finalreport summerinternship

Summer Internship Project Reporton

BRAND BUILDING AND PROMOTION OF NEW STOREBy

Ankur Varshney

A0102210015

MBA M&S Class of 2012Under the supervision ofMs. Namita Kapoor

Assistant Professor

Department of EconomicsIn Partial Fulfillment of the requirements for the Degree of Master of Business Administration Marketing & SalesAt

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH

SECTOR 125, NOIDA 201303, UTTAR PRADESH, INDIA 2011Declaration

DECLARATION Title of Project Report:- Brand Building and promotion of new stores

I declare

(a)That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date : Ankur Varshney

A0102210015 MBA-M&S class of 2012

(II)CERTIFICATE

I Ms. Namita Kapoor certify that Ankur Varshney has carried out the work presented in this report entitled Brand building and promotion of new store for the award of Masters of Business Administration M&S at Amity Business School, AMITY UNIVERSITY, Uttar Pradesh under my supervision. The report embodies result of original work and studies carried out by Student himself and the contents of the report do not form the basis for the award of any other degree to the candidate or to anybody else.

Name of project guide:- Date: -----------------------------

Ms. Namita Kapoor

Assistant Professor

Department of Marketing(iii)

Acknowledgement

An acknowledgement would carry no meaning if it is not honest and heart fit. It is not until you undertake a project like this one that you realize how massive an effort it really is, or how much you must rely on the selfless efforts and goodwill of others. There are many who helped me directly or indirectly, in this project and I am thankful to all of them.

At the outset, we sincerely thank the Director of our institute and teachers who guided me through all the obstacles and gave us a vision based on idealism. Their constant concern with all aspect of our education gave a motivation to rise up to their expectations. We would like to take this opportunity to express our deep sense of gratitude to project guide Ms. Namita Kapoor for providing me an opportunity to work with this reputation which we withstand with organization and having a faith in us that we can accomplish a work of this magnitude.

With great esteem and reverence, i wish to express sense of gratitude to Mr. Dinesh Juyal for his valuable guidance, constant supervision and encouragement during the training.

Last but not the least we wish to thank all those whose names might not have been mentioned here, but without whom this project would not have been completed successfully.

Thanks to all those who make this project a complete project

Ankur Varshney (iv)

LIST OF CONTENTSContents Page no. Tasks done in Summer internship 8Task A Marketing Survey 9Chapter 1 Introduction 10 Retail industry 10 Company Profile 15Chapter 2 Research methodology 18 Rationale 18 Objectives 18 Research Design 19Chapter 3 Analysis of the survey conducted using crosstabs and frequency charts 20Chapter 4 Conclusion 40 Recommendations 41 Limitations to the project 42Task B Comparative Analysis 43Task C Promotional Activities 59Task D Employee branding 68Suggestions 74

Bibliography 76Appendix Survey Questionnaire

Comparative study Questionnaire

Employee branding survey QuestionnaireLIST OF TABLESTables Page no.TABLE 3.1 Respondents frequency of visit for shopping 21TABLE 3.2 Respondents preference for multi brand outlets or exclusive brand outlets 22TABLE 3.3 Respondents preference for quality or price 23TABLE 3.4 Respondents aware of the changed name Stanmax 24TABLE 3.5 Respondents spending every time they visit for shopping 25TABLE 3.6 Respondents owned a car 26TABLE 3.7 Age of the respondents 27TABLE 3.8 Marital status of the respondents 28TABLE 3.9 Respondents having number of kids: 29Crosstabulations

TABLE 3.10 Respondents frequency of visit for shopping * Respondents aware of the changed name Stanmax 30TABLE 3.11 Respondents frequency of visit for shopping * Age of the respondents 31TABLE 3.12 Respondents frequency of visit for shopping * Marital status of the respondents 32TABLE 3.13 Respondents preference for multi brand outlets or exclusive brand outlets * Respondents spending every time they visit for shopping 33TABLE 3.14 Respondents preference for multi brand outlets or exclusive brand outlets * Respondents preference for quality or price 34TABLE 3.15 Respondents spending every time they visit for shopping * Respondents owned a car 35TABLE 3.16 Respondents owned a car * Kids of the respondents 36TABLE 3.17 Respondents spending every time they visit for shopping * Marital status of the respondents 37TABLE 3.18 Respondents preference for quality or price * Marital status of the respondents 38TABLE 3.19 Respondents aware of the changed name Stanmax * Respondents spending every time they visit for shopping 39LIST OF FIGURESFigures Page no.Figure 1.1 Different retail formats available in India 14Figure 3.1 Respondents frequency of visit for shopping 21Figure 3.2 Respondents preference for multi brand outlets or exclusive brand outlets 22Figure 3.3 Respondents preference for quality or price 23Figure 3.4 Respondents aware of the changed name Stanmax 24Figure 3.5 Respondents spending every time they visit for shopping 25Figure 3.6 Respondents owned a car 26Figure 3.7 Age of the respondents 27Figure 3.8 Marital status of the respondents 28Figure 3.9 Respondents having number of kids: 29Crosstabulations

Figure 3.10 Respondents frequency of visit for shopping * Respondents aware of the changed name Stanmax 30Figure 3.11 Respondents frequency of visit for shopping * Age of the respondents 31Figure 3.12 Respondents frequency of visit for shopping * Marital status of the respondents 32Figure 3.13 Respondents preference for multi brand outlets or exclusive brand outlets * Respondents spending

every time they visit for shopping 33Figure 3.14 Respondents preference for multi brand outlets or exclusive brand outlets * Respondents preference for quality or price 34Figure 3.15 Respondents spending every time they visit for shopping * Respondents owned a car 35Figure 3.16 Respondents owned a car * Kids of the respondents 36Figure 3.17 Respondents spending every time they visit for shopping * Marital status of the respondents 37Figure 3.18 Respondents preference for quality or price * Marital status of the respondents 38Figure 3.19 Respondents aware of the changed name Stanmax * Respondents spending every time they visit for shopping 39Tasks done in summer internship

A) To conduct market survey of people from Rajouri Garden to analyze consumer behavior, to collect customer database and for the promotion of the new store of STANMAX opening in Rajouri Garden.

B) To conduct survey on competitors and evaluating them for helping out in enhancing own stores.

C) To work on the promotional activities including games for the opening day of the showroom in Rajouri Garden.

D) To conduct survey of the employees of the company for Employee branding preparing job description and job specification requisite at different designations required in the company.

~ 8 ~Task- A

To conduct market survey of people from Rajouri Garden to analyze consumer behavior, to collect customer database and for the promotion of the new store of STANMAX opening in Rajouri Garden.

~ 9 ~

Chapter 1

Introduction

Retail IndustryRetail consists of the sale of goods or merchandise from a fixed location, such as a department store, discount stores or supermarkets, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing involves product as well as service provided to the purchaser. The retailers purchase products in a large quantities from the wholesalers, importers or manufacturers and then they sell them in small quantities to end user. Retail establishments are called shops or stores. Manufacturers see retailing as the important part of their distribution strategy, because they are the ones who come in contact with the customer face to face.

