Fintech PR The Zwipe Story

MagnaCarta Communications • We specialise in payment & financial technology • Team of industry practitioners • Proven marketing, reputation and brand advice to drive business •  Lead generation methodology for measurable results

Global reach for a global marketplace

Offices Istanbul, London, Miami, New York

Geographical reach •  UK/Ireland •  Western Europe •  Central & Eastern Europe •  The Americas •  Middle East •  Africa •  South & South East Asia •  Australia

Partners Sao Paulo, Mexico City, Cairo, Dubai, Delhi, Durban

Taking a start-up global: The Zwipe story

About Zwipe •  Zwipe AS was established in 2009 to provide an easy, fast and secure

way of authentication. •  It developed the world’s first self-contained biometric authentication

engine that enables authentication with no need for a battery, across platforms, even on payment cards.

Access control first •  2009: Develop technical capability for access control

first to set scene for expansion to payment •  2011: Launched in Las Vegas

Payment •  2011/12: Application to Innovation Norway for

funding of payment research & development •  2014: Gobal launch at Level39, London

Facili&es  

One product, two markets

Challenges and opportunities

Challenges •  Start-up, small, limited funding •  Big expectations •  Multiple parties •  Cynical media environment

(UK) •  Time to delivery: 3 weeks

Opportunities •  A world first technology •  Biometrics and payment (NEW) •  MasterCard brand & reputation •  Timing for fintech news •  Something to demo (visual) •  Business elements in place •  Pilot results (Norway) •  Buy-in of partners

Take the time for max impact

2009 2014

Media launch

Company founded

Certification & Partners

Live trial & testing

Build payment team & Board

2013

Publicity & coverage

Launching a world first

A clear, credible message

Multiple parties, all channels •  Multi-channel strategy using traditional, social media and video •  Targeted national, business and global trade media and

influencers •  Global multi-partner press release and timed messages •  Full commitment of MasterCard as central project partner for

Zwipe •  Equal prominence of Zwipe alongside global project partners

•  Time to delivery: 3 weeks

Highlights •  Press conference at Level39 in London, October 2014 •  Coverage in all five continents •  Filmed by BBC, CNN, CNBC •  Generated over 1,100 pieces of coverage •  Generated interest from 400 banks globally

Results

1108 articles 4187 tweets 43746 YouTube views

Coverage a week after launch

BBC CNN Financial Times The Nilson Report Nordic TV stations and more

Interviews

Twitter: 3668 Facebook: 1698

Blogs: 179 Forums: 196

Conversations

160 banks contact Zwipe directly

250 banks contact MasterCard

Leads generated

Happy partners

“Safety and security in everyday payments is at the heart of MasterCard’s business. We will continue to work with innovators like Zwipe to ensure we stay ahead of fraudsters and provide a seamless payment experience, as ultimately it is consumers who decide how they choose to pay.” - Ajay Bhalla, President, Enterprise Security Solutions, MasterCard

… and global reality: 2015

2009:  Zwipe  established  in  Oslo,  Norway    2015:  Zwipe  MasterCard  interna=onal  pilots    

Thank you www.magnacartacomms.com