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CREAM OF THE CROP

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how to spend it special interiors edition

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how to spend it special boating edition

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MATERIAL GAINSDENIM’S NEW REFINEMENT

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the last swanTHE SUBLIME TASTE

OF MARELLA AGNELLI

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how to spend it special festive edition

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how to spend itspecial fashion edition

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the FRIDAY eDItION october 10 2014

THE COOL OF THE WILDRIPPING ACROSS

AN ARCtIC ICESCAPE

PLUS 42-Page

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how to spend it 20th anniversary edition

in aid of Save the Children

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the long luxurious weekendOslO’s dynamic new directiOn

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tables of the unexpectedafrican designers setting a new style agenda

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vintage jewels with art-world cool

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Media Kit 2015

IntroductionSumptuous and chic, How To Spend It is the ultimate in luxury reading. It is a glossy lifestyle magazine full of statement, style and sophistication. In 2015 we will be publishing 31 editions including 11 themed, 8 Friday and new men’s fashion issue ‘Wise Guise’.

The magazine is also available in digital formats on howtospendit.com and iPad app. It has many unique characteristics, including free access to the searchable content of more than 150 issues of the magazine, plus additional web-only daily postings, blogs, columns, interviews and news from the same award-winning team of writers and editors.

Both our print and digital products are focused on how the educated, affluent and influential spend their money. They are vital reading for an exclusive audience, who enjoy serious recreational spending.

Covering a diverse range of topics for our male and female audiences, our intelligent and innovative editorial includes travel, interiors, fashion, fine living, luxury goods, sports and motors. This combined with its fresh design and quality production creates the ultimate in luxury content.

How To Spend It was voted Colour Supplement of the Year at The 2013 Newspaper Awards for the 13th time.

howtospendit.com was commended as Best Lifestyle/Leisure News site, 2014.

Audience & Lifestyle

Source: How To Spend It Readership Survey 2013, howtospendit.com and How To Spend It App User Survey January 2015 , FT Internal Figures 2014

How To Spend It readers are exclusive and hard to reach.

32% do not read any other magazine titles

36% of the digital audience do not visit any other luxury lifestyle websites

How To Spend It readers spend 37 minutes on average reading the magazine and read it because it is unlike any other lifestyle magazine

How To Spend It readers are considering spending a total of £2.7 billion on luxury items in the next year. Characteristically they are brand loyal, style aware and financially indulgent

87% of users have bought or followed up on products or services they discovered on howtospendit.com or the How To Spend It app.

How To Spend It has a total global audience of nearly 850,000More than 1 in 10 have a property portfolio of more than £3m

21% of the audience are millionaires

In the last 5 years, 45% of users have purchased a watch or jewellery as an investment or collectable and...

39% have invested in fine art. A third of our users buy fine art every year

27% of users have bought luxury fashion clothes after seeing them on howtospendit.com. More than half already have or would consider spending £5,000 or more annually on their wardrobe

How To Spend It readers are considering spending 25% more on watches, fine jewellery, clothes and accessories than in 2011

76% love to travel to new destinations. 1 in 4 stay in 5 hotels every 2 months

1 in 5 users have or would consider using the service of a private jet

Digital – howtospendit.com & iPad App

With an unrivalled depth of content, How To Spend It digital provides the ultimate encyclopedia on luxury lifestyle for our global high net worth audience. How To Spend It is the first truly integrated print, mobile and online title to create a genuinely elegant luxury environment for editorial and advertising.

In additional to the 151 issues available, the website and the app also offer daily postings, blogs, columns, interviews and videos on Technopolis TV from the highly regarded Jonathan Margolis.

Our stunning Gift Guide provides our global audience with over 1,000 inspirational ideas for men and women throughout the year.

Only 54% of the digital audience read the print edition of the magazine. Increase your audience reach by adding How To Spend It digital to your magazine campaign.