Stores may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing or you can say that it is e-retailing.

A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world.

In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains.

Retail is usually classified by type of products as follows:

Food products

Hard goods ("hard line retailers") - appliances, electronics, furniture, sporting goods, etc.

Soft goods - clothing, apparel, and other fabrics.

~ 10 ~

There are the following types of retailers by marketing strategy:

Department stores - very large stores offering a huge assortment of "soft" and "hard goods; often bear a resemblance to a collection of specialty stores. A retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service.

Discount stores - tend to offer a wide array of products and services, but they compete mainly on price offers extensive assortment of merchandise at affordable and cut-rate prices. Normally retailers sell less fashion-oriented brands.

Supermarkets - sell mostly food products

Specialty stores: A typical specialty store gives attention to a particular category and provides high level of service to the customers. However, branded stores also come under this format. For example if a customer visits a Reebok or Gap store then they find just Reebok and Gap products in the respective stores.

Malls: has a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof.

E-tailers: The customer can shop and order through internet and the merchandise are dropped at the customer's doorstep. Here the retailers use drop shipping technique. They accept the payment for the product but the customer receives the product directly from the manufacturer or a wholesaler. This format is ideal for customers who do not want to travel to retail stores and are interested in home shopping. However it is important for the customer to be wary about defective products and non secure credit card transaction. Example: Amazon, Pennyful and e bay.

~ 11 ~Retail pricing

Some retailers charge cost plus margin which they put on the labels of the product or sometimes manufacturers fixed the amount to be charged from the customer adding the margin for the retailers from their side.

Sales techniques

Behind the scenes at retail, there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape. Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not.

Customer service

Customer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs. When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leave the store satisfied. Giving the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction.

~ 12 ~Department Stores

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories. Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. Certain department stores are further classified as discount stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store. Department stores are usually part of a retail chain of many stores situated around a country or several countries.

~ 13 ~

Figure 1.1 Different retail formats available in India ~ 14 ~ Company Profile

Stanmax

Its all about maximumStanmax is the company playing its role in the retail industry. It is owned by Mr. Vinay Garg. It is also known by Max Standard Stores Pvt. Ltd. The head office of the company is situated in Pitampura, Delhi. Right now it is expanding its business gradually in northern part of India. The Stanmax is looking forward to go PAN INDIA in near future. It is The Company is running successfully by a team of professionals having an experience in the industry from the past three decades.

Stanmax has a retail area of more than 1 Lac currently operational in Model Town, Pitampura, Laxmi Nagar, Amritsar & coming shortly in Dehradun and Rajouri Garden, Delhi.

As the name already suggests, we strive to achieve the highest standards of customers satisfaction through the application of CANII, that is, continuous and never ending improvement and innovations in their services and merchandise. They believe in the statement: All of Life, All in Style. They offer an unrivalled choice across mens, womens, kid's and infant's fashion including apparel, accessories, bags, artificial jewellery, home ware, footwear and entertainment; in short they are providing and satisfying a complete family products. We can say it a complete family store.The history of the company :

Stanmax started off as a humble enterprise named Standard Shop in Model Town, Delhi.

Then, Standard Mens came into picture in late 1990s which catered to the needs of

metropolitan Men. Both these showrooms expanded in space as well as merchandise

after 2000 and now it has grown into a complete family store chain spanning four

showrooms across Delhi, operating at Pitampura, Vikasmarg and Model Town. Also

one in Amritsar and many more still to join the list proofing the growth of the company.

Each store is strategically located, and tailored to the area it serves.

~ 15 ~Companys Vision:

To become the leading and most admired retail chain globally, through constant endeavour to deliver quality services and merchandise.

Companys Mission:

Continuous and never ending improvement and innovations in our services, systems and merchandise.

Companys guiding principles:

At the heart of the Stanmax operation lie ten golden guiding principles:

Unity among the brands, management, corporate culture and social responsibility enabling the company to exploit synergies, leverage resources and consolidate strengths.

Harmony with our customers, employees, suppliers, communities and the environment.

Innovation constantly, so as to remain relevant to our customers by anticipating observing, collecting data, gaining insights and experimenting.

Quality without compromise, ever.

Focus on our customers, people, products and services.

Fairness to all stakeholders.

Honesty in all our dealings.

Dedication to our mission , objectives and ourselves.

Accountability taking responsibility for our actions and ensuring that the organization as a whole learns from experience.

Partnerships as the basis of the way we work with all people while aligning the incentives accordingly.

~ 16 ~Company Deals in:

{i) In house brands:

a) De Bello

b) Global Republic

c) Me & I

d) Mingles

(ii) Exclusive brands:

It holds a very long list including Tommy Hilfiger, Esprit, BOSS, Ferrari, Lacoste, LEVIS, Reebok

~ 17 ~Chapter 2

Research methodology

RationaleThe survey will help us to explore the area around us. It will help us in communicating with the unknown people that will lead to gain confidence in our self. This survey can also help us in studying the behavior patterns and attitude of the people toward the retail stores. The analysis of such survey also helps us in recommending and giving suggestions for future implications of the analysis.

Objectives

To find out the shopping frequency of the peopleTo know the attitude of the people towards multi brand and exclusive brand outlets

To know the preference of the people towards the quality or price of the products

To find out the brand awareness of the Stanmax in the mind of people, also to make them aware if they were not aware

To know the effect of age, marital status and kids on the buying behavior of the people

~ 18 ~Research Design

The target population is the family respondents and basically the people who always purchase from malls. The women were the main target. The only location for conducting the survey was only Rajouri Garden, all the malls there were the main focus. We need to also move into the market for the same.The primary research is being done for data collection.We use mall intercept personal interview as the survey method.

We have conducted primary research by using non probability sampling i.e. convenience sampling. The structured questionnaire was provided by the organization.Sample size in the analysis is 200Analysis Plan:

The data analysis will be done through the software SPSS. Where we will feed the data and analyze it using pie charts and bar charts by frequency and crosstabs analysis.

~ 19 ~ Chapter 3Analysis of the survey conducted using crosstabs and frequency charts

~ 20 ~Table 3.1 Respondents frequency of visit for shopping

FrequencyPercentValid PercentCumulative Percent

Valid01.5.5.5

WEEKLY7035.035.035.5

FORTNIGHTLY2814.014.049.5

MONTHLY10150.550.5100.0

Total200100.0100.0

Figure 3.1 For getting information related to the frequency of visits for shoppingHere we can see that 50% of the respondents visit monthly, 35% visit weekly and 14% visit on the fortnightly basis.

