *ur*&"! &% Panta$&&n *ri/at! $a0!$"

i" t& #r&' th! )at!#&ry an %i$$ th! #a*" 0!t'!!n !(an an "u**$y+ T&ay


62/98

*r!"!nt, n!ar$y 19 *!r)!nt &% Panta$&&n hy*!r(ark!t 0ran" )&(*ri"!*ri/at!

$a0!$"+4


63/98

Th! *ri/at! $a0!$ *r&u)t *r&*&"iti&nG ua$ity an *ri)!, *ri(ari$y, r!$ati/!

t& 0ran!+ H&' "tr&n# "u**$i!r 0ran" ar! in th! (in" &% Inian

C&n"u(!r"G Many "u**$i!r 0ran" ar! r!$ati/!$y n!' in Inia, "& *&t!ntia$$y

ha/! $!"" a'ar!n!"", an th!r!%&r!, !a"i!r %&r *ri/at! $a0!$ *r&u)t" t&

"u**$ant "u**$i!r 0ran *r&u)t"+ H&' !%%!)ti/!$y "u**$i!r" inn&/at!G

Su**$i!r inn&/ati&n i% &%t!n 'hat a$$&'" th!( t& "tay ah!a &% r!tai$!r

*ri/at! $a0!$J Inn&/ati/! "u**$i!r" )an )&(! &ut 'ith n!' *r&u)t" that

r!tai$!r" ha/!n:t n!)!""ari$y th&u#ht &%+ H&' )&n"&$iat! Inian r!tai$

!/!ntua$$y 0!)&(!"G Th! (&r! (ark!t "har! a r!tai$!r ha", th! #r!at!r th!

&**&rtunity t& )r!at! th! $!/!ra#! a r!tai$!r )an *ut &n a "u**$i!r+ Thi" (ay

0! &n! r!a"&n 'hy th! U ha" #r!at!r PL *!n!trati&n than th! US U

r!tai$ i" (&r! )&n"&$iat! than US r!tai$+ Ri#ht n&'+

5


64/98

O',ecti9e

of the

Re+ort

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65/98

Th! ")&*! an *&t!ntia$ &% th! Inian !)&n&(y in #!n!ra$, An th! &(!"ti)

)&n"u(*ti&n "!)t&r in *arti)u$ar i" Chara)t!ri6! 0y "&(!

Irr!/!r"i0$!tr!n"+Th!"!in)$u!ay&un#!(ra*hi)*r&%i$!,in)r!a"in#)&n"u

(!rA"*irati&n",n#(i$! )$a"" in ur0an ar!a" an th!


66/98

%&r(at+ At th! "a(! ti(!, th! %&)u" 'a" &n h&' & '! 0rin# &'n th! )&"t

&% &*!rati&n" *!r "Duar! %&&tJ H&' & '! in)r!a"! th! *r&u)ti/ity, h&' &

'! in)r!a"! Th! !%%i)i!n)y an h&' & '! in)r!a"! th! (ar#in"+ Ea)h &%

th!"! i""u!" '!r! )ni6ant !ar$i!r a" '!$$, 0ut th! E7t!rna$ !)&n&(i)

")!nari& (a! u" r!a)t (&r! "'i%t$y &n Ea)h &% th!"!+ urin# th! y!ar '!

ha/! '&rk! i$i#!nt$y t& 0rin# in *r&u)ti/ity an !%%i)i!n)y t& in)r!a"!

"Duar! F&&t "a$!"+ .! ar! '&rkin# an ha/! a)hi!/! *rr!"" in In)r!a"in#

(ar#in" &n )at!#&ri!"+ .! ha/! a$"& '&rk! Har in t!r(" &% rati&na$i6in#

a$$ th! r!"&ur)!" an A$$&)ati&n &% r!"&ur)!" t& 0u"in!""!" 'hi)h #i/! u"

0!tt!r R!turn", %a"t!r 0r!ak!/!n an %a"t!r r!turn &n )a*ita$+ .ith a$$ th!"!

