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EXPERT AND INNOVATIVEFINANCIAL SERVICESCONTENT MARKETING
WWW.THEDUBS.COM
// Connecting ideas with technology, brands and people with outstanding results
FINANCIAL CONTENT MARKETING
FINANCIAL CONTENT MARKETING
WHO ARE THE DUBS?
WWW.THEDUBS.COM1
We activate content publishing programmes for finance brands globally.
We work in finance exclusively with 20+ years experience.
We support our clients from strategy and education through to delivery and data.
EXPERT AND INNOVATIVE FINANCIAL SERVICES CONTENT MARKETING
The Dubs is a content marketing specialist for the finance sector. Our experience spans retail and investment banks, insurance, asset and fund managers, brokers, financial planners, superannuation, private equity, venture capitalists, and emerging markets. We also work with media and broadcast brands including FremantleMedia and Google in multiple territories.
We work closely with in-house marketing, corporate affairs and product teams to launch new initiatives, or to solve business / creative problems in the digital space. We’re also well used to working alongside other providers such as creative and media agencies and PR partners.
FINANCIAL CONTENT MARKETING
WHAT WE DO
OWNEDMEDIA
PAIDMEDIA
EARNEDMEDIA
Channel segmentationSocial media advertisingContent amplificationRetargetingPaid influencersAnalytics and optimisation
Amplification
Platform developmentMasthead brandingSocial media optimisationContent creationMedia schedulingGovernance
Publishing
Audience targetingInfluencer outreachBroadcast schedulingMonitoring and reporting
Distribution
Leverage owned, earned, and paid media for a comprehensive
publishing strategy
WWW.THEDUBS.COM2FINANCIAL CONTENT MARKETING
WHAT WE ARE KNOWN FOR
Expert program planning, development, curation, production and distribution is key to bringing your brand to life. We source experts and provide end-to-end management including success measurement.
ContentWe think through the situation. We bring meaning and purpose that provides you with clear direction.
Strategy and IdeasIntegrating digital media with your campaign is critical for success. We plan, purchase, distribute and measure your media buy.
Media
Delivering your digital campaign including website design, UX, development, management and implementation are only part of what we do. Add software development, gamification, and app development. We have serious geek cred.
DigitalGlobal insights are developed in-house, and we partner with key research businesses to develop bespoke reports to provide insight into your business and benchmark where you stand among your peers.
ResearchWe make things happen with strong project management. We also manage your risk, compliance, data and measurement.
Process
WWW.THEDUBS.COM3FINANCIAL CONTENT MARKETING
ABERDEEN ASSETMANAGEMENT
Our team of digital strategists, creative services and technologists launched and maintained ‘Thinking aloud’, Aberdeen’s global content marketing programme.
‘Thinking aloud’ was created to deliver insightful engaging content to an investment-savvy audience through exceptional editorial and arresting imagery to 15 countries globally.
This ‘newsroom’ methodology and a commitment to daily content publishing is industry leading and benchmarked ahead of it’s competitors in the sector & internationally. Content is further promoted through ongoing, targeted paid media activity.
Global content marketing, socialmedia strategy and buying agency
// OUR ROLE:
WWW.THEDUBS.COM5FINANCIAL CONTENT MARKETING
FIRST STATE INVESTMENTS / COLONIAL FIRST STATE GLOBAL ASSET MANAGEMENT
The Dubs is First State Investments / Colonial First State Global Asset mangement’s global digital marketing agency. The Dubs team of digital strategists, journalists and creative services provide ongoing daily support to the global marketing programme.
Global digital marketing strategy,creative direction and content provider
// OUR ROLE:
WWW.THEDUBS.COM6FINANCIAL CONTENT MARKETING
COMMONWEALTH BANK
The Dubs is a member of the content marketing panel for the world’s tenth largest bank. The Dubs conceived, launched and actively worked on the bank’s first large-scale content program for the Home Loans team. Originally called “Living Space” this evolved into the property section of the bank’s group-wide content blog.
Content marketing provider// OUR ROLE:
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BT FINANCIAL /WESTPAC BANK
The Dubs provides the lead brand strategy, editorial andvideo content for ‘GET MOVING’, a national, consumer facingcontent marketing initiative. ‘GET MOVING’ has been rolled out across Super / Insurance / Investment / Advice divisions of BT financial.
Lead brand strategy, primary editorialand video content program for ‘GET MOVING’
// OUR ROLE:
WWW.THEDUBS.COM8FINANCIAL CONTENT MARKETING
The Dubs works with Google across the UK, Europe and Asia to provide strategic and creative consultancy. We create innovative conceptual advertising and brand content to showcase the combined potential of Search, Youtube, Google+, APIs, Maps, Streetview, Google Display Network, and Mobile.
Ideation Partner – UK / Europe / Asia
// OUR ROLE:
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GET IN TOUCH
PRIMARY CONTACT
Jo Hurl// Commercial Director
02 8247 8700 / 0478 075 006
DETAILS
London//
+44 (0) 203 488 0011
Gainsborough House2 Sheen RoadRichmond, TW9 1AE
DETAILS
New York// The Dubs NYC (@ WeWork)
404, 5th AvenueNew York, 10018
DETAILS
Sydney//
+61 (0) 2 8247 8700
Level 3/13 Hickson RoadWalsh Bay,NSW, 2000
WWW.THEDUBS.COM10FINANCIAL CONTENT MARKETING