~ 21 ~Table 3.2 Respondents preference for multibrand outlets or exclusice brand outlets


Valid01.5.5.5

MULTIBRAND15075.075.075.5

EXCLUSIVE BRANDS4924.524.5100.0

Total200100.0100.0

Figure 3.2

For analyzing the preference of people for the multi brand outlets or exclusive brand outletsAs we can see that 75% of the respondents prefer multi brand outlets and 24.5% of the respondents prefer exclusive brand outlets ~ 22 ~Table 3.3 Respondents preference for quality or price


ValidPRODUCT12864.064.064.0

PRICE7236.036.0100.0

Total200100.0100.0

Figure 3.3

For understanding the people preference for quality or price of the product64% of the respondents prefer quality as compared to36% respondents who prefer price

~ 23 ~Table 3.4 Respondents aware of the changed name Stanmax


ValidYES10452.052.052.0

NO9648.048.0100.0

Total200100.0100.0

Figure 3.4

For seeing that people are aware about the changed name of Standard Max or notAs we can see that 52% of the respondents are not aware about the changed name Stanmax whereas 48% are aware about the same

~ 24 ~Table 3.5 Respondents spending everytime they visit for shopping


Valid02311.511.511.5

Rs 1000 50009447.047.058.5

Rs 5000 100006934.534.593.0

Rs 10000 1500094.54.597.5

Rs 15000 & MORE52.52.5100.0

Total200100.0100.0

Figure 3.5For analyzing the information regarding the expenditure for shopping of the people

Here we can see that 47% of the respondents spend 1000-5000 when they shop, 34.5% respondents spend 5000-10000 and 7% of the respondents spend above 10000 ~ 25 ~Table 3.6 Respondents owned a car


Valid04221.021.021.0

SMALL5829.029.050.0

MEDIUM7336.536.586.5

BIG2713.513.5100.0

Total200100.0100.0

Figure 3.6

For analyzing the income of the people

29% of the respondents own a small car i.e. lower middle income group, 36.5% people belong to upper middle income group and 13.5% of the respondents belong to higher income group~ 26 ~Table 3.7 Age of the respondents


Valid0126.06.06.0

LESS THAN 18178.58.514.5

18 2513266.066.080.5

25 352914.514.595.0

MORE THAN 35105.05.0100.0

Total200100.0100.0

Figure 3.7

For knowing the age of the respondents66% of the respondents belong to the age group of 18-25, 14.5% belong to the age group of 25-35 and 11% of the respondents were above 35~ 27 ~Table 3.8 Marital status of the respondents


Valid0147.07.07.0

YES2713.513.520.5

NO15979.579.5100.0

Total200100.0100.0

Figure 3.8

For knowing the marital status of the respondentsHere we can see that 13.5% of the respondents were married and 79.5% of them were single~ 28 ~Table 3.9 Respondents having number of kids:


Valid016582.582.582.5

1115.55.588.0

22412.012.0100.0

Total200100.0100.0

Figure 3.9

For seeing that respondents were having any kids or not We can see that 17.5% of the respondents were having kids where 12% of the respondents were having two kids and 5.5% of them were having one kid

~ 29 ~Cross Tabulation

Table 3.10 Respondents frequency of visit for shopping * Respondents aware of the changed name Stanmax Crosstabulation

Count

Respondents aware of the changed name StanmaxTotal

YESNO

Respondents frequency of visit for shopping0011

WEEKLY403070

FORTNIGHTLY161228

MONTHLY4853101

Total10496200

Figure 3.10For analyzing that on the basis of respondents frequency for shopping how much they are aware about the Stanmax 15%, 6% and 27% of the respondents visit weekly, fortnightly and monthly respectively were unaware about the Stanmax and 20%, 8% and 24% of the respondents visit weekly, fortnightly and monthly respectively were aware about the Stanmax~ 30 ~Table 3.11 Respondents frequency of visit for shopping * Age of the respondents Crosstabulation

Count

Age of the respondentsTotal

0LESS THAN 1818 - 2525 - 35MORE THAN 35


WEEKLY59448470

FORTNIGHTLY51165128

MONTHLY2771165101

Total12171322910200

Figure 3.11

For finding frequency of visit for shopping relation with age group

22% of the respondents visit weekly, 8% visit fortnightly and 36% visit monthly belong to age group of 18-25 whereas 4% of the respondents visit weekly and 8% visit monthly belong to age group of 25-35 ~ 31 ~Table 3.12 Respondents frequency of visit for shopping * Marital status of the respondents Crosstabulation

Count

Marital status of the respondentsTotal

0YESNO


WEEKLY885470

FORTNIGHTLY332228

MONTHLY31682101

Total1427159200

Figure 3.12For understanding the influence of marital status on frequency visit for shopping27%, 11% and 41% of the respondents visit weekly, fortnightly and monthly were single and 4% married visit weekly and 8% married visit monthly.~ 32 ~Table 3.13 Respondents preference for multibrand outlets or exclusive brand outlets * Respondents spending everytime they visit for shopping Crosstabulation

Count

Respondents spending everytime they visit for shoppingTotal

0Rs 1000 - 5000Rs 5000 - 10000Rs 10000 15000Rs 15000 & MORE

Respondents preference for multibrand outlets or exclusice brand outlets0100001

MULTIBRAND14755173150

EXCLUSIVE BRANDS819182249

Total23946995200

Figure 3.13For analyzing that respondents visit frequency with their preference for multi brand outlets or exclusive brand outlets38% respondents who spend from 1000-5000 prefer multi brand outlets whereas 10% from same spending group prefer exclusive brand outlets and 26% respondents spending from 5000-10000 prefer multi brand outlets whereas 9% of same group prefer exclusive brand outlets

~ 33 ~Table 3.14 Respondents preference for multibrand outlets or exclusive brand outlets * Respondents preference for quality or price Crosstabulation

Count

Respondents preference for quality or priceTotal

PRODUCTPRICE

Respondents preference for multibrand outlets or exclusice brand outlets0011

MULTIBRAND9654150

EXCLUSIVE BRANDS321749

Total12872200

Figure 3.14For analyzing the relation between preference for multi brand outlets or exclusive brand outlets and preference for quality or price of the productHere 48% respondents who prefer multi brand outlets prefer quality and 27% prefer price whereas 16% respondents who prefer exclusive brand outlets prefer quality and 9% prefer price~ 34 ~Table 3.15 Respondents spending everytime they visit for shopping * Respondents owned a car Crosstabulation

Count

Respondents owned a carTotal

0SMALLMEDIUMBIG

Respondents spending everytime they visit for shopping0578323

Rs 1000 - 50002832241094

Rs 5000 - 10000815351169

Rs 10000 - 1500012609

Rs 15000 & MORE02035

Total42587327200

Figure 3.15For analyzing the relation between spending for shopping and income16%, 12% and 5% of the respondents spending 1000-5000 belong to lower middle income group, upper middle income group and higher income group respectively whereas 8%,18% and 6% of the respondents spend from 5000-10000 belong to ascending income groups also 5% of the respondents belong to higher income group spend above 10000~ 35 ~Table 3.16 Respondents owned a car * KIDS Crosstabulation

