final session: steve herrmann, editor, bbc news online
TRANSCRIPT
BBC MMX
news rewired session: Collaboration in digital journalism
Steve Herrmann
Editor, BBC News online
bbc.co.uk/news
BBC 2011
Linking
BBC 2011
Linking• On track to meet the target of doubling external click-throughs by 2013
• Q3 2010 monthly average 2.9m click-throughs• Q3 2011 monthly average 6.1m clicks-throughs
• Around one-third go to other news sites via ‘Moreover’ – the technology behind the ‘From Other News Sites’ box on many BBC News stories
The Daily Mail website gets around 80,000 referrals per month from the BBC News site, not including those that go via
Moreover
January 2011 February 2011 March 2011
1 c.moreover.com c.moreover.com c.moreover.com
2 www.education.gov.uk www.police.uk www.edisposals.com
3 www.youtube.com www.itv.com www.tickets.london2012.com
4 www.dailymail.co.uk www.dailymail.co.uk www.dailymail.co.uk
5 swapathon.co.uk www.london2012.com twitter.com
The top destinations for external click-throughs are
affected by the top stories that month, e.g. in February there was news of the street-level crime maps being published, ITV footage of an elderly lady
confronting armed robbers and stories about tickets for the
Olympics in 2012
BBC MMX
Linking
BBC 2011
Live coverage and linking
Ingredients:
• Breaking news
• Live streaming + video loops
• Latest developments + key points
• Best BBC links
• Latest images
• Users’ accounts
• Best of web and social
England riots: Live page
11.7m pageviews on 9 August
more than 20 million over the week
BBC 2011
Sharing and data
Eurozone in crisis
http://www.bbc.co.uk/news/business-13366011
Education league tables
http://www.bbc.co.uk/news/special/education/school_tables/primary/10/html/302.stm
BBC 2011
Social
BBC 2011
Correspondents
• Digital and broadcast
BBC 2011
Digital newsgathering
• Tour of Tahrir Square – by smartphone