)&rr!)ti&n" '! 'i$$ "tart "!!in# r!"u$t" ha**!nin# urin# th! )&ur"! &% th!

%&rth)&(in# y!ar+ O*!rati&na$ O/!r/i!' th! t'& k!y "trat!#i) &0j!)ti/!" that

th! C&(*any Ha" *ur"u! ar! #ainin# a $!a!r"hi* *&"iti&n in k!y

Mu(0ai, !$hi, Ban#a$&r!, &$kata, Hy!ra0a, Ch!nnai, Pun! an

Ah(aa0a- i" 'h!r! th! $ar#!"t "har! &% ar!""a0$! )&n"u(*ti&n (ark!t"

r!"i!"+ N&', a$(&"t ; &% th! C&(*any:" "t&r!" ar! $&)at! in th!"! k!y

!i#ht )iti!" an 9 ar! in th! %a"t #r&'in# ti!r! )iti!" an th! 0a$an)! in

th! ti!r III an "(a$$!r t&'n"+ Th! C&(*any int!n" t& )&ntinu! 0ui$in# it"

&(inan)! .ithin th! 0i##!r )iti!" %&r 'hi)h it" r&a(a* i" )$!ar+ Th!

C&(*any ha" i!nti%i! %&ur )at!#&ri!" that it 'i$$ %&)u" &n an th!"!

)at!#&ri!" )a*tur! (&r! than ?; &% Th! )&n"u(!r": 'a$$!t+ Th!"!

)at!#&ri!" ar! %a"hi&n, F&&, #!n!ra$ (!r)hani"! an h&(!, 'hi)h


67/98

in)$u!" C&n"u(!r !$!)tr&ni)" an %urnitur!+ Hi"t&ri)a$$y, th! C&(*any:"

"tr!n#th ha" 0!!n in Fa"hi&n )at!#&ry, 'h!r!in th! &r#ani6ati&n ha" n&t &n$y

Ha" a hu#! kn&'$!#! 0a"! 0ut a$"& a "i#ni%i)ant "tak!O/!r th! !ntir! /a$u!

)hain &% th! )at!#&ry+ urin# th! !ar, '! '!r! a0$! t& "i#ni%i)ant$y in)r!a"!

th! "har! &% C&(*any-&'n! 0ran" in th! )at!#&ry in 0&th Panta$&&n" An

C!ntra$+ .! a$"& intr&u)! th! )&n)!*t &% Fa"hi&n Bi# Ba6aar 0&th a" a

"tana$&n! )&n)!*t a" '!$$ a" 'ithin Bi# Ba6aar, in &r!r t& i(*r&/! th!

"har! &% th! )at!#&ry in T&ta$ "a$!"+ Our %&)u" ha" a$"& 0!!n t&'ar"

!n"urin# that '! ar! "!$$in# a $&t (&r! (!r)hani"! at %u$$ *ri)! an a$"&

In)r!a"! th! "har! &% )&r! %a"hi&n (!r)hani6! )&$$!)ti&n that r!(ain &n

"t&r! "h!$/!" a)r&"" a$$ "!a"&n"+ Th!"! !%%&rt" '!r! "i(u$tan!&u"$y

)&(*$i(!nt! 'ith nu(0!r &% !%%&rt" at th! 0a)k!n %&)u"in# &n i(*r&/in#

Pr&u)ti/ity an !%%i)i!n)y+ B!tt!r an %a"t!r &r!r Fu$%i$$(!nt rat!" 0!t'!!n

th! "t&r!" an 'ar!h&u"!", I(*r&/! (ark&'n (ana#!(!nt urin#,

aut&(ati) R!*$!ni"h(!nt" an !nhan)! 0u"in!"" int!$$i#!n)! ha" R!"u$t!

in hi#h!r a/ai$a0i$ity &% (!r)hani6! 'ithin th! St&r! an i" $!ain# $!a t&

0!tt!r )u"t&(!r "ati"%a)ti&n An *r&u)ti/ity+ On th! %&& )at!#&ry, th!

