finance your startup
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www.mic-belgique.bewww.boostcamp.beTwitter @benpiquardMobile +32 477 36 01 64
Qui je suis ? [email protected]
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Entrepreneur ?
Exemple Het Poetsbureau van Elly en Jo / CV Warehousse van Inge
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Introduction et Positionnement
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Penser chiffres, outils, questionnements !
A quoi servent les outils ?- Parler le même langage- Gagner du temps- Travailler ensemble
Outils de toutes sortes: Accounting, strategie, HR, organisation, finance, time management,…
des CENTAINES d’OUTILS !!!
http://www.wordle.net
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Must 2 : outils de base : XL; Cash Flow
XL:-Absolu / relatif-Nom-What If analysisFaire un business plan ?• Stabilité des hypothèses : taux impots• Cash Flow ? (2/3 faillites)• ROI ? tenir les hypothèses et les mesurer
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50% of IT today did not exist 3 years ago !
• Business = transaction, added value• From
– 1-1– Value Chain
(software, integrator, hoster, customer)– Distributed / Clouds
• How do you gain money ?– Software– Service– INfrastructure– Web
• Subscription • Adverstising• % transaction
• How do you go to market (G2M) ?– B2B, B2C, B2Web– Direct, Indirect ?
• How do you finance your cashflow ?
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What can we learn from all this ?
1. Time to market is more important than features2. Inventing the appropriate business model
(you can copycat, danger of being the first one,…)3. Control the key forces of your business : s
1. Service : rate, %2. Software : distribution
4. Marketing is sales costs today: e-Reputation5. Don’t he$itate to partner if time 2 market is in
danger : VC, Bank, public funds*, sales partner, distribution, production, implementation, hosting,… Make or buy question ?
6. Position yourself clearly (Michael Porter XXI): best, cheapest or the other one
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On possible way for a Belgian IT startup
Idea : 4 weeks
Clear Proposal ValueWhere is the moneyBusiness planBuild or buy
POC : max 6 months
Pre-activity funds (12.500€)Build a technical POCShow this to 2 early adopter customersPartner model
First run = max 1 year
FFF + Find 150k€2 personsDistribution Channels(PAM vs Direct Sales)Web 2.0 brandingTarget : •3 distributors, •25 customers•500k€
2nd run : max 24 months
Find 250k€10 personsIndirectTarget•5 distributors•100 customers•2 moi€
3rd run : max 36 months
Find 1Mio€20 peoplesIndirectTarget•10 distributors•300 customers•10 Mioi€
Sell ?Sell ?
Sell ?No Revenue
True business
Lessons:- Flow of activities- Fast- Exit strategy- Do what you like- Create 1st value
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Contribution à votre sagesse…