Count

KIDSTotal

012

Respondents owned a car0294942

SMALL493658

MEDIUM624773

BIG250227

Total1651124200

Figure 3.16For finding the relation of respondents having kids with their incomes6% of the respondents having kids belong to upper middle income group and 5% family belong to lower middle income group~ 36 ~Table 3.17 Respondents spending everytime they visit for shopping * Marital status of the respondents Crosstabulation

Count


0YESNO

Respondents spending everytime they visit for shopping069823

Rs 1000 5000158894

Rs 5000 10000765669

Rs 10000 150000549

Rs 15000 & MORE0235

Total1427159200

Figure 3.17For analyzing the influence of marital status on spending 44% single respondents spend 1000-5000 and 28% single respondents spend 5000-10000 whereas 3% married respondents spend 1000-5000, 3% married spend 5000-10000 and 4% married spend above 10000~ 37 ~Table 3.18 Respondents preference for quality or price * Marital status of the respondents Crosstabulation

Count


0YESNO

Respondents preference for quality or pricePRODUCT719102128

PRICE785772

Total1427159200

Figure 3.18For analyzing the influence of marital status on preference for quality or price10% and 4% of the married respondents prefer quality and price respectively whereas 51% and 29% of the single respondents prefer quality and price respectively.

~ 38 ~Table 3.19 Respondents aware of the changed name Stanmax * Respondents spending everytime they visit for shopping Crosstabulation

Count

Respondents spending everytime they visit for shoppingTotal

0Rs 1000 - 5000Rs 5000 - 10000Rs 10000 - 15000Rs 15000 & MORE

Respondents aware of the changed name StanmaxYES13473464104

NO1047353196

Total23946995200

Figure 3.19For analyzing the relation between the spending and Stanmax awareness

24% of the respondents spend 1000-5000, 17% of them spend 5000-10000 and 5% of them spend above 10000 were aware of the Stanmax. Whereas 24% spending 1000-5000 and 17% spending 5000-10000 were unaware about the Stanmax

~ 39 ~ Chapter 4 Conclusion1. Most of the people prefer multi brand outlets rather going for exclusive brand outlets as they find comfortable. Multi brand outlets have different varieties, different styles, different designs and different price, where the people can judge by comparing them.

2. Now people want to see quality rather than price. As now the increased income level has set higher standard of living which has shifted the preference of people from price to quality.3. Almost half of the sample is aware about the Stanmax. They might have heard it from their friends or they have purchased earlier from the Stanmax stores. Most of them even relate it to multi brand outlet.

4. The people of that area have good purchasing power. They spend in numbers whenever they go for shopping. As the area of Rajouri garden is one of the better area in terms of living standard. The people have good earnings which let them to spend on shopping. This would be a good location for the company to have a store in.

5. Most of the people from the sample are going for shopping weekly and monthly. And they were the one who comes with good background.

~ 40 ~ Recommendations

There is a lot of scope for brand awareness. Still more than half of the respondents were unaware about Stanmax. As this brand is gradually entering in the market and its competitors have already positioned themselves very well in India. The company really needs to work hard for brand building.

Still there are many people who prefer quality then price but the company must also not ignore the one third of the respondents who prefer price as they can be a target for the company too.

The company can come up with lots of offers and discounts for couples so that people can come in numbers.

A company has a very good opportunity from Rajouri Garden as most of the respondents belong to upper middle income and high income groups.

They can target people of age group 18-25 who have good buying power. They can provide them with certain offers and coupons so that they can get attracted.

Also company can target those higher age group people who prefer to have multi brand outlets. There is a lot of scope for advertisement. The company must try to influence the people as they are loyal to two competitors Shoppers Stop and Lifestyle~ 41 ~Limitations to the project People were reluctant while giving their phone number and email ids, specially girls and ladies. Initially they were not willing to be a part of a survey. Some people were not serious while giving the answers to the questions. Time issues were there with the respondents. Some people were ignoring and were not ready to see the questionnaire even.~ 42 ~Task BTo conduct survey on competitors and evaluating for helping out in enhancing own stores.

~ 43 ~Objectives

To search for the competitors

To conduct survey on the competitors

To conduct survey on own company stores

To find out the negatives and positives of each competitor and own company stores

Field Work

To go each store at two different timings or visiting each store , first visit in the afternoon from 2 p.m. to 5 p.m. and second visit in the evening from 5 p.m. to 8 p.m. There were different groups of students for each visit. Then the students had to fill the survey questionnaires after each visit. On the basis of their observations and the survey the students had to analyze the strengths or weaknesses of the stores.~ 44 ~Comparative analysis

~ 45 ~Rating following factors on the basis of observation where VB= Very Bad, B= Bad, A= Average, G= Good, VG= Very Good

Location FACTORS MAX Lifestyle ChunmunShoppers Stop

Ritu Wears Westside Stanmax

MarketVG GGVG

A VGVG

Availability of transportVGVGBVG G GVG

Ambience

FACTORS MAX Lifestyle ChunmunShoppers Stop


DisplayG VGGVG

A AVG

SpaceAVGGVG G GG

Lighting G G AVGGA

VG

Trial Room GVGGG A BVG

Crowd GVGAVG GAG

~ 46 ~Merchandise FACTORS MAX Lifestyle ChunmunShoppers Stop


VarietiesA VGGVG

G GG

RangeAVGGVG G AVG

Brands G VG GVGG A

VG

Sales person



ServiceG GBVG

A GG

Product knowledgeAGAVG G AG

Enthusiastic A VG VBVGVGVG

A

Helpful & courteous BGVBVG VG AVG

~ 47 ~Promotion and Additional Services



Billing counterG VGGVG

G VGG

DeliveryGVGGVG G GVG

Privilege cards VG VG AGAG

G

Promotional schemes AGAA G VGG

~ 48 ~MAX

Positives:

Low price

Alteration service available

Enough trial rooms

Segmentation was good in kids sections (0-2, 2-8, 8-14)

Attractive colors

Discount for cardholders in various restaurants (costa coffee, pizza hut, yo china)

Councils well simple not messy

Negative:

Few brands, less numbers of high segment brands.

Sales persons were not attending customers properly

Sizes not available in ladies section.

Comments:

Low price worth quality

Price is very low

Ample space & display was very good.

~ 49 ~West side mall

Positives:

In summers they have activities & games on weekends

20% on birthdays 15-20% discount in restaurants 1 year quality assurance

Sofa and own radio for schemes announced

Ample walking space between each sections

Billing counters on each floor

Negatives:

Only exit on the 2nd floor, on 1st floor was not exit, not entrance

Lighting in trial rooms was very bright and irritating

Sales rep were not properly attending

Bad smell on the ground floor

Display useless

Comments:

Price less than 10,000

Very boring

~ 50 ~Lifestyle

Positives:

Lots of schemes on each counters.

Discount of10%-15% for women (tagged as are you a woman?)

