What do your target

candidates really want?

Neil MillettMarketing Executive

@reedcouk

[Who are we?]

PIC of Rufus as James Reed

A guy called James Reed

[Who are we?]

PIC of Real James Reed

The

realJames Reed

His new book

1960

1995

Today

Where did you start your

current job search?

50% go to a job board first

14%

recruitment

11%

consultancycompany website8% 7%

All the ways you’ve looked

1. Job site2. Company website3. = rec con and search engine

All the things you

do to find a new

job

But what about social?

%use professional networks

in their job search

%use othersocial networksin their search

72% 29%

Following target employers

Applying for jobs

Improving profile

Telling your network what you want

Direct messaging employers

GEN Z93% visit once a day

54% visit multiple times a day

6 SECONDSThe attention span of

the average internet

user

What do we expect?

1. Things to happen…quickly

2. Our disappointment…managed

expect confirmation

of application

expect confirmation

within 24 hours

only91%

73%

16%always receive

confirmation

12%hardly ever or never

receive confirmation

expect to be informed

of an unsuccessful

application%

NO CONTACT

in 5 days in 14 days

assume they’ve been unsuccessful22% 85%

How long?

week 1 week 2 week 3 week 4application

83%expect to be at interview

within a fortnight

71%expect to be

offered a job

within three

weeks

What’s really

important in a job

ad?

1. Convenience to you

3. Salary & benefits

2. Day-to-day responsibilities

4. Career progression

5. Learning & development

6. Reputation & culture

Change one thing

communication

enforce feedback

speed of response

contact when it’s promised

honest feedback

clarity on progressguaranteed feedback

“more jobs for older people”

“recruiters should work weekends”

“professional career counselling”

“more face-to-face”

“simplified application forms”

enforce feedback

speed of response

contact when it’s promised

honest feedback

clarity on progressguaranteed feedback

Dream job

If you could work for any

organisation, what would it be?

#1

#2

#3

#4

#5

6. Microsoft

7. Civil Service

8. British Airways

9. John Lewis

10. Myself

76% of us would take a

pay cut to work for our dream

employer

If you could work for any business

leader, thinker or entrepreneur, who

would you most like to work for?

If you could work for any

organisation, what would it be?

#1

SUGAR GATES JOBS

#2 #3 #4

5. JONES (Peter, not Tom)

6. MYSELF (not me)

7. DYSON

8. OLIVER

9. BUFFET

10. BRADY

Reach, attract,

manage,

WIN.

Thanks

Neil MillettMarketing Executive

@reedcouk