find out your content marketing strategy needs more than just content
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YourContentMarketingStrategyNeedsMoreThanJustContent
Not to gettoopersonalbut, how’syourcontentstrategyworkingfor you?
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B R O W S EM A R K E T I N GT O P I C S
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for you?Have youseen thetype ofresults youcrave? Orare youscratchingyour headwondering,“How iscontentmarketinghailedKing?I see zeroreturn onmyinvestment!”
Before youchurn outanotherblog post,you needto knowhow towrite agood blog.
This mightcome as asurprise,but themajority ofcontentmarketerstoday err
MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits
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on the sideof morecontentand lessmarketing.
Contentmarketerstod
Audits
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dayerronthesideofmorecon
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ntentandlessmarketing#con
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Manycompaniespostwithouthaving aspecificplan inplace oridea inmind ofstrategy.
ntentmarketing
CLICKTOTWEET
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The key tocontentmarketingsuccess isto blendstrategywithengagement.To developaneffectivecontentmarketingplan,followthesestepsbeforewritinganotherword.
1. Getintimatewithyourtargetaudience.It’s the firststep inrunning aninboundmarketingcampaign
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campaignand a corecomponentof anycontentmarketingstrategy –identifyingyouraudience.
Withoutknowingwhomyou’respeakingto yourmessagebecomesdilutedandconfusing.Yourreaderwon’tknow ifyou’retalking toher or thepersonacross thehall.
With alaser focuson theexactperson
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personyou’retargetingwith yourcontentmarketing,you candefine theneeds,wants,desires,fears,hiddenagendasand more.Byunderstandingwhatmakesyouraudiencetick, youcan planhow youwill deliverthe type ofcontentthat drivessales.
2.Writeyourbuyer’sstory.
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Now thatyou knowyouraudience,hone in onyourbuyer’sstory. Themorespecificyou canget, themorepowerfulyourwords are.
If you’renot surewhere tostart, we’vegiven youten tipshere.
These tipsbegin toshape theway youthinkabout yourbuyerpersona.Keepingthings likewhereyour buyerhangs out
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hangs outand whathe or shepostsabout onsocialmediaenablesyou todefine aclear ideaof whatyour buyerwants andneeds.
With this,you havethe arsenalyou needto createcontentthat willget him orher toopen hisor herwallet toyou.
3.Answerthis:Whatmakesyou
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youunique?It’s notenough toknow whatmakesyour buyerunique.You mustalsodeterminewhat it isabout yourbrandthat’s souniqueyour buyerwill chooseyou everytime.
Claim youruniquespot in themarketwith a USP(Unique
Charminwas
squeezablysoft?
What’syourUSP?
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(UniqueSellingProposition).
Whatdo youspecializein?
WhatmakesyoudifferentthananyotherJoeSchmoin themarket?
Don’tworryaboutnarrowingyour USPtoo much.You canalways addto it later.For now,you needto create aUSP thatdefinesyouroffering soclearly
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clearlyyourbuyer hasto buyfrom you.
YourContentMarketing
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gStrategyNeedsMoreThanJu
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ustContent#contentmarket
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4.Writethewordsthatyourbuyerwantstohear.Yourwordsmatter.
As youdevelopyourcontent,keep yourbuyer andUSP inmind.Marrythese twocrucial
ting
CLICKTOTWEET
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pieces inyourcontent toansweryourbuyer’sconcerns,anddesires inthecontentyou create.
Considerthe stagesyour buyergoesthrough towork withyou.
1. They mustfindyou.Yourbuyerhas toknowthatyouexist.Attractherwithyourcontent,andgive
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giveher acompellingreasontowanttolearnmoreaboutyou.
2. Theyhave towantmore.Makeyourbuyereagertohearmorefromyouwith acompellingmessage. Yourbuyer mightnotneedto buyfromyouyet,butyouwant
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wantto stayontheir radarsothatthey turnto youwhentheyneedwhatyouoffer.
3. Theyhave tosayyes.Whenyourbuyerisreadytomakeapurchase,youwantyourcompanyto bethefirst tocometomind.
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mind.Yourcontentcansparkthatpositivenodandclosethesale.
For yourcontentmarketingstrategy tomake youthe kind ofmoney youdreamabout, youneed towrite foreach stagein thebuyingprocess.
TheContentMarketingInstituteput it wellwhen theysaid:
Content
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Contentmarketingis amarketingtechniqueofcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer
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customeraction.
Aftercompletingthese foursteps, youmake thatprofitableactionhappenwithcontentthat getsresults(instead ofblastingout blogposts on ahope anda prayer).
Got asolidstart?Here’swhatto donext…With thesecoreelementsin mind,howconfident
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confidentare you inyourcontentmarketingstrategy? Ifyou’re notfeelinggreat, butknow youwant to getbetter,downloadour freereportcalled Howto Run anInboundMarketingCampaign.In it, you’llget achecklist ofeveryelementyou needto turnyourcontentinto amoneymakingmachine.
Hey,thanks
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thanksfortheinfo.Nowwhat?If you needany helpwithcontentcreation,we havetons offreeresourcesto get youover thehump. Please subscribeto thisblog belowto ensurethat younever missan article.
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