%&)u" i" n&' &n 0ui$in# th! Pri/at! 0ran *i!)! &% 0u"in!"" in a 0i# 'ay an

a $&t &% .&rk ha" ha**!n! 'ith a "!*arat! t!a( '&rkin# &n th! Pri/at!

0ran" 0u"in!""+ Th! !7i"tin# C&(*any-&'n! Bran" ha/! a$r!ay #ain!

ar&un 1> t& ; "har! in !/!ry )at!#&ry 'h!r! it i" *r!"!nt in+ Th!

C&(*any i" a$"& a0&ut t& $aun)h a n!' 0ran )a$$! QEktaa: 'hi)h 'i$$ 0!J

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68/98

Ca*turin# ar&un 8; SU" t& "tart 'ith+ Th! &0j!)ti/! int& r!*$i)at! th!

C&(*any:" !7i"tin# "tr!n#th in %a"hi&n Int& th! %&& +

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69/98


70/98

Re=earch

methodolog

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71/98

Th! r!"!ar)h (!th&&$i!" ar! u"in# &n$y +rimar( data)&$$!)ti&n+ H!r!

*ri(ary ata )&$$!)ti&n i" *!r%&r(in# thr&u#h Du!"ti&nnair! A "a(*$! "i6! &%

9; )u"t&(!r" i" tak!n ran&($y+ u!"ti&nnair! &n )u"t&(!r "ati"%a)ti&n at

Panta$&&n" "t&r! 'a" *r!*ar! an I #&t it %i$$! %r&( )u"t&(!r"+ Ba"! &n

*!r)!nta#!" )a$)u$ati&n ar! &n! an ata i" ana$y"!+ata &n "a$! &% 'h&$!

0ran an .!$$n!"" )at!#&ri!" i" 0!in# )&$$!)t! an )&$$at! in a "t&!+"t&r!

*r&/i!" ata %r&( ?th jun! ;1; t& 19th u$y ;1;+!tai$! in%&r(ati&n

)an 0! &0tain! %r&( th! "t&r! a0&ut th! *!r%&r(an)! &% th! 0ran" in th!

*arti)u$ar )at!#&ry %r&( ? jun! ;1; t& 19th u$y ;1;+Bar )hart" ha/!

0!!n (a! 0a"! &n r!a$ ata &0tain! %r&( 0!t'!!n ?th jun! ;1; t& 19th

u$y ;1;+Pi! )hart" ar! (a! 0a"! &n ata )&$$!)t! an )&$$at! %r&(

Du!"ti&nnair!" %i$$! 0y 9; )u"t&(!r" at th! Panta$&&n" "t&r!,Shahaara &%

0ran ha" a$"& 0!!n &n! %r&( ? jun! t& 19 u$y ;1; )&ntri0uti&n &% "in#$!

in t&ta$ "a$!" &% "t&r! %r&( ? jun! >th u$y ;;1;an "*!)ia$ !(*$&y!!

(&ti/ati&n *rra((! %&r a)hi!/!(!nt &% tar#!t" %r&( th t& 1; un! ;1;

run %&r "t&r! !(*$&y!!" +R!"!ar)h *r&)!"" i" a "!ri!" &% "y"t!(ati) "t!*" that

ar! %&$$&'! t& "&$/! a 0u"in!"" *r&0$!(+ It i" th! %ra(!'&rk &% th! !ntir!

*$an-&%-a)ti&n+ It )$!ar$y !")ri0!" )ru)ia$ i""u!" $ik! th! "tuyQ" *ur*&"!

an &0j!)ti/!", th! ty*! &% ata n!!!, th! t!)hniDu! t& 0! u"! %&r "!$!)tin#

"a(*$!", ata )&$$!)tin# (!th&, ana$y6in# it, (ana#in# )&"t" an &th!r

a"*!)t" that ar! !""!ntia$ %&r )&nu)tin# 0u"in!"" r!"!ar)h+

?1


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SAMP5IN6 DESI6N)$

Sa(*$in# i" an !""!ntia$ *art &% th! 0u"in!"" r!"!ar)h *r&)!""+ Sa(*$in# i"

th! t!)hniDu! &% "!$!)tin# a r!*r!"!ntati/! *art &% a *&*u$ati&n %&r th!

