Fire Kills Campaign

Jaymi, Bob, Inaya, Matt

BriefOur brief is to come up with a campaign idea and visual theme based on the brand-image provided, consider innovative ways of delivering the message, and develop one ‘media’ solution to concept stage. (e.g. a viral video or game, a competition or quiz, a TV ad, poster series etc.)

Ideas&

Inspiration

Interactive YouTube

video

Maze style game

http://www.clickvid.co.uk/

Pac man

First person game

Mirrors Edge

Third degree burnTracking ad

Vector Art

Our idea..

• Interactive web based game, inspired by mirrors edge.

House Inferno

Choices and a Plan B

• Within the game, the choices are highlighted in red. These would produce different outcomes..

iPhone Integration

• Before the first person aspect of the game, you would plan your path, using and iPhone/android device.

• This is where also you would choose your route in your Plan B, after your path becomes blocked.