finding the silver bullet - future of brands...online exclusive nightly routine gift you sioo or...
TRANSCRIPT
FINDING THE SILVER
BULLET
FUTURE OF BRANDS MEDIATEL 2019
LYNDALL CAMPHER MEDIA DIRECTOR
L’OREAL AUSTRALIA AND NEW ZEALAND
THE LIPSTICK INDEX
PACKAGING
PRODUCT
TESTING
WHAT DRIVES PURCHASE
PRODUCT SAMPLESDISPLAY
BEAUTY
ADVISORS
ModiFace
=
THE NEW
L’ORÉAL
EXPERIENCE
@ THE HEART OF THE
NEW BEAUTY
EXPERIENCE
AR + AI
#MODIFACE
AUGMENTED REALITY +
ARTIFICAL INTELLIGENCE
WITH FACEBOOK
SKIN IN THE GAME
WEARABLE TECHNOLOGY
“Modiface has
given us the
ability to reinvent
the beauty
experience for
the years to
come."Lubomira Rochet