finding your mustache | how to stand out in a clean shaven marketing world
DESCRIPTION
Finding Your Mustache: how to stand out in a clean shaven marketing world. Presented for Financial Executives International (FEI) November 27, 2013 at the Hotel Sask Regina. Jeph Maystruck from http://strategylab.ca/. Email: [email protected] Twitter: @jephmaystruck You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.TRANSCRIPT
![Page 1: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/1.jpg)
![Page 2: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/2.jpg)
![Page 3: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/3.jpg)
Finding your
mustache
by jeph maystruck
![Page 4: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/4.jpg)
let’s start a business
![Page 5: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/5.jpg)
we don’t need to go to a bank for
financing
![Page 7: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/7.jpg)
we don’t need an expensive credit card terminal
![Page 9: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/9.jpg)
you don’t need to
hire people
![Page 11: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/11.jpg)
you don’t need a building or pay for an entire
office
![Page 13: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/13.jpg)
now lets
celebrate!
![Page 14: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/14.jpg)
we don’t need a taxi
![Page 17: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/17.jpg)
we don’t need to
stay at a hotel
![Page 20: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/20.jpg)
we don’t have to go to a
restaurant
![Page 22: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/22.jpg)
our world has
changed
![Page 24: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/24.jpg)
what happened?
![Page 25: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/25.jpg)
we’re getting
smarter
![Page 26: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/26.jpg)
the flynn effect
![Page 31: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/31.jpg)
do you believe everything see on
tv?
![Page 33: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/33.jpg)
what is the most powerful form of
marketing?
![Page 34: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/34.jpg)
word of mouth is still the most powerful form of
marketing.
it’s just easier now.
![Page 37: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/37.jpg)
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million
raised
![Page 38: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/38.jpg)
![Page 39: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/39.jpg)
![Page 40: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/40.jpg)
“research by Goleman and The Hay Group found that within
organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”
-dan pink,a whole new mind
![Page 41: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/41.jpg)
![Page 42: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/42.jpg)
![Page 43: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/43.jpg)
![Page 44: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/44.jpg)
![Page 45: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/45.jpg)
![Page 46: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/46.jpg)
![Page 48: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/48.jpg)
![Page 49: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/49.jpg)
![Page 50: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/50.jpg)
![Page 51: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/51.jpg)
![Page 52: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/52.jpg)
![Page 53: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/53.jpg)
![Page 54: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/54.jpg)
![Page 55: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/55.jpg)
The best book to learn about Twitter?
![Page 56: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/56.jpg)
![Page 57: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/57.jpg)
Three things….
![Page 58: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/58.jpg)
1. There are no more sticks2. Think like Elon Musk3. Say yes
![Page 59: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/59.jpg)
1. carrots vs sticks
-dan pink,a whole new mind
![Page 60: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/60.jpg)
![Page 61: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/61.jpg)
3. say yes
![Page 62: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/62.jpg)
true leadership is the willingness to fail and the courage to admit it
![Page 63: Finding Your Mustache | How to stand out in a clean shaven marketing world](https://reader031.vdocument.in/reader031/viewer/2022013100/55499fa2b4c90507608b4f7f/html5/thumbnails/63.jpg)
e-mail: [email protected]: www.strategylab.catwitter: @jephmaystrucklinkedin: http://ca.linkedin.com/in/jephmaystruck/