EMPLOYMENT BRANDING EVOLUTION & Remaining Inventive

INTRODUCTIONS

PRASHANIE DHARMASADA, VICE PRESIDENT OF GLOBAL STRATEGIC INSIGHTS

Prashanie Dharmadasa is the Vice President of Global Strategic Insights for WilsonHCG and has more than a decade of experience in talent acquisition, particularly within the RPO industry.

She is responsible for developing the strategy for broadening WilsonHCG’s global footprint through building engagement programs.

She develops solutions for WilsonHCG’s clients around employer branding, strategic workforce planning, succession planning and diversity and inclusion.

Prashanie drives engagement initiatives through consultative high-touch partnerships, building relationships within the global business community, which expand awareness of the importance of strategic and proactive talent acquisition and the benefits of an RPO partner.

We are living in an

information and

knowledge society,

in consequence all

organisations are now a

GLASS HOUSE

“

80%of talent leaders say employer brand has a significant impact

on their ability to hire great talent – 2017 Global Recruiting Trends Report –

2017 REPORT OVERVIEW

2017 EMPLOYER BRAND REPORTthe evolution

RECRUITMENT MARKETING

ACCOLADES

SOCIALRESPONSIBILITY

JOB BOARDS

EMPLOYEE REVIEWS AND CANDIDATE ENGAGEMENT

CAREERS PAGE

HOLISTIC EMPLOYMENT BRANDINGcreating authentic, transparent, and consistent

messaging across the entire lifecycle

Category weight is determined by the relevance to an employment branding strategyand the tools and resources available to objectively measure the benchmark

Employee Reviews & Candidate Engagement

Recruitment Marketing

Career Page

AccoladesCorporate Social Responsibility

Job Boards

35%21%

17%

11% 9%7%

8

CASE STUDY:Global

Healthcare Insurance Company

9

GLOBAL HEALTHCARE INSURANCE COMPANYphase 1: career site revamp

More than 2,600 Veterans and/or

Military Spouses Hired

10

GLOBAL HEALTHCARE INSURANCE COMPANYphase 2: talent community segmentation

Military Times’ Best for Vets: Employers ranked

Them 10 out of 59 employers 

in 2014

Civilianjobs.com’s Most Valuable Employers for

Military

Employer Support of the Guard & Reserve

Secretary of Defense Employer Support Freedom Award

GLOBAL HEALTHCARE INSURANCE COMPAYphase 3: process optimisation

Global Healthcare Insurance

with them

GLOBAL HEALTHCARE INSURANCE COMPANYphase 4: corporate social responsibility

Global Healthcare Insurance

v

vv

GLOBAL HEALTHCARE INSURANCE COMPANYphase 5: results

HIRING MANAGER SATISFACTION

SURVEYS

8.4

CANDIDATE SATISFACTION

8.6

CAREER PAGE JUMPED

12PTS.

CORPORATE SOCIAL

RESPONSIBILITY9PTS.From 1 PTS.

Increased score on our

Fortune 500 Top 100 Employment

Brands Report

#18

#36

14

CASE STUDY:Medical Device

Technology Company

We wanted to understand employees EVP perceptions by asking questions such as: “What is your Story?” and

“What keeps you here?”

EVPASSESSMENT

EVP DEVELOPMENT

EMPLOYMENT BRAND SCORECARD

4 key trends emerged• Culture and people• Company mission• Ability to offer career opportunities • Status as an industry leader

Using our WilsonHCG 2015 Employment Branding Report methodology we completed benchmarking

against 28 companies

BENCHMARKING

76 4 28

MEDICAL DEVICE TECHNOLOGY COMPANYphase 1: current state evaluation

MEDICAL DEVICE TECHNOLOGY COMPANYphase 2: global consistency

MEDICAL DEVICE TECHNOLOGY COMPANYphase 3: brand ambassadors

MEDICAL DEVICE TECHNOLOGY

MEDCIAL DEVICE TECHNOLOGY CAREERS

@MEDCIAL DEVICE TECHNOLOGY JOBSMEDICAL DEVICE

TECHNOLOGY

us

MEDICAL DEVICE TECHNOLOGY COMPANYphase 4: results

Corporate Social Responsibility

increased from 0 to 9 points

167th

13th

Impr

oved

24

poin

ts in

to

tal Recruitment Marketing

increased from 3 to 14 points

c

MEDICAL DEVICE

TECHNOLOGY

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