*ur*&"! &% !t!r(inin# th! )hara)t!ri"ti)" &% th! 'h&$! *&*u$ati&n+ urin#

th! r!"!ar)h, Si(*$! Ran&( Sa(*$in# i" u"! t& )&$$!)t ata %r&( th!

"h&**!r" B!)au"! th! tar#!t *&*u$ati&n i" "(a$$, h&(!n!&u", an th!

"a(*$in# %ra(!+

DATA 2O55E2TION)$

Bu"in!"" r!"!ar)h #!n!ra$$y u"!" t'& ty*!" &% ataG

Primar( data- It i" )&$$!)t! ir!)t$y %r&( th! r!"*&n!nt" u"in# ata

)&$$!)ti&n (!th&"

$ik! "ur/!y int!r/i!'", Du!"ti&nnair!", (!a"ur!(!nt", ir!)t &0"!r/ati&n, &r

ta0u$ati&n+

Secondar( data- It i" th! ata that 'hi)h a$r!ay !7i"t" an i" )&$$!)t! 0y

"&(! &th!r

*!r"&n &r &r#ani6ati&n+ S&ur)!" &% "!)&nary ata in)$u! '!0"it!", j&urna$",

0&&k", !t )

Thi" r!"!ar)h u"!" a jui)i&u" (i7 &% *ri(ary an "!)&nary ata t&

&*ti(i6! th!

ua$ity &% r!"!ar)h %inin#" 'ithin th! a$$&tt! ti(! an (&n!y+

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Re=earch Proce==

R!"!ar)h !")ri*ti/!

ata "&ur)! Pri(ary ata

R!"!ar)h A**r&a)h Sur/!y M!th&

R!"!ar)h In"tru(!nt u!"ti&nnair!

u!"ti&nnair! ty*! Stru)tur! n&n-i"#ui"!

Ty*! &% Du!"ti&n" B&th C$&"!-!n! 3 O*!n-!n!

Sa(*$in# Unit Ini/iua$

Sa(*$in# Fra(! NCR

Sa(*$in# Pr&)!ur! Si(*$! Ran&( "a(*$in# t& "!$!)t 9 "t&r!" an

C&n/!ni!n)! %&r "!$!)t )u"t&(!r"h&**!r"+

Sa(*$! "i6! 5;; )u"t&(!r"

C&nta)t M!th& P!r"&na$

M&! &% C&$$!)tin# ata Th! r!"*&n!nt" '!r! )h&"!n ran&($yan

r!Du!"t! t& #rant int!r/i!'"+ Th! Du!"ti&n" '!r! th!n a"k! in

*r!!t!r(in! "!Du!n)!+

ata Pr&)!""in# i A nu(0!r &% ta0$!" 'a" *r!*ar! t& 0rin# &ut th! (ain

)hara)t!ri"ti)" &% th! )&$$!)t! ata+ i In%!r!n)!" 'ir!ra'n %r&( th!

)&$$!)t! ata+

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5IMITATI

ON

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75/98

5imitation= )

Thi" *r&j!)t r!*&rt "u%%!r" %r&( %&$$&'in# $i(itati&n"G

1+ u!"ti&nnair!" '!r! %i$$! in !/!nin#", 'h!n (&"t &% th! *!&*$! ar! in

hurry

An th!y (i#ht n&t ha/! r!"*&n! tru$y t& a$$ th! Du!"ti&n"+

+ Our r!"!ar)h i" $i(it! t& &n$y &n! "t&r! &% Panta$&&n at S&uth E7tn-II an

"a(*$!

