fine art materials & office products namta...

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Fine Art Materials & Office Products

NAMTA 2017

March 2017

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March April May SeptemberNEOCOLOR ANIMATION

NEOCOLOR DEMONSTRATION VIDEO

UPDATE OF CATALOGUES

NEW SETS FOR:LUMINANCE 6901PASTEL PENCILS

MUSEUM AQUARELLE

PENCIL SHARPENERTECHNOGRAPH DISPLAY

Schedule

June

ARY BY CdA

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7

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Development of box of 12

Development of box of 40 and 76

Development of box of 76

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The top-end graphite pencil ideal for technical and artistic drawing.

Using top-quality cedar wood, the Technograph is made entirely from products of natural origin (except the marking and varnish). It boasts a graphitelead offering exceptional covering power. 12 graduations are available, ranging from a very hard lead (4H) to a very soft lead (6B). Ideal for technical andartistic drawings.

• A single, reduced-width presentation stand (½ standard) – cf.

Fibralo Brush

• Contains the 12 graduations of the Technograph including

doubles of 3 graduations (HB-B-2B)

Technograph separate colours – product description

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One Shot set

Neocolor Fluo gift

Demonstration video

Sticker linked to the video

E-commerce sampling campaign

Press ad

Ambassador & mood images

Training manual

E-commerce campaign period: March to June

360° Neocolor animation

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Part 1: Simple techniques to share with all

the family focussing on Neocolor II

• Quick, simple & visual techniques

• Very easy to reproduce at home

• Numerous accessories promoted(palette, brush, spray, etc.)

• Duration of the video: 2m11s

Part 2: Creative techniques for manualactivities focussing on Neocolor I

• Creating a decorative terracotta pot• Greeting cards• Personalising wrapping paper• Duration of the video: 2m11s

Part 3: Artistic techniques for aficionadosfocusing on Neocolor I and Neocolor II

• Mixed techniques making use ofthe water-soluble and permanentproperties of Neocolor• Stencil technique• Bamboo technique• Duration of the video: 2m11s

NEOCOLOR DEMONSTRATION VIDEO: a concentration of simple and creative techniques


A complete version lasting 6m20s including the 3 parts

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• Cardboard pack containing 4 Neocolor I fluo FREE

• Period: March to June 2017

• Quantity: approx. 10,000 boxes

• Fluo colours only available as ONE SHOT

• Available for the sets of 30, 40 and 84 Neocolor I and

Neocolor II colours

PROMOTIONAL STICKER FOR THE NEOCOLOR VIDEO NEOCOLOR GIFT

• Sticker placed on all Neocolor I and II boxes

• Period: March to June 2017

• Quantity: approx. 70,000

• Sticker in booklet format comprising 3 pages

• Reminder of social networks

• Internet link and QR code linking to the Caran

d’Ache website


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• Caran d’Ache unveils an innovation which will revolutionise artistic sharpening

• The pencil sharpener is the only instrument that delicately frees the lead from the wood withoutweakening it

• A truly innovative tool which makes it possible to dose the effort more accurately that the user applies tothe pencil

• Its simple design and efficiency of use make it an essential and safe tool: it eliminates the need for a cutterand minimises the risk of being cut.

• The pencil sharpener was designed entirely in Switzerland in collaboration with the prestigious ECAL, orEcole Cantonale d’Art de Lausanne

• Available as a blister with 3 replacement blades

Its numerous uses make it an ideal companion for all artists looking for a simple and functional tool that can be used to sharpen all media, and it is the perfect tool for sharpening PASTEL PENCILS.

Pencil sharpener – product description

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Theergonomic design, inspired by vegetablepeelers, offers full control over movementand the pencil sharpener is thus very easy touse.

Its perfectly sharpened, removableblade ensures precise sharpeningand is easy to change

Light bodyin anodised aluminium

Laser engraving

Available in 2 colours:

stainless steel & red

Dimensions 65 x 27 x 9 mm

The only universal pencil sharpener capable of sharpening any pencil in the world.

Pencil sharpener – specifications

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• 3 techniques for use:

Hold the pencil sharpener in one hand and thepencil in the other. With the hand that is holdingthe pencil, it is the movement of the thumb whichdirects the pencil sharpener towards the lead tosharpen the tip of the pencil precisely.

Hold the pencil in one hand and the pencilsharpener in the other. It is the pencil sharpenerthat sharpens the tip of the pencil. This technique issimilar to peeling a vegetable.

For this technique, the blade must be inverted andplaced on the outside of the pencil sharpener andnot on the inside as supplied. The user sharpens thepencil by pushing the sharpener from the pencilbody towards the tip.

• 4 techniques for sharpening leads:

Pencil sharpener – specifications

STANDARD TIP: the simplest technique butinconvenient when used on charcoal pencils or drypastels.

CHISELLED TIP: demand more technique. Ideal for“porous” lead.

NEEDLE TIP: to be used with a knife. Forperfectionists who want an absolute control of theline. It works for hyper fine details.

ROUNDED TIP: allow to work with flat tinting andpure line.

