ONLINE

OFFLINE

This is a presentation I gave a little while ago on the blurring of online and offline. In the last couple of months this has gathered pace so it has been updated with new examples.

Get in touch with any thoughts, opinions or words of wisdom.{

Tom Callard

I am a planner at Saatchi & Saatchi. Likes memes, East London and sometimes smoking a pipe for effect.

@tomcallard

Tom.callard@saatchi.co.uk

What is this?

Slide Notes are below

}I decided to do a little experiment and count my Facebook Friends

I have 456 FACEBOOK FRIENDS

These 50 green men represent my Facebook “friends”

I have talked to

in the last year *

167

*Face to face

I have talked to

at some point, but not in the last year

223

I have never talked to

of them

51

And the remaining 15 “friends”?

I have no idea who they are

We Spend more time

online than ever before}

120 million

people log onto

Facebook once a day

And its becoming an

addiction} 48%

women would rather give up sex than

the internet

But we are increasingly aware of

the negatives

of an online life

}

And we are experimenting with ways to fit the web

into our lives

We are re-evaluating the importance of

experiences

We are taking online into the

real world

We are connecting up our objects

We are adding a layer of information onto

our lives

And demanding reality

“Technology only becomes socially

interesting when it becomes

technologically boring”

- Clay Shirky

From ToNovelty Utility

From ToSeparate Integrated

From ToYouth Maturity

ThankyouIf there is anything here you want to discuss then send me an email, find me on Twitter, or buy me a

beer. Just don’t add me on Facebook.

Tom.callard@saatchi.co.uk

@tomcallard

Peroni

For smarter thoughts, better expressed, by more interesting people, have a look at these. RUSSELL DAVIES russelldavies.typepad.com/

CLAY SHIRKY shirky.com/

HENRY JENKINS henryjenkins.org/

NICHOLAS CARR roughtype.com