Efficient lighting & ambience

More number of changing rooms

Lots of brands

Segmentation of sections

Willing sales rep

Counters for billing on each floor( 5 on each floor)

Separate sales for staff members

Exchange system was good

Negative:

Taking time in billing counter.

Very few inhouse brands.

Comments:

Everything awesome

~ 51 ~Chun mun

Positives:

Segmentation of sections on age groups

Lots of sales reps

Parking outside free

Space between sections very well differentiated

One billing counter on each floor

Negatives:

Mainly car owners visit store

Lift was not there

Changing space in trial rooms very small and not comfortable

Sales reps not willing to sell more not having high knowledge

Membership cards issue only on purchase of Rs 2000 items

Comments:

Sales reps were not so good

Sales reps were rude~ 52 ~Shoppers Stop

Positives:

Greeted by security staff

Perfume section on entrance making it catchy

Sales reps were willing to help

Free parking

CCD on ground floor

Separate rooms like space for different brands

Games

Very good space for customers to visit

Themes was good and lightings on different products varies

Negatives:

Changing room only apt, space was less

Less on home dcor varieties

Comments:

Mall type-Every facility provided

Feel like home

customers like to spend time in the store

~ 53 ~Ritu wears

Positives:

Number of schemes were more, discounts, gift coupons, coupons for next purchase , buy 2 get 1 free

8 number of counters , 2 on each floor

Attractive display

Sales reps were large in number

Negative:

Congested space for walking between sections

No sitting and water facilities

Less number of trial rooms

Comments:

Eye catching display & very attractive

~ 54 ~Stanmax Model Town Women

Positives:

Good ambience

Lots of varieties

Lift is available

Space between sections is good

Negatives:

Less number of persons on billing counter problems regarding packing encountered

Attending customers in the kids section

Sensors not working properly on gate

Alteration problems, no tailor employed by the store

Suggestions:

Schemes banners in the different sections should be displayed

Salesmen must tell about the exchange to the customers

~ 55 ~Stanmax Model Town Men

Positives:

Sales reps were good willing to sell

Good environment and attractive

Lift is there

Lighting was good and they serve water

Negatives:

Space very congested at the entrance

Only one cash counter

Suggestions:

Keep foot wares of other brands which must be cheaper

~ 56 ~Stanmax Pitampura Positives:

Lift was there

Lots of salespersons

Lighting was fine

Trial rooms were decent

Negatives:

Sales persons were very reluctant

Improper display

Some products not placed at the right place

Suggestions:

There must be a regular check on the products

Proper display must be there

Sales reps must be trained to deal with the customers

~ 57 ~Stanmax Vikas MargPositives: The lighting is good

Lots of sales reps are there in the store Cash counter quite good, delivery of the products also good Display of products is appropriateNegatives: Bad smell in the ladies section Sales reps not willing to sell Sometimes only one counter working even putting the product on hold There is trouble while exchangeSuggestions:

Sales reps must be told to approach to the customers Someone must be there to tell the schemes Two counters must work always There must be customer help desk ~ 58 ~ Task CTo work on the promotional activities and games on the opening day of the showroom in Rajouri Garden.

~ 59 ~Objectives

To search for the promotional games for the opening day of the showroom

To prepare the list of number of prizes to be given

To prepare the day schedule for the opening day of the showroomTo distribute coupons and collecting information for manager tie ups.Field Work

To go on various outlets in Rajouri Garden and filling up of surveys questionnaire by the outlets managers. Collecting their visiting cards for tie ups with them for the promotion of the store opening in Rajouri Garden. Distributing the coupons for the store to the people who were in malls and in main market of Rajouri Garden

~ 60 ~ Promotional Games

PYRAMID EASY LEVEL

MAXIMUM CONTESTANTS WILL BE AROUND 15-20 WHERE EACH CONTESTANT WILL BE GIVEN AROUND 3-5MINUTES.

NUMBER OF GIFTS REQUIRED 20

MATCH MAKER- DIFFUCULT LEVEL

MAXIMUM CONTESTANTS WILL BE AROUND 15

EACH CONTESTANT WOULD BE REQUIRING ABOUT 4 MINUTES.

IF THERE ARE 2 MEMBERS IN EACH TEAM THEN 30 GIFTS WILL BE REQUIRED, IF THERE IS ONE MEMBER THEN 15 GIFTS WILL BE REQD.

STICKY BALLS-MODERATE LEVEL

AROUND 3-4 MINUTES WILL BE GIVEN TO EACH PLAYER.

MAX IMUM PLAYERS WOULD BE 20.

NO. OF GIFTS -20

STANMAX- ITS ALL ABOUT MAXIMUM- EASY LEVEL

AROUND 3 MINUTES TO EACH CONTESTANT WILL BE GIVEN.

MAX CONTESTANTS GROUPS-20

NO.OF GIFTS- 40

BLOW OF OTHER CARD EXCEPT STANMAX CARD- MODERATE LEVEL

ARND 4-5MINUTES TO EACH CONTESTANT MAX CONTESTANT 15 NO.OF GIFTS-15~ 61 ~WHEEL OF FORTUNE EASY

TIME REQD ARND 30 MINUTES EVERY TIME

NO. OF GIFTS -60 ( GRAND GIFTS -30+ STAN MAN GIFTS-30)