Si6! i" &% 1;; r!"*&n!nt" "& !rr&r" (ay )r&* in 'hi$! #!n!ra$i6in# th!

r!"u$t"+

5+ Th&"! 'h& )a(! &ut &% Panta$&&n St&r! a%t!r "h&**in# '!r! )h&"!n %&r

#!ttin# th! Du!"ti&nnair!" %i$$! 0ut th!y h!$ 0u$ky *&$y!thy$!n! 0a#" u! t&

'hi)h th!y %&un it i%%i)u$t t& "tan %&r $&n# an an"'!r th! Du!"ti&n"+

8+ M&"t &% th! r!tai$ &ut$!t" (!nti&n! in &ur Du!"ti&nnair! (ay &r (ay n&t 0!

i"it! 0y r!"*&n!nt" thi" a%%!)t! th!ir r!"*&n"! t& /ari&u" Du!"ti&n"+

?9


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DATA

ANA5


77/98

1+ Ar! y&u $ik! t& *ur)ha"! in *anta$&&n+

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78/98

+ .hat" y&ur 0uyin# !7*!ri!n)!+

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79/98

5+ A%t!r *ur)ha"in# 'hat:" 'arranty )&niti&n+

?


80/98

8+ H&' (u)h ti(! y&u u"! *anta$&&n+

>;


81/98

9+ C&(*air! t& &th!r )&(*!tit&r+

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82/98

+ .i$$ y&u *ur)ha"! a#ain+

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83/98

?+ .hat i" th! Dua$ity &% *r&u)tJ

>5


84/98

RESEAR2

:

FINDIN6S

>8


85/98

#8P!&*$! '!r! %&un t& 0! /!ry i""ati"%i! 'ith th! a(0i!n)! &% Panta$&&n a"

C&(*ar! t& "&(! &th!r &ut$!t" 0ut (&"t$y '!r! "ati"%i!+

!8 Maj&rity &% r!"*&n!nt" '!r! %&un )&(*$ainin# a0&ut th! /ari!ty &%

*r&u)t",

i%%!r!nt "i6!" n&t a/ai$a0$!, %&&t'!ar, an )hi$ "!)ti&n n!! i(*r&/!(!nt

at

Panta$&&n+

18Lai!" )&(*$aint a0&ut j!'!$!r /ari!ty i" n&t th!r!, Traiti&na$ '!ar "h&u$

ha/!

M&r! /ari!ty an F&&t'!ar+

%8L&)ati&n 'a" &n! &% th! (ain r!a"&n 'hi)h attra)t! *!&*$! t&'ar"

Panta$&&n

A" it 'a" "ituat! ju"t in th!( a$$ an it t&&k $!"" ti(! %&r (aj&rity &%

r!"*&n!nt"

T& r!a)h Panta$&&n+

/8A" Panta$&&n !a$" in i")&unt r!tai$in#, it 'a" 0!$i!/! that Panta$&&n

i")&unt

>9


86/98

An $&' *ri)!" '!r! &n! &% th! (ain attra)ti&n" %&r *!&*$! 0ut *!&*$! %!!$

that th!

i")&unt i" n&t !n&u#h an it "h&u$ 0! (&r!+

8S&(! r!"*&n!nt" )&(*$aint that th!r! "h&u$ 0! "ittin# "*a)! %&r $ai!"

)hi$

An &$ a#! *!&*$! an it 'a" '&rk! &ut urin# th! *r&j!)t it"!$%+

@8 S&(! r!"*&n!nt" !(an! 0&&k )&rn!r "h&u$ 0! th!r!+ An th!r!

"h&u$ 0!

"ta%% an 0i$$in# )&unt!r urin# "a$!" t& han$! th! hu#! n&+ &% )u"t&(!r"+

>


87/98

RE2OMMENDATION

S

AND

2ON25USIONS8

>?


