www.provokeinsights.com

Capabilities

August, 2014

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the solution.. Provoke Insights

ComprehensiveResearch

A brand consultancy & market research firm

Actionable Strategy

Creative Execution

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360° approach

• Idea Generation • Ad Effectiveness• Communication

Strategy • Channel

• Competitive• Advantages/

Disadvantages• Messaging/Look &

Feel

• Segmentation• Attitude & Usage• What They’re

Saying• Shopping Behavior

• Industry • Trends• Market Sizing

Market Target Audience

Communication Brand

Use research to answer your business objectives

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1. research

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research solutions

Traditional

Online surveys

Telephone surveys

Focus groups

In-depth interviews

Secondary research

Analytics

Innovative

Social Listening & Monitoring

Online diaries/bullet boards

Insight videos

Thought leadership brainstorm

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attribute preferences

Max Diff: Brand preferences, brand images, package design, services, advertising claims, etc

vs.

2. Which do you prefer? [which product features are most desirable]

1. How important are the following features when selecting a carbonated drink? [Directly measure which attributes are most important to people]

Most important Least important

Price

Brand

Flavor

Calories

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why use trade-off analysis

Determine a design winner

Better discrimination among attributes

Ability to get preference and important scores

Prevents scale user bias

Eliminates cultural differences

Ability to include more attributes than a rank scale

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online panel development

• Customized panel of verified target audience • Ability to continuously survey a specific audience

Optimum Value

Efficiency

Convenience

Long Term Relationship

Tracking

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online diaries

• 1 on 1 over a couple of days

• Chronological activities and experiences

• Moderator guides the sessions, ability to probe participants

• Participate in their own time

• Ability to show various graphics and attributes

In-depth online interviews

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bulletin boards

• Group dynamic

• 3-7 day period

• Multi-media questions

• Open end & multiple choice questions

• Participate in their own time

• Ability to show various graphics and attributes

In-depth online focus groups

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secondary research

Highly qualified experienced moderators

Example of Sources

• Census

• Mintel

• Euromonitor

• Simmons/MRI

• eMarketer

• ABI

• Lexus Nexus

• Warc

• Factiva

*Dependent on available sources

Secondary

Consumer

Trends

Industry DataCompetitive

Company Data

Before you commit to primary research, we start with in-depth secondary research– more cost effective & quicker.

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social listening

It’s more than just reaching those who talk about your brand and your competitors online. You want to know what your consumers and prospects are saying so you can join the conversation.

Better Understanding of Target &

Brand

BrandCompetitors

Industry

Trends

Interests/Hobbies

Beliefs

Media Interest

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• News sites• Blogs• Forums• Message boards• Facebook • Twitter• And a lot more

where we listen…

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Number of people talking about a topic Where they are talking

Sentiment% who are Influencers & weight by how influential

they are

what we measure…

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finding and understanding your influencers

Ideal Audience

How influential is a website?

How influential is a person?

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2. strategy

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brand/marketing strategy

Vital to have a differentiating and a compelling brand identity 

Develop comprehensive plans:

Business implications

Positioning

Key message that will resonate & differentiate

Target audience

Sizing of market 

Competitive advantages

Integrated channel recommendations

Go to market strategy

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who is your target audienceWe dig deep to know everything about your customers

Trends

Demographics

Habits

Beliefs

Culture

What they’re saying

Shopping behavior

Channel usage

Influencers*

* Through our social listening tool

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consumer lifecycle

• Psychological mindset• Barriers to stages• Potential size at each stage• CRM/loyalty strategies & programs• Predict potential lapse and how to save customers

Awareness Consideration Purchase Trial Loyalty Win-Back

What it takes to make your prospects into loyal customers

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communication ecosystem

• Channel recommendations

• Number of touches• Frequency of

touches• Type of messaging• Breakout by sub-

segmentsUsing all channels: mass, digital, direct, social, OOH, POP

Map of how the customer interacts with paid, own, and earned channels

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social media plans

• Constructs online and offline social engagement strategies for multiple social platforms including Facebook, Twitter, YouTube, Vine, and Pinterest.

Increase your brand relevancy and encourage long-term engagement and advocacy by creating a two-way

Content theme development

Calendar conversation Measurement plan Test & learn

optimization

Best practice guidelines

Integration with offline activations

Paid media recommendations

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3. creative execution

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create buzz

Use your research and social media knowledge to become a thought leader in the pet care & wearable technology industry

Research Industry

Find social influencers

Know their interests

Excite them with your content

Be the hottest story

Improve SEO

Validate brand

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other market services & production

• Product naming and taglines

• Packaging

• Trade Collateral

• Video Production and Post-

Production

• Stage and Booth Design

• Photography

• Website Development

• Social media Development &

Management