WHAT CAN YOU MAXIMIZE

NO. OF GIFTS - 4

~ 62 ~ TIME SLOT

12 NOON - WHEEL OF FORTUNE- 5 CONTESTANTS

12.30 STICKY BALLS

1.30 WHEEL OF FORTUNE 5 CONTESTANTS

- LUCKY DRAW

- WHAT CAN YOU MAXIMIZE

2.00 PYRAMID

3.00 WHEEL OF FORTUNE

- LUCKY DRAW


3.30- BLOW OF OTHER CARDS EXCEPT STANMAX CARDS

4.30- WHEEL OF FORTUNE

- LUCKY DRAW

5.00- STANMAX ITS ALL ABOUT MAXIMUM

6.00 WHEEL OF FORTUNE

- LUCKY DRAW


6.30- MATCH MAKER

7.30-WHEEL OF FORTUNE


-LUCKY DRAW

~ 63 ~Manager Tie ups

FOOD OUTLET CATEGORYS.NOCompany nameGradeManager nameLocation

01Pirates of GrillsAJahangirvishal enclave, rajouri garden

02Priviledge PunjabAKawaljeet SinghA 12,vishal enclave,rajouri garden

03Mainland ChinaAManoj ThapaC 7,vishal enclave rajouri garden

04Wok in the CloudAHarish RawatJ2/13,BK datta market,rajouri garden

05Wok in the CloudADeepak TandonJ2/13,BK datta market,rajouri garden

06Pind BaluchiAArun Kumar ThakurJ2/1,rajouri garden

07Slice of ItalyASP SahuBK datta market,rajouri garden

08KFCAHaricity square mall

09Grover SweetsABasant GroverJ1/162,rajouri garden ND

10Terrace GardenABhanu Sachdeva4th floor,TDI mall

11SubwayABhagirath1st floor,TDI mall

12ET AL lounge (hooka)AManish3rd floor,city square

13Caf coffee dayAShoaibcity square mall

14Yo ChinaASandeep2nd floor,city square

15Punjabi by natureARanjan Dimri3rd floor,city square

16Red coralAJeet3rd floor,city square

17Giani'sASachinvishal enclave, rajouri garden

18Pizza hutAAbhishekground floor,TDI mall

19Dhaba,punjabi themeARavindervishal enclave, rajouri garden

20Coco berryBsumit kapoorvishal enclave,rajouri garden

21MalgudiBPankajJ2/12,rajouri garden

22NescafeBDeepakcity Square mall

23Street food of indiaBSanjeev kumarcity Square mall

24Grill HutBAshishcity Square mall

25Lazeez affaireBB kumarTDI mall

26Costa coffeeBMohitparagon mall

27Wok expressBSatyacity Square mall

28Paranthe wali galiBRavicity Square mall

29AnandamBHarbhajancity Square mall

30GaywayBnikhil bhangiamain rajouri market

31Soni bakersBSurendermain rajouri market

32Karim'sBnagran ilahivishal enclave,rajouri garden

33Bajaj FruitCVK Bajajmain market rajouri garden

~ 65 ~STUDY INSTITUTIONS CATEGORY

S.NOCompany nameGradeManager nameLocation

01JD intitute of fashion technologyAMonicaJD,J1/164,near rajouri metro stn

02TIME instituteAprerna malhotraJ1/163,near rajouri metro statn

03AptechBDeepanjali raovishal enclave,rajouri garden

04MBA guruBNupurBk datta market,rajouri garden

05

06gateways oversea institueCvineet sethiTdI mall

HEALTH CLUB & SPA & SALON


O1PhyactionAajay sethiA 8,vishal enclave rajouri garden

02Sylvie'sBMansi/SunilJ1/163,rajouri garden

03Body CareBManisha AroraJ1/164 rajouri garden

04body spaCHarrycity square

05leisure spaCBemTdI mall

ELECTRONIC CATEGORY


01com com electronicCmanpreet singhmain market rajouri garden

02real computersCSanjaymain market rajouri garden

ENTERTAINMENT & SPORTS


01wave cinemasAravindera singhparagon mall,rajouri garden

02AmoebaCMohammadcity square

03fun factoryCsukhbir singhTdI mall

04baluja sportsCMayankTdI mall

TOUR & TRAVEL CATEORY


01country club Cabdul rasheedTdI mall

02spring travelsCbhavya gujralTdI mall

~ 67 ~Task DTo conduct survey of the employees of the company for Employee branding preparing job description and job specification requisite at different designations required in the company.

~ 68 ~ Employee branding

The branding of employees to make them grow along with the company. As the company is on the way of expansion there is a need to enrich the employees by searching for the job description and job specification requisite at a particular post. It would help in recruitment of the new employees as it will help us to find the qualities which are required at that designation as well as his responsibilities, duties and tasks towards the company.

For this branding we had to take surveys of the existing employees of the organization at various posts. There were three surveys for a single employee. Where one was to be filled by him for himself, and other two were for their junior and senior. This could help in understanding and formulating job description and job specification better. As the employee is the one who has to interact with the senior and junior on daily basis, they would know more better about them.

Job DescriptionA job description is a list that a person might use for general tasks, or functions, and responsibilities of a position. It may often include to whom the position reports, specifications such as the qualifications or skills needed by the person in the job, or a salary range. Job descriptions are usually narrative, but some may instead comprise a simple list of competencies, for instance, strategic human resource planning methodologies may be used to develop a competency architecture for an organization, from which job descriptions are built as a shortlist of competencies.A job description is usually developed by conducting a job analysis, which includes examining the tasks and sequences of tasks necessary to perform the job. The analysis considers the areas of knowledge and skills needed for the job. A job usually includes several roles.

A job description may include relationships with other people in the organization: Supervisory level, managerial requirements and relationships with other colleagues.

A job description need not be limited to explaining the current situation, or work that is currently expected; it may also set out goals for what might be achieved in future. ~ 69 ~Job Specificationtc "Job Specification"Job specification summarizes the human characteristics needed for the satisfactory job completion. It tries to describe the key qualifications someone needs to perform the job successfully. It spells out the important attribute of a person in terms of education, experience, skills, knowledge and abilities to perform a particular job. The job specification is a logical outgrowth of the job description. For each job description, it is desirable to have a job specification. This helps the organization to find what kind of persons are needed to take up specific jobs. The personal attributes that are described through a job specification may be classified into three categories: Essential attributes are skills, knowledge and abilities a person must possess.

Desirable attributes are qualifications a person ought to posses.

Contra-indicators are attributes that will become a handicap to successful job performance.

It can be developed by talking with the current jobholders about the attributes required to do the job satisfactorily. Opinions of supervisors could also be used A job specification can be developed by talking with the current jobholders about the attributes required to do the job satisfactorily. Opinions of supervisors could also be used as additional inputs. Checking the job needs of other organizations with similar jobs will also help in developing job specifications.

Job specification is useful in the selection process because it offers a clear set of qualifications for an individual to be hired for a specific job. Likewise, a well-written job specification offers a clear picture to new recruits of what they will be doing in the organization.

~ 70 ~Unit Head

Job description

1. To look after all the aspects of store which are cleaning, maintenance, functioning and discipline.2. To do the paper work related to cash and depositing cash on daily basis.3. To motivate the DM and CSE, also ACSE by conducting regular meetings.4. To formulate strategies for achieving the target and giving targets to different DMs.5. To organize, plan and analyze the growth of the store.6. To look after the security and timings of the store.7. To take requirements from DM and order them at the headquarter.8. To solve out all the customer problems such as related to exchange, billing or availability.9. To follow all the rules and regulations of the company and also make others to follow them.10. To look after the stock of the store as well as the display.11. Need to check offers and discounts and pass on this information to DMs.Job specification

1. Hardworking and smart at work.

2. Motivating juniors.

3. Decision maker.

4. Self disciplined and self motivated.

5. Good communication skills.

6. Good analytical, negotiation and problem solving skills.

7. Must be good organizer, planner, collaborator and innovator.

~ 71 ~Department manager(DM)

Job description

1. To look after the functioning of department that is given to them.

2. To see the grooming and discipline of the team members.

3. To divide targets on daily, weekly and monthly basis for their department

4. To take regular meeting with team including team leader, CSE and ACSE.

5. To motivate the team members.

6. To see the display of mannequins and using different ideas regarding that.

7. To keep a check on the stock, refilling of the stock and proper setting of the stock.

8. To give information to team members regarding offers and price.

9. To solve customer problems at his/her level and if cannot decide then refer it to unit head.

Job specification

1. Motivator and spirit of team work must be there.

2. Organizer, analyzer and problem solver.


4. Must have no ego and be of cool nature.

5. Disciplined and listening skills.

6. Good trainer.

7. Innovator, planner and collaborator

~ 72 ~Sales representatives (CSE)

Job description

1. To attend customers.

2. To check the stock and refill it if not filled.

3. To do the setting of the stock.

4. To bring the products from the warehouse.

5. To get alteration of clothes done.

6. To communicate about the schemes and stock with the DM.

Job specification


2. Good influencing and persuading skills.

3. Hardworking.

Stock boy(ACSE)

Job description

1. To attend customers in absence of CSE.

2. To arrange the stock, refilling, setting and bringing from warehouse.

3. To take the clothes for alteration.

Job specification

1. Communication skills importantly listening.2. Hardworking.~ 73 ~ SuggestionsIts good to see that we are heading towards the professionalism. The organization is growing at a good pace. But in moving forward we might have forgotten one important thing that is the building cant be strong if its base is not so strong. The company must see that now the things are not same in this period of high inflation as they were earlier. Now the employees want to earn more and more. From where they will get good salary and at right time, they would opt for that company.