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Study sets for academic drawing, sketches and portraits. Specially designed to meet the needs of all students and aficionados of the fine arts

EXISTING ART BY RANGE

• 3 sets of differentsizes (28, 14 and 10)

• Metal boxes

NEW ART BY RANGE

• 3 themes based on the basic techniques taught during the first years of study

• Cardboard boxes with high-density foam

• Visual identity of the ARTIST range

Flesh & Earth Light & Shade

Sketching

Art By – product description

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• Comprising complementary artistic products (pastel

pencils, pastel cubes, charcoal), Terre et Chair providesthe essential tools for experimenting with academicdrawing, studies of live models, the basics of still lifesand sketching.

• 15 items

Flesh & Earth Light & Shade Sketching

• Comprising complementary artistic products (pastel

pencils, pastel cubes, charcoal), Ombre et Lumièreprovides the essential tools for experimenting withacademic drawing, shadows, shading and zones of light.

• 15 items

Discover the NEW charcoal pencil in all the Art By sets / complete set including the essential accessories (stump, kneadable eraser, sandpaper, pencil sharpener, etc.)

• Comprising complementary artistic products

(Grafwood, Technalo, Grafcube, charcoal), Esquisseprovides the ideal tools for sketches, drawing anddetailed illustrations.

• 14 items


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A colour chart offering anexhaustive summary of allthe colours contained in theset

Visualisation of the differenttypes of product contained inthe set

New Caran d’Ache identity reflectingthe new system introduced• New logo• Facing in 5 languages

Complete description of the content in 7 languages

Colour chart with colour identification number

A box made from top-quality cardboard and a very high-densityfoam wedge offering enhanced product protection

Visualisation of each type ofproduct for explicitcomprehension of the content

Imitation

paper grainbackground

Light, compact format that iseasier to transport.


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Perfect coherence of the ARTIST range

LUMINANCE 6901® MUSEUM AQUARELLE

PASTEL PENCILS NEOPASTEL

20 40 76

Development of the box of 12

12 20 20

Development of the box of 40 and 76

12 20 40 12 24 48 96

Development of the box of 76

Extension of the Artist range – product description

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Luminance 6901® - set of 12 pencils Pastel pencil 76 - set of 76 pencils + 2 additional media

• Set of 12 Luminance colours, the introductory box par excellence

• Back with explanation of the range and product and colour chart ofcolours available in the box

• 12 items

• Set of 76 pastel pencil colours including the majority of the range


• 76 pastel pencils + 1 Grafwood (H) + 1 charcoal pencil


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• Set of 40 Museum colours


• 40 items

• Set of 76 Museum Aquarelle colours offering the full Museum Aquarellerange

• Back with explanation of the range and product and colour chart ofcolours available in the boxes

• 76 Museum Aquarelle + 2 Technalo (HB and 3B)

Museum Aquarelle 40 - set of 40 pencils Museum Aquarelle 76 - set of 76 pencils + 2 Technalo


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Program Office 2017

March

844New colours

CATALOGUE 2017Office & Corporate Gifts

June

849 FOUNTAIN PEN

July

849 SUNSET/COCKTAIL (TBC)

849 Fountain pen – Product description

Heir to the 849 style

• A hexagonal shape with a streamlined linear design, similar to the ballpoint pen but slightly more rounded offering it a more contemporary and casual look.

• Made from aluminium, the body of the fountain pen is resistant to impacts and to time itself

• Inspired by the Haute Ecriture know-how, the new nib boasts a powerful, modern design engraved with the isotype offering unique writing comfort (fluid, clear and without smudges)

• With its unique style and high level of expertise, the 849 fountain pen is the ideal companion for daily adventures

• Available in 7 colours to satisfy every taste: the 4 bright colours of the Popline Fluo, the matt navy blue and black for a touch of modernity and finally the inevitable varnished white.

Following the success of the ballpoint pen and the mechanical pencil version, Caran d’Ache has extended its emblematic collection with a new writing instrument: the 849 fountain pen.

849 Fountain pen – Technical description

Writing blockBrilliant black plastic

Optimum handling

BodyRobust aluminium

Ultra-comfortable hexagonal shapePurist design

Clip

SteelFlexible849 design

Nib Resistant stainless steelNew nib design with isotype identificationUnique writing comfort: fluid, clear writing without smudges3 sizes available: M / F / EF

Re-capping

Possible on the end of the body

Caran d’Ache isotype

Engraved on the button

849 One Shot (Sunset/Cocktail inspiration TBC) – Product description

849 SUNSET/COCKTAIL (TBC): Bring on the colour!

• The 849 Sunset/Cocktail (TBC) draws inspiration from the explosion and blend of colours to be seen in blazing sunsets

• The inescapable 849 wraps itself in spectacular colours skilfully blended in a radically stylish summer look

• It stands out with its range of marked or more discreet shades which

enhance its hexagonal shape

• From lagoon blue through lemon yellow to fuchsia pink, these sparkling colours create an immediate “sun effect” creating a desire to get away from it all

• A genuine fashion item, the 849 is more than ever a reliable and patient daily

Set not finalised

849 Sunset/Cocktail (TBC) – Technical description

Goliath ink cartridgeFitted with a blue M cartridgeCan write up to 600 pages of

A4

BodyRobust aluminiumUltra-comfortable hexagonal shapePurist design Swiss Made

Product made in Switzerland in the Caran d’Ache workshops

Graphic designSpectacular colours

Range of shades

Clip SteelFlexible

THANKS YOU FOR VIEWING

All prices are in the CdA Master Price List, now available in Dropbox

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