Find a Partner Quick-start Guide

Overview/History IWLA, the resource for warehouse logistics, offers its members a tool that helps prospective customers find out about the specific services members offer. “Find a Partner” is the place for these prospects to discover more about the ware-house-based 3PLs that are IWLA member organizations.

IWLA invests in Google Ad Words to increase traffic to the “Find a Partner” tool. Resulting in higher traffic to the tool and your website. In addition there is an “RFI” button - that sends the primary contact email alerts “Request for Infor-mation Alert from IWLA” when a prospective customer is interested in your services. IWLA is dedicated helping you get noticed and your success.

The process is simple: 1. To log in to the IWLA website as a member, visit www.IWLA.com. 2. Add your additional partner locations. Verify the pre-populated information is correct. 3. Choose as many of the business-service and certification options that apply to your company. (IWLA has iden-

tified many business areas and certifications that are common in the warehouse logistics industry. These are reflected in the choices. These will allow for more parallel searches and better data for the end user to see about your company.)

4. Add a company logo. 5. Add a company description/bio.6. Add a YouTube video. 7. Save your changes. 8. If you are the primary contact in your company, you will also have the opportunity approve/verify additional

listings that have been added by other contacts in your company. You will receive an email notification from the IWLA website letting you know a “new partner” location was added. It needs your approval to show in the re-sults.

Find a Partner Tool

Click here to log in as a member and to update your Find a Partner Profile/Listings.

Find a Partner is used by prospec-tive customers to find the specific services members offer.

How to ensure prospects find you via www.IWLA.com.

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How Does My Company Become Part of “Find a Partner”? As an automatic IWLA member benefit, the partner-member “primary” location is pre-loaded into the “Find a Partner” tool. When you first search for your company, only the primary (headquarters) location on file at IWLA will appear. Your company needs to add in additional locations.

Notice the search results (listings) below is very basic in format and content. To be truly effective, each location will need to populate the system with more information. How can you do this?

Search Results for Partner Listings

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Basic listing — missing logo.

Profile — is the page behind the “search result” page. The profile is where you will see the company bio, and video, website, and specific contact person with phone number.

Find a Partner Search Results Page 3

View All - to see all listings if your result is not on the first page results.

Partner Profile

Partner Profile — This is a well put together profile.

It contains:• a logo• a video• a company description • a testimonial

IWLA Member-only Login

Click here to log in as a member and to update your Find a Partner Profile/Listings.

Adding Listing Content/Adding Additional Partner

The designated “primary contact” on record with IWLA can modify the record by logging in to the members-only section of the site and clicking on “Partners” under “My Account” in the bottom left-hand navigation area. Your profile should come up and you will notice there are additional fields to populate including: contact name, logo, email, certifications, keywords, and description. Once you hit “Save” your updates will automatically publish on your member profile list-ing. (Keywords and certifications are not displayed in the profile — they are used on the back end when customers search by that criteria). For your privacy your email address is not added to the profile and customers are encouraged to use the “RFI” button.

Non-primary contacts can add a additional location listings. But ONLY a “primary contact” can approve additional loca-tions and updates/changes to the listings.

PLEASE NOTE: When adding additional locations. Please do not list your additional location company under a sales person name. Use your company name. Examples of how to list the warehouse can include:

• Primary Listing: Zethcon Corporation • Secondary Listing: Zethcon Corporation - Arizona

Logging in the Member Side of Find a Partner

• Your username is the email IWLA has on record for you. • The password link was sent in a previous email.

• If you forgot your password, please click on “forgot your password”. • You will be prompted through steps and sent and email to reset your password. • If you do not receive the “reset your password email” from IWLA, please check your junk mail.

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Once You’re Logged in the Member Side of Find a Partner

Non-primary Contacts: can only add partners for primary to approve. The partner area will not appear for non-primary contacts.

Primary Contacts: can change current profile info, manage facility listings, and add locations.

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Primary Contacts and Non-primary Contacts - Adding a PartnerPage 6

Once logged in click on Add a Partner. Verify populated information is correct.

Make sure Partner Name is not your address or a sales person. (see page 5 for examples).

Add logo (resized to 200 x 200 png) for best results

Choose as many keywords that apply.

NOTE: MUST Click GOOGLE Coordinates to show up on Find a Partner Google Map.

Add company description/bio. There is no formatting tools in this section. Content can only be displayed in paragraph form.

Click Save button.

Add a YouTube Video.

Primary Contact Rights vs. Non-primary Contact Rights

A non-primary contact (an employee in an IWLA-member company) can also access the member side of the website. Non-primary contacts can add a partner location to their company’s listings. This way, managers/leaders at all of your locations can add their warehouse and identify that location’s specific services and offerings. After a non-primary con-tact adds or updates a listing, the primary contact will receive an email notification requesting him/her to log in and approve/deny these added locations or updates to a current listing in the “Manage Partner” area.

Primary Contacts - Manage My Partners

Primary Contacts: view/search your facility listings by name, location, keyword.

Primary Contacts: manage partner locations.

Primary Contacts: edit/update/approve/deny partner locations.

Verify everything is correct, add keywords, company bio, contacts and logos.

Primary Contacts:

Approve/deny facilities. This will publish on live site once saved.

Yellow = Pending approval

Gray = Approved

Red = Denied

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Once logged in click on Partners.