I have passed few memorable and good moments with the organization where I came across lots of positives and negatives.

I would like to suggest few of them:

The proper hierarchy of the organization must be set department wise like marketing, customer relationship, sales, branding, finance, IT and so on. It would help defining the job profile of the employees and make them feel better.

In todays world as you know in management this is the customers era, where you not have to sell product only but you have to give service to them. The customer wants to pay for the services. The important quote is Customer is the king. If we have to work on that then we have to see lots of aspects like own alteration tailor on the store, special customer service, easier exchange process where the customer take it as headache, fast billing cash counter.

A proper salary structure must be defined. At each and every level the salary must be semi fixed. The company must also see that the employees are directly in contact with the customers, if they are not satisfied then it may result in drawback for the company. The company must see to their employees too because they are also the part of our organization. The healthy organization is where employees love to work, they enjoy each and every moment of their staying period. For which the regular monthly grievance discussion should be done on each store and individually. This will really help you as it may result in a kind of emotional attachment to the organization.~ 74 ~The anonymous person must be hired who can go to each store and observe the things going on the way they should be. Whether it is for rules and regulations, CSE groupings, their working, etc If you have CCTV then you can use them to observe the unit heads daily routine, that how much time they spend for paper work and how much they spend on the floor. A secret mission for the proper functioning of the organization need to be conducted so that the employees can never feel easy.

There is a need of motivational effort from the director towards each employee. It can be negative or positive as per suited and accordance with the strategy as director think to make the work happen to reach a successful target. As I came across some perceptions regarding lack of motivation from the directors end. If there is any misconception among the employees try to solve them not at your level but it can be done in personal meetings with the employees in which every month every employee will be asked to share his / her grievances.

~ 75 ~ Bibliography

Marketing Research by Naresh K. Malhotra and Satyabhushan Dash

http://en.wikipedia.org/wiki/Retailing http://retail.about.com/od/marketingsalespromotion/Marketing_Sales_Promotion.htm http://en.wikipedia.org/wiki/Department_store

http://business.mapsofindia.com/india-retail-industry/ http://www.localretailmarketing.com/ www.stanmax.in

www.projectparadise.com

www.knowledgestorm.com~ 76 ~ Appendix

QUESTIONNAIRE 1 :- MARKET SURVEY

1. How often do you go for shopping?WeeklyFortnightlyMonthly

2. Do you prefer Multibrand outlets or exclusive brand outlets?

Multibrand Exclusive brand

3. Which one is more preferable Product or Price?

ProductPrice

4. Have you ever heard about Stanmax formerly known as Standards Max?

YESNO

5. How much do you spend whenever you go for shopping?

Rs.1000 5000Rs.5000 10000Rs.10000 15000Rs.15000 & more

6. Which Car do you own? __________________________

SmallMediumBig

Personal Information:7. Name : ______________________________________8. Age :________________ Married: YES NO9. Kids

1.)Age:

2.)Age:

10. Contact No:__________________________________11. Address : ____________________________________________________12. Email ID: ____________________________________

Name: ____________________________ FormNo:QUESTIONNAIRE 2 :- COMPETITIVE ANALYSIS

Survey

01. Rate the store on basis of following parameters

a. Locations

Market Dense Moderate Sparse

Availability mode of transport Mainly cars Public Transport (Bus + Metro) Walking Distance

Store Position Standalone Market Mallb. Ambience

1. Space

Display Space Well Utilized Not well Utilized

Space for changing room Ample & Comfortable Only Ample Dingy room Space for movement Enough Moderate Clustered

Space b/w sections Widely opposed Adjacent No clear demarcations2. Lighting

Display Lighting Well illuminated not well illuminated

Showroom Lighting Soft & Warm Bright & Harsh Moderate & Non-disturbing

Changing Room Lighting Clear & appealing Bright & Revealing

3. Crowd - Family Single Couple Group(max & min)

c. Display (Visual) Effective Attractive Informative useless

d. Merchandise

1. Variety

Brands Lots of them Moderate Few Size available All Moderate Few2. Range Rs. 1-5000 5000-10000 10000-150000 15000-20000 20000-250003. Brands- High segments Mid segments Low segments In-house Brands

e. Sales Person

Service Excellent Good Average Bad

Product Knowledge Excellent Competent Wanting

Enthusiasm to sell more High Moderate Low

Helpful & courtesy - Very Moderate Nilf. Billing counter

Service

1. Time Taken- High Moderate Low

2. No. of People at the counter 1 2 3 4 5 6

Delivery

1. Accuracy-Very Ok Less

2. Availability of Cash & Credit Card Machine - Yes No

g. Membership Cards

Condition for every card.

h. Promotional Schemes

Info availability Quick & Easy Short & Easy Short & Efficient Quick & Efficient

POP- Effective Informative Eye-catching Ineffective

No. of schemes

Information

i. Most Attractive feature...

j. How many entrances

QUESTIONNAIRE 3 :- HR SURVEY

Name: _________________

1. Job Designation : Title/ Position: _______________________________

Department: _______________________________

Section : _______________________________

2. Based at : Which store ________________________________

(see org. structure) Front office

Back office

3. Reporting to : Direct supervisor _________________________________

Functional manager_______________________________

4. Job purpose summary: (In one or two lines describe what is your job all about)

__________________________________________________________________5. Describe a typical day

_____________________________________________________________________________________________________________________________________________________________________________________________6. Key responsibilities, list them __________________

__________________

__________________

__________________

__________________

__________________

Dimension:

Areas covered ______________________

______________________

______________________

Scope

(You can choose all the options that apply to you)

Scale

7. Duties and tasks: Eg:-DUTY: To process sales bill.

TASK: To stamp the bill.

List the duties in decreasing order of importance 8. Tick the words that describe your work.