88/98

Recommendation=

Thi" r!"!ar)h thr&'" $i#ht &n /ari&u" "tr!n#th" an '!akn!""!" &% Panta$&&n

an )an a$"& h!$* Panta$&&n t& i(*r&/! &n i%%!r!nt %r&nt" in &r!r t& ha/! an

!#! &/!r it" )&(*!tit&r"+ Ba"! &n th! ana$y"i" an %inin#" &% (y r!"!ar)h I

'&u$ $ik! t& #i/! %&$$&'in# r!)&((!nati&n"G

#8Panta$&&n n!!" t& i(*r&/! "& that it )an a))&((&at! (&r! kin" &%

Pr&u)t" an a$"& *r&/i! "*a)! %&r )hi$r!n )&(in# 'ith th!ir *ar!nt" t&

P$ay an ha/! %un "& that %&r th!( /i"itin# Panta$&&n 0!)&(!" !7)itin#+

8 Panta$&&n "h&u$ in)&r*&rat! (&r! /ari!ty &% *r&u)t" in it" 0a"k!t "&

That it *r&/i!" th! )&n/!ni!n)! &% a/ai$a0i$ity &% a$$ thin#" un!r &n! r&&% t&

it" )u"t&(!r"+ ari!ty &% *r&u)t" "h&u$ "*!)ia$$y 0! in)r!a"! in traiti&na$

'!ar %&r '&(!n, F&&t'!ar, j!'!$!ry, )&"(!ti)" an (&r! /ari!ti!" in 'at)h!"+

M&r! /ari!ti!" in "i6!" in j!an", Shirt"+

18Sittin# ar!a "h&u$ 0! th!r! %&r )hi$r!n an &$ *!&*$!, "& that th!y )an Sit

'hi$! &th!r %a(i$y (!(0!r" &in# "h&**in#+

88 M&r! )&(*ut!r" "h&u$ 0! in)$u! an nu(0!r &% 0i$$in# )&unt!r"

Sh&u$ 0! in)r!a"! !"*!)ia$$y urin# th! %!"ti/! "!a"&n an "a$!", "& a" T&

"*!! u* th! *r&)!"" &% 0i$$in# an a/&i $ar#! Du!u!"+

/8I% *&""i0$! (&r! attra)ti/! i")&unt an &%%!r" "h&u$ 0! #i/!n in &r!r t&

Attra)t (&r! )u"t&(!r"+

8Sta%% "h&u$ 0! train! *r&*!r$y t& a""i"t *!&*$! an t& (ak! th!(

Un!r"tan th! 0!n!%it" &% #r!!n )ar (!(0!r"hi*, it 'i$$ "tr!n#th!n

+

>>


89/98

>


90/98

2ON25USION

Thi" r!"!ar)h r!*&rt ai(" t& "tuy )&n"u(!r attitu! t&'ar" Panta$&&n an

hi#h$i#ht" it" "tr!n#th" an '!akn!""!" in &r!r that Panta$&&n )an %i#ht th!

)&(*!titi&n in a 0!tt!r 'ay+ Th&u#h Panta$&&n )a*tur!" a i%%!r!nt (ark!t an

i" #i/in# )&(*!titi&n t& 0i# *$ay!r" $ik! i"ha$ (!#a (art an 0i# 0a6aar+

R!tai$ in Inia i" a 0&&(in# "!)t&r n&'aay" an Panta$&&n "h&u$ try t&

0!n!%it (&r! %r&( it+ R!)&((!nati&n" #i/!n "h&u$ 0! )&n"i!r! 0y

Panta$&&n in &r!r t& !(!r#! a" a 'inn!r in $&n# run+

;


91/98

ANNEUR

E

1


92/98


93/98

ue=tionnaire

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8+ Ar!""VVVVVVVVVVVVVVVV++

9+ E-(ai$VVVVVVVVVVVVVVVVV++

+ &u $ik! t& *ur)ha"! in

a+ Panta$&&n 0+0i# 0a6aar )+/i"ha$ (!#a (art +&th!r

?+ .hat i" y&ur 0uyin# !7*!ri!n)!J

a+


94/98

+ H&' (u)h ti(! y&u u"! *anta$&&n *r&u)t+

A+t&5 ti(! in '!!k 0+ t&5 ti(! in (&nth )+(&r! than 5 ti(! in

(&nth

1;+ C&(*air! t& &th!r )&(*!tit&r+

a+


95/98

VVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

VVVVVVVVVVVVVVV

BIB5IO6RAP:

final proj ct on panta 1

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