Source: How To Spend It magazine average circulation April – Sept 2014, Google Analytics average July–December 2014, howtospendit.com and How To Spend It App User Survey January 2015.

howtospendit.com, the FT’s global luxury lifestyle website

The FT’s luxury lifestyle platform for the world’s wealthiest individuals howtospendit.com was commended as Best Lifestyle/Leisure News site 2014. Every month, howtospendit.com has: 215,000 unique users 650,000 page views 280,000 visits How To Spend It iPad app is free to download from the Apple store. Every month, the app has: 15,000 unique users 65,000 visits Source: Online Media Awards 2014, Google Analytics, average July–December 2014

Source: howtospendit.com and How To Spend It App User Survey January 2015

A Truly Global Audience

Demographics

69% Male 31% Female 45 Average Age

22% Americas

16% APAC

37% UK

25% CEMEA

Pushdown/Billboard - 970x90 (expands to 970x415)

Advertising formats on howtospendit.com

MPU - 300x250 (expands to 600x400)

Half Page - 300x600 (expands to 600x600)

PACKAGESnPackages include any two of the three ad formats available: Pushdown/Billboard, Half page, MPU

n For videos of rich media campaigns, please visit: ftluxuryadvertising.tumblr.com

Advertising formats on How To Spend It iPad App

MPU - 300x250 on the Homepage (100% SoV)

For videos of rich media campaigns, please visit: ftluxuryadvertising.tumblr.com

Half Page - 300x600 (50% SoV) Full Page - 1024x731 (50% SoV)

How To Spend It is the most effective platform to achieve a high CTR

Average CTR on Display Ads

Source: DoubleClick (Display Benchmarks, Average CTR for 300x250, 300x600, 970x90), DoubleClick for Publishers January – October 2014, Average CTR on howtospendit.com and How To Spend It App, January - October 2014

0.70%

0.60%

0.50%

0.40%

0.30%

0.20%

0.10%

0.00%

0.09%

0.31%

0.60%

Industry Average howtospendit.com How To Spend It iPad App

Datahowtospendit.com users spend an average of 1min 21seconds per page.

InsightHeavily engaged users in a luxury editorial environment are more likely to respond to relevant advertising.

OutcomeBy placing their ad on howtospendit.com and How To Spend It App, advertisers will benefit from superior ad engagement and results.

How To Spend It iPad App

Digital Rates

howtospendit.com

General Targeting: Gift Guide, Travel, House & Garden, Arts & Giving, Fine Living, Cars, Bikes & Boats, Technology, Sport

*1 package available per month **2 packages available per month

Home Page sponsorship

Style Section sponsorship

Watches & Jewellery section sponsorship

General Targeting

REGION

WW

UK & CEMEA

WW

UK & CEMEA

WW

UK & CEMEA

UK & CEMEA*

UK**

Americas*

APAC*

MONTHLY RATES

£9,200

£6,000

£11,300

£7,500

£5,300

£4,000

£7,200

£7,200

£5,200

£3,100

MPU - Home Page 100% SoV

Half Page - 50% SoV

Full Page - 50% SoV

REGION

WW

WW

WW

MONTHLY RATES

£9,300

£7,000

£5,400

BrandSuite: Engage the FT & How To Spend It exclusive audience with your content

The BrandSuite is an exciting new opportunity that allows clients to share relevant content with our exclusive audience in a beautiful editorial environment that will complement their own brand identity.

Each BrandSuite is built on a destination page which host the brand’s selection of their own content: articles, videos and photo shoots. The BrandSuite is promoted and served as editorial content, but properly labelled as being created by the brand. The destination page has a specific URL that brands can use through own channels.

By running a BrandSuite, advertisers will:

n Capture consumers attention in a very crowded market

n Create a powerful association within a luxurious, respected editorial environment and build trust in the brand

n Achieve engagement and interaction with our rarefied wealthy audience

n Educate our audience about the brand

BrandSuite: Engage the FT & How To Spend It exclusive audience with your content

How do we engage the audience?Sponsored content will be featured on rotation into all navigation channels:

n The editorial promotion boxes on the Home Page

n In the drop down that expands when users hover over the top navigation bar

n On the section index pages under “Latest”

n On the search results page when relevant

n Tagged under “see also” at the end of a relevant article

And we will promote your content across the world’s leading business site FT.com with 1 million traffic drivers

Measuring successn Estimated 50,000 users to spend a total of 100,000 minutes engaging with the brand content across 3 months

n Average dwell time of over 2 minutesBrand Content

Promotion on howtospendit.com

Promotion on FT.com