Supervisory

Organizing

Communicating

Reporting

Networking

Financial budgeting

Analytical

Producing things

Team work

Maintaining things

Decision making

Repairing things

Managerial

Quality control

Targets to be achieved

Health and safety

Collaborative

General administration

Advisory

Control

Planning

Developing policy

If supervisory,

1. Whom do you supervise.

Job titleNo of people at each title.Supervise each title (d-daily, w-weekly, m- monthly)

Do you : a)Assign work

b) Review work

c) Train staff

d) Evaluate staff performance

e) Recommend /authorize leave

f) Recommend / disciplinary action

If communicating:

With whomFrequencysubject

If decision making

1) Describe the type of decision you make on your own_______________________________________________________________________________________________________________________________________________________________________________2) Describe the type of decisions you refer to your superiors?________________________________________________________________________________________________________________________________________________________________________________3) Are you the final authority on any decision? Explain___________________________________________________________________________________________________________________________________________________________________________4) Explain the nature of your influence on other staff:

Influence whom(job title)How

If analytical, what aspects ______________________________

______________________

If team work,

1. How many team members - _____________________________

2. Your position in the team - _____________________________

3. Do you like team work ,if not why - ________________________

if yes why- ________________________

If managerial, what aspects ______________________________Do you

a) Delegate responsibility

To Whom What

b) Motivate employees ___________________________________________________________________________________________________________________________c) Solve Problems

Eg: ___________________________________________________

_____________________________________________________

_____________________________________________________

d) Manage Projects

e) Strategise

In what aspects ____________________________________________

___________________________________________

If collaborative

Title of contact Purpose Frequency ( W-weekly, M-monthly, D- daily, O-occasionally)

If advisory, What aspects

1) _______________________________________________________

2) _______________________________________________________

3) _______________________________________________________

4) _______________________________________________________

If planning, what aspects-

1) ________________________________________________________

2) ________________________________________________________

3) _________________________________________________________

4) _________________________________________________________

9) Job characteristics,

1) Is your job specialized ? How - ________________________________________________________________________________________________________________________________________2) Your job Is ______________ complex

3) Does your job involve processing information ? What type: 1)_____________________________________________________

2)______________________________________________________

4) Does your job involve problem solving?

Problem How

4) Does your job require many skill? List skills required ___________________________________________________________________________________________________________________________________________________________6. Do you have any autonomy to schedule your work?

How_____________________________________________________________________________________________________________________________________7. Do you have any autonomy to make decision?

If no, do you want it, explain, ________________________________________________________________________________________________________________________________

8. Do you have autonomy to divide the work methods you use?

If no, do you want it, explain, _____________________________________________________________________________________________________________________

9. Your work is _________________________physically demanding.

10. . Your work is _________________________mentally demanding.

10) how long have you been in your current job?

__________________________________________

11) write your previous work experience

PositionWhat was the jobSector / companyTime (when to when)

12) Write your qualification? _________________________________________________________________________________________________________________________

13) List your skills? _________________________________________________________________________________________________________________________________________________________________________________________________________14) What knowledge does your job requires? ____________________________________________________________________________________________________________________________________15) Do you have it?

16) Do wish acquire more of it?

15) What skills does your job require?

_____________________________________________________________________________________________________________________________________________________________________________________________________Do you have all of them?

Do you wish to acquire them?

16) What behavior competency does your job requires?

________________________________________________________________________________________________________________________________________Do you have them?

17) Describe a incident when you felt responsible for your job.

______________________________________________________________________________________________________________________________________________________________________________________________________18) Do you like to see results in your job?

Define these results. ________________________________________________________________________________________________________________________________________How do you achieve them? ______________________________________________________________

________________________________________________________________

________________________________________________________________19. Describe any innovative or new thing you have done with your job?____________________________________________________________________________________________________________________________________

20. What training do you think you need?

___________________________________________________________________ ___________________________________________________________________

21. What experience does your job require__________________________________________________________________ _________________________________________________________________

22. What other jobs in your organization can you perform effectively? How?_____________________________________________________________________________________________________________________________________

23. What other jobs in the organization you aspire for?

_________________________________________________________________ ________________________________________________________________

How are you suited for them_______________________________________

Do you have any skills for any other job in the organization?

Explain _____________________________________________________________ To be filled by junior/superior for a particular job title1. Job designation for which questionnaire being filled :

Title/ Position ____________________________________________

Department ____________________________________________

Section(optional) _________________________________________

2. Job designation who filling this questionnaire:

Junior Senior

3. Describe the job purpose summary according to you for this job?

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5.(b) Describe a typical day

_______________________________________________________________

______________________________________________________________

_____________________________________________________________

________________________________________________________

6.(b) List the key responsibilities ( no details like dimensions)

_____________________________________________________

_____________________________________________________

_____________________________________________________

______________________________________________________

7.(b) List the duties and tasks

Duty1. __________________________________________________

Task1. ______________ Skills required_________________ Task2. _______________ Skills required_________________ Duty2. __________________________________________________ Task1. _______________ Skills required_________________ Task2. _______________ Skills required________________

8.(b) LIST 1. Supervisory

2. Communicating

3. Networking

4. Analytical

5. Team work

6. Decision making

7. Managerial

8. Targets to be achieved

9. Collaborative

10. Advisory

9.(b)LIST Supervisory

Organizing

Communicating

Reporting

Networking

Financial budgeting

Analytical

Producing things

Team work

Maintaining things

Decision making

Repairing things

Managerial

Quality control

Targets to be achieved

Health and safety

Collaborative

General administration

Advisory

Control

Planning

Developing policy

14.(b) What knowledge does this job require?________________________________________________________________________________________________________________________________________15.(b) What skills does this job require?________________________________________________________________________________________________________________________________________16.(b) What behavior competency does this job require?________________________________________________________________________________________________________________________________________________________________________________________________________

17. What training could help this job being performed better? ________________________________________________________________________________________________________________________________________18. What skill deficiency the people currently doing this job have?______________________________________________________________________________________________________________________________________

19. What behavior competency deficiency do the people currently doing this job?___________________________________________________________________

__________________________________________________________________Retail Formats Available in India

Convergence retail outlets

Mono/ Exclusive branded retail shops

Multi Branded Retail shops

Exclusive showrooms either owned or franchised out by a manufacturer

Usually have on display most of the convergence as well as electronic products including communication and IT goods

Focus on particular product categories and carry most of the brands available

Customers get to have more choices as many brands are on display

Complete range available for a given brand, certified product quality

One stop shop for customers, many product lines of different brands on display

STAFF

PRODUCT

CUSTOMER

PREMISES

Add anything you find new

SMALL

MEDIUM

LARGE

OCOCASSIONALLY

WEEKLY

MONTHLY

DAILY

NO

YES

NO

YES

NO

YES

YES

NO

NO

YES

NO

YES

MEDIUM

LOW

VERY

NO

YES

NO

YES

NO

YES

NO

YES

NO

YES

NO

YES

Medium

Less

Very

Medium

Less

Very

NO

YES

NO

YES

YES

NO

NO

YES

YES

NO

YES

NO

finalreport summerinternship

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