Anssi RantanenFinland CEO

Linkedin!! grow.ac/anssi

Growing Digital Skills Gap

POSSIBLE SKILLS

AVERAGE SKILLS

Prototyping Funnel MarketingUX

AnalyticsCRO A/B Testing

Back-end DevHTML, CSS, JS

Machine Learning

Deep LearningNLP

SEO E-mail SEM Social Media

Empowering people

to rapidly gain skills in a

fast changing world

2 DAY GROWTH HACKING

CRASH COURSE

Size

Regulated

“Growth Hacking Definition

“Data driven marketing through rapid experimentation”

Our success at Amazon is a function of how many experiments we do per year, per month, per week,

per day. Being wrong might hurt you a bit.. But being slow will kill you.

Pirate Funnel

AwarenessGetting people to visit your website

AcquisitionGetting them to sign up

ActivationUsers get a great first user experience

RetentionMaking sure users come back

ReferralGetting users to invite others

RevenueSell, upsell, cross sell

MarketingTeams

GrowthTeams

86E34

You have 5 seconds to answer..

What are the benefits? Why is it

better than competitors?

What product or service does this

website offer?

You have 5 seconds to answer..

Is it worth their time?

Is it clear what they’re looking at?

What do we do with these insights?

Write new headlines

Start testing to improve 5-second test results

If headline is working, focus on CTA

Add this to your IDEAS!

Slides: grow.ac/bundl

Growth PM

* Likes product and marketing* Process-Driven* Data oriented* Creative* Strong Personality* T-shaped* Soft Skills

Your First Growth PM Hire!

“Instill an ability to test, pivot & iterate in a market,

at velocity; we upskilled our teams using

T-shaping. Creating a culture that’s fearless in

executing, & learning through a Growth

Mindset.”

Skyscanner

Important lessons

Growth Tribe Philosophy

It’s never been a more scary and exciting time to grow

companies

Growth Tribe Philosophy

Stop copying, Start innovating!

Growth Tribe Philosophy

What do you want to learn next?

2 DAY GROWTH HACKING

CRASH COURSE

Anssi RantanenFinland CEO

Linkedin!! grow.ac/anssi