finding and creating unique fonts
TRANSCRIPT
FINDING AND CREATING UNIQUE FONTS
Presenter: Diana Silveira Novare Library Services
AGENDA• Font Basics • Which font types best? • Find and use fonts for free • Create your own font
MAIN TYPES OF FONTS
Image and More: Charlotte Martin Designs
VOCABULARY OF FONTS
Want more terminology check out: Image: Laymanslayout.wordpress.com Fonts Glossary Canvas Typography Terms
MAIN TYPES OF FONTS: SERIF V NON SERIF
Image: Canvas Typography Terms
A FEW ADDITIONAL TERMS
Image: Canvas Typography Terms
GLYPHS SWASHES AND LIGATURES
➤ GLYPH: a hieroglyphic character or symbol; a pictograph.
Glyph Examples: Base Lab
▸ LIGATURES: Connecting two characters
▸ SWASHES: “extensions of a terminal, leg, tail, ascender, descender, crossbar and entry/exit stroke”
Ligature and Swash Image: HighPulp
WHICH FONT IS BEST?
Meme from: Source Unknown
FONT BASICS
➤ Readability
➤ Eye Catching
➤ Purpose
READABILITY
➤ Posters should be readable 5-7 Feet away
➤ Sans Serif is often perceived as easier to read
➤ Match bold fonts as headlines with simple fonts for smaller content
➤ Match Serif and non-serif but watch for conflicts or overly matchy
More and Images from: Canva Design, 10 Must Know Tips
EYE CATCHING
➤ Avoid excessive text.
➤ Rule of thumb: “Poster should have roughly 20% text, 40% figures, 40% space”
Source: MakeSigns.com
HEADLINES DISPLAY OR DECORATIVE➤ Body should be clean
➤ Serif or non serif
➤ Keep spacing so its easy on the eye
Image: weareboutique.co.uk/
PICKING COLORS
➤ Adobe Color
➤ Color Hunter
➤ TinEye Labs
➤ Paletton
➤ Check My Colours
Article: Hubspot
OVER ALL AESTHETICS
➤ Match mood and font through: graphics and icons
➤ Align, Align, Align
➤ 2 Fonts - vary size and weight for emphasis
➤ Remember to contrast the background when picking colors
➤ Don’t let the background overtake the typography
Image: Hubspot
PURPOSE
➤ Who is your audience?
➤ What is the purpose?
➤ What mood are you trying to convey?
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http://www.julianhansen.com/zimmer/37hfl0zgbkt40le3ocjbub2ikgcgpc
FILE TYPES” TTF V OTF
➤ TTF: The original file type created in the 80s
➤ OTF: Modern File type created as allows for:
➤ Ligatures
➤ Glyphs
➤ Small caps
➤ Alternate characters
➤ Old-style figures
MakeUseOf
WHERE TO FIND FONTS?
BEHANCE
Behance
CREATING YOUR OWN FONT
image: pixelsurplus
BIRD FONT
Birdfont
More software to try, visit: Elegant Themes BlogPost
GLYPHR STUDIO
Glyphr Studio Glyphr Help
BEST PRACTICES & TIPS
PORTABILITY OPTIONS WITH FONTS
➤ Install fonts (bring them along with you)
➤ Create a PDF or JPG
➤ Avoid fonts that will not likely
DesignMantic 10 Commandments of Typography
WHAT TIPS, SITES OR THOUGHTS DO YOU WANT TO ADD?
A FEW OF MY FAVORITE FONTS
➤ Helvetica➤ Supra
➤ Marker Felt ➤ Code and CODE LIGHT
➤ ATTITUDE
➤ Brusher
100 Best Free Fonts of 2017
what are your favorite fonts?
Comic Sans Neue
CREATE PLACES FOR TEMPLATES
➤ canva.com
➤ Poster My Wall
➤ Creative Market
Additional great sites: Graphic River Envato Market Designer Cuts
Extra Resources to Checkout Finding the Right Font Typography Handbook
